What Prodware does

Prodware is a Paris-headquartered digital transformation company that operates as an editor and integrator of business management software, primarily built on Microsoft and Sage platforms. The group serves enterprise and mid-market clients across 13 countries in Europe and North Africa, with delivery capability extended to 75+ countries through partner channels, supported by approximately 1,420 employees and a 15,000+ client base. Its solution portfolio spans Microsoft Dynamics 365 (including Business Central), Microsoft Power Platform, Azure cloud and AI services, Microsoft Fabric, the full Microsoft 365 and Copilot stack, and Sage ERP/financial products, augmented by proprietary offerings (Prodware Business Solutions, Prodware IA Apps) and complementary third-party solutions (Lucca for HR, Octime for workforce management, Jedox for CPM, Azure IoT).

The company monetizes through a mix of professional services (business consulting, project implementation), recurring managed services, training, and software resale, with pricing structured as annual subscriptions and quote-based enterprise engagements rather than public price tiers. Its go-to-market is consultative and sector-specialized, organized around five vertical industries (Retail, Manufacturing, Distribution, Professional Services, Financial Services) and seven business functions (Finance, Sales, Marketing, IT, HR, Operations, General Management). Prodware's strategic positioning is anchored by top-tier Microsoft partner status, including six Microsoft Solutions Partner designations and 2025/2026 Inner Circle membership for Business AI, alongside a parallel Sage partnership for ERP and financial management.

Prodware is publicly listed on Euronext Paris (ticker ALPRO), was founded in 1989, and has grown both organically and through approximately 20 acquisitions since 2002. Leadership is headed by CEO Alain Conrard, with founder Philippe Bouaziz identified as an owner. The business model combines high-touch enterprise services with a recurring managed services tail, and the company's strategic emphasis is increasingly on AI-led transformation services for its installed base, leveraging Microsoft Copilot, Azure OpenAI, and proprietary Prodware IA Apps.

Name

Prodware

Legal name

PRODWARE FRANCE

Website

https://prodware.fr

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Prodware is a Paris-headquartered, publicly listed digital transformation company that implements and integrates Microsoft and Sage business management software for enterprise and mid-market clients across 13 countries, serving 15,000+ customers with consulting, deployment, managed services, and AI solutions.

Ownership category

akta.pro rank

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices13 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Business Consulting: Strategic consulting services for digital transformation, helping enterprises define their digital strategy and identify suitable solutions
2. Project Services: Implementation and deployment of ERP, CRM, and management solutions including customization to specific business needs
3. Managed Services: Ongoing managed services for deployed solutions, including maintenance and support
4. Training & Learning: Training services for deployed solutions and digital skills development

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Prodware is a European digital transformation company that implements, integrates, and supports enterprise business software—primarily Microsoft Dynamics 365, Microsoft Power Platform, Microsoft Azure, and Sage ERP/CRM solutions—augmented by proprietary AI applications (Prodware IA Apps). The company delivers end-to-end services spanning business consulting, project implementation, managed services, and training, targeting enterprise clients across Retail, Industry, Distribution, Professional Services, and Financial Services sectors.

Product overview

Prodware is a digital transformation company that serves as an editor and integrator of sector-specific and functional business solutions. The company operates as a Microsoft and Sage partner, offering a comprehensive portfolio of ERP, CRM, Business Intelligence, AI, and infrastructure solutions. The core offering centers on Microsoft Dynamics 365 (including Business Central) and Microsoft Power Platform (Power Apps, Power Automate, Power BI), complemented by Sage ERP products (Sage 100, Sage FRP 1000, Sage Intacct) for financial management. Prodware extends these platforms with proprietary AI applications (Prodware IA Apps, Copilot integrations) and additional solutions including Lucca for HR, Octime for workforce management, and Jedox for corporate performance management. The company provides end-to-end services from consulting through managed services, serving over 15,000 clients across 13 countries with approximately 1,420 employees.

Differentiator

Problem solved

Functional benefit

Brands

• Prodware Business Solutions: Management solutions offered by Prodware
• Prodware IA Apps

Products and services

• Microsoft Dynamics 365
• Microsoft Dynamics 365 Business Central
• Microsoft Power Platform
• Microsoft Power BI
• Microsoft Azure
• Microsoft 365
• Microsoft 365 Copilot
• Dynamics 365 Copilot
• Copilot Studio
• Microsoft Azure OpenAI
• Microsoft Fabric
• Microsoft Azure AI
• Sage 100
• Sage FRP 1000
• Sage eFacture
• Sage Intacct
• Lucca
• Jedox
• Demand Forecasting
• Azure IoT
• Octime
• Modern Workplace
• Cybersecurity Services
• Prodware IA Apps
• Prodware Business Solutions
• Microsoft Viva
• Sage BI Reporting

Quantifiable outcome

• 668M€ pro forma revenue demonstrating scale and market trust
• +1 more outcomes

Named customers10 records

Segments11 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature5 records

Partnerships

Two partnerships are on record, tiered core.

• MicrosoftcoreTechnology or IntegrationPrimary technology partner for solutions including Dynamics 365, Azure, Microsoft 365, Power Platform, Copilot, and Power BI. Prodware holds Microsoft Solutions Partner status in 6 key domains and has achieved Inner Circle membership for Business AI, indicating a deep strategic technology partnership focused on delivering Microsoft-based digital transformation solutions.
• SagecoreTechnology or IntegrationStrategic partner for Sage ERP and financial management solutions including Sage 100, Sage FRP 1000, Sage eFacture, Sage Intacct, and Sage BI Reporting. Prodware operates as a Sage partner and integrator, providing implementation and customization services for Sage solutions.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• CGI Group: CGI Group is a Canada-based IT consulting and systems integration firm with significant European operations. Comparable systems integration, ERP, and managed services model with similar mid-market and enterprise customer mix across multiple verticals.
• Devoteam: Devoteam is a Paris-listed European IT consulting firm specialized in digital transformation with strong Microsoft, AWS, and Google Cloud partnerships. Highly comparable mid-market enterprise focus, technology partner model, and digital transformation service portfolio.
• Atos: Atos is a large European IT services group offering systems integration, managed services, and digital transformation with strong presence in France and Benelux. Comparable customer base, service portfolio, and ERP/digital transformation orientation despite a more diversified technology footprint.
• Avanade: Avanade is a joint venture between Accenture and Microsoft focused exclusively on Microsoft technologies, providing ERP, CRM, and cloud implementation services. It is the most direct peer given the shared Microsoft-first go-to-market and comparable services portfolio.
• Computacenter: Computacenter is a UK-based provider of IT infrastructure and enterprise digital workplace services with strong Microsoft and enterprise presence across Europe. Comparable enterprise services orientation with overlap in Microsoft 365, Azure, and digital workplace transformation.
• Sopra Steria: Sopra Steria is a Paris-listed European IT services firm with strong ERP, digital transformation, and managed services practices across France, Benelux, Germany, UK, and Iberia. Highly comparable in geographic focus, vertical mix, and Microsoft/Sage ecosystem positioning.
• TietoEVRY: TietoEVRY is a Nordic-headquartered IT services and software company with strong ERP (Microsoft Dynamics) and digital transformation practices. Comparable business model, ERP focus, and mid-market enterprise customer base despite Nordic rather than French geographic center.

Broad incumbents

• Capgemini: Capgemini is the largest French-headquartered IT services and consulting group, with deep Microsoft, SAP, and cloud practices serving enterprise clients globally. A broader incumbent in the same digital transformation and ERP services market where Prodware competes.
• Accenture: Accenture is a global consulting and IT services leader with a large Microsoft Business Applications practice (alongside its Avanade JV). A broad incumbent competitor for enterprise digital transformation and ERP mandates that Prodware also pursues.
• NTT Data: NTT Data is a global IT services provider with significant European footprint offering ERP, CRM, and digital transformation services. A broad incumbent with overlapping Microsoft and SAP capabilities and similar enterprise/mid-market customer profile.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/ProdwareUK
• Facebookfacebook.com/prodwareuk
• LinkedInlinkedin.com/company/prodwarefrance

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A21 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Prodware