Field Force Merchandising
Field Force Merchandising is a privately held, family-owned provider of in-store retail merchandising, product management, retail support, and headquarter sales services for CPG manufacturers across all fifty U.S. states.
- Company typePrivate
- Founded2018
- HeadquartersVermilion, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Field Force Merchandising does
Field Force Merchandising is a privately held, family-owned retail merchandising services provider headquartered in Vermilion, Ohio, that delivers in-store execution and headquarter sales support to consumer packaged goods (CPG) manufacturers across all fifty states. The company operates a labor-intensive field service model in which field representatives execute client-designed merchandising programs directly at retail, functioning as the on-the-ground "eyes" feeding intelligence back to leadership. Coverage spans eight major retail channel types including grocery, mass, drug, convenience, home improvement, office supply, club, and specialty outlets.
The service portfolio is organized into four pillars: Merchandising Services (dedicated retail programs, plan-o-gram integrity, resets and remodels, display building, POS placement/signage installation, and product replenishment), Product Management Services (new product cut-ins, inventory updates, repackaging, recalls, UPC updates, inventory control, promotions, and IRC/coupon placement), Retail Support Services (product demonstrations, audits, quality control, compliance, fulfillment, and technology-enabled support), and Headquarter Sales Solutions (category management, shelf management, routed call coverage, and retailer relationship building). Underpinning these services is a real-time reporting technology stack that produces customized reports delivering market and consumer-behavior insights to CPG clients.
The business operates on a professional services revenue model with quote-based pricing that is not publicly disclosed. The go-to-market is direct B2B enterprise field sales targeting CPG manufacturers, complemented by a company website that supports online service purchasing and invoice payment. The company positions itself on family-owned business culture, accountability, and over 75 years of combined CPG industry experience across senior executives and field representatives. No funding rounds, acquisitions, partnerships, or institutional investors were disclosed in the available data.
Field Force Merchandising firmographics
Firmographics- Name
- Field Force Merchandising
- Legal name
- Field Force Merchandising
- Website
- https://fieldforcemerchandising.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Field Force Merchandising is a privately held, family-owned provider of in-store retail merchandising, product management, retail support, and headquarter sales services for CPG manufacturers across all fifty U.S. states.
- Ownership category
- akta.pro rank
Field Force Merchandising industry classification
Industry- Product category
- Retail Merchandising Services
- akta.pro primary industry
- Retail Merchandising Execution & Field Marketing Services (CRAOAOAB)
- akta.pro secondary industry
- Merchandising Services (Field Merchandising, Audits, Compliance) (MPAAAJAF)
Keywords
Where Field Force Merchandising is headquartered
LocationHeadquarters
- HQ city
- Vermilion
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Field Force Merchandising business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Merchandising Services: Provides retail merchandising services to CPG companies including dedicated retail programs, plan-o-gram integrity, resets and remodels, display building, product replenishment, and POS placement/signage installation
- Product Management Services: Services including new product cut-ins, inventory updates, product repackaging, UPC updates, inventory control, product promotions, and IRC/coupon placement
- Headquarter Sales Solutions: Category management, shelf management, and relationship building services with retailers. Includes headquarter calls, routed call coverage, product assortment and pricing coordination, brand promotion and item placement
- Retail Support Services: Product demonstrations, audits, quality control and compliance, fulfillment, and technology-enabled retail support services
Go-to-market motion1 record
Distribution channels1 record
Marketing channels1 record
Field Force Merchandising product offering
Product offeringCore offering
Field Force Merchandising provides in-store retail merchandising, product management, and retail support services to Consumer Packaged Goods (CPG) manufacturers, executing plan-o-gram resets, display building, product replenishment, POS/signage installation, audits, demonstrations, and inventory control across all fifty states. The company also delivers headquarter sales solutions including category management, shelf space optimization, and retailer relationship building to drive product sales growth at retail.
Product overview
Field Force Merchandising offers a unified suite of retail merchandising and headquarter sales solutions for Consumer Packaged Goods (CPG) manufacturers. The core offering consists of three integrated service pillars: Merchandising Services (in-store execution including resets, displays, and signage), Product Management Services (inventory control, promotions, recalls), and Retail Support Services (demonstrations, audits, fulfillment). These are complemented by Headquarter Sales Solutions which include Category Management, Shelf Management, and Relationship Building sub-services. The company operates across all fifty states covering grocery, mass, drug, convenience, home improvement, office supply, club, and specialty retail channels, providing real-time reporting and customized insights to drive sales growth.
Differentiator
Problem solved
Functional benefit
Products and services
- Merchandising Services In-store execution services including dedicated retail programs, plan-o-gram integrity, resets and remodels, seasonal support, display building, POS placement/signage installation, and product replenishment for CPG manufacturers.
- Product Management Services Management of product lifecycle at retail including new product cut-ins, inventory updates, product repackaging, recalls and out-of-date maintenance, UPC updates, inventory control, product promotions, and IRC/coupon placement.
- Retail Support Services On-site retail support including product demonstrations, product knowledge support, order and returns processing, audits, quality control and compliance, fulfillment, technology-enabled support, and real-time reporting.
- Headquarter Sales Solutions Comprehensive headquarter relationship management combining product assortment and pricing coordination, brand promotion, item placement, headquarter calls, and routed call coverage to build consumer engagement and drive sales growth for CPG brands.
Companies that use Field Force Merchandising
Customer profileSegments2 records
Ideal customer profiles2 records
Field Force Merchandising technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Field Force Merchandising partnerships and signals
Strategic signalScale indicators2 records
Expansion highlights4 records
Field Force Merchandising competitors and assessment
Company assessmentEmerging players
- Inmar: Inmar provides supply chain, reverse logistics, and retail media services to CPGs and retailers, including in-store merchandising and category management components. It overlaps with Field Force Merchandising on audits and retail support, while offering a broader technology-enabled platform.
- The Mars Agency: The Mars Agency is a shopper marketing and retail activation agency that combines merchandising services with broader shopper marketing strategy and digital activation. It overlaps with Field Force Merchandising's headquarter sales and category management offerings but extends into strategic marketing.
Direct peers
- Crossmark: Crossmark is a leading retail merchandising services provider offering in-store execution, resets, planogram compliance, audits, and headquarter sales for CPG clients. Its service scope, delivery model, and customer base align directly with Field Force Merchandising across all 50 states.
- Acosta: Acosta is a major sales and marketing services company that delivers retail merchandising, category management, and headquarter sales solutions to CPG manufacturers across grocery, mass, drug, and convenience channels. It is a direct competitor to Field Force Merchandising in the same service categories.
- SAS Retail Services: SAS Retail Services provides in-store merchandising, resets, remodels, signage, and product replenishment services to retailers and CPGs nationwide. Its services, delivery model, and customer base closely mirror Field Force Merchandising's core merchandising offering.
- Premium Retail Services: Premium Retail Services is a dedicated retail merchandising company providing resets, remodels, audits, and in-store execution for CPG brands across grocery, mass, and club retailers. It is a direct comparable in scale and service mix to Field Force Merchandising.
- Daymon (formerly Daymon Marketing): Daymon is a retail services and private-brand partner delivering in-store merchandising, sampling, and category management services to retailers and CPG brands. Its in-store execution and category services are directly comparable to Field Force Merchandising.
Others
- Kantar (Worldpanel division): Kantar's Worldpanel division provides consumer panel data, category insights, and shopper research to CPG manufacturers and retailers. It is an adjacent/ecosystem peer to Field Force Merchandising's category management and headquarter sales solutions, focused on the data and insights layer of the same value chain.
Broad incumbents
- Advantage Solutions: Advantage Solutions is a large, publicly-traded retail merchandising and marketing services firm providing in-store execution, category management, and headquarter sales solutions to CPGs and retailers. It overlaps with Field Force Merchandising's core service pillars but operates at much larger scale and with broader international reach.
Regional players
- News America Marketing / Nestlé Nespresso / Reckitt (clients-as-adjacent): News America Marketing is a long-standing retail merchandising and in-store marketing services provider focused on retailer-paid media, merchandising, and promotions. Its focus on retailer relationships and in-store execution intersects with Field Force Merchandising's headquarter sales and merchandising services, though it is more media-oriented.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Field Force Merchandising social profiles
Digital presenceField Force Merchandising financial estimates
Financial estimateRevenue estimate
Valuation estimate
Field Force Merchandising leadership team
Management profileNumber of profiles
Field Force Merchandising funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Field Force Merchandising M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Field Force Merchandising
What does Field Force Merchandising do?
Field Force Merchandising provides in-store retail merchandising, product management, and retail support services to Consumer Packaged Goods (CPG) manufacturers, executing plan-o-gram resets, display building, product replenishment, POS/signage installation, audits, demonstrations, and inventory control across all fifty states. The company also delivers headquarter sales solutions including category management, shelf space optimization, and retailer relationship building to drive product sales growth at retail.
Is Field Force Merchandising a public or private company?
Field Force Merchandising is a private company. It is classified as family owned and is currently operating.
When was Field Force Merchandising founded?
Field Force Merchandising was founded in 2018. It employs 11 to 50 people.
Where is Field Force Merchandising based?
Field Force Merchandising is headquartered in Vermilion, United States, in the North America region.
How does Field Force Merchandising make money?
Four revenue lines are on record. Merchandising Services are the primary driver. The others are product Management Services, headquarter Sales Solutions and retail Support Services.
Who are Field Force Merchandising's main competitors?
Emerging players on record are Inmar and The Mars Agency. Direct peers are Crossmark, Acosta, SAS Retail Services, Premium Retail Services and Daymon (formerly Daymon Marketing). Kantar (Worldpanel division) is listed as an others. Advantage Solutions is listed as a broad incumbent. News America Marketing / Nestlé Nespresso / Reckitt (clients-as-adjacent) is listed as a regional player.
Does Field Force Merchandising have an API?
No public API is recorded for Field Force Merchandising.
What industry is Field Force Merchandising in?
Field Force Merchandising's product category is Retail Merchandising Services. Its primary akta.pro industry code is CRAOAOAB, Retail Merchandising Execution & Field Marketing Services, with a secondary code of MPAAAJAF, Merchandising Services (Field Merchandising, Audits, Compliance).