Children’s Eye Care
Children's Eye Care is a physician-owned pediatric ophthalmology and adult strabismus practice based in Oklahoma City, serving infants through adults across a main clinic, an Enid satellite, six surgical facility partners, and an onsite optical shop.
- Company typePrivate
- Founded1998
- HeadquartersOklahoma City, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Children’s Eye Care does
Children's Eye Care, PLLC is a private, physician-owned pediatric ophthalmology and adult strabismus practice incorporated in Oklahoma and headquartered at 11013 Hefner Pointe Drive in Oklahoma City. Founded roughly in 1998 and operating for more than 25 years, the practice employs six clinical providers — five board-certified, fellowship-trained pediatric ophthalmologists (James Richard, M.H. Scott, L. Trigler, B.D. Forcina, L.M. Young) and one Doctor of Optometry (R. Elmer Brown) — and serves patients ranging from premature infants through adults.
The clinical scope spans routine vision correction (glasses and contact lenses) and medical/surgical treatment of complex pediatric and adult eye conditions, including strabismus, amblyopia, pediatric cataract, retinopathy of prematurity, glaucoma, retinal disorders, and ocular injuries. The practice operates its main Oklahoma City clinic Monday through Friday, a satellite office in Enid, OK, and maintains surgical privileges at six partner facilities across the Oklahoma City metro (Summit Surgery Center, Baptist Medical Plaza, Surgery Center of Oklahoma, McGee Eye Surgery Center, Children's Hospital Outpatient Surgery at Children's Hospital, and Mercy Hospital Outpatient Surgery). An on-site retail layer, Hefner Pointe Optical, stocks over 1,000 frames and offers lens add-ons such as antireflective, polarized, photochromic, mirror-coated, and premium progressive bifocal treatments.
The business model is a traditional professional-services medical practice: clinical fees billed to Medicare, Medicaid, commercial insurance, and the VSP vision plan, with self-pay collected at time of service for routine vision exams and surgical procedures requiring an up-front down payment. Adjacent retail revenue is generated through Hefner Pointe Optical and outsourced contact-lens reorders via Yourlens.com. Patient acquisition is overwhelmingly referral-driven, layered with insurance network participation, a Facebook presence, and recent digital conveniences (text-based appointment booking, online pre-registration, and POS Corp MyPay online bill pay). There are no proprietary technology platforms, no AI/ML capability, no disclosed funding, and the company operates as an independent single-state specialty group.
Children’s Eye Care firmographics
Firmographics- Name
- Children’s Eye Care
- Legal name
- Children's Eye Care, PLLC
- Website
- https://childrenseyecare.com
- Company type
- Private
- Founded year
- 1998
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Children's Eye Care is a physician-owned pediatric ophthalmology and adult strabismus practice based in Oklahoma City, serving infants through adults across a main clinic, an Enid satellite, six surgical facility partners, and an onsite optical shop.
- Ownership category
- akta.pro rank
Children’s Eye Care industry classification
Industry- Product category
- Pediatric Ophthalmology Services
- NAICS
- Offices of Optometrists (621320), Optical Goods Retailers (45613)
- SIC
- Services-Offices & Clinics Of Doctors Of Medicine (8011), Ophthalmic Goods (3851)
- akta.pro primary industry
- Pediatric Ophthalmology & Strabismus (HLAKAKAD)
Keywords
Where Children’s Eye Care is headquartered
LocationHeadquarters
- HQ city
- Oklahoma City
- HQ country
- United States
- HQ region
- North America
Offices8 records
Markets served
Children’s Eye Care business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales
Revenue model
- Clinical Eye Care Services: Revenue generated from medical eye care consultations, examinations, and treatments. This includes evaluation and treatment of pediatric eye conditions, adult strabismus surgery, and general eye care. Payment collected at time of service for vision exams; medical insurance billed for applicable diagnoses.
- Optical Shop Sales: Revenue from sale of prescription eyewear including glasses and frames. The Hefner Pointe Optical shop offers over 1,000 frames from various brand names. Contact lens orders processed through third-party online portal (yourlens.com).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Vision Exam (Self-Pay) |
| Other | Pay-as-you-go | Medical Eye Care |
| Other | Pay-as-you-go | Surgical Procedures |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels4 records
Children’s Eye Care product offering
Product offeringCore offering
Children's Eye Care provides medical and surgical pediatric ophthalmology for children ranging from premature infants through adolescents, including evaluation and treatment of eye diseases and refractive errors. The practice also offers adult strabismus surgery and runs Hefner Pointe Optical, an onsite retail shop selling prescription eyeglasses with 1,000+ frames and multiple premium lens options.
Product overview
Children's Eye Care operates as a pediatric and adult ophthalmology practice providing comprehensive eye care services. The core offerings include pediatric ophthalmology and adult strabismus surgery, complemented by Hefner Pointe Optical, an onsite optical shop with over 1,000 frames and advanced lens fabrication technology. The practice offers various lens treatments including antireflective, tinted, photochromic, mirror coating, polarized, and premium progressive bifocal options. Services span vision care (glasses and contact lenses) and medical eye care for conditions ranging from common refractive errors to complex surgical cases.
Differentiator
Problem solved
Functional benefit
Products and services
- Pediatric Ophthalmology Services
Companies that use Children’s Eye Care
Customer profileSegments2 records
Ideal customer profiles2 records
Children’s Eye Care technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Children’s Eye Care partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered minor and core.
- Enid Eye ClinicminorSatellite office location serving patients in the Enid, Oklahoma area. Phone: 580-233-4711. Provides convenience for patients in northwestern Oklahoma.
- Summit Surgery CentercoreSurgical facility at 14000 N. Portland Ave., Ste. 100, Oklahoma City. Used for outpatient surgical procedures requiring specialized eye surgery facilities.
- Baptist Medical PlazacoreSurgical facility at 3433 N. W. 56th St., Ste. 300, Oklahoma City. Partner for outpatient surgery services.
- Surgery Center of OklahomacoreSurgical facility at 9500 N. Broadway Extension, Oklahoma City. Partner for outpatient eye surgery procedures.
- McGee Eye Surgery CentercoreSurgical facility at 1000 N. Lincoln, Oklahoma City. Partner for specialized eye surgery procedures.
- Children's Hospital Outpatient SurgerycorePediatric-focused surgical facility at 1200 N. Children's Ave., Oklahoma City. Used for pediatric surgical procedures requiring hospital setting.
- Mercy Hospital Outpatient SurgerycoreSurgical facility at 4300 W. Memorial Rd., Oklahoma City. Partner for outpatient surgery services.
- VSP (Vision Service Plan)coreThe practice accepts VSP, the largest not-for-profit vision care insurance provider in the United States. Specific questions can be directed to the business office at (405) 748-4298.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Children’s Eye Care competitors and assessment
Company assessmentDirect peers
- Pediatric Ophthalmology & Strabismus Associates: Subspecialty pediatric ophthalmology and adult strabismus group practice with multiple fellowship-trained surgeons providing medical and surgical eye care for children. Directly comparable in service mix, surgeon profile, and patient segments to Children's Eye Care.
- Pediatric Eye Associates: Multi-physician subspecialty group focused on pediatric ophthalmology and strabismus with optical dispensing. Comparable to Children's Eye Care in clinical scope, team structure, and ancillary retail revenue, though serves different geography.
- Children's Eye Care of Michigan: Independent pediatric ophthalmology practice with onsite optical services, fellowship-trained surgeons, and broad insurance acceptance. Operates with a similar private-practice model and serves an analogous patient mix, though in a different regional market.
Broad incumbents
- EyeCare Partners: PE-backed network of ophthalmology and optometry practices across the U.S. with significant presence in pediatric ophthalmology, optical retail, and surgical services. Represents a potential acquirer or strategic competitor exerting pressure on independent specialty groups.
- Acuity Eyecare Group: PE-backed optical retail and eyecare services platform with both optometry and ophthalmology locations. Comparable in offering onsite optical dispensing and broad insurance participation, but operates at significantly larger scale across multiple states.
Regional players
- Dean McGee Eye Institute: Academic eye institute in Oklahoma City offering comprehensive pediatric ophthalmology, strabismus surgery, and optical services. Operates as a larger, non-profit competitor in the same metro with overlapping clinical services, though Children's Eye Care retains a private-practice, doctor-owned positioning.
- OU Health Physicians – Pediatric Ophthalmology: Academic pediatric ophthalmology service within the University of Oklahoma health system, providing pediatric eye care and strabismus surgery in the same Oklahoma City market. A natural regional competitor for both physician referrals and complex pediatric cases.
- Mercy Clinic Ophthalmology (Oklahoma): Hospital-affiliated ophthalmology practice within Mercy Health serving Oklahoma, including pediatric ophthalmology services. Overlaps with Children's Eye Care on surgical partnerships and patient catchment, with Mercy Hospital being both a referral source and surgical facility partner.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Children’s Eye Care social profiles
Digital presenceChildren’s Eye Care compliance and trust
Trust signalCompliance1 record
Children’s Eye Care financial estimates
Financial estimateRevenue estimate
Valuation estimate
Children’s Eye Care leadership team
Management profileNumber of profiles
Profiles6 records
Children’s Eye Care funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Children’s Eye Care M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Children’s Eye Care
What does Children’s Eye Care do?
Children's Eye Care provides medical and surgical pediatric ophthalmology for children ranging from premature infants through adolescents, including evaluation and treatment of eye diseases and refractive errors. The practice also offers adult strabismus surgery and runs Hefner Pointe Optical, an onsite retail shop selling prescription eyeglasses with 1,000+ frames and multiple premium lens options.
Is Children’s Eye Care a public or private company?
Children’s Eye Care is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Children’s Eye Care founded?
Children’s Eye Care was founded in 1998. It employs 1 to 10 people.
Where is Children’s Eye Care based?
Children’s Eye Care is headquartered in Oklahoma City, United States, in the North America region.
How does Children’s Eye Care make money?
Two revenue lines are on record. Clinical Eye Care Services are the primary driver. The others are optical Shop Sales.
Who are Children’s Eye Care's main competitors?
Direct peers on record are Pediatric Ophthalmology & Strabismus Associates, Pediatric Eye Associates and Children's Eye Care of Michigan. Broad incumbents are EyeCare Partners and Acuity Eyecare Group. Regional players are Dean McGee Eye Institute, OU Health Physicians – Pediatric Ophthalmology and Mercy Clinic Ophthalmology (Oklahoma).
Does Children’s Eye Care have an API?
No public API is recorded for Children’s Eye Care.
What industry is Children’s Eye Care in?
Children’s Eye Care's product category is Pediatric Ophthalmology Services. Its primary akta.pro industry code is HLAKAKAD, Pediatric Ophthalmology & Strabismus. Its NAICS code is 621320 and its SIC code is 8011.