The Print Room
The Print Room operates The Coronet Theatre, an intimate Notting Hill performing arts venue presenting international and experimental theatre, dance, poetry and music. Registered UK charity serving arts audiences, emerging and established international artists, and recurrent patrons, donors and corporate sponsors.
- Company typePrivate
- Founded2010
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2C
- OfferingServices
What The Print Room does
The Print Room operates The Coronet Theatre, an intimate 195-seat performing arts venue located in a Grade II listed late-Victorian building at 103 Notting Hill Gate, London W11 3LB, with a secondary 80-capacity Print Room Studio. Founded in 2010, the venue is structured as a registered charity (Charity No. 1141921) and company limited by guarantee (company number 07034118) with a registered office at 29/30 Fitzroy Square, London W1T 6LQ. The theatre presents international and experimental programming spanning theatre, dance, poetry, music, live art, and digital performance; core partnerships include an ongoing residency with RADA's MA Theatre Lab programme, recurring collaborations with Singapore's T.H.E Dance Company and Germany's Berliner Ensemble, and international touring partnerships with bodies such as Culture Ireland and Gare St Lazare Ireland. Demonstrated artistic reach includes collaborations with figures such as William Kentridge, Simon Armitage, Ben Okri, Ibrahim Mahama and Hanif Kureishi, and the Coronet Inside Out digital programme (April 2020–April 2021) produced 76 digital works drawing over 500,000 views across 20+ countries and 5 continents.
The Print Room monetises through a diversified multi-stream model: ticket sales priced from £5 (scratch nights) to £40+ (premium performances) with a £2.50 booking fee on online and phone transactions; tiered membership and patron schemes including Priority Booker, Friend, Supporter Friend, Student Membership (free for current students and recent graduates within two years), and named patron tiers (Piano Bar, Club Room, Print Room, Cupola, Honorary Trustees); Gift Aid–eligible charitable donations; corporate sponsorship from companies, trusts and foundations; and bar and hospitality revenue. Distribution operates through in-person, phone, email and online self-serve box office channels with priority booking reserved for members and patrons. Accessibility services include wheelchair access, induction loop systems, Sennheiser Tourguide receivers, surtitles, relaxed performances, and assistance dog accommodation; group discount and concessionary pricing (25% off for BlueLight card holders, benefit recipients and access patrons, plus a free companion ticket for access bookings) are standard.
The underlying technology stack is intentionally limited: a website ticketing system with e-ticket delivery, standard accessibility hardware, and a content/editorial platform (Coronet Conversations) drive audience engagement. There is no API or app-based channel, no disclosed AI/ML functionality, and no proprietary technology platform. Go-to-market is event-driven, with audience acquisition via direct online booking, box office, social media (Instagram, X, Facebook), email newsletter, press coverage (Broadway World, The Telegraph, Time Out), and partner marketing through RADA and touring companies. Strategic grant funding from the London Community Response Fund and the UK Government's Culture Recovery Fund during the COVID-19 pandemic was material to survival and to the delivery of the Coronet Inside Out programme.
The Print Room firmographics
Firmographics- Name
- The Print Room
- Legal name
- The Print Room Theatre
- Website
- https://thecoronettheatre.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- The Print Room operates The Coronet Theatre, an intimate Notting Hill performing arts venue presenting international and experimental theatre, dance, poetry and music. Registered UK charity serving arts audiences, emerging and established international artists, and recurrent patrons, donors and corporate sponsors.
- Ownership category
- akta.pro rank
The Print Room industry classification
Industry- Product category
- Live Performing Arts Theatre
- NAICS
- Theater Companies and Dinner Theaters (71111), Theater Companies and Dinner Theaters (711110), Other Performing Arts Companies (711190)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Performing Arts Centers & Presenters (Programming/Booking) (MPAGABAM)
- akta.pro secondary industries
- Theater & Performing Arts Venue Operations (Playhouses, Opera Houses) (MPAGALAB), Performing Arts & Cultural Event Venues (Theaters, Museums) (THAHAAAG), Classical & Contemporary Theatre (Plays/Drama) (MPAGABAH)
Keywords
Where The Print Room is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
The Print Room business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Ticket Sales: Primary revenue stream from ticket sales for live performances, with prices ranging from £5 to £40+ depending on the production. Booking fees of £2.50 apply for online and phone bookings.
- Memberships and Patron Schemes: Annual and monthly membership tiers including Priority Booker, Friend, Supporter Friend, Student Membership, and Patron tiers (Piano Bar, Club Room, Print Room, Cupola and Honorary Trustees) offering benefits such as priority booking and discounts.
- Donations and Fundraising: Voluntary donations from supporters, eligible for Gift Aid for UK taxpayers. The theatre is a registered charity relying on donations to fulfil charitable objectives.
- Corporate Sponsorship: Sponsorship from companies, trusts and foundations supporting the theatre's charitable mission.
- Bar and Hospitality: Theatre bar serving drinks before and during performances, located in the former stalls area.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard theatre tickets |
| Unit Pricing | Pay-as-you-go | Concessionary tickets |
| Unit Pricing | Pay-as-you-go | Group tickets |
| Freemium | Annual | Student Membership |
| Subscription | Annual | Membership tiers |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels8 records
The Print Room product offering
Product offeringCore offering
The Print Room Theatre operates The Coronet Theatre, an intimate Grade II listed Victorian venue in Notting Hill Gate, London, presenting a seasonal programme of live international and experimental performing arts including theatre, dance, poetry, and music. The venue supports emerging artists through residencies and partnerships (notably with RADA), offers workshops, and runs a digital programme (Coronet Inside Out). Ticketed performances range from £5 to £40+, supplemented by tiered memberships, patron schemes, donations, and venue hire.
Product overview
The Print Room Theatre operates The Coronet Theatre as a multi-disciplinary performing arts venue offering live theatrical productions, dance performances, poetry events, educational workshops, and digital programming. The venue presents international artists through partnerships (including RADA and T.H.E Dance Company), offers membership and patron schemes for supporters, and provides accessibility services. The venue hire includes a Main Auditorium (195 seats) and Print Room Studio (80 capacity). Ticketing ranges from £5-£40 with concessions available.
Differentiator
Problem solved
Functional benefit
Products and services
- T.H.E Dance Company Performances International contemporary dance performances from Singapore's T.H.E Dance Company, featuring hybrid indoor and outdoor site-responsive productions such as Searching Blue and Phenoumenon, for London arts audiences seeking international contemporary dance.
- RADA Lab Works A partnership programme with the Royal Academy of Dramatic Art (RADA) presenting graduate theatre works including scratch nights and original theatre shorts from MA Theatre Lab's graduate community.
- HollowBody Workshop A two-hour workshop teaching T.H.E Dance Company's signature HollowBody methodology, designed for dance artists and movement enthusiasts accompanying the company's performance run.
- Theatre Productions (Seasonal Programme) Live theatrical performances including drama, poetry events, international works, and experimental theatre presented throughout the year as part of The Coronet Theatre's seasonal programme.
- Coronet Inside Out Digital arts programme featuring poetry, dance, theatre, music, photography and live art works produced during the COVID-19 pandemic lockdown, available as an online content library.
- Membership and Patron Schemes Annual and monthly membership tiers including Priority Booker, Friend, Supporter Friend, Student Membership, and Patron tiers (Piano Bar, Club Room, Print Room, Cupola and Honorary Trustees) offering priority booking, ticket discounts, and patron recognition.
- Venue Hire (Main Auditorium and Print Room Studio) Hire of venue spaces including the Main Auditorium (195 seats) and Print Room Studio (maximum capacity 80 people) for performances, rehearsals, and events.
- Coronet Conversations Editorial platform featuring backstage interviews, creative exchanges, long-form articles and post-show discussions exploring the ideas and creative processes behind productions.
- Access and Inclusion Services Accessibility services including wheelchair access, induction loop systems, Sennheiser Tourguide receivers, surtitles, assistance dog welcome, and neurodivergence support provided to visiting audiences.
Quantifiable outcome
- Produced 76 digital works during COVID-19 pandemic achieving 500,000+ views
- +1 more outcomes
Companies that use The Print Room
Customer profileNamed customers8 records
Segments5 records
Ideal customer profiles4 records
The Print Room technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
The Print Room partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- RADA MA Theatre LabcoreOngoing partnership with Royal Academy of Dramatic Art's MA Theatre Lab programme. RADA graduate community takes residency at the Coronet Theatre, sharing practice and inspiring new collaborations. Culminates in public scratch nights and Lab Works performances of original theatre works. Described as 'one of the only courses in London that truly champions experimental, laboratory practice.'
- T.H.E Dance Company (Singapore)coreSingapore's seminal contemporary dance collective, one of the company's most popular visiting ensembles. Previous productions include Phenoumenon (2022) and Rethinking Co-existence (2024). Currently presenting UK premiere of Searching Blue with accompanying HollowBody workshop.
- Berliner Ensemble (Germany)coreRenowned German theatre company presenting productions at the Coronet, including Stranger than the Moon exploring Bertolt Brecht's life and work with performances by Katharine Mehrling and Paul Herwig.
- Artistic Partners and PromotersminorVarious artistic organisations and promoters collaborate on presenting events at the theatre, with option for audiences to receive communications from these partners.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
The Print Room competitors and assessment
Company assessmentDirect peers
- Donmar Warehouse: 251-seat Covent Garden theatre with similar focus on international collaborations, experimental programming, and intimate actor-audience relationship. Operates at comparable scale.
- Bush Theatre: West London ~180-seat theatre with comparable size, similar international/new-writing focus, and overlapping West London audience.
- Hampstead Theatre: North London ~340-seat theatre with parallel mission of new writing and international work; comparable intimate scale and charitable operating structure.
- Battersea Arts Centre: Charitable, multi-space venue focused on experimental and emerging artists. Shares The Print Room's artist-development mission and ticketed-event business model.
- Young Vic: Notting Hill-adjacent (Cutler Gardens) 550-seat theatre renowned for international director collaborations and new writing. Directly competes for the same London experimental audience.
- Soho Theatre: Intimate multi-space London venue presenting international theatre, comedy, and cabaret. Similar size profile and event-driven revenue model.
- Wilton's Music Hall: Grade II* listed East London heritage venue (the world's oldest surviving music hall) operating as a charitable theatre with comparable size and similar atmospheric, historic-building constraints.
- Almeida Theatre: Intimate 320-seat Islington theatre with a comparable mission of programming bold international and contemporary work, including dance and re-imagined classics. Closest analogue in size and curatorial ambition in London.
- Royal Court Theatre: Sloane Square theatre focused on new writing and international playwrights, with a comparable mission to platform experimental work. Overlaps in audience and donor base.
Broad incumbents
- Sadler's Wells: Larger London venue specializing in international dance — directly comparable to Print Room's dance programming with T.H.E Dance Company and others, but at much greater scale (1,500-seat main house).
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
The Print Room social profiles
Digital presenceThe Print Room financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Print Room leadership team
Management profileNumber of profiles
Profiles1 record
The Print Room funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Print Room M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Print Room
What does The Print Room do?
The Print Room Theatre operates The Coronet Theatre, an intimate Grade II listed Victorian venue in Notting Hill Gate, London, presenting a seasonal programme of live international and experimental performing arts including theatre, dance, poetry, and music. The venue supports emerging artists through residencies and partnerships (notably with RADA), offers workshops, and runs a digital programme (Coronet Inside Out). Ticketed performances range from £5 to £40+, supplemented by tiered memberships, patron schemes, donations, and venue hire.
Is The Print Room a public or private company?
The Print Room is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was The Print Room founded?
The Print Room was founded in 2010. It employs 11 to 50 people.
Where is The Print Room based?
The Print Room is headquartered in London, United Kingdom, in the Europe region.
How does The Print Room make money?
Five revenue lines are on record. Ticket Sales are the primary driver. The others are memberships and Patron Schemes, donations and Fundraising, corporate Sponsorship and bar and Hospitality.
Who are The Print Room's main competitors?
Direct peers on record are Donmar Warehouse, Bush Theatre, Hampstead Theatre, Battersea Arts Centre, Young Vic, Soho Theatre, Wilton's Music Hall, Almeida Theatre and Royal Court Theatre. Sadler's Wells is listed as a broad incumbent.
Does The Print Room have an API?
No public API is recorded for The Print Room.
What industry is The Print Room in?
The Print Room's product category is Live Performing Arts Theatre. Its primary akta.pro industry code is MPAGABAM, Performing Arts Centers & Presenters (Programming/Booking), with a secondary code of MPAGALAB, Theater & Performing Arts Venue Operations (Playhouses, Opera Houses). Its NAICS code is 71111 and its SIC code is 7900.