Lemon and Lime

Name

Lemon and Lime

Legal name

Lemon and Lime

Website

https://lemonandlime.co.uk

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Castle Ashby

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Creative Design Services: Project-based creative design services including graphic design, marketing campaigns, POS, brand marks, packaging design, photography, and print management. Delivers bespoke creative work across various media with commercial focus.
2. Digital Services: Digital services including web architecture, e-commerce platforms, reward and recognition systems, apps, SEO, social media management, and video production. Can be project-based or ongoing retainer arrangements.
3. Brand Strategy Consulting: Strategic consulting services for brand development, marketing planning, and business growth strategies. Works with clients to connect ideas and creative to achieve business objectives.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Lemon and Lime is an independently owned creative design and digital agency delivering graphic design, marketing campaigns, packaging design, photography, print management, web architecture, e-commerce platforms, apps, SEO, social media, video production, 3D animation, and brand strategy services to UK businesses and well-known brands. Services span bespoke one-off deliverables through nationwide integrated marketing campaigns, with project-based or retainer engagement models.

Product overview

Lemon and Lime is a creative design agency established in 1997 offering a unified suite of services rather than a single software product. The core offering comprises three interconnected service pillars: Creative Design Services (graphic design, brand marks, packaging, photography, CGI), Digital Services (web/e-commerce development, apps, SEO, video, 3D animation), and Strategy Services (brand planning, consulting). Specific products include an E-Commerce Platform with built-in stock management, a Reward and Recognition System for internal corporate use, On-Pack Promotion Software for generating unique promotional codes, Brand Identity Development for new market entrants, and Video Production services. The agency serves major UK brands across multiple sectors, delivering integrated campaigns that span both digital and traditional media.

Differentiator

Problem solved

Functional benefit

Products and services

• Creative Design Services Graphic design, marketing campaigns, POS materials, brand marks and development, packaging design, photography, art direction, image manipulation and CGI, and print management for clients across various sectors.
• Digital Services Web architecture and design, e-commerce platforms, reward and recognition systems, apps, email marketing, SEO, social media management, video production and editing, 3D animation, and emerging technology solutions.
• Strategy Services Brand strategy consulting, planning, building, and growing client businesses through bold thinking and connecting ideas with creative solutions to deliver long-term business results.
• E-Commerce Platform Fully content-managed e-commerce platform with stock management system, SEO optimisation, and branded content asset creation designed for online retail operations.
• Reward and Recognition System Online reward and recognition system with complex multi-variant database and online retail platform, designed and built for nationwide internal rollout to support staff motivation.
• On-Pack Promotion Code Generation Software Custom software that generated over one million unique alpha-numeric codes for on-pack promotions, designed for marketing campaigns on consumer product packaging.
• Brand Identity Development Complete brand identity creation from the ground up, including design of digital and print marketing media, for emerging brands and businesses entering new markets.
• Video Production and Editing Film and photoshoot management, image retouching, brand video storyboarding, shooting and editing services for marketing and promotional materials.

Quantifiable outcome

• Generated over one million unique alpha-numeric codes for innocent drinks promotion
• +1 more outcomes

Named customers6 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Six partnerships are on record, tiered minor.

• BudweiserminorGTM or Marketing PartnerBudweiser was sponsored for Air Festivals extreme sports event. Lemon and Lime brokered this sponsorship on behalf of the event as part of marketing and operational support services.
• SiemensminorGTM or Marketing PartnerSiemens was sponsored for Air Festivals extreme sports event through Lemon and Lime's sponsorship brokering services.
• VansminorGTM or Marketing PartnerVans was sponsored for Air Festivals extreme sports event through Lemon and Lime's sponsorship brokering services.
• UltrasportminorGTM or Marketing PartnerUltrasport was sponsored for Air Festivals extreme sports event through Lemon and Lime's sponsorship brokering services.
• ProtechminorGTM or Marketing PartnerProtech was sponsored for Air Festivals extreme sports event through Lemon and Lime's sponsorship brokering services.
• MastercraftminorGTM or Marketing PartnerMastercraft was sponsored for Air Festivals extreme sports event through Lemon and Lime's sponsorship brokering services.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Pentagram: Independent design agency with partner-led model delivering brand identity, packaging, and digital design for global clients. Most directly comparable as a design-first independent agency serving enterprise brands.
• Carter Wong Design: UK independent design agency providing brand identity, packaging, and digital design for enterprise clients. Comparable as mid-sized UK design firm with end-to-end brand and digital offering.
• The Partners (Now & Company): London-based brand and design agency with strong packaging and identity practice for major CPG and consumer brands. Closely comparable design-led offering serving enterprise clients including FMCG.
• Mother London: Independent UK creative agency producing campaigns, brand work, and digital content for major brands. Comparable as independently-owned UK creative shop with enterprise client roster and integrated campaign model.
• Rufus Leonard: London-based independent brand and digital agency focused on customer experience, brand, and digital transformation for enterprise clients. Comparable as integrated brand + digital independent serving UK enterprise.
• BJL Group: Manchester-based independent creative agency offering brand, design, and digital services to enterprise UK clients. Comparable as a regional UK independent competing against London agencies on cost and quality.

Broad incumbents

• WPP: Global advertising holding company owning multiple creative, media, and digital agencies. Comparable as a UK-rooted competitor offering end-to-end creative and digital services at vastly larger scale and broader scope.
• Wieden+Kennedy London: London office of global creative network known for integrated campaigns and brand storytelling for major multinationals. Comparable at the creative and campaign level, but operates at significantly larger scale and broader geographic footprint.
• Publicis Groupe UK: UK arm of global marketing and communications group operating multiple creative, media, and digital agencies (including Saatchi & Saatchi). Comparable as broader incumbent offering integrated creative and digital services across enterprise clients in the UK market.

Emerging players

• Koto Studio: Independent branding and design studio with global brand identity and digital work for consumer and tech clients. Comparable as a design-led independent with similar brand and digital capabilities, but typically higher-growth and tech-leaning client mix.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/LemonAndLime_UK
• LinkedInlinkedin.com/company/lemon-and-lime

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lemon and Lime