Allazo

What Allazo does

Allazo is a privately held UK accountancy and consultancy firm founded in 2012 by Jon Pugsley and headquartered in Berkhamsted, Hertfordshire. The firm is registered as a statutory auditor with the Association of Chartered Certified Accountants (ACCA) and operates with a small team of approximately 11 professionals led by founding partner Jon Pugsley (FCCA) and partner Holly Fegan. Its service portfolio spans core compliance work (year-end accounts, corporation tax, payroll/CIS/workplace pensions, VAT, company secretarial, and audit), individual tax services (self-assessment, trusts, inheritance tax planning), support services (bookkeeping, cloud accounting via Xero, management accounts, temporary office cover), and consultancy work (Finance Director outsourcing, business valuations, R&D tax relief, tax investigation support, and corporate structuring).

The firm's technology stack is built on Xero as the primary cloud accounting platform, with Allazo operating as a certified Xero partner. By its own description, the firm runs as a paperless office with electronic document management and offers free client conversion, training, and setup to Xero. No proprietary software, mobile app, or API is offered; the firm does not develop or sell technology products.

Allazo generates revenue through professional service fees billed on a bespoke, quote-based pricing model. The go-to-market is sales-led and relationship-driven, with the majority of new business sourced through word-of-mouth referrals and supplemented by top-of-funnel content marketing (a blog covering UK tax changes and government schemes), an organic social presence on X and Facebook, and direct outreach via phone, email, and the website. Customer segments are horizontal: UK SMEs, owner-managed businesses, start-ups, corporate entities (audit/valuation work), and individuals (directors, self-employed, trustees, higher-rate taxpayers). The firm operates only in England/UK with no disclosed revenue, no external investors, and no parent company structure.

Name

Allazo

Legal name

Allazo Ltd

Website

https://allazo.co.uk

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

Allazo is a UK-based ACCA-regulated accountancy and consultancy firm in Berkhamsted, Hertfordshire, serving SMEs, owner-managed businesses, start-ups, corporate entities, and high-net-worth individuals with compliance, tax, audit, and advisory services via a 11-person team. Founded in 2012.

Ownership category

akta.pro rank

Product category

Accounting Services

NAICS

Offices of Certified Public Accountants (541211), Accounting, Tax Preparation, Bookkeeping, and Payroll Services (54121)

SIC

Services-Management Services (8741), Services-Management Consulting Services (8742)

akta.pro primary industry

Tax Operations Support (Indirect Tax, Withholding, Compliance Admin) (BPAAAGAI)

akta.pro secondary industries

General Ledger & Close (Journal Entries, Month-End Close, Reconciliations) (BPAAAGAC), Financial Planning & Analysis Support (Budgeting, Forecasting, Management Reporting) (BPAAAGAJ)

Keywords

• Accountancy services
• Tax preparation
• Audit services
• Bookkeeping services
• Financial advisory

Headquarters

HQ city

Berkhamsted

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Professional Accounting Services: Comprehensive accounting services including year-end accounts preparation, corporation tax, payroll, VAT returns, company secretarial, and audit services. Revenue generated through professional service fees charged to clients for compliance and advisory work.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Allazo is a UK-based accountancy and consultancy firm that delivers statutory compliance, taxation, payroll, and advisory services to SMEs, start-ups, owner-managed businesses, corporates, and individual taxpayers. Core services include year-end accounts, corporation tax, payroll/CIS, VAT, company secretarial, audit, self-assessment tax, trust accounts, bookkeeping, management accounts, cloud accounting (delivered via certified Xero partnership), tax planning, R&D tax relief, outsourced finance director, business valuations, and forecasting. The firm is registered to audit by the ACCA and operates a paperless, cloud-based practice.

Product overview

Allazo is an accounting and consultancy firm offering a comprehensive portfolio of services organized into five main categories: Business Services (year-end accounts, corporation tax, payroll, VAT, company secretarial, and audit), Individual Services (self-assessment tax, trusts, and tax advice), Support Services (book-keeping, cloud accounting via Xero, management accounts, and temporary office cover), Taxation Services (estate/inheritance planning, tax planning, tax investigation support, property tax, and R&D tax relief), and Consultancy (outsourced finance director, business valuations, corporate structure, and forecasting). The firm is built around a small team approach focused on personalized, proactive service while maintaining high professional standards regulated by ACCA.

Differentiator

Problem solved

Functional benefit

Products and services

• Year End Accounts

Named customers5 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature1 record

Partnerships

One partnership is on record.

• XerocoreTechnology or IntegrationAllazo is a certified Xero partner, recommending and implementing Xero cloud accounting software for clients. Xero offers automation of processes, real-time financial reporting, and cloud-based access. Allazo provides conversion assistance, training, and initial setup for clients transitioning to Xero, often free of charge.

Scale indicators3 records

Recent moves4 records

Expansion highlights3 records

Direct peers

• Haines Watts: Haines Watts is a UK-wide network of independent accountancy firms serving SMEs, owner-managed businesses, and individuals with compliance, tax, and advisory services — directly comparable to Allazo's small-firm partnership model and target client base.
• MHA: MHA is a UK Top 20 accountancy and advisory network of independent firms serving SMEs, corporates, and individuals with audit, tax, and business advisory — analogous in service breadth and SME focus to Allazo.
• Kreston Reeves: Kreston Reeves is a UK regional accountancy firm offering audit, tax, payroll, and advisory services to SMEs, owner-managed businesses, and individuals across the South East — closely comparable in service mix and client profile to Allazo.
• Bishop Fleming: Bishop Fleming is a UK Top 40 accountancy firm providing audit, tax, and advisory services to SMEs, corporates, and not-for-profits — overlapping directly with Allazo's compliance and advisory offering and target SME segment.

Broad incumbents

• Crowe UK: Crowe UK is a Top 10 UK audit, tax, and advisory firm serving mid-market corporates, SMEs, and individuals — a broader incumbent with overlapping capabilities (audit, tax, advisory) that competes for larger mandates beyond Allazo's typical scope.
• BDO UK: BDO UK is a Top 5 UK audit, tax, and advisory firm with a substantial SME and mid-market practice — overlaps with Allazo on audit, corporate tax, and business advisory, but serves a larger client tier and offers broader geographic coverage.
• Mazars UK: Mazars UK is a major international audit, tax, and advisory firm with a UK SME and owner-managed business practice — competes for the same SME audit/tax mandates that Allazo targets, but at a larger scale and broader footprint.
• Moore Kingston Smith: Moore Kingston Smith is a UK Top 30 accountancy firm serving SMEs, owner-managed businesses, and not-for-profits with audit, tax, and advisory — overlaps with Allazo's service lines and target client base, but at greater scale.

Emerging players

• Countingup: Countingup is a UK fintech offering a business current account with built-in accounting, tax tools, and invoicing for sole traders and small businesses — an emerging player disintermediating traditional accountants like Allazo on routine compliance.
• Coconut: Coconut is a UK digital-first accounting app for sole traders and small businesses, offering automated bookkeeping, tax estimates, and invoicing — an emerging competitor that commoditises the entry-level compliance work Allazo performs.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks4 records

Key highlights6 records

Customer concentration

• Xx.com/AllazoLtd
• Facebookfacebook.com/Allazo-Accounting-and-Consultancy-840591479308951
• LinkedInlinkedin.com/company/allazo-ltd

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Allazo