Synapcom

What Synapcom does

Synapcom, operating commercially as Infracommerce LATAM (also branded "Seamless Digital eCommerce"), is a São Paulo-headquartered digital commerce services provider founded in 2011 that operates across 9 Latin American countries with 2,000+ employees and 113 distribution centers. The company delivers end-to-end omnichannel commerce solutions to 500+ enterprise clients spanning B2B, B2C, D2C, and B2E models, generating $3.2B in annual GMV throughput. Its offering is organized into five integrated platforms: Infra.Digital (marketing and channel management), Infra.Tech (eCommerce platform implementation with proprietary middleware), Infra.Data (business intelligence and analytics), Infra.Pay (payment orchestration and fraud prevention), and Infra.Log (warehousing, fulfillment, and last-mile delivery).

The technology foundation combines certified implementation partnerships with the four leading global commerce platforms — Adobe Commerce, VTEX, Shopify, and WooCommerce — overlaid with nine proprietary middleware modules (OMS, OIM, IIM, WIM, MCIM, PIM, MPOS, Integration Framework, and the Infracode AI development ecosystem). Infracode is positioned as an AI-powered framework orchestrating autonomous agents across the software development lifecycle, and the company additionally deploys GEO (Generative Engine Optimization) capabilities to optimize client visibility in AI-mediated search. LATAM-specific domain expertise, including tax-compliant invoicing across multiple jurisdictions via IIM, constitutes a structural differentiator versus non-regional competitors.

Revenue is generated through a hybrid model: recurring subscriptions (commerce platforms, data/BI tooling), professional services (digital marketing, implementation), managed services (fulfillment, customer support), and transaction fees (payments, fraud prevention). The go-to-market is enterprise-led direct sales with no public pricing; distribution relies on a direct field sales organization targeting brands seeking comprehensive digital commerce transformation. Customer logos span apparel (Nike, Guess, Samsung, Sporting), grocery (Supermercado Día), pharma (Farmaonline, Farmacity), and wine (Undurraga), with multiple-year client relationships evidenced by repeat Chile eCommerce Award wins. No public listing, funding history, ownership structure, or specific revenue figures are disclosed in the available materials.

Name

Synapcom

Legal name

Infracommerce LATAM

Website

https://synapcom.com.br

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Synapcom (operating as Infracommerce LATAM) is a São Paulo-based digital commerce services provider delivering integrated eCommerce, logistics, marketing, data, and payment solutions to 500+ enterprise brands across 9 Latin American countries.

Ownership category

akta.pro rank

Product category

Digital Commerce Services

NAICS

Advertising Agencies (541810)

SIC

Services-Engineering, Accounting, Research, Management (8700)

akta.pro primary industry

Cross-Border & International Commerce Platforms (BPAMAGAI)

Keywords

• E-commerce platform services
• Logistics fulfillment solutions
• Digital marketing services
• Payment fraud prevention
• Business intelligence analytics

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices8 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Digital Commerce Platform & Technology Services: Development, implementation, and operation of digital commerce sites with leading platforms. Includes eCommerce platforms (B2B, B2C, B2E), proprietary tools (OMS, OIM, PIM, etc.), and custom app development.
2. Digital Marketing & Management Services: Management and operation of digital channels including paid media, email marketing, SEO, CRO, UX, content creation, and design services.
3. Logistics & Fulfillment Services: Warehousing, fulfillment, last-mile delivery (same day, next day, regular), drop off, pickup points, and customer support services.
4. Payment & Billing Solutions: Billing and collection services, payment processor management, payment analytics, and fraud prevention services.
5. Business Intelligence & Data Services: Data intelligence services including 360-degree dashboards, business intelligence, business analytics, tagging and web analytics, cloud data lake warehouse, and MarTech solutions.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels10 records

Core offering

Synapcom renders multi-platform e-commerce, logistics, digital marketing, business intelligence, payments and fraud detection services. Operating as the largest independent and integrated digital commerce ecosystem in Latin America, the company delivers end-to-end technology, services, and infrastructure to digitize sales channels for brands across B2B, B2C, D2C, and B2E models through five integrated platforms: Infra.Digital, Infra.Tech (with Infracode AI), Infra.Data, Infra.Pay, and Infra.Log.

Product overview

Infracommerce is a comprehensive digital commerce ecosystem consisting of five integrated service platforms: Infra.Digital (digital marketing and channel management), Infra.Tech (technology and platform development with Infracode AI), Infra.Data (business intelligence and data analytics), Infra.Pay (payment and fraud prevention), and Infra.Log (logistics and fulfillment). The company develops eCommerce solutions on leading platforms including Adobe Commerce, VTEX, Shopify, and WooCommerce, serving B2B, B2C, D2C, and B2E models across Latin America with over 3.2 billion Annual GMV.

Differentiator

Problem solved

Functional benefit

Brands

• Infracode: AI-powered development ecosystem designed to orchestrate skills and autonomous agents supporting the entire technology development lifecycle, from solution definition to implementation.
• Infra.Digital
• Infra.Tech
• Infra.Data
• Infra.Pay
• Infra.Log

Products and services

• Infra.Digital

Quantifiable outcome

• $3.2 Billion Annual GMV processed
• +2 more outcomes

Named customers11 records

Segments5 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability4 records

Feature9 records

Partnerships

Four partnerships are on record, tiered core.

• Adobe CommercecoreTechnology or IntegrationOfficial implementation partner for Adobe Commerce (formerly Magento) platforms, developing and implementing eCommerce sites with the leading platform in the market.
• VTEXcoreTechnology or IntegrationOfficial implementation partner for VTEX platform, developing and implementing eCommerce solutions. Multiple VTEX Grand Prix awards won for client implementations.
• ShopifycoreTechnology or IntegrationOfficial implementation partner for Shopify platforms, developing and implementing eCommerce sites with the leading platform in the market.
• WooCommercecoreTechnology or IntegrationImplementation partner for WooCommerce platforms, developing and implementing eCommerce solutions.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Capgemini: Capgemini's digital commerce and engineering services (including frog, Sogeti, and the Invent practice) compete for the same enterprise digital transformation and platform implementation work that Infracommerce delivers through Infra.Tech. Broad global scale and significant LATAM presence.
• Deloitte Digital: Deloitte Digital delivers large-scale commerce, marketing, and customer experience transformations for global and regional enterprise clients, with established LATAM country practices. Competes for the same enterprise services RFPs that Infracommerce targets, particularly on multi-country transformation mandates.
• MercadoLibre: MercadoLibre is the dominant LATAM commerce and payments ecosystem, combining marketplace, payments (Mercado Pago), logistics (Mercado Envíos), and credit — directly mirroring Infracommerce's five-pillar integrated stack. A broad incumbent that defines the competitive ceiling for end-to-end commerce services in the region.
• Accenture: Accenture Song and Accenture Interactive run large-scale digital commerce transformation engagements for global enterprise brands, including across LATAM. Competes at the high end of large multi-country programs where Infracommerce pitches its integrated ecosystem value proposition.

Regional players

• Locaweb: Locaweb is a Brazilian digital services platform offering hosting, e-commerce enablement, and digital marketing tools to SMBs and mid-market brands. Competes for the smaller end of Infracommerce's enterprise customer base and for digital marketing/marketplace service revenue within Brazil.
• TOTVS: TOTVS is the largest Brazilian enterprise software company, with growing commerce, omnichannel, and platform capabilities serving enterprise clients primarily in Brazil. Comparable regional anchor with overlapping enterprise customer base and a competing vision for an integrated Brazilian commerce/ERP stack.

Direct peers

• Thoughtworks: Thoughtworks is a global technology consultancy that designs, builds, and runs digital commerce and platform engineering programs for enterprise clients. Closely comparable in delivery model (engineering-led, multi-platform, AI-augmented) and a direct competitor for the platform implementation and custom development portion of Infracommerce's work.
• Globant: Globant is a global digital engineering company with a strong LATAM delivery footprint and dedicated commerce practice, competing head-to-head with Infracommerce for enterprise digital transformation engagements. Comparable scale (thousands of engineers), similar multi-vertical customer mix, and similar model of blending platform engineering with AI-led delivery.
• VTEX: VTEX is a LATAM-headquartered commerce platform and operates its own services/implementation network, competing directly with Infracommerce's Infra.Tech pillar for the same enterprise brands across Latin America. Both companies are official partners in many of the same accounts.
• CI&T: CI&T is a Brazilian-origin digital engineering and business transformation firm with a sizable LATAM and US presence, and a well-developed commerce, data, and AI practice. Direct competitor for enterprise digital commerce and platform engineering deals across Infracommerce's core geographies.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/Synapcom1
• YouTubeyoutube.com/@InfracommerceBrasill
• Facebookfacebook.com/infracommerce
• LinkedInbr.linkedin.com/company/infracommerce
• Instagraminstagram.com/infracommerce

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Synapcom