Dupo Marine
- Company typePrivate
- Founded2006
- HeadquartersDupo, United States
- Headcount—
- GTM typeB2C
- OfferingServices
Dupo Marine firmographics
Firmographics- Name
- Dupo Marine
- Legal name
- Dupo Marine Center
- Website
- https://dupomarinecenter.com
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Ownership category
- akta.pro rank
Dupo Marine industry classification
Industry- Product category
- Boat Dealership
- NAICS
- Boat Dealers (441222), Marinas (713930), Marinas (71393)
- SIC
- Ship & Boat Building & Repairing (3730)
- akta.pro primary industry
- Marine Parts, Accessories & Maintenance Supplies Retail (CRAMAIAB)
- akta.pro secondary industries
- Marine & Boat Finance (FSAKADAH), Docking, Anchoring & Mooring Equipment Retail (CRAMAIAI)
Keywords
Where Dupo Marine is headquartered
LocationHeadquarters
- HQ city
- Dupo
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Dupo Marine business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Boat Sales: Sales of new boats from manufacturer brands (Basscat, Skeeter, Thor) and pre-owned boats. Transactions are one-time purchases with potential for trade-ins.
- Boat Services: Service revenue from engine repair, hull repair, winterization, and navigation/electronics services.
- Boat Storage: Storage fees for boats (non-stackable storage). Offered through third-party platform.
- Custom Covers: Custom boat cover sales and installation.
- Financing: Boat financing facilitation through multiple lenders, offering competitive rates including 30-year payment options with less than 10% down.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | New Skeeter WXR2060F 2026 - Premium fishing boat |
| Unit Pricing | Pay-as-you-go | New Thor LH1900SC 2026 - Fishing boat |
| Unit Pricing | Pay-as-you-go | New Thor LH1900CC 2026 - Fishing boat |
| Unit Pricing | Pay-as-you-go | Pre-owned Ranger 519dvs 1999 - Bassboat |
| Unit Pricing | Pay-as-you-go | Pre-owned Bullet 21xdc 1998 - Bassboat |
| Unit Pricing | Pay-as-you-go | Pre-owned Nitro Z8 2015 - Bassboat |
| Unit Pricing | Pay-as-you-go | Pre-owned Ranger Z521L 2019 - Bassboat |
| Unit Pricing | Pay-as-you-go | Pre-owned BASSCAT PANTERA CLASSIC 2021 - Bassboat |
| Unit Pricing | Pay-as-you-go | New BASSCAT COUGAR FTD SP 2026 - Bassboat |
| Unit Pricing | Pay-as-you-go | Pre-owned Lund 1975 Prov 2016 - Fishing boat |
| Unit Pricing | Pay-as-you-go | Pre-owned Bullet 21XRD 2017 - Bassboat |
| Unit Pricing | Pay-as-you-go | Pre-owned Bass Cat Lynx 2018 - Freshwater Fishing |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Dupo Marine product offering
Product offeringCore offering
Dupo Marine Center is an authorized boat dealership selling new boats from Skeeter, Bass Cat, and Thor Aluminum Boats, alongside a selection of pre-owned boats. The dealership complements retail sales with a full-service marine shop providing engine repair, hull repair, winterization, and navigation/electronics service, plus boat storage, custom covers, financing facilitation through multiple lenders, and an annual fishing tournament.
Product overview
Dupo Marine Center is a premier boat dealership offering new and pre-owned boats primarily for bass fishing and freshwater fishing. The company serves as an authorized dealer for Skeeter, Bass Cat, and Thor Aluminum Boats, while also selling pre-owned boats from brands including Ranger, Bullet, Nitro, and Lund. In addition to boat sales, Dupo Marine provides complementary services including boat storage (via Thrive Marine platform), custom covers, engine repair, hull repair, navigation/electronics service, winterization, fishing tournaments, virtual tours, and financing assistance. The dealership has operated in the St. Louis Metro area since 2006 with over 50 years of combined owner experience.
Differentiator
Problem solved
Functional benefit
Products and services
- New Skeeter Boats New bass and freshwater fishing boats from Skeeter, a U.S. Coast Guard-approved manufacturer known for V-hull pad design, production composite bass boat construction, and aluminum deck grid system. Sold by Dupo Marine as an authorized dealer.
- New Bass Cat Boats New tournament bass boats from Bass Cat Boats, described as the longest existing tournament bass boat company in the USA since 1971, known for custom wiring harness finish details. Sold by Dupo Marine as an authorized dealer.
- New Thor Aluminum Boats New aluminum hunting and fishing boats from Thor Aluminum Boats, marketed as advanced aluminum hunting and fishing boat construction. Sold by Dupo Marine as an authorized dealer.
- Pre-Owned Boats Previously owned bass boats and fishing boats available for purchase from brands including Ranger, Bass Cat, Bullet, Nitro, and Lund. Trades-in accepted; pricing varies by model, year, and condition.
- Marine Engine Repair In-house diagnostic and repair service for marine engines, drawing on over 50 years of combined experience from owners Robert Smith and Monty Cordray. Open to retail customers and outside boat owners.
- Hull Repair Repair services for boat hulls and watercraft, performed by the in-house service team at the Dupo, Illinois dealership.
- Winterization Service Seasonal winterization service to prepare boats and watercraft for cold-weather storage and off-season preservation.
- Navigation and Electronics Service Installation and repair service for marine navigation and electronic equipment such as fish finders, trolling motors, and related marine electronics.
- Boat Storage Non-stackable boat storage at the Dupo Marine dealership location, bookings handled through the Thrive Marine platform. Intended for seasonal or longer-term storage of customer boats.
- Custom Boat Covers Custom-fabricated boat cover sales and installation to protect watercraft from weather and environmental damage.
Companies that use Dupo Marine
Customer profileSegments1 record
Ideal customer profiles1 record
Dupo Marine technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Dupo Marine partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- Basscat BoatscoreAuthorized dealer for Basscat Boats since 1971. Basscat is described as the longest existing tournament bass boat company in the USA, known for custom wiring harness and finish details.
- Skeeter BoatscoreAuthorized dealer for Skeeter Boats. Skeeter is known for U.S. Coast Guard approved bass boat V-hull pad design, production composite bass boat, and aluminum deck grid system.
- Thor Aluminum BoatscoreAuthorized dealer for Thor Aluminum Boats, described as manufacturing the most advanced aluminum hunting and fishing boats available today.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Dupo Marine competitors and assessment
Company assessmentBroad incumbents
- MarineMax: MarineMax is the largest publicly traded recreational boat retailer in the US with a national footprint. It is comparable to Dupo Marine Center as a multi-brand boat dealership selling new and pre-owned recreational boats, offering financing and service — though at vastly greater scale.
- Bass Pro Shops: Bass Pro Shops (including acquired Cabela's) operates large-format outdoor retail stores that sell boats, motors, and marine accessories alongside fishing and hunting gear. Comparable to Dupo Marine as an outlet selling premium fishing boats to the same angler customer base, with broader product mix.
- Cabela's Boating Centers: Cabela's (now under Bass Pro) operates dedicated boating centers selling premium fishing and recreational boats. Comparable to Dupo Marine as a multi-brand boat retail operation targeting the same hunting/fishing enthusiast customer base.
Direct peers
- Sail & Ski Center: Sail & Ski Center is a multi-location boat dealership in Texas carrying premium new and pre-owned boats, parts, service, and storage. Comparable to Dupo Marine as a regional authorized dealer for premium recreational boat brands offering full sales-service-storage wraparound.
- Skipper Bud's Marine: Skipper Bud's is a multi-location Great Lakes boat dealer selling new and used boats with service, storage, and financing. Comparable to Dupo Marine as a family-owned regional dealership network offering premium brand authorizations and integrated service capacity.
- Galeyville Marine Sales: Galeyville Marine is a Midwest boat dealer focused on bass boats and fishing-related products. Comparable to Dupo Marine as a regional dealer in the same fishing-boat niche with overlapping OEM brand relationships.
- Pier 19 Marine: Pier 19 Marine is a Texas-based boat dealer carrying new and pre-owned fishing and recreational boats with service and financing. Comparable to Dupo Marine as a regional multi-brand boat dealer serving enthusiast anglers.
- Boat Country: Boat Country operates multi-state dealerships focused on bass and fishing boats with full service departments. Comparable to Dupo Marine as a regional dealer of recreational fishing boats with similar booth-brand focus and service-led model.
Others
- Boat Trader: Boat Trader is an online marketplace for new and used boats, used by dealers and private sellers. Comparable to Dupo Marine's own online showroom as a channel through which buyers research and discover boats, including pre-owned inventory.
- Thrive Marine: Thrive Marine is a marine operating platform powering storage, service, and digital tools for boat dealers. Dupo Marine uses Thrive Marine for its storage booking site, making it a direct platform/ecosystem peer rather than a competitor.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Dupo Marine social profiles
Digital presenceDupo Marine financial estimates
Financial estimateRevenue estimate
Valuation estimate
Dupo Marine leadership team
Management profileNumber of profiles
Profiles2 records
Dupo Marine funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Dupo Marine M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Dupo Marine
What does Dupo Marine do?
Dupo Marine Center is an authorized boat dealership selling new boats from Skeeter, Bass Cat, and Thor Aluminum Boats, alongside a selection of pre-owned boats. The dealership complements retail sales with a full-service marine shop providing engine repair, hull repair, winterization, and navigation/electronics service, plus boat storage, custom covers, financing facilitation through multiple lenders, and an annual fishing tournament.
Is Dupo Marine a public or private company?
Dupo Marine is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Dupo Marine founded?
Dupo Marine was founded in 2006.
Where is Dupo Marine based?
Dupo Marine is headquartered in Dupo, United States, in the North America region.
How does Dupo Marine make money?
Five revenue lines are on record. Boat Sales are the primary driver. The others are boat Services, boat Storage, custom Covers and financing.
Who are Dupo Marine's main competitors?
Broad incumbents on record are MarineMax, Bass Pro Shops and Cabela's Boating Centers. Direct peers are Sail & Ski Center, Skipper Bud's Marine, Galeyville Marine Sales, Pier 19 Marine and Boat Country. Others are Boat Trader and Thrive Marine.
Does Dupo Marine have an API?
No public API is recorded for Dupo Marine.
What industry is Dupo Marine in?
Dupo Marine's product category is Boat Dealership. Its primary akta.pro industry code is CRAMAIAB, Marine Parts, Accessories & Maintenance Supplies Retail, with a secondary code of FSAKADAH, Marine & Boat Finance. Its NAICS code is 441222 and its SIC code is 3730.