Rakuten Ticket
Rakuten Ticket, a wholly-owned Rakuten Group subsidiary operating as Ticket Star Inc., runs an online ticketing platform serving Japanese event consumers and promoters across primary sales, authorized secondary exchange, ASP platform licensing, outsourced operations, and event-optimization consulting.
- Company typePrivate
- Founded2011
- HeadquartersTamagawa, Japan
- Headcount1–10
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
What Rakuten Ticket does
Rakuten Ticket is the online ticketing business operated by 楽天チケット株式会社 (Rakuten Ticket Co., Ltd., also known as Ticket Star Inc.), a wholly-owned subsidiary of Rakuten Group headquartered at Rakuten Crimson House in Setagaya, Tokyo. The company runs five interconnected lines of business covering the full ticket distribution value chain: the core Rakuten Ticket online sales platform for sports, concerts, theater, and other events; the Ticket Exchange (チケット・エクスチェンジ) promoter-authorized fan-to-fan secondary marketplace; the Chikesta System (チケスタシステム), an ASP-based ticket management and online direct-sales platform licensed to event organizers; outsourced ticket management and on-site operations services; and a consulting service that uses fan-demand and marketability data to advise sports teams and event organizers on pricing, seating, and event design (with a disclosed 15% ticket revenue uplift case study). Underlying technology is a shared ASP ticket management and sales system used both internally across Rakuten Ticket operations and externally for client ticket-management services.
The business serves two principal customer sets: individual event consumers (sports fans, concert/theater attendees, festival-goers) who purchase tickets directly through the Rakuten Ticket site and earn/redeem Rakuten Super Points; and event promoters and organizers (professional sports teams, music companies, promoters) that consume the ASP platform, ticket-management outsourcing, and consulting offerings. Revenue is generated through transaction fees on primary ticket sales and secondary exchange transactions, recurring ASP subscriptions for the platform, professional services fees for consulting, and fees for outsourced ticket management. Consumer pricing is not publicly disclosed; the company holds an Antiques Dealers Act permit from the Tokyo Metropolitan Police Department, required to operate its authorized ticket resale marketplace.
Rakuten Ticket firmographics
Firmographics- Name
- Rakuten Ticket
- Legal name
- 楽天チケット株式会社
- Website
- https://ticketstar.jp
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Rakuten Ticket, a wholly-owned Rakuten Group subsidiary operating as Ticket Star Inc., runs an online ticketing platform serving Japanese event consumers and promoters across primary sales, authorized secondary exchange, ASP platform licensing, outsourced operations, and event-optimization consulting.
- Ownership category
- akta.pro rank
Rakuten Ticket industry classification
Industry- Product category
- Online Event Ticketing
- SIC
- Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Primary Ticketing Platforms & Box Office Systems (MPAGAJAA)
- akta.pro secondary industries
- Ticket Resale & Secondary Market Services (HSACALAN), Live Event Ticketing (Concerts, Festivals, Comedy) (HSACALAA), Ticketing Platforms & Primary Ticketing (MPAIAFAD)
Keywords
Where Rakuten Ticket is headquartered
LocationHeadquarters
- HQ city
- Tamagawa
- HQ country
- Japan
- HQ region
- Asia
Offices1 record
Markets served
Rakuten Ticket business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Ticket Sales Commission: Revenue from online ticket sales services for sports, concerts, theater and other events through the Rakuten Ticket platform.
- Ticket Exchange Services: Secondary ticket marketplace matching buyers and sellers, generating revenue from ticket resale transactions.
- Platform/System Licensing: ASP service providing ticket management and sales systems to event organizers.
- Consulting Services: Event optimization consulting for sports teams and promoters, including demand analysis, pricing strategy, and seating configuration.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels2 records
Rakuten Ticket product offering
Product offeringCore offering
Rakuten Ticket operates an online ticketing platform for sports, concerts, theater, festivals, and other live events in Japan, integrated with the Rakuten Group ecosystem to offer seat selection, Rakuten Super Points accumulation and redemption, and cross-sell into Rakuten Ichiba, Books, and Travel. In addition to primary sales, it runs the Ticket Exchange secondary marketplace authorized by event promoters and licenses its ASP-based Chikesta ticket management system to third-party event organizers along with outsourced ticket management and revenue-optimization consulting.
Product overview
Rakuten Ticket (operated by 楽天チケット株式会社, commonly known as Ticket Star Inc.) is a ticketing platform within the Rakuten Group that operates across five interconnected business areas: the core online ticket sales service "楽天チケット," the secondary fan-to-fan resale marketplace "チケット・エクスチェンジ," the ASP-based ticket management and sales platform "チケスタシステム," outsourced ticket management operations for sports and events, and event consulting services. Together these products cover the full ticket distribution value chain: primary sales, secondary resale, platform provision, operational management, and revenue optimization consulting.
Differentiator
Problem solved
Functional benefit
Brands
- チケット・エクスチェンジ (Ticket Exchange): Official secondary ticket marketplace that matches ticket buyers with sellers for authorized events
Products and services
- Rakuten Ticket (楽天チケット) Online ticket sales service for sports, live events, concerts, theater, and various other events, operated as part of the Rakuten Group. Offers seat selection, Rakuten Super Point accumulation and redemption, and cross-selling with CD, DVD, merchandise, and travel purchases.
- Ticket Exchange (チケット・エクスチェンジ) Officially sanctioned secondary ticket marketplace that matches buyers and sellers of event tickets. Operated as an event-organizer-authorized fan-to-fan marketplace (チーム公認マーケットプレイス), addressing fraud risk on the secondary market.
- Chikesta System (チケスタシステム) ASP Platform ASP-based ticket management and online direct-sales system provided to event promoters as an SaaS-style service. The same platform is used internally by Rakuten Ticket and its managed ticket operations, offering ticket management efficiency and online direct sales capabilities.
- Ticket Management Services (票券管理事業) Outsourced ticket management and operations for sports and events, including ticket management, sales, and on-site day-of-event operations. Leverages ticket management expertise developed through managing Rakuten Eagles games and other events, with ability to dispatch personnel to event venues.
- Consulting Services (コンサルティングサービス) Consulting services for sports teams and event organizers to optimize event revenue. Based on quantitative and qualitative data analysis of fan needs and marketability, the service covers demand diagnosis, event design, seating arrangements, and pricing strategy. Example result: 15% increase in ticket revenue through revised seating and pricing.
Companies that use Rakuten Ticket
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles3 records
Rakuten Ticket technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Rakuten Ticket partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and key client.
- Rakuten Group (株式会社楽天野球団)coreRakuten Ticket operates within the Rakuten Group ecosystem. Within the group, (株)楽天野球団 (Rakuten Baseball Corporation) owns the Tohoku Rakuten Eagles professional baseball team. This intra-group relationship provides unique operational expertise in ticket management and event operations from the 'event promoter' perspective, enabling Ticket Star to understand and serve promoter needs effectively.
- Vissel Kobe (ヴィッセル神戸)key clientOperates official ticket sales service for Vissel Kobe professional soccer team, providing dedicated ticket sales pages and ticket management.
Recent moves6 records
Expansion highlights4 records
Rakuten Ticket competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Rakuten Ticket social profiles
Digital presenceRakuten Ticket financial estimates
Financial estimateRevenue estimate
Valuation estimate
Rakuten Ticket leadership team
Management profileNumber of profiles
Profiles1 record
Rakuten Ticket funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Rakuten Ticket M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Rakuten Ticket
What does Rakuten Ticket do?
Rakuten Ticket operates an online ticketing platform for sports, concerts, theater, festivals, and other live events in Japan, integrated with the Rakuten Group ecosystem to offer seat selection, Rakuten Super Points accumulation and redemption, and cross-sell into Rakuten Ichiba, Books, and Travel. In addition to primary sales, it runs the Ticket Exchange secondary marketplace authorized by event promoters and licenses its ASP-based Chikesta ticket management system to third-party event organizers along with outsourced ticket management and revenue-optimization consulting.
Is Rakuten Ticket a public or private company?
Rakuten Ticket is a private company. It is classified as corporate owned and is currently operating.
When was Rakuten Ticket founded?
Rakuten Ticket was founded in 2011. It employs 1 to 10 people.
Where is Rakuten Ticket based?
Rakuten Ticket is headquartered in Tamagawa, Japan, in the Asia region.
How does Rakuten Ticket make money?
Four revenue lines are on record. Ticket Sales Commission is the primary driver. The others are ticket Exchange Services, platform/System Licensing and consulting Services.
Does Rakuten Ticket have an API?
No public API is recorded for Rakuten Ticket.
What industry is Rakuten Ticket in?
Rakuten Ticket's product category is Online Event Ticketing. Its primary akta.pro industry code is MPAGAJAA, Primary Ticketing Platforms & Box Office Systems, with a secondary code of HSACALAN, Ticket Resale & Secondary Market Services. Its SIC code is 7900.