Diamonds Do Good

What Diamonds Do Good does

Diamonds Do Good is an international nonprofit organization founded in 2007 and headquartered in Lexington, United States, operating with a small staff of 1-10 employees. Its mission centers on advancing the natural diamond industry through awareness campaigns, support for diamond mining communities, and preservation of authentic diamond heritage and origin storytelling, positioned in contrast to lab-grown diamond alternatives. The organization's primary initiative is World Diamond Day, with the inaugural event held on April 8, 2026, which mobilized miners, manufacturers, designers, retailers, auction houses, and industry bodies in a coordinated promotional movement spanning more than 50 countries and generating approximately 30 million in total social reach alongside a 30% spike in global search demand for natural diamonds. The organization appears to operate in close alignment with the Natural Diamond Council on shared promotional objectives.

The organization's business model is structured as a nonprofit, generating revenue through industry membership fees, industry contributions, and promotional partnerships rather than commercial product sales, consistent with a subscription-style recurring support model. Its go-to-market motion is event-driven, anchored by World Diamond Day as a flagship global activation, supplemented by social media and industry-body partnerships. Customer segmentation is horizontal within the natural diamond industry value chain, spanning upstream miners through downstream retail and auction channels, with the organization's 'customers' functionally being industry stakeholders participating in and funding collective marketing initiatives. The company has limited publicly disclosed financial or product detail and operates without disclosed proprietary technology or product offerings.

Name

Diamonds Do Good

Website

https://diamondsdogood.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

1–10 employees

Short description

Diamonds Do Good is an international nonprofit organization founded in 2007 that promotes the natural diamond industry through awareness campaigns, supports diamond mining communities, and runs the World Diamond Day promotional movement across the global supply chain.

Ownership category

akta.pro rank

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Marketing or Sales, Operations, Personnel

Revenue model

1. Industry membership and promotional services: As a non-profit organization supporting the natural diamond industry, Diamonds Do Good likely generates revenue through membership fees, industry contributions, and promotional partnerships to fund global marketing initiatives like World Diamond Day.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Diamonds Do Good is an international nonprofit organization that supports the natural diamond industry by coordinating global promotional and awareness initiatives, most notably the World Diamond Day campaign. Its work mobilizes miners, manufacturers, designers, retailers, auction houses, and industry bodies across more than 50 countries to promote authentic natural diamonds, support diamond-mining communities, and preserve diamond heritage and origin storytelling.

Product overview

Not specified

Differentiator

Problem solved

Functional benefit

Products and services

• World Diamond Day

Quantifiable outcome

• 30 million social reach from inaugural World Diamond Day
• +1 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core and minor.

• Natural Diamond CouncilcoreStrategic or Co-development Partner · 8 April 2026The Natural Diamond Council successfully launched the inaugural World Diamond Day on April 8, 2026. Diamonds Do Good appears to be affiliated with or supporting the NDC's global promotional movement. The event mobilized the global diamond industry across more than 50 countries.
• Diamond MinerscoreStrategic or Co-development PartnerMining industry participants in World Diamond Day representing thousands of employees worldwide. Mining companies are key stakeholders in the natural diamond promotional movement.
• Diamond ManufacturerscoreStrategic or Co-development PartnerManufacturing sector participants in World Diamond Day representing thousands of employees worldwide. Manufacturers play a critical role in the natural diamond supply chain.
• Diamond DesignersminorStrategic or Co-development PartnerDesign professionals participating in World Diamond Day promotional movement showcasing natural diamond craftsmanship and jewelry design.
• Diamond RetailerscoreChannel Partner/ Reseller/ DistributorRetail sector participants representing the primary customer-facing channel for natural diamond sales. Retailers participate in World Diamond Day to promote natural diamond purchases.
• Auction HousesminorChannel Partner/ Reseller/ DistributorAuction houses participating in World Diamond Day representing the luxury and collector segment of natural diamond distribution.
• Industry BodiescoreStrategic or Co-development PartnerIndustry bodies representing thousands of employees worldwide participating in the coordinated World Diamond Day promotional movement to support natural diamonds.

Scale indicators3 records

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• De Beers Group: The world's leading diamond mining company and a major marketer of natural diamonds through its 'A Diamond Is Forever' campaigns. Comparable as a stakeholder in the natural diamond promotional ecosystem, though operating as a commercial miner rather than a non-profit advocacy body.
• Lucara Diamond Corp: A diamond producer focused on high-quality stones from the Karowe mine. Comparable as a natural diamond industry participant whose interests align with the organization's mission of celebrating natural diamond heritage.
• Petra Diamonds: A diamond mining group with operations in Africa. Comparable as a major natural diamond producer whose commercial interests align with Diamonds Do Good's promotional mission.
• Gem Diamonds: A publicly-traded diamond mining company focused on high-value diamonds. Comparable as a stakeholder in the natural diamond supply chain whose interests are aligned with Diamonds Do Good's mission of promoting natural diamonds.
• Gemological Institute of America: A leading non-profit gemological research and standards organization that performs diamond grading and consumer education. Comparable as a non-profit diamond industry institution with global brand recognition among consumers and trade.

Direct peers

• Responsible Jewelry Council: An international standards-setting and certification body for the jewelry supply chain, including ethical sourcing in diamond mining. Comparable as a non-profit industry advocacy organization promoting trust and provenance in the diamond and jewelry value chain.
• Jewelers of America: A national US trade association for retail jewelers and the wider jewelry industry. Comparable as a non-profit industry body promoting the natural diamond and jewelry category to consumers and supporting retail and supplier stakeholders.
• Natural Diamond Council: The Natural Diamond Council is the global marketing body for natural diamonds and the operator of the World Diamond Day initiative with which Diamonds Do Good is closely affiliated. Direct overlap in mission, audience (miners, retailers, designers), and promotional programming.
• International Gem Society: A non-profit educational organization serving the gem and jewelry trade. Comparable as a non-profit mission-driven entity supporting the natural gemstone ecosystem with consumer and trade education.
• World Federation of Diamond Bourses: An international trade body representing diamond bourses worldwide. Comparable as a non-profit industry organization that coordinates across the global diamond trade and supports the natural diamond ecosystem.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/DiamondsDoGood
• Facebookfacebook.com/diamondsdogood

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Diamonds Do Good