Evolutionplan

What Evolutionplan does

Evolutionplan AG is a Swiss boutique management consulting firm founded in 2010 by Oliver Wegner and headquartered in Lucerne, with coverage across the DACH region (Germany, Austria, Switzerland). The firm exclusively serves established IT system houses, software manufacturers, and technology companies — and selectively mechanical/plant engineering and renewable energy firms — helping them achieve what it defines as 'healthy growth': sustainable expansion that aligns strategy, talent, organizational design, IT systems, and corporate culture simultaneously. The core product is the proprietary 'Plattform für Gesundes Wachstum' (Platform for Healthy Growth), a methodology integrating 120+ concepts, frameworks, methods, and processes developed over more than a decade by domain experts with 20+ years of IT-sector experience. The firm claims 150+ completed transformation projects.

The service portfolio spans growth analysis, concept-and-implementation consulting, executive mentoring and coaching, organizational and culture development, sales training (notably the 'IT-Lösungsverkäufer' program), inbound marketing enablement via HubSpot, CRM/sales-pipeline consulting via Pipeliner, and M&A advisory on both sell-side (succession and company sale) and buy-side (acquisition) mandates. Revenue is generated through professional-services engagements (quote-based, project and retainer), supplemented by book sales from Oliver Wegner's 'Die Wachstumsformel' (Wiley, 2018). The go-to-market is sales-led, with a free 30-45 minute growth consultation as the primary lead-conversion mechanism targeting owner-managers of mid-market IT firms; demand generation is supplemented by content marketing (blog, eBooks, whitepapers), trade-press authorship (Computerwoche, ChannelPartner), video interviews, and a free M&A webinar. Distribution is direct, with no intermediary channels.

The business is entirely founder-owned — Oliver Wegner serves as CEO and member of the Verwaltungsrat, with no disclosed external investors, parent company, subsidiaries, or funding events. Headcount is reported in the 11-50 range. The competitive positioning rests on three pillars: vertical specialization exclusively in IT/tech in DACH, a curated expert and investor network that supports the M&A advisory line, and the codified 'Healthy Growth' framework and associated brand assets (registered trademarks, published book).

Name

Evolutionplan

Legal name

evolutionplan AG

Website

https://evolutionplan.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Evolutionplan AG is a Swiss boutique consultancy founded in 2010 serving established IT system houses, software manufacturers, and technology companies in the DACH region with growth consulting, M&A advisory, and sales training built around its proprietary 'Plattform für Gesundes Wachstum'.

Ownership category

akta.pro rank

Product category

Management Consulting

NAICS

Other Scientific and Technical Consulting Services (54169), Professional and Management Development Training (611430), Marketing Consulting Services (541613)

SIC

Services-Management Consulting Services (8742), Services-Educational Services (8200)

akta.pro primary industry

Change Management & Transformation Leadership (EDABAAAD)

akta.pro secondary industries

Product Strategy & Discovery (Vision, Roadmapping, OKRs) (EDABAHAD), Consultative Selling & Discovery (EDABABAC)

Keywords

• IT growth consulting
• B2B sales training
• M&A advisory services
• Organizational development
• Software industry consulting

Headquarters

HQ city

Lucerne

HQ country

Switzerland

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Consulting and Advisory Services: Core revenue from strategic consulting engagements helping IT companies achieve healthy growth, including strategy development, organizational development, M&A advisory (company sales and acquisitions). Services include coaching, mentoring, and implementation support.
2. Training and Development Programs: Revenue from sales training programs, leadership development, and behavioral change workshops for IT sales and management teams. Includes programs like IT-Lösungsverkäufer (IT Solution Seller) development program.
3. Book Sales: Revenue from book 'Die Wachstumsformel' (The Growth Formula) published by Wiley in 2018.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

Evolutionplan is a consulting firm that delivers the proprietary "Plattform für Gesundes Wachstum" (Platform for Healthy Growth) to established IT system houses, software manufacturers, and technology companies in the DACH region. The firm provides strategy consulting, organizational and culture development, B2B sales training for IT solution sellers, M&A advisory (succession/sale and acquisition), inbound marketing, and sales pipeline/CRM consulting, anchored in 120+ integrated frameworks and methods. It supplements advisory work with an Akademie training program and thought-leadership content, including the published book "Die Wachstumsformel."

Product overview

Evolutionplan offers the 'Plattform für Gesundes Wachstum' (Platform for Healthy Growth) — a comprehensive consulting and training ecosystem specifically designed for IT system houses, software manufacturers, and technology companies. The platform integrates multiple service modules: Wachstumsanalyse (growth analysis), Konzeption und Umsetzung (concept and implementation), Mentoring und Coaching, Akademie (academy with expert-led training), Methoden und Prozesse (methods and processes), Organisations- und Kulturentwicklung (organizational culture development), Expertennetzwerk (expert network), Unternehmensnachfolge und -verkauf (M&A succession and sale services), and Unternehmenszukauf (company acquisition/M&A advisory). Additional offerings include B2B sales training programs for IT solution sellers, inbound marketing services, sales pipeline/CRM consulting, and educational content including the published book 'Die Wachstumsformel' and video interview series. The framework is built around a 'Wachstumspyramide' (growth pyramid) concept encompassing over 120 powerful concepts from experts with 20+ years of experience.

Differentiator

Problem solved

Functional benefit

Brands

• Plattform für Gesundes Wachstum: The Platform for Healthy Growth - a proprietary methodology combining frameworks, methods, leadership development, and expert networks specifically designed for IT, software, and technology companies.
• Die Wachstumsformel
• Wachstumspyramide

Products and services

• Plattform für Gesundes Wachstum (Platform for Healthy Growth) Consulting The proprietary consulting platform integrating 120+ frameworks, methods, processes, leadership development, and expert networks, designed for IT, software, and technology companies to achieve healthy, sustainable growth across strategy, talent, organization, IT systems, and culture.
• B2B Verkaufstraining / IT-Lösungsverkäufer Training Behavioral-change focused sales training program developing IT solution sellers and sales teams for IT and technology companies.
• Unternehmensnachfolge und -verkauf (M&A Succession and Sale Advisory) Advisory service helping IT company owners transfer their business, understand company-value drivers, and access investors for a successful sale transaction.
• Unternehmenszukauf / M&A Acquisition Advisory Advisory service for strategic and financial investors to identify acquisition targets in the DACH IT system house and software market, including due diligence support.
• Inbound Marketing Services Demand generation services including online sales enablement, lead qualification, and marketing automation for B2B IT companies.
• Sales Pipeline Management (CRM) Consulting Consulting service for B2B sales and selling organizations focused on sales pipeline management and CRM implementation to support revenue performance.
• Die Wachstumsformel (The Growth Formula) Book Published book by Oliver Wegner presenting the framework for healthy business growth, available via Amazon and other book retailers.

Quantifiable outcome

• 20% increase in new customers in Germany for abas Software GmbH
• +1 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• McKinsey & Company: Global management consultancy with extensive DACH technology and transformation practice serving software and IT services clients. Broad incumbent competing for similar mid-market transformation mandates.
• Bain & Company: Global management consultancy with strong DACH technology and private equity practices addressing growth strategy, M&A, and transformation. Comparable as a broad incumbent competing for the same IT Mittelstand mandate pipeline.
• MHP Management- und IT-Beratung: Germany-based process and IT consultancy focused on mobility, manufacturing, and technology-sector transformation. Comparable as a larger DACH consultancy with similar Mittelstand and tech transformation mandate profile.
• Roland Berger: Large European-origin strategy and transformation consultancy with strong DACH presence and dedicated technology/IT practice. Comparable as a broad incumbent that addresses IT sector growth, transformation, and M&A advisory at greater scale than Evolutionplan.
• Stifel Europe (M&A advisory): Transatlantic investment bank with DACH M&A advisory coverage for software and IT services companies. Comparable as a competing sell-side advisor for the same IT Mittelstand succession transactions Evolutionplan intermediates.

Emerging players

• Heidrick & Struggles: Global executive search and leadership advisory firm with strong DACH presence supporting tech-sector succession and CEO advisory. Comparable as an adjacent player in IT Mittelstand leadership/succession — directly overlapping with Evolutionplan's succession and coaching practices.

Direct peers

• Kienbaum Consultants International: German-based consulting firm specializing in leadership, HR, transformation, and executive search. Comparable because it serves DACH Mittelstand with integrated consulting, leadership development, and succession/exit advisory — directly overlapping with Evolutionplan's succession and Akademie offerings.
• Horváth & Partners: German management consulting firm focused on performance management, transformation, and digital strategy for European Mittelstand and tech-enabled enterprises. Direct peer due to shared DACH Mittelstand focus, transformation mandate style, and structured proprietary methodologies.
• Detecon International: DACH-rooted (Cologne) management and technology consulting firm within the T-Systems ecosystem, specializing in digital transformation for telecom, IT, and tech-sector clients. Direct peer because of regional base and dedicated IT/telecom vertical focus comparable to Evolutionplan's IT/systemhaus specialization.
• Staufen AG: German operational excellence and transformation consulting firm headquartered in Köngen. Comparable as a mid-sized DACH-rooted consultancy that combines methodology platforms, academy/training offerings, and transformation mandates for industrial and tech-adjacent Mittelstand clients.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks2 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/evolutionplan
• LinkedInlinkedin.com/psettings/guest-controls/retargeting-opt-out
• Xtwitter.com/de/privacy

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Evolutionplan