Matabi Technologies

What Matabi Technologies does

Matabi Technologies (株式会社マタビテクノロジーズ) is a privately held Japanese startup founded in 2018 and headquartered in Minato-ku, Tokyo, that operates a hybrid business model combining an in-house product (AMPGIFT) with AI consulting services for large enterprises and startups. The company's core product, AMPGIFT, is a corporate gift platform that uses a proprietary multi-agent AI system — combining persona analysis, gift candidate selection, and workplace harassment appropriateness checks with a human-in-the-loop feedback loop — to deliver personalized gift curation to enterprise employees, claiming a 99% gift acceptance rate on a pay-as-you-go model with no upfront cost and no minimum order. Beyond the product, Matabi provides AI-driven new business creation, verification, and project management services to large listed companies and startups across industries including medical devices, pharmaceutical/DTx, real estate, brain tech, digital health, and IT, supplemented by ChatGPT fine-tuning engagements such as a counseling bot service.

The company is founder-led by CEO Chikara Ueno (previously co-founder and COO of Aniwo in Israel) and supported by a high-profile advisory bench spanning venture capital (former head of Itochu Technology Ventures), travel-tech executive leadership (eBay/Expedia Japan/JTB), startup media (BRIDGE co-founder), and government policy (former multi-ministry official). In July 2025, Matabi was selected for the Ministry of Internal Affairs and Communications ICT Startup League, providing government-backed R&D support for the AI multi-agent gift selection system, and the company has since been executing an active go-to-market cadence including the AMPGIFT homepage launch, a 575-employee workplace gift engagement survey released as PR material, a JID 2026 exhibition, and a customer case study with Tsukuri-Crea.

Name

Matabi Technologies

Legal name

株式会社マタビテクノロジーズ

Website

https://matabi-tech.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Matabi Technologies (株式会社マタビテクノロジーズ) is a Tokyo-based Japanese startup that operates AMPGIFT, an AI multi-agent corporate gift platform, and provides AI consulting and project management services to large enterprises and startups across multiple industries.

Ownership category

akta.pro rank

Product category

Corporate Gift Platform / AI Enterprise Services

NAICS

Custom Computer Programming Services (541511)

SIC

Services-Computer Programming Services (7371)

akta.pro primary industry

Gift Sourcing & Procurement (Local & Online) (HSACANAB)

akta.pro secondary industries

Scheduled/Subscription Gifting (Reminders & Recurring Sends) (HSACANAJ), Gift Basket & Curated Hamper Assembly (HSACANAD)

Keywords

• Enterprise gift platform
• AI gift recommendation
• Corporate gifting service
• AI consulting services
• Employee engagement solutions

Headquarters

HQ city

Toranomon

HQ country

Japan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. AMPGIFT Platform Subscription / Per-use Fees: AMPGIFT operates as an enterprise gift proxy platform. Companies pay for the gift platform service, including AI-driven personalized gift selection, order management, and shipping coordination. No upfront costs or minimum order quantities; charges apply only for accepted gifts.
2. AI New Business Consulting & PM Services: Provides consulting and project management services for large enterprises and startups looking to launch AI-driven new businesses. Revenue is generated through professional service engagements, typically project-based or retainer arrangements for AI business verification, launch support, and efficiency improvement.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Matabi Technologies develops and sells AMPGIFT, an enterprise gift platform that uses generative AI combined with professional gift curators to select, manage, and ship personalized gifts for employees. The company also offers AI consulting and project management services to large enterprises and startups for new business creation, validation, and operational efficiency using AI.

Product overview

Matabi Technologies operates as a startup focused on solving social problems through knowledge exploration and implementation of solutions via new business ventures. The company's primary product is AMPGIFT, a corporate gift platform that leverages generative AI and professional expertise to deliver personalized employee gift selection services. Beyond its own service development, the company also provides AI-powered new business development and operational support services to large enterprises and startups.

Differentiator

Problem solved

Functional benefit

Brands

• AMPGIFT: 法人向けギフトサービス - Corporate gift service platform that uses generative AI technology combined with professional expertise to help companies select personalized gifts for employees. Features AI agent-powered gift selection system, 99% receipt rate, and full-service from selection to shipping.

Products and services

• AMPGIFT Corporate gift platform that combines generative AI technology with professional human gift curators to provide personalized gift selection for enterprise employee gifting programs. Presents each employee with 6 individually curated gift candidates, claims a 99% acceptance rate, and operates on a no-upfront-cost, no-minimum-order, pay-only-on-acceptance basis for HR and general affairs teams at Japanese companies.
• AMPGIFT AI Agent Gift Selection System (マルチエージェントシステム) Proprietary AI multi-agent capability within the AMPGIFT platform that performs recipient persona analysis, gift candidate selection, and workplace harassment appropriateness screening simultaneously to generate 9 personalized gift items per recipient, with a Human-in-the-Loop feedback mechanism for refinement by administrators. Targeted at HR, general affairs, and management teams at Japanese companies running employee gifting programs.
• AI New Business & Operational Consulting / PM Services Consulting and project management services for large enterprises and startups using AI to launch new businesses, verify AI-driven concepts, and improve operational efficiency. Includes AI prototyping (e.g., ChatGPT fine-tuned counseling bot, hybrid semantic + keyword AI person search system), market research, expert interviews, cross-border open innovation support, and end-to-end PM for new business ventures.

Quantifiable outcome

• 99% gift acceptance rate (vs. 39.1% catalog gift expiration rate)
• +4 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability7 records

Feature5 records

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• PKSHA Technology: Japanese AI/ML company providing enterprise AI solutions including natural language processing and recommendation engines. Overlaps with Matabi's recommendation engine and NLP capabilities embedded in AMPGIFT, with a more mature enterprise go-to-market.
• Money Forward, Inc. Japanese fintech/HR cloud platform spanning accounting, payroll, and employee benefits. Shares the enterprise HR buyer with Matabi and could credibly enter adjacent employee engagement and benefits categories that overlap with AMPGIFT.
• ABEJA Inc. Japanese AI platform company offering AI consulting, model operations, and applied AI products to large enterprises. Comparable to Matabi's AI new business consulting and PM services arm, though ABEJA operates at much broader scale across industries.
• SmartHR Inc. Leading Japanese cloud HR and labor-management platform serving SMEs and large enterprises. Comparable to Matabi in selling into the same HR/general affairs buyer persona, though SmartHR addresses broader workforce administration rather than gifting.

Direct peers

• giftee Inc. Japan's leading corporate and personal e-gifting platform, including the giftee for Business service. Closest direct competitor to AMPGIFT in the Japanese B2B corporate gifting category, serving HR and general affairs teams with digital gift catalogs.
• Sendoso: US-based B2B corporate gifting and direct mail platform with comparable product positioning to AMPGIFT. Demonstrates the global product shape Matabi is targeting, though Sendoso serves a different geography and does not compete directly in Japan.
• BEENOS Inc. Japanese e-commerce and cross-border commerce operator with gift and marketplace assets. Comparable as a domestic competitor in digital gifting and curated product delivery, with established logistics and corporate buyer relationships.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Matabi Technologies