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rkGoBig

Full company profile

uuid002z2wq

Namestring
rkGoBig
Legal namestring
rkGoBig LLC
Websiteurl
rkgobig.org
Company typeenum
Private
Founded yearint
2014
Descriptiontext

rkGoBig LLC, operating under the brand rekindle cuso, is a US-based Credit Union Service Organization (CUSO) founded in 2014 and headquartered in Middletown. The company serves US credit unions by providing a community-based platform for sharing services, contracting resources, and industry knowledge, with the explicit aim of freeing credit unions to focus more time and resources on serving their members.

The company's product surface is narrow: a single core offering, rekindle cuso, delivered through an Atlassian-based client portal (Atlassian Service Desk) that functions as the customer support and service management interface for credit union clients. Technology depth is shallow, built on third-party SaaS tooling rather than proprietary IP, and there are no patents, AI/ML capabilities, or integrations beyond Atlassian.

rkGoBig operates as a private non-profit LLC with 11-50 employees and does not publicly disclose pricing or revenue. Its go-to-market is direct and contact-based, relying on an informational Squarespace website and the Atlassian client portal rather than a structured sales motion. The ownership and management team are largely opaque in public sources, with Peter Barnard identified as President and Founder. Overall, rkGoBig is a small, vertically specialized CUSO whose strategic relevance lies in its community-coordination role rather than in scale, technology differentiation, or commercial aggressiveness.

Short descriptiontext

rkGoBig LLC, operating as rekindle cuso, is a US Credit Union Service Organization that helps credit unions share services, contracting leverage, and industry knowledge through an Atlassian-based community portal to better serve their members.

Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
11–50
akta.pro rankint
HeadquartersMiddletown, United States
HQ citystring
Middletown
HQ countrystring
United States
HQ regionstring
North America
Markets served

Serves global market

Keyword5 values
credit union services, shared services platform, contract management services, knowledge sharing platform, credit union consulting
Industry1 code
1Channel/Partner Sales Support (Reseller Enablement, Deal Reg)
CodeBPAAADAHPrimaryYes
NAICS code1 code
  • All Other Support Services561990
SIC code1 code
  • Services-Prepackaged Software7372
Product category
Credit Union Services
Social media profiles1 record
Marketing channels1 record

Each record includes

Title, Type, Stage, Description, Source

Distribution channels1 record

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components4 values
Personnel, Operations, Technology or R&D, Marketing or Sales
GTM typeB2B
B2B
Offering typeServices
Services
Core offering1 text field

rkGoBig LLC, operating as rekindle cuso, is a credit union service organization (CUSO) that helps US credit unions thrive by fostering a community that shares services, contracting resources, and industry knowledge. The platform enables credit unions to pool time and resources so they can better focus on serving their members. Service delivery is facilitated through an Atlassian-based client portal.

Differentiator
Functional benefit
Problem solved
Product overview1 text field

rkGoBig LLC operates rekindle cuso, a single unified credit union service organization (CUSO) offering. The platform provides a community-based ecosystem where credit unions collaborate to share services, contracting resources, and industry knowledge, enabling them to extend their operational capacity and better serve their members.

Product and service1 record
1rekindle cuso
Recent move3 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight2 records

Each record includes

Type, Description

Peers10 records
1Temenos
TypeBroad incumbent
Description

Global banking software platform with credit union customers including core, digital, and compliance products. Comparable as a broad incumbent serving credit unions' technology and operational needs against which rekindle cuso's lighter-touch shared-services model is positioned.

2Velera (formerly PSCU)
TypeDirect peer
Description

CUSO delivering payments, technology, and shared services to credit unions; directly comparable to rekindle cuso's CUSO model delivering operational support and contracting leverage to credit union members.

3Fiserv
TypeBroad incumbent
Description

Large public fintech serving credit unions, banks, and merchants with core, payments, and merchant services. A broad incumbent whose credit-union vertical competes for the same procurement dollars rekindle cuso targets via shared contracting.

4Jack Henry & Associates
TypeBroad incumbent
Description

Public technology vendor providing core banking, payments, and digital solutions to credit unions (and broader community banks). A larger incumbent serving the same vertical with broader product breadth, against which rkGoBig positions as a community-oriented service layer.

5CU*Answers
TypeDirect peer
Description

CUSO providing core processing and shared back-office services to a network of credit unions, with a cooperative model paralleling rekindle cuso's community/collective approach.

6TruStage (CUNA Mutual Group)
TypeBroad incumbent
Description

Credit-union-affiliated organization providing insurance, investment, and shared services to the credit union ecosystem. Comparable to rekindle cuso as a large, established credit-union-centered services organization with broader portfolio offerings.

7Arkatechture
TypeEmerging player
Description

Credit-union-focused data and analytics technology provider serving community financial institutions. An emerging player addressing credit union technology needs in a niche that overlaps with rekindle cuso's contracting and knowledge-sharing offering.

8Cooperative Credit Union Association (CCUA)
TypeRegional player
Description

Northeast U.S. regional credit union trade association providing shared services, compliance support, and education to member credit unions. Comparable to rekindle cuso's community-based service model but operating as a regional association.

9CO-OP Financial Services
TypeDirect peer
Description

One of the largest U.S. CUSOs providing shared services including shared branching, ATM network, and payments processing to thousands of credit unions. Most directly comparable to rekindle cuso as a CUSO aggregating value across the credit union ecosystem.

10NAFCU Services Corporation
TypeOthers
Description

Affiliate of the National Association of Federally-Insured Credit Unions that aggregates vendor solutions for credit unions. An adjacent ecosystem participant operating a similar group-purchasing/community-sourcing concept tied to the credit union industry.

Market position
Strengths4 records

Each record includes

Headline, Details, Source

Weaknesses4 records

Each record includes

Headline, Details, Source

Competitive moat3 records

Each record includes

Type, Details

Key risks5 records

Each record includes

Headline, Details, Source

Key highlights6 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Segment1 record

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile1 record

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
No
API detail
Has APIbool
No

Docs URL, Description

Integration1 record

Each record includes

Title, Type, Description, Source

AI maturity
App detail

Has app

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Profiles1 record

Each record includes

Name, Designation, Designation category, Overview, Profile commentary, Source

No data
No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

rkGoBig

Credit Union Servicesrkgobig.org

rkGoBig LLC, operating as rekindle cuso, is a US Credit Union Service Organization that helps credit unions share services, contracting leverage, and industry knowledge through an Atlassian-based community portal to better serve their members.

What rkGoBig does

rkGoBig LLC, operating under the brand rekindle cuso, is a US-based Credit Union Service Organization (CUSO) founded in 2014 and headquartered in Middletown. The company serves US credit unions by providing a community-based platform for sharing services, contracting resources, and industry knowledge, with the explicit aim of freeing credit unions to focus more time and resources on serving their members.

The company's product surface is narrow: a single core offering, rekindle cuso, delivered through an Atlassian-based client portal (Atlassian Service Desk) that functions as the customer support and service management interface for credit union clients. Technology depth is shallow, built on third-party SaaS tooling rather than proprietary IP, and there are no patents, AI/ML capabilities, or integrations beyond Atlassian.

rkGoBig operates as a private non-profit LLC with 11-50 employees and does not publicly disclose pricing or revenue. Its go-to-market is direct and contact-based, relying on an informational Squarespace website and the Atlassian client portal rather than a structured sales motion. The ownership and management team are largely opaque in public sources, with Peter Barnard identified as President and Founder. Overall, rkGoBig is a small, vertically specialized CUSO whose strategic relevance lies in its community-coordination role rather than in scale, technology differentiation, or commercial aggressiveness.

rkGoBig firmographics

Firmographics
Name
rkGoBig
Legal name
rkGoBig LLC
Website
https://rkgobig.org
Company type
Private
Founded year
2014
Operating status
Operating
Headcount range
11–50 employees
Short description
rkGoBig LLC, operating as rekindle cuso, is a US Credit Union Service Organization that helps credit unions share services, contracting leverage, and industry knowledge through an Atlassian-based community portal to better serve their members.
Ownership category
akta.pro rank

rkGoBig industry classification

Industry
Product category
Credit Union Services
NAICS
All Other Support Services (561990)
SIC
Services-Prepackaged Software (7372)
akta.pro primary industry
Channel/Partner Sales Support (Reseller Enablement, Deal Reg) (BPAAADAH)

Keywords

  • Credit union services
  • Shared services platform
  • Contract management services
  • Knowledge sharing platform
  • Credit union consulting

Where rkGoBig is headquartered

Location

Headquarters

HQ city
Middletown
HQ country
United States
HQ region
North America

Markets served

rkGoBig business model

Business model
GTM type
B2B
Offering type
Services
Cost components
Personnel, Operations, Technology or R&D, Marketing or Sales

Distribution channels1 record

Marketing channels1 record

rkGoBig product offering

Product offering

Core offering

rkGoBig LLC, operating as rekindle cuso, is a credit union service organization (CUSO) that helps US credit unions thrive by fostering a community that shares services, contracting resources, and industry knowledge. The platform enables credit unions to pool time and resources so they can better focus on serving their members. Service delivery is facilitated through an Atlassian-based client portal.

Product overview

rkGoBig LLC operates rekindle cuso, a single unified credit union service organization (CUSO) offering. The platform provides a community-based ecosystem where credit unions collaborate to share services, contracting resources, and industry knowledge, enabling them to extend their operational capacity and better serve their members.

Differentiator

Problem solved

Functional benefit

Products and services

  • rekindle cuso

Companies that use rkGoBig

Customer profile

Segments1 record

Ideal customer profiles1 record

rkGoBig technology and API

Technology

Technology focussed No

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Integration1 record

rkGoBig partnerships and signals

Strategic signal

Recent moves3 records

Expansion highlights2 records

rkGoBig competitors and assessment

Company assessment

Broad incumbents

  • Temenos: Global banking software platform with credit union customers including core, digital, and compliance products. Comparable as a broad incumbent serving credit unions' technology and operational needs against which rekindle cuso's lighter-touch shared-services model is positioned.
  • Fiserv: Large public fintech serving credit unions, banks, and merchants with core, payments, and merchant services. A broad incumbent whose credit-union vertical competes for the same procurement dollars rekindle cuso targets via shared contracting.
  • Jack Henry & Associates: Public technology vendor providing core banking, payments, and digital solutions to credit unions (and broader community banks). A larger incumbent serving the same vertical with broader product breadth, against which rkGoBig positions as a community-oriented service layer.
  • TruStage (CUNA Mutual Group): Credit-union-affiliated organization providing insurance, investment, and shared services to the credit union ecosystem. Comparable to rekindle cuso as a large, established credit-union-centered services organization with broader portfolio offerings.

Direct peers

  • Velera (formerly PSCU): CUSO delivering payments, technology, and shared services to credit unions; directly comparable to rekindle cuso's CUSO model delivering operational support and contracting leverage to credit union members.
  • CU*Answers: CUSO providing core processing and shared back-office services to a network of credit unions, with a cooperative model paralleling rekindle cuso's community/collective approach.
  • CO-OP Financial Services: One of the largest U.S. CUSOs providing shared services including shared branching, ATM network, and payments processing to thousands of credit unions. Most directly comparable to rekindle cuso as a CUSO aggregating value across the credit union ecosystem.

Emerging players

  • Arkatechture: Credit-union-focused data and analytics technology provider serving community financial institutions. An emerging player addressing credit union technology needs in a niche that overlaps with rekindle cuso's contracting and knowledge-sharing offering.

Regional players

  • Cooperative Credit Union Association (CCUA): Northeast U.S. regional credit union trade association providing shared services, compliance support, and education to member credit unions. Comparable to rekindle cuso's community-based service model but operating as a regional association.

Others

  • NAFCU Services Corporation: Affiliate of the National Association of Federally-Insured Credit Unions that aggregates vendor solutions for credit unions. An adjacent ecosystem participant operating a similar group-purchasing/community-sourcing concept tied to the credit union industry.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

rkGoBig social profiles

Digital presence

rkGoBig financial estimates

Financial estimate

Revenue estimate

Valuation estimate

rkGoBig leadership team

Management profile

Number of profiles

Profiles1 record

rkGoBig funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

rkGoBig M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about rkGoBig

What does rkGoBig do?

rkGoBig LLC, operating as rekindle cuso, is a credit union service organization (CUSO) that helps US credit unions thrive by fostering a community that shares services, contracting resources, and industry knowledge. The platform enables credit unions to pool time and resources so they can better focus on serving their members. Service delivery is facilitated through an Atlassian-based client portal.

Is rkGoBig a public or private company?

rkGoBig is a private company. It is classified as nonprofit foundation owned and is currently operating.

When was rkGoBig founded?

rkGoBig was founded in 2014. It employs 11 to 50 people.

Where is rkGoBig based?

rkGoBig is headquartered in Middletown, United States, in the North America region.

Who are rkGoBig's main competitors?

Broad incumbents on record are Temenos, Fiserv, Jack Henry & Associates and TruStage (CUNA Mutual Group). Direct peers are Velera (formerly PSCU), CU*Answers and CO-OP Financial Services. Arkatechture is listed as an emerging player. Cooperative Credit Union Association (CCUA) is listed as a regional player. NAFCU Services Corporation is listed as an others.

Does rkGoBig have an API?

No public API is recorded for rkGoBig.

What industry is rkGoBig in?

rkGoBig's product category is Credit Union Services. Its primary akta.pro industry code is BPAAADAH, Channel/Partner Sales Support (Reseller Enablement, Deal Reg). Its NAICS code is 561990 and its SIC code is 7372.

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