Studio 18

What Studio 18 does

Studio 18 (also branded Studio Achtzehn) is a design bureau (Designbüro) headquartered in Münster, Germany, operating as a sole proprietorship (Einzelunternehmen) owned and operated by André Horstmann. The firm delivers three interconnected service pillars — Digital Design (websites, UX/UI, visual design, social media assets), Corporate Design (visual identity systems, naming), and Brand Design (branding, key visuals, brand development) — primarily to small and medium-sized businesses and individual professionals in the DACH region and the Netherlands.

The portfolio consists of end-to-end design engagements typically spanning logo development, visual identity systems, responsive websites, and print/social media collateral. Publicly disclosed clients include professional football coaches Alexander Kiene and Peter Hyballa (Head Coach of NAC Breda), the Food Brother franchise burger chain (20+ locations in Germany and Austria), and USV Immobilien, a startup in sustainable real estate. The studio has received third-party recognition via maxibestof.one and Designer Daily Report for the Alexander Kiene identity project.

Studio 18 generates revenue through project-based, one-time fees (quote-based pricing, not publicly disclosed). Customer acquisition is sales-led, relying on a curated website portfolio, an Instagram presence (@studio18.ms), and direct inbound contact via phone and email. There is no external investment, no parent company, no subsidiary structure, and no disclosed AI tooling or proprietary technology stack — the offering is human-driven creative services with the principal as the central figure of execution and accountability.

Name

Studio 18

Legal name

André Horstmann

Website

https://studio18.ms

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Studio 18 is a sole-proprietor design bureau in Münster, Germany, operated by André Horstmann, offering brand, corporate, and digital design services to SMBs and individual professionals across the DACH region and the Netherlands.

Ownership category

akta.pro rank

Product category

Brand and Corporate Design Services

NAICS

Graphic Design Services (541430), Graphic Design Services (54143)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Digital Creative & Experience Design Agencies (Web/App/UX) (MPAAAAAD)

Keywords

• Brand identity design
• Corporate design services
• Website design
• Visual design
• Ux ui design

Headquarters

HQ city

Münster

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Design Services: Project-based professional design services including brand identity development, website design and development, corporate design systems, and visual design. Revenue is generated through one-time project fees for clients seeking specific deliverables such as logos, websites, and brand guidelines.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Studio 18 is a Münster, Germany-based design bureau (Designbüro) that sells project-based brand identity, corporate design, and digital design services. Its core offerings include the development of modern responsive websites, UX/UI design, visual design, social media assets, corporate design systems, naming, and brand development with key visuals. Deliverables are tailored to clients seeking authentic brand transformation and a modern, consistent digital presence across all touchpoints.

Product overview

Studio 18 is a design bureau (Designbüro) in Münster, Germany offering three interconnected service pillars: Digital Design Services (websites, UX/UI, visual design, social media assets), Corporate Design Services (visual identity, corporate design systems, naming), and Brand Design Services (branding, brand development, key visuals). The portfolio demonstrates work across diverse sectors including sports coaching, food & beverage franchises, and real estate. Projects typically involve end-to-end design delivery from concept through implementation, including website development, branding, and print materials.

Differentiator

Problem solved

Functional benefit

Products and services

• Digital Design Services

Named customers4 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• MetaDesign: Berlin and Zurich-based brand and corporate design agency with deep German market roots. Directly comparable on brand identity, corporate design systems, and digital presence work, serving similarly mid-sized and enterprise clients.
• Bureau Borsche: Munich-based design studio specializing in visual identities, editorial design, and brand systems. Directly comparable as a German boutique creative studio delivering the same brand and corporate design services Studio 18 offers.
• HSD (Hesse Design): Düsseldorf-based digital creative and branding agency. Comparable as a German digital/creative studio delivering brand, web, UX, and visual design with similar SMB and mid-market positioning.
• KMS Team: Munich-based brand and corporate design consultancy serving large and mid-cap clients. Comparable as a German boutique/specialist design firm delivering brand strategy, corporate design, and digital brand work.
• Strichpunkt: Stuttgart-based design agency focused on brand design, corporate design, and digital experiences. Closely comparable on service pillars (brand, corporate, digital) and target market (German SMB and mid-market clients).

Regional players

• Studio Dumbar: Dutch identity and brand design studio based in Rotterdam. Comparable for brand identity, visual identity, and corporate design work, with similar boutique scale; regional rather than direct competitor given Dutch (not German) core market.

Broad incumbents

• Pentagram: Global partner-led design firm offering brand identity, digital, and graphic design across industries. Comparable because it operates a multi-partner boutique model delivering the same brand, corporate, and digital design pillars as Studio 18, but at far greater scale.
• Landor & Fitch: Global brand and design consultancy within WPP. Overlapping capability on brand identity and corporate design but at much larger scale and with broader strategic offerings than Studio 18's digital/brand design focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights5 records

Customer concentration

• Instagraminstagram.com/studio18.ms

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Studio 18