A Slice Of Brooklyn Bus Tours
A Slice of Brooklyn Bus Tours is a family-owned tour operator, founded in 2005 by Tony Muia, offering direct-to-consumer guided bus tours from Manhattan to Brooklyn's food, landmarks, neighborhoods, and movie locations. It serves NYC tourists via five core tour products and earns supplementary revenue from branded merchandise and gift certificates.
- Company typePrivate
- Founded2005
- HeadquartersNew York, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What A Slice Of Brooklyn Bus Tours does
A Slice of Brooklyn Bus Tours is a family-owned and operated guided bus tour company founded in Brooklyn, New York in August 2005 by Tony Muia. The company operates five distinct tour products — the Original Brooklyn Pizza Tour, Best of Brooklyn Tour, Christmas Lights Tour (Dyker Heights), Brooklyn Chocolate Tour, and Brewery and Distillery Tour — plus private custom tours, all departing from Manhattan and covering Brooklyn's food, landmarks, neighborhoods, and movie locations. The tours are delivered by Brooklyn-born, NYC-licensed guides with multimedia presentations shown on bus screens, and feature VIP line-skipping access at iconic partner establishments including Grimaldi's, L&B Spumoni Gardens, Junior's Restaurant, and King's County Distillery.
The business operates a direct-to-consumer model selling tickets primarily through the FareHarbor embedded booking platform on its website, supplemented by phone reservations. Pricing for individual tours is not publicly disclosed, but the company emphasizes advance purchase and frequently sells out to drive urgency. Secondary revenue streams include branded merchandise (baseball caps and t-shirts at $20 each) and never-expiring gift certificates sold through the website store. Marketing is multi-channel, combining Google AdWords Remarketing, organic social media (Facebook, Twitter, YouTube, Instagram, Pinterest), an email newsletter powered by Robly, content marketing through the "All Things Brooklyn" blog, and significant earned media through appearances on NBC Today Show, ABC The Chew, ABC Nightline, and a Travel Channel reality show titled "Slice of Brooklyn." The company has 1–10 employees, no institutional funding, no parent company, and operates as an independent private business.
A Slice Of Brooklyn Bus Tours firmographics
Firmographics- Name
- A Slice Of Brooklyn Bus Tours
- Legal name
- A Slice of Brooklyn Bus Tours
- Website
- https://asliceofbrooklyn.com
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- A Slice of Brooklyn Bus Tours is a family-owned tour operator, founded in 2005 by Tony Muia, offering direct-to-consumer guided bus tours from Manhattan to Brooklyn's food, landmarks, neighborhoods, and movie locations. It serves NYC tourists via five core tour products and earns supplementary revenue from branded merchandise and gift certificates.
- Ownership category
- akta.pro rank
A Slice Of Brooklyn Bus Tours industry classification
Industry- Product category
- Guided Bus Tours and Local Sightseeing Experiences
- NAICS
- Tour Operators (561520), Tour Operators (56152), Scenic and Sightseeing Transportation (487)
- SIC
- Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro industry
- Neighborhood & Local Life Tours (Communities & Hidden Gems)Street Food ToursTravel & Hospitality/Tours, Attractions & Experiences/Food & Drink Experiences (Culinary Tours, Tastings, Cooking Classes)
Keywords
Where A Slice Of Brooklyn Bus Tours is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
A Slice Of Brooklyn Bus Tours business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Marketing or Sales, Supply Chain, Technology or R&D
Revenue model
- Tour Tickets: Revenue generated from selling tickets for guided bus tours of Brooklyn including Pizza Tour, Best of Brooklyn Tour, Christmas Lights Tour, Chocolate Tour, and Brewery & Distillery Tour. Advance purchase required; tours often sell out.
- Merchandise Sales: Sale of branded merchandise including baseball caps ($20) and t-shirts ($20) through the company store.
- Gift Certificates: Gift certificates sold for tour experiences that never expire.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Baseball Cap - Official A Slice of Brooklyn branded cap |
| Unit Pricing | Pay-as-you-go | Black Tee - Official branded t-shirt |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
A Slice Of Brooklyn Bus Tours product offering
Product offeringCore offering
A Slice of Brooklyn Bus Tours operates guided bus tours of Brooklyn, NY that combine food tastings, landmark visits, neighborhood sightseeing, and visits to famous movie filming locations. The company runs five recurring tour products (Pizza, Best of Brooklyn, Christmas Lights, Chocolate, and Brewery & Distillery), custom Private Tours for groups, and sells branded merchandise and non-expiring gift certificates. Tours depart from Manhattan with advance ticket purchase required.
Product overview
A Slice of Brooklyn Bus Tours is a family-owned tour company operating since 2005, offering guided bus tours of Brooklyn focused on food, landmarks, neighborhoods, and movie locations. The company operates five distinct tour products: the Original Brooklyn Pizza Tour (featuring Grimaldi's and L&B Spumoni Gardens), the Best of Brooklyn Tour (covering Brooklyn Heights, Junior's Restaurant, and historic sites), the Christmas Lights Tour of Dyker Heights, the Brooklyn Chocolate Tour (NYC's only chocolate-focused bus tour), and the Brewery and Distillery Tour. Additionally, the company offers Private Tours for custom group experiences and sells merchandise including baseball caps, t-shirts, and gift certificates. All tours depart from Manhattan and feature Brooklyn-born, NYC licensed tour guides with multimedia presentations on board.
Differentiator
Problem solved
Functional benefit
Products and services
- Original Brooklyn Pizza Tour
- Best of Brooklyn Tour
- Christmas Lights Tour
- Brooklyn Chocolate Tour
- Brewery and Distillery Tour
- Private Tours
- Baseball Cap
- Black Tee
- Gift Certificates
Companies that use A Slice Of Brooklyn Bus Tours
Customer profileSegments2 records
Ideal customer profiles2 records
A Slice Of Brooklyn Bus Tours technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
A Slice Of Brooklyn Bus Tours partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core and minor.
- Grimaldi'scoreGrimaldi's is a coal-fired brick oven pizzeria located under the Brooklyn Bridge in DUMBO. The Original Brooklyn Pizza Tour includes a VIP dining experience at Grimaldi's where tour guests skip the line that often wraps around the block.
- L&B Spumoni GardenscoreL&B Spumoni Gardens in Bensonhurst serves Sicilian-style pizza and is a key stop on the Original Brooklyn Pizza Tour. The restaurant opened in 1939 and is now in its fourth generation of family ownership.
- Junior's RestaurantcoreJunior's in Downtown Brooklyn is featured on the Best of Brooklyn Tour with a full sit-down lunch including pastrami sandwich, cheesecake, and egg cream. The restaurant is known for 'World's Most Fabulous Cheesecake.'
- King's County DistillerycoreNYC's oldest and largest premier whiskey distillery located in the Brooklyn Navy Yard. Voted Distillery of the Year in 2016. Featured on the Brewery and Distillery Tour with samples of whiskey, bourbon, and moonshine.
- Circa Brewing Co.minorDowntown Brooklyn brewery in a 6,000-square-foot space with 12 tap lines of craft beers brewed on premises. Known for award-winning Neapolitan Margherita pizza. Stop on Brewery and Distillery Tour.
- Other Half BrewingminorGowanus brewery known for pale ales, IPAs, black ales, imperial stouts, and sour beers. Stop on the Brewery and Distillery Tour.
- The Chocolate RoomcoreCobble Hill chocolate shop featured on Brooklyn Chocolate Tour. Chocolate cake was voted one of Oprah's Favorite Things. Also featured on the Valentine's Day Chocolate Tour.
- Raaka ChocolatecoreRed Hook chocolatier featured on Brooklyn Chocolate Tour. Offers tours of facility and samples of unique virgin chocolate flavor combinations.
- Li-Lac ChocolatescoreNYC's oldest chocolatier, with the same recipes since the 1920s. Final stop on the Brooklyn Chocolate Tour.
- Brooklyn Ice Cream FactoryminorDUMBO ice cream location featured as first stop on Brooklyn Chocolate Tour for chocolate ice cream samples.
- TripAdvisorminorReview and rating platform used to build customer trust and social proof.
- FareHarborcoreBooking platform embedded on website for tour reservations and gift certificate purchases.
- Dyker Heights HomeownerscorePersonal relationships with homeowners in Dyker Heights for the Christmas Lights Tour - company escorts guests around like family rather than just dropping them off.
Scale indicators3 records
Recent moves5 records
Expansion highlights5 records
A Slice Of Brooklyn Bus Tours competitors and assessment
Company assessmentMarket position
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
A Slice Of Brooklyn Bus Tours social profiles
Digital presenceA Slice Of Brooklyn Bus Tours financial estimates
Financial estimateRevenue estimate
Valuation estimate
A Slice Of Brooklyn Bus Tours leadership team
Management profileNumber of profiles
Profiles3 records
A Slice Of Brooklyn Bus Tours funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
A Slice Of Brooklyn Bus Tours M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about A Slice Of Brooklyn Bus Tours
What does A Slice Of Brooklyn Bus Tours do?
A Slice of Brooklyn Bus Tours operates guided bus tours of Brooklyn, NY that combine food tastings, landmark visits, neighborhood sightseeing, and visits to famous movie filming locations. The company runs five recurring tour products (Pizza, Best of Brooklyn, Christmas Lights, Chocolate, and Brewery & Distillery), custom Private Tours for groups, and sells branded merchandise and non-expiring gift certificates. Tours depart from Manhattan with advance ticket purchase required.
Is A Slice Of Brooklyn Bus Tours a public or private company?
A Slice Of Brooklyn Bus Tours is a private company. It is classified as family owned and is currently operating.
When was A Slice Of Brooklyn Bus Tours founded?
A Slice Of Brooklyn Bus Tours was founded in 2005. It employs 1 to 10 people.
Where is A Slice Of Brooklyn Bus Tours based?
A Slice Of Brooklyn Bus Tours is headquartered in New York, United States, in the North America region.
How does A Slice Of Brooklyn Bus Tours make money?
Three revenue lines are on record. Tour Tickets are the primary driver. The others are merchandise Sales and gift Certificates.
Does A Slice Of Brooklyn Bus Tours have an API?
No public API is recorded for A Slice Of Brooklyn Bus Tours.
What industry is A Slice Of Brooklyn Bus Tours in?
A Slice Of Brooklyn Bus Tours's product category is Guided Bus Tours and Local Sightseeing Experiences. Its primary akta.pro industry code is THAJAAAJ, Neighborhood & Local Life Tours (Communities & Hidden Gems), with a secondary code of THAJAGAC, Street Food Tours. Its NAICS code is 561520 and its SIC code is 7900.