Wayfinding Partners

What Wayfinding Partners does

Wayfinding Partners is a privately held, Black Woman-owned boutique consulting firm headquartered in Washington, DC, dedicated to individual, organizational, and community transformation through a holistic racial justice lens. Founded by Maegan Scott, the firm evolved from a one-woman consultancy into a multidisciplinary team of more than eight strategists, coaches, educators, facilitators, artists, and healers serving nonprofit, philanthropic, public, and private sector clients across the United States and Canada, with more than 40 organizations partnered since inception. The firm's leadership team includes Founder & CEO Maegan Scott and Chief Strategist Dr. Stacy Scott, alongside senior consultants, a wellbeing consultant, a communications specialist, a consulting strategist, an associate consultant, and an executive assistant.

Wayfinding delivers its work through four integrated service lines: Strategy & Culture Consulting, Healing & Wellbeing Toward Liberation, Individual & Team Coaching, and Field Building Partnerships. Offerings are entirely human-centered; there is no proprietary technology platform, and the firm is differentiated instead by proprietary frameworks such as its "liberatory coaching model" and its licensed administration of personality and leadership assessments including Enneagram, Myers-Briggs, FIRO-B, and IDI. In 2023, the firm formalized The Wayfinding Incubator, a structured program supporting autonomous liberatory projects — including "& imagine" (creative experiences) and "Spectrum Shift" (nonprofit/foundation fundraising capacity-building) — under the Wayfinding umbrella.

The firm monetizes exclusively through professional services fees on quote-based, multi-year consulting engagements, with no publicly disclosed pricing and no venture funding, parent company, or institutional investors on record. Its go-to-market is sales-led and event-driven: demand is generated through the company website, an email newsletter, founder-led thought leadership at national conferences, and content marketing via the company blog. Wayfinding operates as an independent, founder-owned entity.

Name

Wayfinding Partners

Legal name

Wayfinding Partners

Website

https://wayfindingpartners.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Wayfinding Partners is a Black Woman-owned boutique consulting firm in Washington, DC that delivers strategy, culture, coaching, and wellbeing services to nonprofit, philanthropic, and public/private sector clients across the US and Canada through a racial equity and liberation lens.

Ownership category

akta.pro rank

Headquarters

HQ city

Washington

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Strategy & Culture Consulting: Professional consulting fees for organizational strategy development, culture alignment, change management, and custom workshops and training sessions tailored to client needs.
2. Healing & Wellbeing Services: Fees for wellbeing workshops, retreats, cohort experiences, intuitive energy healing sessions, and personality/leadership assessments (Enneagram, Myers-Briggs, FIRO-B, IDI).
3. Individual & Team Coaching: Coaching services provided as one-time or ongoing engagements, potentially coupled with assessments, for personal and professional development.
4. Field Building Partnerships: Research, convenings, program design and implementation services for organizational collectives, networks, and systems-change initiatives.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

Wayfinding Partners is a consulting firm that delivers customizable organizational strategy, culture alignment, and change management services to nonprofits, philanthropies, and public/private sector organizations. It complements these with healing and wellbeing workshops, individual and team coaching, and field-building partnerships, all framed through a holistic racial justice lens. The Wayfinding Incubator extends the portfolio with autonomous initiatives such as & imagine and Spectrum Shift.

Product overview

Wayfinding Partners is a Black Woman-owned consulting firm offering a portfolio of professional services focused on organizational equity, liberation, and wellbeing. The core offerings consist of four integrated service lines: Strategy & Culture Consulting, Healing & Wellbeing Toward Liberation, Individual & Team Coaching, and Field Building Partnerships. These services work together to support clients at individual, collective, and systemic levels through consulting engagements, workshops, coaching programs, and capacity-building partnerships. Additionally, the Wayfinding Incubator houses autonomous projects including & imagine (coaching, consulting & creative experiences) and Spectrum Shift, extending the firm's liberatory mission through independently operated initiatives under the Wayfinding umbrella.

Differentiator

Problem solved

Functional benefit

Brands

• The Wayfinding Incubator: A space for collective dreaming, shared wisdom, independent creative development, and the launch of radical, vibrant, liberatory projects. The incubator supports workers and dreamers pursuing liberation, especially Black women solopreneurs, to develop their projects into fully fledged, autonomous initiatives in a partnership network.

Products and services

• Strategy & Culture Consulting Consulting services partnering with organizations to develop strategies that are equitable and adaptive, grounded in clear values, and fueled by an inclusive culture.
• Healing & Wellbeing Toward Liberation Workshops and cohort experiences designed around the pursuit of individual and collective healing, vitality, fulfillment, and purpose, incorporating transformational coaching, mindfulness, yoga, and energy healing modalities.
• Individual & Team Coaching Coaching journeys through Wayfinding's liberatory coaching model, helping individuals identify and nurture patterns of wellbeing and alignment, offered as 1:1 or group sessions.
• Field Building Partnerships Partnerships with change makers, networks, and coalitions pursuing collective, liberatory impact through research, convenings, program design and implementation.
• & imagine: coaching, consulting, & creative experiences An incubated project designing experiences that help individuals and organizations reclaim imagination as a vital capacity for liberation, personal fulfillment, and bold collective vision.
• Spectrum Shift An incubated project working with nonprofits and foundations to boost fundraising skills, planning, and team strengthening, with a commitment to racial equity and career support for women of color.

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• McKinsey & Company (DEI / Organization Practice): Global management consultancy whose Organization Practice covers DEI, culture, and change management. Broad incumbent competing for the same senior-level transformation mandates but at much larger scale and without Wayfinding's specialist racial-equity depth.
• Race Forward: Established national racial-justice organization operating across policy, research, media (Colorlines), and organizational practice. Operates in a broader portfolio than Wayfinding but shares the explicit racial-equity framing and serves many of the same foundation and nonprofit stakeholders.
• Deloitte (Human Capital / DE&I practice): Global professional services firm with a large Human Capital practice offering DEI strategy, inclusion, and culture transformation services to enterprises. Broad incumbent offering overlapping capabilities as part of a much wider portfolio, not specialized in Wayfinding's niche.
• Arabella Advisors: Philanthropy and social-impact advisory firm providing strategy, program design, and field-building services to foundations and nonprofits. Comparable in mission and client segment, but substantially larger and more diversified than Wayfinding.

Direct peers

• The Raben Group: Social-impact strategy and communications consultancy working with foundations, nonprofits, and mission-driven organizations on strategy, narrative, and organizational change. Strong overlap with Wayfinding's field-building and philanthropic client work.
• Cook Ross: Specialist DEI and organizational development consultancy offering leadership development, coaching, and culture transformation services. Comparable boutique model targeting enterprise and nonprofit clients with a focus on inclusive culture and equity.
• The Winters Group: Washington, DC-based boutique consulting firm specializing in diversity, equity, and inclusion strategy, culture change, and leadership development. Closely comparable to Wayfinding in scale, mission-driven positioning, and nonprofit/foundation client base.

Others

• Blue State: Digital strategy, creative, and fundraising agency serving nonprofits, advocacy groups, and causes. Adjacent to Wayfinding's nonprofit/philanthropic client base, though focuses on digital and fundraising execution rather than equity-centered consulting.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/wayfindingpartners
• Facebookfacebook.com/wayfindingpartners

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wayfinding Partners