LeRoy's Boardshops

What LeRoy's Boardshops does

LeRoy's Boardshops is a privately held, for-profit retail company founded in 1949 and headquartered in Big Bear Lake, California, United States. According to available firmographic data, the company provides sports and adventure equipment and services, with the "Boardshops" name and Big Bear Lake location (a destination mountain recreation market) pointing to a focus on board-oriented sports such as snowboarding, skateboarding, and related adventure categories. The firm operates at least one physical retail presence and maintains an e-commerce site at leroysboardshops.com.

The business model is retail-oriented, selling sports and adventure equipment directly to end consumers. No pricing model, GTM motion, customer segment breakdown, or technology stack data could be extracted because the company website was blocked by a security/robot-challenge page during data collection. All downstream fields — including headcount, distribution channels, partnerships, marketing channels, awards, patents, leadership team, and financial disclosures — are unpopulated in the source, so this description is limited to firmographic-level facts only.

LeRoy's Boardshops has no disclosed parent company, no recorded subsidiaries, no funding history, and no M&A or leadership-change signals in the available data. The 75+ years of continuous operation suggest a long-standing local/regional retail franchise, but the absence of any corroborated scaling data, multiple confirmed locations, or digital-channel footprint means its current scale, growth posture, and competitive positioning cannot be reliably characterized beyond what is stated above.

Name

LeRoy's Boardshops

Website

https://leroysboardshops.com

Company type

Private

Founded year

1949

Short description

LeRoy's Boardshops is a privately held retail company founded in 1949 in Big Bear Lake, California, that sells sports and adventure equipment and services to consumers through a physical storefront and online presence.

Ownership category

akta.pro rank

Product category

Sporting Goods Retail

NAICS

Sporting Goods Retailers (45911)

akta.pro industry

PRIMARYCRAMAJAA

Ski & Snowboard Equipment Retail (Skis, Boards, Boots, Bindings, Poles)

Consumer Products & Retail/Sporting Goods & Outdoor Retail/Winter Sports (Ski/Snowboard) Retail

SECONDARYCRAMABAM

Camping, Hiking & Climbing Specialty Retail

Consumer Products & Retail/Sporting Goods & Outdoor Retail/Sporting Goods Generalist Retail

Keywords

• Sports equipment retail
• Adventure gear shop
• Snowboard retail
• Outdoor recreation store
• Mountain sports shop

Headquarters

HQ city

Big Bear Lake

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Core offering

LeRoy's Boardshops provides sports and adventure equipment and related services through a traditional bricks-and-mortar retail operation. Founded in 1949 and headquartered in Big Bear Lake, California, the company sells sporting and outdoor adventure gear to local consumers and visitors in a mountain recreation market.

Differentiator

Problem solved

Functional benefit

Products and services

• Sports and adventure equipment retail Retail sale of sports and adventure equipment to individual consumers, offered through a bricks-and-mortar location in Big Bear Lake, California. Serves recreational athletes, hobbyists, and visitors to the mountain recreation market.

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Direct peers

• Evo: Evo is a ski, snowboard, and outdoor specialty retailer with both physical stores (in mountain destinations like Whistler and Portland) and a strong e-commerce platform. Comparable to LeRoy's in core product category (snowboards, skis, outdoor gear) and mountain-town retail DNA, but with a far stronger digital channel.
• Christy Sports: Christy Sports is a multi-state ski and snowboard retail chain with rental, demo, and retail stores across Colorado, Utah, Wyoming, and Texas. It is the most direct comparable to LeRoy's Boardshops in terms of ski/snowboard equipment retail and seasonal mountain-town service focus.
• Peter Glenn Ski & Sports: Peter Glenn is a long-standing independent ski, snowboard, and outdoor apparel retailer with multiple locations across the U.S. Southeast, mountain West, and online. Direct comparable to LeRoy's in core product category, multi-store operations, and seasonal mountain/resort town positioning.
• Tahoe Mountain Sports: Tahoe Mountain Sports is a specialty outdoor retailer in South Lake Tahoe covering ski, snowboard, hiking, and camping gear. Comparable to LeRoy's in both winter sports core and broader outdoor adventure category, serving a similar California mountain resort tourist base.
• Level 9 Sports: Mid-Atlantic ski and snowboard specialty retailer with multiple stores and a strong online channel. Comparable to LeRoy's as a multi-store independent action sports retailer targeting snowsports enthusiasts, though serving a different regional market.

Broad incumbents

• REI Co-op: REI is a large consumer co-op retailing outdoor and adventure gear, including snowsports, hiking, and camping equipment. Comparable to LeRoy's in the outdoor adventure equipment category, but at massive scale and breadth, and not a local-only specialty boardshop.
• Patagonia: Patagonia is a vertically integrated outdoor apparel and gear brand with owned retail stores. Comparable to LeRoy's in the broader outdoor/adventure category and heritage/values positioning, but at national scale and with its own brand rather than multi-brand retail.
• Backcountry: Backcountry is a leading online outdoor and ski/snowboard retailer offering gear, apparel, and expert content. Comparable to LeRoy's in product mix (snowboards, skis, outdoor adventure) but represents the digitally native incumbent whose scale and convenience compete directly with small local boardshops.

Others

• Burton Snowboards: Burton is the dominant snowboard manufacturer and brand, also operating flagship stores and outlet retail. Comparable to LeRoy's as a snowboard-focused retail brand presence, though Burton is a vertically integrated manufacturer whereas LeRoy's is a multi-brand independent retailer.

Regional players

• Stomping Grounds (Big Bear): Local snowboarding and skate retail store in Big Bear Lake offering boards, boots, bindings, and apparel. Direct geographic and product peer to LeRoy's, serving the same community and customer base in the same mountain destination.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights4 records

Customer concentration

• Facebookfacebook.com/leroysboardshops

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LeRoy's Boardshops