Association for Professional Executive Coaching and Supervision

What Association for Professional Executive Coaching and Supervision does

APECS (Association for Professional Executive Coaching and Supervision) is a UK-based not-for-profit professional membership association, incorporated as a Company Limited by Guarantee in England and Wales with a registered office in Woking and operating presence in London. Founded circa 2004, it provides accreditation pathways for executive coaches, team coaches, and coaching supervisors using a distinctive reflexive, dialogic methodology grounded in qualities and reflective practice rather than the competency-based frameworks dominant in the broader coaching industry; supervision is treated as a mandatory cornerstone of practice. The organization is governed by a volunteer Board of eight directors as of December 2024, supported by two paid administrative staff, and delivers its offering through a Squarespace-hosted website, Mailchimp newsletters, an online member directory, and a calendar of member events.

The commercial model combines an annual Community Membership priced at £130 with pay-as-you-go event fees (masterclasses from £30–£50 for members, workshops from £25, linked series from £20–£60, group supervision at £650 annually for up to five sessions) and one-time accreditation fees that are quoted on application. Distribution is largely self-serve via the website and email enrollment ([email protected]), supplemented by free "Thinking of Joining APECS" sessions, regional ambassador communities (Wise Worlds in the UAE and APAC), and a member directory that helps enterprises locate accredited practitioners. Enterprise logos (e.g., GSK, KPMG, Prudential, TfL, Oracle, Vodafone) cited in the data reflect clients of member coaches rather than direct APECS customers.

Knowledge assets include the peer-reviewed Reflexive Edge Journal, the Wise Blog, the curated Wise Reads library, and the Wise Team content initiative, which collectively support the organization's positioning within the UK and global coaching industry. Partnerships are concentrated in a 2020 Joint Global Statement on Climate Change alongside ten other global coaching bodies (including ICF, EMCC, AC, APAC, IAC, EASC, AoCS, COMENSA, ICSP, IOC), the broader 13-body Joint Global Statement Group on Climate, and adjacent networks such as the Climate Coaching Alliance and Global Supervisors' Network. APECS has no external investors and no funding rounds, operating instead on member-fee income and volunteer labor.

Name

Association for Professional Executive Coaching and Supervision

Legal name

Association for Professional Executive Coaching & Supervision

Website

https://apecs.org

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

1–10 employees

Short description

APECS is a UK-based not-for-profit professional membership association that provides reflexive, dialogic accreditation for executive coaches, team coaches, and coaching supervisors, serving individual practitioners through annual £130 community membership, events, and accreditation pathways.

Ownership category

akta.pro rank

Product category

Professional Coaching Accreditation

NAICS

Professional and Management Development Training (611430), Convention and Trade Show Organizers (56192)

SIC

Services-Membership Organizations (8600), Services-Educational Services (8200)

akta.pro primary industry

Team & Group Executive Coaching (Leadership Teams) (EDABANAF)

akta.pro secondary industry

Association & Society Conference Management (Nonprofit, Professional Bodies) (THAHACAA)

Keywords

• Executive coaching accreditation
• Coaching supervision
• Team coaching certification
• Professional coaching association
• Reflective practice supervision

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Community Membership Fees: Annual community membership at £130 per year provides access to the professional community, member benefits, and serves as the primary recurring revenue stream.
2. Event Fees: Revenue from various events including masterclasses (£30-£50), workshops (£25), linked series (£20-£60), and group supervision sessions (£650 annual for up to 5 sessions). Members receive significant discounts.
3. Accreditation Fees: Revenue from the accreditation process which members can pursue after joining. The accreditation journey is described as dialogic and stretching, with fees associated with the application and review process.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

APECS provides accreditation for executive coaches, coaching supervisors, and team coaches through a reflexive, dialogic process focused on qualities and capabilities rather than competency frameworks. The organization offers annual community membership priced at £130 and runs a calendar of paid events including masterclasses, workshops, learning circles, and group supervision sessions. It also publishes the Reflexive Edge Journal and curates knowledge resources (Wise Blog, Wise Reads) for coaching practitioners.

Product overview

APECS (Association for Professional Executive Coaching and Supervision) is a not-for-profit professional membership organization providing accreditation for executive coaches, supervisors, and team coaches. The core offering consists of quality-based accreditation programs focused on reflexive practice and dialogic processes rather than competency frameworks. Membership includes access to events (masterclasses, workshops, community gatherings), knowledge resources (Wise Blog, Reflexive Edge Journal, Wise Reads), and regional communities (Wise Worlds with regional ambassadors). The organization positions itself as a reflective community for business-focused coaching practitioners.

Differentiator

Problem solved

Functional benefit

Products and services

• Executive Coach Accreditation A rigorous, supportive accreditation process for executive coaches focusing on reflexive practice, qualities-based assessment, and dialogic journey rather than competency-based evaluation. Requires supervision as a cornerstone of practice.
• Supervisor Accreditation Accreditation program for coaching supervisors emphasizing reflective practice and supervision standards.
• Team Coach Accreditation Accreditation pathway for team coaches with a focus on team dynamics and collective coaching practice.
• Community Membership Annual membership at £130 providing access to a supportive community of coaching practitioners, events, workshops, and resources including the Wise Blog, Reflexive Edge Journal, and Wise Reads.
• APECS Events Calendar of events including Masterclasses (from £50), Workshops (from £25), Linked Series Events, Community Gatherings, Community Inquiries, Learning Circles, and Group Supervision sessions.

Quantifiable outcome

• APECS members have published significant works in coaching and supervision field including Complete Handbook of Coaching, The SAGE Handbook of Coaching, and other influential texts.
• +1 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

14 partnerships are on record, tiered core, flagship and minor.

• Global Code of Ethics SignatoriescoreStrategic or Co-development Partner · 1 January 2025APECS endorses and is a signatory to the Global Code of Ethics for Coaches, Mentors and Supervisors in partnership with other international and national membership bodies. The updated code is available through the APECS website.
• Association for Coaching (AC)flagshipStrategic or Co-development Partner · 29 May 2020AC is one of 11 leading coaching, coaching psychology, mentoring and supervision professional bodies that signed the Joint Global Statement on Climate Change, committing to collaborative action and a collective voice on the climate and ecological crisis.
• Asia Pacific Alliance for Coaching (APAC)flagshipStrategic or Co-development Partner · 29 May 2020APAC joined the Joint Global Statement on Climate Change with 10 other leading coaching bodies, pledging to work together to address the climate emergency and provide safe spaces for members to reflect on their role and practice.
• European Mentoring and Coaching Council (EMCC)flagshipStrategic or Co-development Partner · 29 May 2020EMCC is a key partner in the 11-body global coalition committed to raising awareness and knowledge of climate issues among members and providing challenging spaces for reflection on practice in light of global challenges.
• International Coaching Federation (ICF)flagshipStrategic or Co-development Partner · 29 May 2020ICF partnered with APECS and 10 other bodies in the Joint Global Statement on Climate Change, committing to collective action on the climate and ecological crisis.
• Coaching and Mentoring South Africa (COMENSA)flagshipStrategic or Co-development Partner · 29 May 2020COMENSA joined the 11-body global coalition committing to collaborative action on climate change and ecological crisis.
• European Association for Supervision and Coaching (EASC)flagshipStrategic or Co-development Partner · 29 May 2020EASC partnered in the Joint Global Statement on Climate Change representing the supervision and coaching community across Europe.
• International Association of Coaching (IAC)flagshipStrategic or Co-development Partner · 29 May 2020IAC is part of the 11 international coaching bodies committed to the Joint Global Statement on Climate Change and collaborative action.
• International Coach Specific Interest Group (ICSP)flagshipStrategic or Co-development Partner · 29 May 2020ICSP joined the Joint Global Statement on Climate Change representing coaches internationally.
• International Organization for Coaching (IOC)flagshipStrategic or Co-development Partner · 29 May 2020IOC participated in the 11-body global coalition committed to addressing the climate emergency through collective voice and collaborative action.
• Association of Coaching Supervisors (AoCS)flagshipStrategic or Co-development Partner · 29 May 2020AoCS joined the Joint Global Statement on Climate Change as part of the 11 professional bodies committed to collective action on the climate crisis.
• Joint Global Statement Group on Climate and Ecodiversity Crises (JGSG)coreStrategic or Co-development Partner · 1 January 2020APECS co-represents at the Joint Global Statement Group (JGSG), a cross-industry initiative representing 13 global coaching bodies working on climate and ecodiversity crises. Anna Brown from APECS serves as a representative.
• Climate Coaching AllianceminorStrategic or Co-development Partner · 1 January 2020APECS members including Eve Turner co-founded the Climate Coaching Alliance, an alliance of coaches and coaching bodies focused on climate action. APECS maintains connections and shares resources with this initiative.
• Global Supervisors' NetworkminorStrategic or Co-development Partner · 1 January 2020The Global Supervisors' Network has established a subgroup focusing on how to include the non-human world in reflective practice sessions and supervision, with connections to APECS through Eve Turner.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Center for Creative Leadership (CCL): CCL is a globally established leadership development institution that offers coaching credentials, executive education, and leadership programs for individuals and organizations. CCL serves the same enterprise and senior-executive customer base that APECS-accredited coaches address, although it operates at significantly larger scale.
• Newfield Network: Newfield Network is a global coaching school and accreditation provider offering ontological and somatic coaching programs at multiple credential levels. Newfield is a broader incumbent serving a similar experienced-practitioner segment as APECS, with overlapping faculty and customer profiles.

Direct peers

• European Mentoring and Coaching Council (EMCC): EMCC is a leading European coaching and mentoring accreditation body offering individual and programme accreditation across multiple practitioner levels. EMCC is a direct competitor in the executive coaching accreditation space and a fellow signatory to the Joint Global Statement on Climate Change alongside APECS.
• Association of Coaching Supervisors (AoCS): AoCS is a UK-based membership body specifically focused on coaching supervision, directly overlapping APECS' supervision accreditation and community offering. AoCS is also a fellow signatory to the Joint Global Statement on Climate Change.
• International Association of Coaching (IAC): IAC is an international coaching credentialing body that grants Master and Certified Coach credentials. IAC competes with APECS for experienced practitioners seeking quality accreditation, and both are signatories to the Joint Global Statement on Climate Change.
• Asia Pacific Alliance for Coaching (APAC): APAC is the leading coaching professional body in the Asia Pacific region, offering accreditation and events for executive coaches. APAC is a fellow signatory to the Joint Global Statement on Climate Change and a partner organization for APECS' APAC ambassador network.
• Association for Coaching (AC): AC is a UK-headquartered global professional coaching body providing membership, accreditation, and events. AC is a direct competitor to APECS in the UK executive coaching accreditation market and is a fellow signatory to the Joint Global Statement on Climate Change.
• International Coaching Federation (ICF): ICF is the largest global coaching professional body, offering credentials and accreditation for executive, team, and supervision coaches. APECS is a co-signatory to the Joint Global Statement on Climate Change with ICF, and both compete for the same pool of experienced practitioners seeking quality credentials.
• European Association for Supervision and Coaching (EASC): EASC is a European-wide network focused on supervision and coaching, providing accreditation and community for practitioners across continental Europe. EASC directly overlaps APECS' supervision and executive coaching accreditation offerings, especially across Europe.

Regional players

• Coaching and Mentoring South Africa (COMENSA): COMENSA is a South African coaching and mentoring professional body that provides accreditation and sets standards for the region. COMENSA is a fellow signatory to the Joint Global Statement on Climate Change and a regional peer in emerging-market coaching accreditation.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Association for Professional Executive Coaching and Supervision