Kanesa Fujiwara

Name

Kanesa Fujiwara

Legal name

株式会社カネサ藤原屋

Website

https://kanesa-f.com

Company type

Private

Founded year

1916

Operating status

Operating

Headcount range

251–500 employees

Ownership category

akta.pro rank

Product category

Beverage Wholesale Distribution

NAICS

Beer, Wine, and Distilled Alcoholic Beverage Merchant Wholesalers (4248)

SIC

Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Alcoholic Beverage Wholesale (Beer, Wine, Spirits) (AFAIAGAA)

akta.pro secondary industry

Bar, Restaurant & On-Premise Beverage Supply Wholesale (AFAIAGAI)

Keywords

• B2B beverage wholesale
• Alcohol distribution services
• Restaurant supply services
• Private label beverages
• Mobile ordering platform

Headquarters

HQ city

Sendai

HQ country

Japan

HQ region

Asia

Offices14 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Alcoholic Beverages Wholesale: Core B2B wholesale business supplying alcoholic beverages, soft drinks, and food products to approximately 6,000 restaurants, hotels, wedding venues, and banquet halls primarily in the Tohoku region.
2. Private Brand Products: Development and sales of private brand products including alcoholic beverages, soft drinks, and seasonings under the Kanesa Fujiwaraya label.
3. Real Estate Services: Real estate rental and consulting services for restaurants through group company Kanesa Planning Co., Ltd., with over 2,000 successful property contracts.
4. Retail Store Sales: Retail operations including Wine House Bouchon, Fujiwaraya Michinoku Sake Journey stores, and direct consumer sales.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Kanesa Fujiwaraya is a B2B alcoholic beverage wholesaler and distributor serving approximately 6,000 restaurants, hotels, wedding venues, and banquet halls across Japan's Tohoku region. The company provides an integrated "ALL IN ONE" service model covering restaurant property introduction and brokerage (over 2,000 contracts), wholesale supply of alcoholic beverages, soft drinks, and food products, route-based delivery, and ongoing post-opening consulting. It sells its own private brand of alcoholic beverages, soft drinks, and seasonings, and operates a proprietary Mobile Order System enabling smartphone-based ordering of over 30,000 SKUs.

Product overview

Kanesa Fujiwara operates as an alcohol wholesale and distribution company with a comprehensive 'ALL IN ONE' service model. The core business is alcohol wholesale to over 6,000 restaurants and hotels across Tohoku, supported by delivery services through subsidiary Gyohai Co., Ltd. and restaurant property services through Kanesa Planning Co., Ltd. The company offers a proprietary Mobile Order System for smartphone-based ordering, Private Brand products, and operates retail stores including Wine House Bouchon and Fujiwaraya Michinoku Sake Journey S-PAL Store. The latest venture is Live Restaurant J'Z, a live music venue operated by subsidiary ensemble Co., Ltd.

Differentiator

Problem solved

Functional benefit

Brands

• Private Brand Products: Company-branded alcoholic beverages, soft drinks, and seasonings offered under the company's own brand, recommended with over 100 years of history.

Products and services

• Restaurant Opening Support Comprehensive support service for restaurant startups including property selection, concept planning, product lineup proposals, and ongoing post-opening operational guidance, accompanied by dedicated staff. Target customers are restaurants planning to open new locations in the Tohoku region.
• Restaurant Property Services (Brokerage) Real estate brokerage and consulting service for restaurant property locations, delivered through Kanesa Planning Co., Ltd. with over 2,000 successful contracts and specialist staff familiar with regional market trends. Target customers are restaurants seeking locations in the Tohoku region.
• Private Brand Products Company-branded alcoholic beverages, soft drinks, and seasonings with over 100 years of heritage, offering differentiated products for restaurants and retailers. Recommended by Kanesa Fujiwaraya as a curated product lineup available to B2B wholesale customers.
• Mobile Order System Proprietary smartphone-based ordering platform enabling restaurants to order from over 30,000 products without fax or computer, streamlining procurement and reducing ordering errors. Features favorites function, category search, order history, and the ability to order by case or unit. Target customers are B2B restaurant wholesale customers in Tohoku.
• Alcoholic Beverage Wholesale & Distribution Core B2B wholesale business supplying alcoholic beverages, soft drinks, and food products to approximately 6,000 restaurants, hotels, wedding venues, and banquet halls primarily across the six prefectures of Japan's Tohoku region, with dedicated sales representatives and route-based delivery.
• Wine House Bouchon Wine specialty store combining wine shop and wine bar, located near Sendai Station at 302-14 Motodera-koji, Miyagino-ku, Sendai. Features approximately 500 wine varieties and an underground cellar with 2,300 varieties and 19,000 bottles for aging, staffed by certified sommeliers. Serves both B2B wholesale and B2C retail customers.
• Fujiwaraya Michinoku Sake Journey S-PAL Store Retail store located in the S-PAL Sendai East Building (2F, 1-1-1 Chuo, Aoba-ku, Sendai) offering sake and alcoholic beverages from the Tohoku region, with a local sake vending machine. Targets consumers and travelers at Sendai Station.
• Live Restaurant J'Z Live music restaurant featuring jazz and other genres with high-quality audio equipment (B&W speakers and McIntosh tube amplifiers), operated by subsidiary ensemble Co., Ltd. in Kokubuncho, Aoba Ward, Sendai. Combines live music performances with dining service.
• Gyohai Delivery Services Delivery service for alcoholic beverages, soft drinks, and food products to business partners including restaurants and hotels, delivered through wholly-owned subsidiary Gyohai Co., Ltd. and serving approximately 2,100 customers in Miyagi Prefecture with timely, accurate, and stable delivery aligned with customer business cycles.

Quantifiable outcome

• Over 2,000 restaurant property transactions completed successfully
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Ten partnerships are on record, tiered core and minor.

• Kanesa Planning Co., Ltd.coreStrategic or Co-development PartnerReal estate business specializing in restaurant property introductions and brokerage; insurance agency business. Key partner for restaurant opening support services.
• Gyohai Co., Ltd.coreStrategic or Co-development PartnerDelivery service for alcoholic beverages, soft drinks, and food products to business partners including restaurants and hotels. Delivers to approximately 2,100 customers in Miyagi Prefecture.
• Sairin Saketonya Co., Ltd.minorStrategic or Co-development PartnerRetail and wholesale business handling alcoholic beverages, soft drinks, and food products.
• Satoya Co., Ltd.minorStrategic or Co-development PartnerRetail, wholesale, and delivery service business for alcoholic beverages, soft drinks, and food products.
• Kaisei Kankyo Seibi Co., Ltd.minorStrategic or Co-development PartnerCommercial and industrial waste collection and transportation; resource recycling business supporting environmental sustainability.
• Michinoku Sake Sales Co., Ltd.minorStrategic or Co-development PartnerRetail business for alcoholic beverages, soft drinks, and food products.
• ensemble Co., Ltd.coreStrategic or Co-development Partner100% subsidiary established to operate Live Restaurant J'Z in Kokubuncho, Sendai - a live music and dining venue opened June 30, 2025.
• Hummingbird International Inc.minorStrategic or Co-development PartnerPartner responsible for food and beverage service at Live Restaurant J'Z. Contributes to revitalization of Jozenji Street and Kokubuncho entertainment district.
• Iris OhyamaminorOthersDonated high-quality audio equipment (B&W speakers and McIntosh tube amplifiers) to Live Restaurant J'Z through Sendai Economic Doyukai initiative.
• Sendai Economic DoyukaiminorOthersBusiness association working on Music City Sendai initiative; coordinated audio equipment donations for Live Restaurant J'Z.

Scale indicators6 records

Recent moves3 records

Expansion highlights6 records

Broad incumbents

• Mitsubishi Shokuhin Co., Ltd. Large diversified Japanese food and beverage distributor serving retail and foodservice channels nationwide, including significant alcoholic beverage sales. Relevant as a broad incumbent in the same B2B distribution space as Kanesa Fujiwaraya, with comparable customer overlap (restaurants, hotels, retailers) but a national footprint and broader category mix.
• Itochu Shokuhin Co., Ltd. Major Japanese food and beverage distributor affiliated with the Itochu trading house, supplying restaurants, retailers, and foodservice operators nationwide. Comparable as a broad incumbent in B2B alcohol and beverage distribution serving restaurants, though with a much wider product portfolio (including non-alcohol) and national logistics footprint.

Others

• Arcland Sakamoto Co., Ltd. Japanese home center and DIY retail chain with overlapping roots in the Tohoku regional consumer base. Adjacent peer only; included as a regionally anchored retailer with comparable brand heritage serving Tohoku consumers, though operating in a different category (home/DIY rather than beverage wholesale).
• Infomart Corporation: Japan's leading B2B e-commerce platform for the foodservice industry, including restaurant procurement of alcohol, beverages, and ingredients. Adjacent rather than directly competitive: relevant as a technology and platform peer to Kanesa Fujiwaraya's Mobile Order System, but does not own the physical distribution, real estate, or wholesale relationships.

Regional players

• Yamaya Corporation: Japanese sake and alcoholic beverage retailer/wholesaler with a strong East Japan regional store network (Tohoku and Kanto). Comparable to Kanesa Fujiwaraya in product focus (Japanese sake, wine, spirits) and geographic emphasis on East Japan, though heavier in direct-to-consumer retail than B2B wholesale.

Direct peers

• Kokubu & Co., Ltd. Japan's largest food and alcoholic beverage wholesaler, distributing to restaurants, retailers, and foodservice operators nationwide with a comparable B2B model and broad SKU portfolio. Most directly comparable as a peer due to overlapping customer base (restaurants and hotels), similar product mix (beer, wine, spirits), and route-based distribution model, though at materially greater scale.
• Nihon Shurui Hanbai Co., Ltd. Specialized alcoholic beverage wholesaler distributing beer, wine, and spirits to restaurants, retailers, and bars across Japan. Closely comparable to Kanesa Fujiwaraya in product focus (alcohol-only) and B2B customer base, though operating at national scale rather than regionally concentrated in Tohoku.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xen.kanesa-f.com/recruit/contact
• Facebookfacebook.com/f.m.sakekikou.spal.sendai

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kanesa Fujiwara