MSP Today

What MSP Today does

MSP Today is a B2B digital media publication and content platform serving the Managed Service Provider (MSP) industry. It is operated as a branded property under TMC (Technology Marketing Corporation), a B2B media and events company headquartered in Shelton, Connecticut. The platform publishes daily news articles, white papers, eBooks, webinar listings, and editorial coverage spanning MSP-relevant topics including cybersecurity, AI, cloud services, RMM, PSA, backup, and business strategy. MSP Today targets two primary segments: MSP owners and operators seeking industry intelligence and vendor evaluation, and technology vendors seeking channel reach through advertising, sponsored content, and event participation.

The company's core technology is a web-based content management and distribution platform centered on msptoday.com, supplemented by email newsletters, social media presence, and a library of downloadable sponsored content. Its product portfolio includes a free newsletter, an extensive white paper and eBook library, hosted webinars, and dedicated advertising services. The platform anchors the annual MSP Expo conference (scheduled for February 9-11, 2027 in Fort Lauderdale, Florida) and serves as the editorial and promotional hub for ITEXPO and the broader #TECHSUPERSHOW co-located events, including the AI Agent Event.

MSP Today monetizes primarily through advertising and sponsorships sold to technology vendors targeting the MSP channel, supplemented by event-related revenue including exhibitor fees, sponsorships, and registrations from MSP Expo and ITEXPO. The content is freely accessible to readers, with revenue generated entirely on the demand-side from B2B advertisers. As part of TMC's network, which collectively serves nearly 3 million unique monthly visitors, the publication benefits from shared infrastructure, editorial leadership (Erik Linask, Group Editorial Director), and cross-property audience distribution.

Name

MSP Today

Legal name

MSP Today

Website

https://msptoday.com

Company type

Private

Operating status

Operating

Short description

MSP Today is a B2B digital media publication and content platform serving the Managed Service Provider industry with news, white papers, eBooks, webinars, and the annual MSP Expo conference, monetized through advertising and event sponsorships.

Ownership category

akta.pro rank

Headquarters

HQ city

Shelton

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Advertising & Sponsorships: MSP Today generates revenue through display advertising, sponsored content, and sponsorship packages sold to technology vendors and solution providers targeting the MSP channel. The site features advertiser relationships and sponsored white papers and eBooks.
2. Event Revenue (MSP Expo / ITEXPO): MSP Today co-hosts or is associated with MSP Expo and ITEXPO events, which generate revenue through exhibitor fees, sponsorships, registration fees, and advertising packages. MSP Expo 2027 is scheduled for February 9-11, 2027 in Fort Lauderdale, Florida.
3. Content Syndication & eBooks/White Papers: The platform offers an eBook library and white paper repository featuring sponsored content from technology vendors, generating revenue through content placement and lead generation.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

MSP Today is a B2B media and content platform serving the Managed Service Provider industry with editorial news articles, white papers, eBooks, webinars, and a free email newsletter covering MSP cybersecurity, AI, RMM/PSA, backup, and business strategy. It co-produces flagship annual conferences MSP Expo and ITEXPO, and monetizes its audience through advertising, sponsored content, and event sponsorships/exhibitor fees sold to technology vendors targeting the MSP channel.

Product overview

MSP Today is a B2B media and content platform operated by TMC, serving the Managed Service Provider channel with news coverage, white papers, eBooks, webinars, and industry events. The platform centers on its news website featuring editorial articles covering MSP technology trends, cybersecurity, cloud services, and business strategy. Content resources include a White Papers Library and eBooks Library with titles on SASE, cybersecurity modernization, contact center technology, and low-code platforms. The company produces MSP Expo and ITEXPO as major industry events, and offers a free MSP Today Newsletter subscription. Advertising and sponsorship services are available for vendors targeting the MSP channel.

Differentiator

Problem solved

Functional benefit

Brands

• MSP Expo: Annual conference and exhibition focused on managed service providers, held as part of ITEXPO #TECHSUPERSHOW

Products and services

• MSP Today News Website

Quantifiable outcome

• TMCnet serves nearly 3 million unique monthly visitors across its properties including MSP Today.

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered flagship and core.

• MSP Expo 2027 / ITEXPOflagshipStrategic or Co-development Partner · 9 February 2027MSP Expo 2027 is co-located with ITEXPO as part of the #TECHSUPERSHOW, taking place February 9-11, 2027 at the Greater Fort Lauderdale/Broward County Convention Center in Fort Lauderdale, Florida. The event features three educational tracks: MSP Cybersecurity, MSP Business, and MSP Tech, and is independently organized by TMC with an expected audience of MSP operators, channel partners, vendors, and industry experts.
• AI Agent EventcoreStrategic or Co-development Partner · 1 February 2026The AI Agent Event is a co-located event alongside MSP Expo, ITEXPO, Generative AI Expo, AI Developer World, Y2Q Summit, and other events under the ITEXPO #TECHSUPERSHOW umbrella. It is a featured event targeting MSP professionals focused on AI agent deployment and strategies.
• MSP ExpoflagshipStrategic or Co-development Partner · 1 January 2026MSP Expo is a dedicated annual conference for Managed Service Providers organized by TMC, covering cybersecurity, business strategy, and technology tracks. It provides an independent forum for MSPs to evaluate competing solutions, learn from peers, and gain practical insights from real-world deployments.

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Emerging players

• ITPro Today: A B2B IT media outlet covering infrastructure, operations, and management topics relevant to MSPs and IT teams. Comparable in audience overlap (IT decision-makers, MSP operators) and content/editorial format, though with broader IT scope than MSP Today.

Direct peers

• Channelnomics: A B2B media outlet focused on the IT channel, including MSPs, resellers, and vendor channel programs. Direct overlap with MSP Today in audience, content topics, and advertiser base.
• Channel Futures: A B2B media publication covering the IT channel, including MSPs, VARs, and solution providers. Direct overlap with MSP Today in audience (channel operators), content topics (managed services, cybersecurity, cloud), and advertising/sponsorship monetization model.
• CRN (The Channel Company): A flagship IT channel media brand operated by The Channel Company, covering MSPs, resellers, and technology vendors. Closely comparable to MSP Today in editorial scope, audience (channel decision-makers), and advertising-driven revenue model.
• Channel Partners (Informa Tech): Informa Tech's B2B media property covering the channel, MSPs, and agent partners. Comparable in audience (channel operators), event business (Channel Partners Conference & Expo), and advertising/sponsorship monetization.
• MSP Mentor: A long-running B2B publication specifically serving the MSP community with news, business strategy, and vendor coverage. The most direct editorial overlap with MSP Today, targeting the same MSP operator audience with a similar content and advertising model.

Broad incumbents

• CompTIA: A major IT industry trade association that produces media content, research reports, and events serving MSPs and the broader IT channel. Adjacent in audience and editorial scope, with broader industry positioning than MSP Today.
• TechTarget: A large-scale B2B technology media and purchase-intent platform serving IT and business decision-makers across many verticals. Comparable business model (advertising, sponsored content, lead generation) but at much larger scale and broader scope than MSP Today's MSP niche.
• IDG Communications: A global B2B technology media company producing CIO, Computerworld, PCWorld, and channel-focused publications. Comparable B2B tech media business model, with broader scope and IT decision-maker audience that overlaps with MSP Today's MSP operator readership.
• Ziff Davis / ZDNet: A large digital media company operating B2B and consumer tech publications including ZDNet. Comparable advertising/content monetization model, but with much broader technology coverage versus MSP Today's MSP-only focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/MSPEXPO
• LinkedInlinkedin.com/company/itexpo

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MSP Today