The Tennessee Credit Union
The Tennessee Credit Union (TENCU) is a member-owned financial cooperative founded in 1950, serving individual consumers across Middle Tennessee through seven branches and digital channels with checking, savings, lending, and wealth management products.
- Company typePrivate
- Founded1950
- HeadquartersNashville, United States
- Headcount51–100
- GTM typeB2C
- OfferingServices
What The Tennessee Credit Union does
The Tennessee Credit Union (TENCU) is a federally chartered, member-owned financial cooperative founded in 1950 and headquartered in Nashville, Tennessee. It serves individual consumers and small-balance retail customers across Middle Tennessee through seven physical branches located in Nashville, Cookeville, Bellevue, Rivergate, Cool Springs, Gallatin, and Johnson City, supplemented by online, mobile, and video banking channels. The product set spans personal checking (including a Rewards Accounts tier), personal savings, money market accounts, share certificates (3.65% APY), and a full lending suite including auto loans (from 5.49% APR), mortgages and HELOCs, personal loans (from 10.99% APR), a Platinum Visa credit card (from 14.15% APR), and student loans, with TENCU Wealth Management providing investment and retirement advisory services.
TENCU's technology architecture is built entirely on third-party vendor platforms rather than proprietary infrastructure: Kasasa powers core account management, Meridianlink handles loan origination and account opening via its xpressApp, SwivelPay enables loan payments, and Eltropy provides real-time video banking. Deposits are federally insured to at least $250,000 through the National Credit Union Administration (NCUA), and the institution participates in the CO-OP Shared Branch network, which extends in-person service access nationwide. The credit union also distributes member education content through its TENCU Chronicles blog, Money IQ platform, financial calculators, My Credit Score monitoring tool, and a Switch to TENCU onboarding program designed to migrate members from competing institutions.
The business model is a not-for-profit cooperative spread-based intermediary: revenue is generated primarily through interest income on lending products, supplemented by deposit-account fees, wealth-management advisory income, and affiliate commissions from insurance partnerships. As a 501(c)-style cooperative, earnings are returned to members through lower loan rates, higher deposit yields, and reduced fees rather than distributed to external shareholders. The organization employs 51-100 staff, holds NMLS #680761, and is an equal-opportunity housing lender compliant with applicable federal credit union regulation.
The Tennessee Credit Union firmographics
Firmographics- Name
- The Tennessee Credit Union
- Legal name
- Ten Credit Union
- Website
- https://ttcu.org
- Company type
- Private
- Founded year
- 1950
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- The Tennessee Credit Union (TENCU) is a member-owned financial cooperative founded in 1950, serving individual consumers across Middle Tennessee through seven branches and digital channels with checking, savings, lending, and wealth management products.
- Ownership category
- akta.pro rank
The Tennessee Credit Union industry classification
Industry- Product category
- Retail Banking
- NAICS
- Credit Unions (52213), Credit Card Issuing (522210)
- SIC
- Personal Credit Institutions (6141)
- akta.pro industry
- Community Credit Unions (Retail/Consumer Focus)Financial & Insurance/Banking (Commerical, Retail & Consumer)/Community & Cooperative Banking (Credit Unions, Mutuals)
Keywords
Where The Tennessee Credit Union is headquartered
LocationHeadquarters
- HQ city
- Nashville
- HQ country
- United States
- HQ region
- North America
Offices7 records
Markets served
The Tennessee Credit Union business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Others
Revenue model
- Interest Income from Lending: The primary revenue stream is interest income generated from various loan products including auto loans, mortgages, personal loans, credit cards, and student loans offered at competitive APR rates
- Deposit Account Fees: Fees generated from checking accounts, savings accounts, money market accounts, and share certificates
- Wealth Management Services: Investment and retirement planning services offered through TENCU Wealth Management for members
- Insurance Products: Auto and home insurance products offered through partnerships, including Total Care Assurance
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Share Certificates - 3.65% APY |
| Unit Pricing | Monthly | Auto Loans - as low as 5.49% APR |
| Transaction based/ take rate | Monthly | Platinum Visa Credit Card - as low as 14.15% APR |
| Unit Pricing | Monthly | Personal Loans - as low as 10.99% APR |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels7 records
The Tennessee Credit Union product offering
Product offeringCore offering
The Tennessee Credit Union is a not-for-profit, member-owned financial cooperative that provides consumer banking products and services to individuals across Middle Tennessee. Its core offerings include deposit accounts (personal checking, rewards checking, personal savings, money market, and share certificates), consumer loans (auto loans, mortgages and HELOCs, personal loans, credit cards, and student loans), investment and retirement advisory through TENCU Wealth Management, and multi-channel digital banking (online, mobile, and video banking).
Product overview
The Tennessee Credit Union (TENCU) is a credit union offering a unified platform of traditional banking products and digital services. The core offering consists of personal checking, savings (including money market and share certificates), and lending products (auto loans, mortgages/HELOCs, personal loans, credit cards, and student loans). These are complemented by wealth management advisory services and a suite of digital banking channels (online, mobile, and video banking). The credit union also provides financial education tools including Money IQ and calculators, plus account opening and loan application portals powered by MeridianLink. The product portfolio spans from foundational deposit accounts to advanced investment services, connected through integrated digital banking infrastructure.
Differentiator
Problem solved
Functional benefit
Products and services
- Personal Checking Everyday checking account for individual members with 24/7 access via online and mobile banking, debit card access, and bill pay capabilities.
- Rewards Checking Accounts
Companies that use The Tennessee Credit Union
Customer profileSegments2 records
Ideal customer profiles2 records
The Tennessee Credit Union technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
The Tennessee Credit Union partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- KasasacoreKasasa provides the banking platform technology powering TENCU's account management systems. The partnership is referenced in the website copyright notice. Kasasa is a leading provider of account management and digital banking solutions for credit unions.
- MeridianlinkcoreMeridianlink provides the loan origination and account opening platform used by TENCU for online loan applications and new member account setup through their xpressApp platform.
- CO-OP Shared Branch NetworkcoreCooperative banking network enabling TENCU members to access branch services at thousands of participating credit unions nationwide. This partnership extends TENCU's physical presence beyond their own branch network.
- National Credit Union Administration (NCUA)coreFederal regulatory agency that insures TENCU deposits up to $250,000 and provides federal charter oversight for the credit union.
Scale indicators3 records
Recent moves5 records
Expansion highlights5 records
The Tennessee Credit Union competitors and assessment
Company assessmentDirect peers
- Alliant Credit Union: Online-focused community credit union operating as a member-owned cooperative with full retail banking, lending, and digital services. Comparable cooperative structure and shared digital-banking approach with TENCU.
- TriStar Credit Union: Tennessee-based community credit union offering personal banking, lending, and digital services in the Middle Tennessee region. Closely comparable member-owned institution competing for overlapping members.
- Langley Federal Credit Union: Member-owned community credit union offering a broad portfolio of consumer deposits, mortgage and consumer lending, and wealth services. Comparable cooperative business model and product breadth to TENCU.
- Cornerstone Financial Credit Union: Nashville-based community credit union offering consumer deposits, lending, and digital banking to the Middle Tennessee market. Closely comparable cooperative institution competing in the same primary geography as TENCU.
- ORNL Federal Credit Union: Tennessee-based member-owned credit union offering a full suite of consumer banking, lending, and wealth services across the region. Comparable cooperative model and product mix to TENCU with overlapping Tennessee footprint.
- Y-12 Federal Credit Union: Tennessee-headquartered community credit union providing consumer deposits, loans, and digital banking to Middle Tennessee. Directly comparable cooperative structure and shared regional geography.
- Ascend Federal Credit Union: The largest credit union headquartered in Tennessee, serving Middle Tennessee including the Nashville metro with a full suite of consumer depository, lending, and digital banking products. Directly comparable in geography, charter type, and product breadth to TENCU.
- SchoolsFirst Federal Credit Union: Large community credit union operating as a member-owned cooperative with full retail banking, lending, and wealth management services. Comparable cooperative structure and community focus to TENCU.
Regional players
- Pinnacle Financial Partners: Large Tennessee-headquartered regional bank with dense Nashville-area branch coverage and a full suite of consumer and business banking products. Direct competitor for Middle Tennessee deposits and loans under a commercial-bank model.
- First Horizon Bank: Major Tennessee-headquartered regional bank with extensive deposit, lending, and wealth management coverage in Nashville and across the Southeast. Competes with TENCU for the same Middle Tennessee consumer relationships but operates as a for-profit commercial bank.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
The Tennessee Credit Union social profiles
Digital presenceThe Tennessee Credit Union compliance and trust
Trust signalCompliance3 records
The Tennessee Credit Union financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Tennessee Credit Union leadership team
Management profileNumber of profiles
Profiles1 record
The Tennessee Credit Union funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Tennessee Credit Union M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Tennessee Credit Union
What does The Tennessee Credit Union do?
The Tennessee Credit Union is a not-for-profit, member-owned financial cooperative that provides consumer banking products and services to individuals across Middle Tennessee. Its core offerings include deposit accounts (personal checking, rewards checking, personal savings, money market, and share certificates), consumer loans (auto loans, mortgages and HELOCs, personal loans, credit cards, and student loans), investment and retirement advisory through TENCU Wealth Management, and multi-channel digital banking (online, mobile, and video banking).
Is The Tennessee Credit Union a public or private company?
The Tennessee Credit Union is a private company. It is classified as management employee owned and is currently operating.
When was The Tennessee Credit Union founded?
The Tennessee Credit Union was founded in 1950. It employs 51 to 100 people.
Where is The Tennessee Credit Union based?
The Tennessee Credit Union is headquartered in Nashville, United States, in the North America region.
How does The Tennessee Credit Union make money?
Four revenue lines are on record. Interest Income from Lending is the primary driver. The others are deposit Account Fees, wealth Management Services and insurance Products.
Who are The Tennessee Credit Union's main competitors?
Direct peers on record are Alliant Credit Union, TriStar Credit Union, Langley Federal Credit Union, Cornerstone Financial Credit Union, ORNL Federal Credit Union, Y-12 Federal Credit Union, Ascend Federal Credit Union and SchoolsFirst Federal Credit Union. Regional players are Pinnacle Financial Partners and First Horizon Bank.
Does The Tennessee Credit Union have an API?
No public API is recorded for The Tennessee Credit Union.
What industry is The Tennessee Credit Union in?
The Tennessee Credit Union's product category is Retail Banking. Its primary akta.pro industry code is FSABAEAA, Community Credit Unions (Retail/Consumer Focus). Its NAICS code is 52213 and its SIC code is 6141.