Privilege Club

What Privilege Club does

Privilege Club is a vacation club membership program that provides members with exclusive access and premium amenities at Bahia Principe Hotels & Resorts properties across four countries: Mexico (Riviera Maya), Jamaica (Runaway Bay), the Dominican Republic (Punta Cana, Samana, La Romana), and Spain (Canary Islands/Tenerife). Founded in 2010 and headquartered in Panama City under Grupo Piñero's Bahia Principe hotel group, the program operates against a portfolio of 20+ resort properties that has been reorganized, as of March 2026, into three experience categories: Explore (family-oriented), Explore Kids (families with children), and Escape (adults-only). Member benefits include expedited check-in, exclusive beach areas, Privilege Lounges, priority restaurant reservations, premium alcohol at Club bars, complimentary Wi-Fi and international calls, concierge services, and discounts on excursions, spa, golf, and private dinners.

The platform is anchored on an online member portal (booking.privilegeclubmembers.com) and the Privilege Travel Portal, with proprietary digital-currency functionality called Privilege Coins that members redeem for ancillary hotel, cruise, and flight bookings without consuming their Guaranteed Weeks. A core interoperability layer is delivered through the RCI exchange partnership, providing access to 4,000+ affiliated resorts and 35,000+ exchange options worldwide, and a member pre-check-in module permits spa and service reservations up to 14 days before arrival. Member servicing combines localized multilingual web experiences (English, Spanish, French), regional Member Services Centers in the USA, Canada, Spain, Portugal, and Argentina, and on-site Privilege Concierge teams at resort properties.

Privilege Club generates revenue primarily through recurring annual membership fees, with secondary streams from transactional commissions on Privilege Coins redemptions within the Privilege Travel Portal and ancillary on-resort spend. Distribution is sales-led, combining direct digital acquisition, phone-based member lifecycle management across multiple country-specific contact centers, and on-site concierge conversion at Bahia Principe properties. Customer segmentation targets families, families-with-children, adults-only travelers, romance couples, and luxury/exclusive travelers across North American and European source markets.

Name

Privilege Club

Website

https://bpprivilegeclub.com/

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

101–250 employees

Short description

Privilege Club is a vacation club membership program providing exclusive access to Bahia Principe Hotels & Resorts properties across four countries, serving leisure travelers and families through annual memberships, an online booking portal, and RCI global exchange integration.

Ownership category

akta.pro rank

Product category

Vacation Club / Timeshare Membership

NAICS

Traveler Accommodation (7211), Tour Operators (561520)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Services-Membership Organizations (8600)

akta.pro primary industry

Luxury All-Inclusive Resorts (THAGAKAC)

akta.pro secondary industries

Adults-Only All-Inclusive Resorts (THAGAKAB), Luxury Wellness & Spa Resorts (THAGACAG), Resort Convention Hotels (THAGALAC)

Keywords

• Vacation club membership
• Timeshare exchange program
• All-inclusive resorts
• Travel loyalty program
• Resort booking portal

Headquarters

HQ city

Paitilla

HQ country

Panama

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Membership Fees: Annual membership fees for Privilege Club access. Members pay annual dues to maintain membership and access exclusive benefits including priority reservations, concierge services, and resort privileges.
2. Privilege Travel Portal: Digital travel booking platform using Privilege Coins currency. Members use coins for discounts on hotel stays, cruises, flights and other travel services outside their guaranteed weeks.
3. Resort Operations: Revenue generated through Bahia Principe Hotels & Resorts properties where members stay, including ancillary services at resorts.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Privilege Club is an exclusive vacation club membership program that gives members access to Bahia Principe Hotels & Resorts properties across 4 countries (Mexico, Jamaica, Dominican Republic, Spain) and 6 destinations, featuring 20+ resorts organized into Explore, Explore Kids, and Escape experience categories. Members receive guaranteed weeks, access to a dedicated Privilege Concierge, exclusive lounge and beach areas, the Privilege Travel Portal (online booking using Privilege Coins digital currency), and global vacation exchange through an RCI partnership covering 35,000+ exchange options at 4,000+ affiliated resorts worldwide.

Product overview

Privilege Club is a vacation club membership program operated in partnership with Bahia Principe Hotels & Resorts, offering access to hotel properties across 4 countries (Mexico, Jamaica, Dominican Republic, Spain) and 6 destinations (Riviera Maya, Runaway Bay, Samana, Punta Cana, La Romana, Canary Islands). The core product is the Privilege Club Membership, which is complemented by the Privilege Travel Portal (online booking with Privilege Coins), the RCI Exchange Program (access to 4,000+ affiliated resorts), and exclusive member amenities including Privilege Lounge, Privilege Beach, and Privilege Concierge services. The hotel portfolio has been reorganized into three experience categories: Explore (family-oriented), Explore Kids (families with children), and Escape (adults-only). Additional services include Bahia Spa wellness offerings and event spaces for meetings and weddings. The program uses a digital currency called Privilege Coins for travel bookings.

Differentiator

Problem solved

Functional benefit

Products and services

• Privilege Club Membership Subscription-based vacation club membership offering exclusive access, preferential booking, concierge services, lounge and beach access, and benefits at 20+ Bahia Principe Hotels & Resorts properties across Mexico, Jamaica, Dominican Republic, and Spain.
• Privilege Travel Portal Online travel portal where members use Privilege Coins digital currency to book hotels, cruises, flights, and other travel services outside their guaranteed weeks, supplementing the core membership.
• RCI Exchange Program Timeshare exchange program through a strategic partnership with RCI (Resort Condominiums International), giving members access to 35,000+ exchange options at 4,000+ affiliated resorts worldwide.
• Bahia Spa On-site spa and wellness service offering aromatherapy, massages, and body treatments at Bahia Principe resort properties, with member discounts on services.
• Event Spaces (Meetings & Weddings) at Bahia Principe Fantasia Punta Cana Event and conference facilities at Bahia Principe properties, including the Fantasia Punta Cana venue with capacity up to 300 guests, suitable for meetings, congresses, symposiums, and destination weddings.

Quantifiable outcome

• Access to 35,000 exchange options through RCI partnership
• +1 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered major, core and minor.

• HyattmajorStrategic or Co-development Partner · 1 October 2024Strategic alliance between Hyatt and Grupo Piñero (parent company of Bahia Principe/Privilege Club). This partnership strengthens international positioning of Bahia Principe Hotels & Resorts.
• RCI (Resort Condominiums International)coreStrategic or Co-development PartnerRCI partnership provides Privilege Club members access to 35,000+ exchange options across 4,000+ affiliated resorts worldwide. Members can deposit their guaranteed weeks and exchange for stays at other RCI-affiliated properties globally. RCI is a global leader in vacation exchange services.
• AmstarminorGTM or Marketing PartnerAmstar provides excursion services with special discounts available to Privilege Club members. Amstar is a destination management company offering tours and activities at Caribbean resorts.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Unlimited Vacation Club: AMResorts (Apple Leisure Group) owned vacation membership club offering luxury all-inclusive stays across multiple Caribbean and Mexico properties. Closest comparable to Privilege Club given similar all-inclusive resort model, membership dues structure, and luxury/exclusive benefits positioning.
• Hyatt Vacation Club: Hyatt-branded vacation ownership program offering members access to Hyatt resorts and exchange partners. Particularly relevant given the October 2024 Hyatt–Grupo Piñero strategic alliance that connects Privilege Club to Hyatt's distribution and loyalty ecosystem.
• Exploria Resorts: Vacation ownership and resort management company operating family-oriented resorts in Florida and Tennessee. Comparable subscription/timeshare membership model targeting families, though concentrated in US domestic destinations rather than Caribbean.

Broad incumbents

• Marriott Vacation Club: Major branded vacation ownership/timeshare program from Marriott International with global resort portfolio and exchange network access. Comparable business model (points-based club membership, annual fees, exchange flexibility) but vastly larger scale and broader geographic footprint.
• Hilton Grand Vacations: Publicly-traded timeshare/vacation ownership operator under Hilton's brand portfolio offering points-based memberships with exchange options. Closely comparable subscription/club economics and tiered resort access; much larger publicly-disclosed scale.
• Disney Vacation Club: Points-based vacation club from Disney with strong brand loyalty, premium pricing, and ancillary add-ons. Comparable membership-fee/dues model with family-oriented segmentation and tiered resort access.
• Wyndham Destinations (Travel + Leisure Co.): One of the world's largest vacation ownership companies operating multiple club brands (Club Wyndham, WorldMark) with extensive exchange network. Comparable subscription/points-based model, though at mass-market rather than luxury positioning.
• Bluegreen Vacations: Timeshare/vacation ownership operator with network of US resorts and Bassine exchange partnerships. Comparable subscription-based vacation club model with similar annual dues structure.

Others

• RCI (Resort Condominiums International): Global vacation exchange network partnered with Privilege Club, providing members access to 4,000+ affiliated resorts. Functions as an enabling infrastructure partner rather than direct competitor, but RCI-affiliated clubs are functionally comparable to Privilege Club's offering.
• Interval International: Major vacation exchange network (Travel + Leisure Co. subsidiary) competing with RCI for timeshare exchange partnerships. Comparable exchange-network role and overlaps with Privilege Club's distribution model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/BahiaPrincipePrivilegeClub
• Instagraminstagram.com/bpprivilegeclub

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Privilege Club