Winged Boots
Winged Boots is a UK-based luxury travel concierge and travel management company serving private leisure travellers, corporate clients, and entertainment industry segments (celebrity, sports, music, TV/film) via dedicated personal travel managers and curated luxury hotel partnerships worldwide.
- Company typePrivate
- Founded2004
- HeadquartersRomford, United Kingdom
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Winged Boots does
Winged Boots is a UK-based luxury travel concierge service operating as a trading division of Ocean Holidays Limited (Company No. 08573713), registered in England and Wales with offices in Romford (headquarters) and a showroom in Shenfield. The company provides personalised travel management to private leisure travellers, corporate clients, and specialty entertainment segments including TV & Film production, celebrity, sports, and music tours. Service delivery centres on dedicated personal travel managers — each with a minimum of 10 years' luxury travel industry experience — who handle itinerary design, hotel and flight bookings, restaurant reservations, VIP airport services, private transfers, and bespoke event arrangements via phone, email, WhatsApp, and in-person consultation.
The company has no proprietary technology platform; its offering is built entirely on human expertise, supplier relationships, and curated partnerships with premium hotel brands including Jumeirah, Atlantis, One&Only, Rosewood, Shangri-La, Hilton, Belmond, Four Seasons, Ikos Resorts, Sani Resort, and Serendipians. The product portfolio spans luxury leisure concierge, corporate travel management, celebrity, sports, music tour, and TV/film production travel, alongside private charter services and luxury incentive travel. Winged Boots Magazine and a printed lifestyle brochure support content-led demand generation, while a referral programme and exclusive events drive repeat engagement.
Winged Boots generates revenue via commissions from hotel, airline, and tour operator bookings, plus service fees for concierge and bespoke arrangements. It operates as Package Organiser/Principal under PTRs 2018 and as Principal or Agent for single-element bookings. The business is fully bonded via ATOL (T7167) and ABTA (Y6833/Y6834/P8731) as an Accredited Body Member of Hays Travel Limited (ATOL 10531), and holds IATA accreditation. Pricing is quote-based with deposits at booking and balances due at least 16 weeks before departure; no standardised pricing tiers are published. The company is privately held, with David Ox serving as Managing Director and no disclosed external institutional investors.
Winged Boots firmographics
Firmographics- Name
- Winged Boots
- Legal name
- Ocean Holidays Limited
- Website
- https://wingedboots.co.uk
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Winged Boots is a UK-based luxury travel concierge and travel management company serving private leisure travellers, corporate clients, and entertainment industry segments (celebrity, sports, music, TV/film) via dedicated personal travel managers and curated luxury hotel partnerships worldwide.
- Ownership category
- akta.pro rank
Winged Boots industry classification
Industry- Product category
- Luxury Travel Concierge Services
- NAICS
- Travel Agencies (561510), Tour Operators (561520)
- akta.pro primary industry
- Luxury Multi-Day Tour Operators (THAKADAE)
Keywords
Where Winged Boots is headquartered
LocationHeadquarters
- HQ city
- Romford
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
Winged Boots business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D
Revenue model
- Travel Agency Commission and Service Fees: As a fully bonded travel agency and online travel division of Ocean Holidays Ltd, Winged Boots generates revenue through commissions from hotel bookings, airline reservations, and tour operators, along with service fees for personalised travel concierge and management services. They act as Package Organiser/Principal under PTRs regulations, as Principal for single-element bookings, and as agent for third-party suppliers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Bespoke luxury travel concierge services - no standardised pricing tiers |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels7 records
Winged Boots product offering
Product offeringCore offering
Winged Boots is a personalised luxury travel concierge and management company that designs and books bespoke itineraries for private leisure travellers and corporate clients worldwide. Dedicated personal travel managers handle end-to-end trip planning, including flights, accommodation, transfers, restaurant reservations, spa bookings, private experiences, and special-occasion arrangements, supported by partnerships with leading luxury hotel brands and full ATOL/ABTA financial protection.
Product overview
Winged Boots is a personalised travel management company operating as a single unified service with distinct specialty divisions. The core offering is the Luxury Travel Concierge service, supported by dedicated Personal Experience Managers who provide bespoke concierge services including restaurant reservations, private yacht charters, VIP airport services, and special occasion planning. The company offers multiple specialty travel management services including Corporate Travel Management, Celebrity Travel Management, Sports Travel Management, Music Tour Travel Management, TV and Film Production Travel, Private Charter Services, and Luxury Incentive Travel. The platform provides worldwide destination coverage across Indian Ocean, Middle East, Africa, Europe, North America, Caribbean, Far East, Australasia, South America, and Antarctica, with curated hotel partnerships including Jumeirah, Atlantis, One&Only, Rosewood, Hilton, Ikos Resorts, and Shangri-La. The company operates as Package Organiser/Principal and Agent for both package holidays and single-element bookings, backed by ATOL and ABTA financial protection. Additional services include the Winged Boots Magazine editorial content platform and the Extra Mile Guarantee programme.
Differentiator
Problem solved
Functional benefit
Companies that use Winged Boots
Customer profileNamed customers3 records
Segments6 records
Ideal customer profiles3 records
Winged Boots technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Winged Boots partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered preferred and minor.
- JumeirahpreferredFeatured hotel partner with dedicated brand page on Winged Boots website. Properties include Jumeirah Burj Al Arab and other Jumeirah properties worldwide.
- AtlantispreferredFeatured hotel partner including Atlantis The Royal | The Palm, Dubai. Winged Boots showcases Atlantis properties in destination and hotel pages.
- One&OnlypreferredFeatured hotel partner brand showcased on Winged Boots platform with dedicated brand page.
- Rosewood Hotels & ResortspreferredFeatured hotel partner including properties like Rosewood Mayakoba. Winged Boots features Rosewood properties across multiple destinations.
- Ikos ResortspreferredFeatured hotel partner with dedicated brand page. Includes Ikos Kissamos and other Ikos properties in Greece.
- Sani ResortpreferredFeatured hotel partner with dedicated brand page showcasing Sani Resort properties.
- SerendipianspreferredFeatured hotel partner brand with dedicated brand page on Winged Boots platform.
- Shangri-LapreferredFeatured hotel partner brand with dedicated brand page.
- HiltonpreferredFeatured hotel partner brand showcased across Winged Boots destinations.
- BelmondminorFeatured partner including Eagle Island Lodge, A Belmond Safari in Botswana's Okavango Delta.
- Four Seasons Hotels and ResortsminorFeatured partner including Four Seasons Resort Marrakech and Four Seasons Safari Lodge Serengeti.
- Wilderness SafarisminorFeatured partner including Wilderness Jao Camp in Botswana's Okavango Delta.
- Sandy LaneminorFeatured partner hotel in St. James, Barbados, a premier luxury Caribbean property.
Scale indicators3 records
Recent moves6 records
Expansion highlights4 records
Winged Boots competitors and assessment
Company assessmentDirect peers
- ITC Luxury Travel: UK luxury travel brand offering bespoke worldwide holidays, honeymoons, and special-occasion trips through personal travel consultants, directly comparable to Winged Boots' core concierge proposition.
- Original Travel: UK bespoke tour operator creating tailor-made worldwide holidays with a team of travel experts, operating in the same luxury personalised-travel category as Winged Boots.
- Black Tomato: UK-based luxury bespoke travel company focused on unique, experience-led itineraries for high-end travellers, with a similar concierge-style service to Winged Boots.
- Audley Travel: UK-based bespoke long-haul travel specialist with dedicated country specialists crafting personalised itineraries for high-end leisure travellers, operating on a virtually identical concierge model to Winged Boots.
- Scott Dunn: UK-headquartered luxury tour operator offering tailor-made holidays, ski, and family experiences with private VIP service, directly comparable to Winged Boots' luxury concierge positioning.
- Elegant Resorts: Long-established UK luxury travel company specialising in high-end tailor-made holidays worldwide with personal travel consultants, closely matching Winged Boots' core offering.
- Turquoise Holidays: UK luxury travel specialist offering tailor-made beach, safari, and island holidays with personal travel experts, overlapping heavily with Winged Boots' destination portfolio.
- Carrier: UK luxury tour operator providing high-end tailor-made holidays and cruises with destination specialists, sharing the personal-consultant luxury travel model used by Winged Boots.
Broad incumbents
- Cox & Kings: Historic UK luxury tour operator offering a broad portfolio of escorted and tailor-made tours worldwide; competes with Winged Boots but operates at significantly larger scale and broader product range.
- Kuoni (dnata Travel): Long-standing premium tour operator (now part of dnata) offering luxury and tailor-made holidays worldwide; serves a similar luxury leisure customer base but as a much larger, multi-brand incumbent.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Winged Boots social profiles
Digital presenceWinged Boots compliance and trust
Trust signalCompliance4 records
Winged Boots financial estimates
Financial estimateRevenue estimate
Valuation estimate
Winged Boots leadership team
Management profileNumber of profiles
Winged Boots funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Winged Boots M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Winged Boots
What does Winged Boots do?
Winged Boots is a personalised luxury travel concierge and management company that designs and books bespoke itineraries for private leisure travellers and corporate clients worldwide. Dedicated personal travel managers handle end-to-end trip planning, including flights, accommodation, transfers, restaurant reservations, spa bookings, private experiences, and special-occasion arrangements, supported by partnerships with leading luxury hotel brands and full ATOL/ABTA financial protection.
Is Winged Boots a public or private company?
Winged Boots is a private company. It is classified as unknown and is currently operating.
When was Winged Boots founded?
Winged Boots was founded in 2004. It employs 11 to 50 people.
Where is Winged Boots based?
Winged Boots is headquartered in Romford, United Kingdom, in the Europe region.
How does Winged Boots make money?
One revenue line is on record: travel Agency Commission and Service Fees.
Who are Winged Boots's main competitors?
Direct peers on record are ITC Luxury Travel, Original Travel, Black Tomato, Audley Travel, Scott Dunn, Elegant Resorts, Turquoise Holidays and Carrier. Broad incumbents are Cox & Kings and Kuoni (dnata Travel).
Does Winged Boots have an API?
No public API is recorded for Winged Boots.
What industry is Winged Boots in?
Winged Boots's product category is Luxury Travel Concierge Services. Its primary akta.pro industry code is THAKADAE, Luxury Multi-Day Tour Operators. Its NAICS code is 561510.