MINI of Annapolis

What MINI of Annapolis does

MINI of Annapolis is an authorized franchised car dealership operating from a single location at 21 Old Mill Bottom Rd, Annapolis, Maryland. The company is part of Group 1 Automotive (NYSE: GPI), a publicly traded multinational automotive retailer, and holds an exclusive franchise agreement with MINI USA (a division of BMW of North America). The dealership serves individual consumer buyers in the Annapolis, Glen Burnie, Baltimore, and Washington D.C. metropolitan areas, with no disclosed enterprise or fleet customers.

The core product offering consists of new MINI vehicles across the Cooper 2 Door, Cooper 4 Door, Convertible, Countryman (gas-powered S ALL4 and all-electric SE ALL4), and John Cooper Works performance lineups, plus limited special editions including the Red Line Edition, 1965 Victory Edition, Paul Smith Edition, and Countryman Oxford Edition. The dealership also sells certified pre-owned and used vehicles (including a Pre-Owned Vehicles Under 20K program), operates a parts department and tire center, provides maintenance and repair services through a service center with factory-trained technicians using genuine OEM parts, and runs a body shop and collision center. Supporting technology infrastructure is provided through the Dealer Inspire website platform, with MINI ConnectedDrive telematics and the MINI App handling vehicle-side integration; the dealership itself does not develop proprietary technology beyond its online showroom and sales tooling.

Revenue is generated through five streams: new vehicle sales, pre-owned vehicle sales, financing and leasing arrangements with MINI Financial Services, service and parts, and the We Buy Your Car trade-in and appraisal program. Pricing on new vehicles ranges from approximately $35,090 MSRP for the Cooper to over $51,290 MSRP for the JCW Countryman, with lease offers starting at $399 per month for 39 months. The dealership employs 11-50 staff and carries 73+ vehicles in inventory at the time of data collection. No financials are publicly disclosed.

Name

MINI of Annapolis

Legal name

MINI of Annapolis

Website

https://myminiannapolis.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Authorized MINI car dealership in Annapolis, MD, part of Group 1 Automotive, selling new and pre-owned MINI vehicles plus service, parts, body shop, and MINI Financial Services financing to consumers in the Baltimore-Washington D.C. corridor.

Ownership category

akta.pro rank

Product category

Retail Automotive Dealership

NAICS

New Car Dealers (44111)

SIC

Retail-Auto Dealers & Gasoline Stations (5500)

akta.pro primary industry

Garage Liability & Dealers (Auto Dealers, Repair Shops) (FSAJABAF)

akta.pro secondary industries

Dealer/Manufacturer Captive Leasing Programs (OEM/Dealer Lease) (TLABAAAL), Dealer-Sold & F&I Administered Service Contracts (Dealer Obligors) (FSAJALAD)

Keywords

• Authorized car dealership
• New vehicle sales
• Certified pre-owned
• Vehicle service and parts
• Auto financing leasing

Headquarters

HQ city

Annapolis

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. New Vehicle Sales: Sale of new MINI vehicles including Cooper 2 Door, Cooper 4 Door, Convertible, Countryman, JCW models, and electric variants. Revenue generated through MSRP pricing with dealer fees.
2. Pre-Owned Vehicle Sales: Sale of certified pre-owned and used vehicles. Includes Pre-Owned Vehicles Under 20K program for budget-conscious buyers.
3. Vehicle Financing and Leasing: In-house financing and leasing programs through MINI Financial Services. Offers include lease terms of 39 months, $499-$450 monthly payments, with various down payment options and acquisition fees.
4. Service and Parts: MINI service center providing maintenance, repairs, battery service, brake service, oil changes, tire center, and genuine OEM parts sales. Includes body shop and collision center services.
5. Vehicle Trade-In/Appraisal: We Buy Your Car program offering appraisals for customers looking to sell or trade in their vehicles.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

MINI of Annapolis is an authorized MINI franchised dealership that sells new MINI vehicles (Cooper 2 Door, Cooper 4 Door, Convertible, Countryman, Countryman SE electric, and JCW performance variants) and certified pre-owned vehicles. The dealership operates a full authorized service center, parts department, body shop, and collision center staffed by factory-trained technicians using genuine OEM parts. It also provides in-house financing and leasing through MINI Financial Services and runs a 24/7 online showroom with vehicle appraisal and trade-in capabilities.

Product overview

MINI of Annapolis is a Group 1 Automotive-affiliated car dealership offering new and certified pre-owned MINI vehicles alongside full service, parts, financing, and leasing operations. The product portfolio centers on MINI's vehicle lineup, which includes the MINI Cooper 2 Door and 4 Door hatchbacks (available in Cooper, Cooper S, and JCW high-performance trims), the MINI Convertible, and the MINI Countryman compact SUV (available as the gas-powered Countryman S ALL4, all-electric Countryman SE ALL4, and high-performance JCW Countryman ALL4). Special edition variants such as the Red Line Edition, 1965 Victory Edition, Paul Smith Edition, and Oxford Edition provide differentiated offerings. The dealership also sells pre-owned vehicles and provides financing, leasing, service, and parts through its service center.

Differentiator

Problem solved

Functional benefit

Products and services

• MINI Cooper 2 Door The flagship 2-door hatchback MINI Cooper offered in base Cooper, Cooper S, and JCW high-performance trims with TwinPower Turbo engines, the iconic go-kart handling, a 9.4-inch round OLED display with MINI Operating System 9, MINI Head-Up Display, Panoramic Moonroof, and Sport Seats. Targeted at individual buyers seeking the classic MINI hatchback for personal transportation.
• MINI Cooper 4 Door The 4-door variant of the Cooper hatchback offering added rear-seat convenience while retaining turbocharged performance and go-kart handling characteristics, with TwinPower Turbo engines, a Round OLED Display, and premium interior amenities. Targeted at consumers needing extra seating access without sacrificing MINI styling.
• MINI Convertible A retractable-roof variant of the classic MINI hatchback delivering an open-air driving experience with sporty performance, available in Cooper S and JCW Convertible trims. Targeted at consumers seeking a leisure-oriented or weekend driving experience.
• MINI Countryman (compact SUV lineup) A compact SUV in the MINI lineup available as the gas-powered Countryman S ALL4 (241 hp), all-electric Countryman SE ALL4 (308 hp, up to 212 miles range), and high-performance JCW Countryman ALL4 (312 hp). Includes ALL4 intelligent all-wheel drive, MINI Operating System 9, panoramic glass roof, power tailgate, and adaptive cruise control. Targeted at consumers needing SUV versatility with MINI styling.
• MINI Special Editions (Red Line Edition, 1965 Victory Edition, Paul Smith Edition) Limited-run special edition variants of standard MINI models featuring exclusive exterior colors, unique interior upholstery treatments, heritage-inspired design elements, and collaboration styling. Includes the Red Line Edition in Legend Grey Metallic with accent stripes, the 1965 Victory Edition with sport stripes and white roof, and the Paul Smith Edition with Nightshade Blue upholstery and Nottingham Green mirror caps. Targeted at collectors and brand enthusiasts.
• Certified Pre-Owned Vehicles Certified pre-owned MINI vehicles that have passed a comprehensive inspection and come with a MINI certified warranty, sold alongside new vehicles at the dealership. Includes the Pre-Owned Vehicles Under $20K program for budget-conscious buyers. Targeted at value-oriented consumers seeking warrantied used MINI vehicles.
• Vehicle Service and Maintenance Authorized service center providing routine maintenance, repairs, diagnostics, battery service, brake service, oil changes, tire services, safety recalls, body shop work, and collision center services using genuine OEM parts and MINI-certified technicians. Available to dealership vehicle customers as well as outside MINI owners.
• Vehicle Financing and Leasing Financing and leasing programs through MINI Financial Services for new and pre-owned vehicle purchases, with offer structures such as 39-month leases, $399-$499 monthly payments, varied down payment options, acquisition fees, and dedicated military programs. Targeted at consumer vehicle buyers and lessees.
• Vehicle Trade-In and Appraisal Service We Buy Your Car program offering appraisals for customers looking to sell or trade in their existing vehicles. Targeted at consumers trading up, downsizing, or exiting a lease.

Quantifiable outcome

• Zero security deposit required on advertised lease offers
• +2 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature4 records

Partnerships

Three partnerships are on record, tiered core and minor.

• MINI (BMW Group Brand)coreChannel Partner/ Reseller/ DistributorMINI of Annapolis is an authorized MINI dealer operating as a franchise relationship with MINI USA (a Division of BMW of North America, LLC). The dealership sells new MINI vehicles, accesses manufacturer incentive programs, special edition allocations, and operates under MINI brand standards and certification requirements.
• Group 1 AutomotivecoreChannel Partner/ Reseller/ DistributorMINI of Annapolis is a Group 1 Automotive dealership. Group 1 Automotive is a multinational automotive retailer with operations in the US, UK, and Brazil. The dealership benefits from Group 1's corporate resources, purchasing power, and brand credibility while maintaining local market operations.
• Paul Smith (Fashion Designer)minorStrategic or Co-development PartnerCollaboration with British fashion designer Paul Smith on exclusive Paul Smith Edition MINI vehicles. The limited edition features unique exterior accents including Black Roof with Shadow Stripes, Nottingham Green mirror caps, and exclusive Nightshade Blue upholstery with hand-drawn sketch floormats.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Volvo Cars of Annapolis: Premium import dealer in the same Annapolis market; competes for the same upper-middle-income buyer segment that MINI targets, with comparable finance and service offerings.
• CarMax: National used-vehicle retailer with a strong Baltimore-area presence; competes directly for certified pre-owned and budget-conscious buyers that MINI of Annapolis also addresses through its CPO and Under-20K programs.
• Porsche Annapolis: Premium franchise dealer in the same Annapolis market; competes for affluent DMV customers with comparable fixed-ops service, parts, and OEM-aligned financing programs.
• Lexus of Annapolis / Lexus of Towson: Premium import franchised dealer in the broader Maryland market; competes for similar entry-premium and luxury customers with strong fixed-ops service and certified pre-owned programs.
• Mercedes-Benz of Annapolis: Luxury import franchised dealer serving the Annapolis/DMV region; competes for premium-vehicle customers with comparable service, parts, and finance capabilities.
• Audi Annapolis: Premium import franchised dealer in the same Annapolis market; competes for the same entry-luxury buyer pool that MINI targets, with overlapping service and finance offerings.

Direct peers

• MINI of Baltimore: Authorized MINI dealer in the Baltimore market; competes head-to-head for MINI customers across the central Maryland region that MINI of Annapolis explicitly serves.
• BMW of Annapolis: Sibling dealership under Group 1 Automotive located in the same Annapolis/BMW-MINI campus; operates the related BMW franchise with shared service infrastructure, parts, and used-vehicle reconditioning, making it the closest comparable franchised import dealer.
• MINI of Sterling: Authorized MINI dealer in Northern Virginia serving the broader Washington D.C. metro; directly competes for MINI buyers in the DMV region that MINI of Annapolis also targets.

Others

• Group 1 Automotive (Corporate): Public parent company (NYSE: GPI) and ultimate operating comparables; provides franchise-level benchmark data, capital structure, and operational scaling context for valuing MINI of Annapolis as a single rooftop within the broader Group 1 portfolio.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/AnnapolisMINI
• YouTubeyoutube.com/channel/UCK11x0ugbhvQJqBt0r5Oiqw
• Facebookfacebook.com/MINIofAnnapolis
• Pinterestpinterest.com/miniofannapolis
• LinkedInlinkedin.com/company/mini-of-annapolis

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MINI of Annapolis