Art of Living International Center

What Art of Living International Center does

Art of Living International Center is a non-profit spiritual and wellness organization founded in 1981 by Gurudev Sri Sri Ravi Shankar, headquartered in Bengaluru, India. Its flagship product is the Sudarshan Kriya, a trademarked breathing technique delivered alongside meditation, yoga, and stress-elimination programs. The organization operates from a 250-acre flagship campus and a network of more than 10,000 centers across 182 countries, with reported reach of approximately one billion lives touched through programs and humanitarian initiatives.

The core curriculum is human-facilitated rather than technology-mediated: trained instructors deliver in-person and residential retreats, supported by affiliated schools (Sri Sri Ravi Shankar Vidya Mandir), skill-development programs targeting youth employment, and humanitarian relief operations that historically include disaster response and public-health campaigns. Programs are typically tier-priced (introductory workshops through advanced residential retreats). Adjacent commercial extensions include the Sri Sri Tattva Ayurveda and wellness retail line, with revenue and engagement also derived from donations and CSR-aligned partnerships.

The revenue model is diversified for a non-profit: paid program contributions, retail product sales (Sri Sri Tattva), facility and event rentals at the Bengaluru campus, skill-development training, and donations. Go-to-market relies on community referrals, instructor networks, and large-scale public events (including the World Culture Festival) for awareness generation. The customer base is a diffuse global long-tail of individual program participants and donors rather than enterprise contracts.

Name

Art of Living International Center

Legal name

The Art of Living, India

Website

https://bangaloreashram.org

Company type

Private

Founded year

1981

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Art of Living International Center is a non-profit spiritual and wellness organization founded in 1981, delivering Sudarshan Kriya breathing, meditation, yoga, and humanitarian programs through 10,000+ centers in 182 countries, with diversified revenue from programs, retail, and donations.

Ownership category

akta.pro rank

Product category

Wellness and spiritual education programs

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro industry

PRIMARYTHAGAMAB

Wellness Retreat Centers (Yoga, Meditation & Mindfulness)

Travel & Hospitality/Lodging & Accommodation/Wellness, Spa & Health Retreats

SECONDARYHSADACAA

General Yoga Instruction (Hatha/Vinyasa/Flow)

Home & Personal Services/Fitness, Wellness & Personal Training/Yoga & Pilates Instruction

SECONDARYHSADAJAF

Meditation Retreats, Workshops & Immersive Programs

Home & Personal Services/Fitness, Wellness & Personal Training/Meditation, Mindfulness & Breathwork

SECONDARYHSADAJAH

Meditation Apps, Digital Courses & Online Communities

Home & Personal Services/Fitness, Wellness & Personal Training/Meditation, Mindfulness & Breathwork

SECONDARYEDAAAHAC

Yoga, Pilates & Mind-Body Movement Education

Education/Adult & Continuing Education/Health, Wellness & Lifestyle Education (Nutrition, Fitness, Mindfulness)

Keywords

• Meditation and yoga programs
• Breathwork wellness workshops
• Residential spiritual retreats
• Corporate wellness programs
• Vocational skill training

Headquarters

HQ city

Bengaluru

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Program Contributions/Fees: Participants pay program fees that vary by program type and accommodation. Online workshops are priced at ₹3,000. Residential programs include accommodation costs in contribution. Fees fund course expenses and support service projects.
2. Retail Products: Sale of books, wellness products, Sri Sri Tattva Ayurvedic products, B YOGI ethnic wear, Madhurya heritage products, and puja articles through the Art of Living Store and Divine Services shop.
3. Facility Rentals and Services: Revenue from hosting external events, corporate meetings, weddings (Vaidic weddings), Panchakarma treatments, and venue rentals at the 250-acre campus.
4. Skill Development Programs: Vocational training programs (EV technician, solar, carpentry, mobile repair, etc.) with NSDC certification. Training supported by corporate partners like Schneider Electric, BOSCH India Foundation.
5. Donations and Charitable Contributions: Donations for various causes including Dhyan Mandir construction, Anna Daan (food service), Vedic Heritage School, Sri Sri Gaushala, Project Udaan, and Gift a Smile. Contributions are entitled to tax exemption in India.

Pricing tiers

Go-to-market motion4 records

Distribution channels7 records

Marketing channels8 records

Core offering

Art of Living International Center delivers a structured portfolio of meditation, breathwork (Sudarshan Kriya), yoga, and wellness programs across beginner, advanced, children's, corporate, and specialized tracks, anchored on a 250-acre ashram campus in Bengaluru. Offerings are delivered as residential workshops, online courses, school and government wellness contracts, NSDC-certified vocational training (SSRDP), and natural farming programs (SSIAST), supported by donations, program contributions, and retail sales.

Product overview

The Art of Living International Center is a 250-acre spiritual and wellness campus in Bengaluru offering a comprehensive suite of programs and services centered on the Sudarshan Kriya breathing technique and yoga/meditation practices developed by Gurudev Sri Sri Ravi Shankar. The core product portfolio centers on the Happiness Program and Sudarshan Kriya Yoga, which serve as prerequisites for an ecosystem of advanced programs including the Advanced Meditation Program, Sahaj Samadhi Dhyan Yoga, Sanyam, Blessings Program, and Guru Puja. Specialized offerings span children and teens programs (Utkarsh Yoga, Medha Yoga, Intuition Process, Know Your Child/Teen workshops, and Programs for Schools), corporate wellness (Corporate Yoga, Silence Retreat, Happiness Program for Youth, YLTP, Online Breath Workshop), specialized wellness (Wellness Program, Quit Tobacco, Wellness for Substance Users), and educational tracks (Permaculture, Vedic Wisdom). Social impact initiatives include the Sri Sri Institute of Agricultural Sciences and Technology Trust (SSIAST) promoting natural farming, SSRDP Skills Development offering vocational training, Vedic Heritage Schools, Project Udaan, and the Sri Sri Rural Development Programme. On-campus wellness facilities include Sri Sri Tattva Panchakarma and Sri Sri Ayurveda Hospital. Digital offerings include the Art of Living mobile apps (Android/iOS) and the Sattva meditation app. The campus hosts major annual events including Intuition Fest, Spiritual Sojourn, Colors of Joy summer camp, Navratri, and Guru Purnima celebrations, and features the newly inaugurated Dhyan Mandir meditation hall with 1,000-person capacity.

Differentiator

Problem solved

Functional benefit

Brands

• Art of Living Journey App: Mobile application blending ancient wisdom with modern technology for spiritual growth.
• Sattva

Products and services

• Happiness Program
• Sudarshan Kriya Yoga
• Advanced Meditation Program (AMP)
• Sahaj Samadhi Dhyan Yoga
• Sri Sri Yoga Classes
• Utkarsh Yoga
• Medha Yoga
• Intuition Process (Prajna Yoga)
• Know Your Child Workshop
• Know Your Teen Workshop
• Programs for Schools
• Corporate Program
• Silence Retreat
• Happiness Program for Youth
• Online Meditation and Breath Workshop
• Wellness Program
• Wellness Program for Substance Users
• Quit Tobacco Program
• Permaculture
• Vedic Wisdom Program
• Sanyam
• Blessings Program
• Guru Puja
• SSRDP Skills Development
• Vedic Heritage School
• Sri Sri Institute of Agricultural Sciences and Technology Trust (SSIAST)
• Sri Sri Tattva Panchakarma
• Sri Sri Ayurveda Hospital
• Sattva Meditation App
• Art of Living Mobile App (Android)
• Art of Living Mobile App (iOS)
• Dhyan Mandir
• Ashram Clinic
• Art of Living Store
• Cafe and Restaurants (Annapoorna Dining Facility)

Quantifiable outcome

• 57% decrease in stress hormones in six weeks
• +6 more outcomes

Named customers11 records

Segments7 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Eleven partnerships are on record, tiered minor and core.

• UAE's Next Mastermind AwardsminorGTM or Marketing Partner · 27 June 2026Art of Living Foundation served as Official Wellbeing Partner for the UAE's Next Mastermind Awards 2026 event, bringing together professionals from business, coaching, and authorship.
• Kalyan-Dombivli Municipal Corporation (KDMC)minorStrategic or Co-development Partner · 1 April 2026KDMC launched wellness programme for sanitation workers conducted by Art of Living Foundation trainers, covering pranayama, meditation, and stress management techniques.
• Schneider ElectriccoreStrategic or Co-development PartnerCorporate partner supporting SSRDP skill development programs including Solar and Electrical Technician Training, Entrepreneurship Development Program, and Industrial Automation Training. Provides technical expertise, curriculum alignment, and placement support for trainees.
• BOSCH India FoundationcoreStrategic or Co-development PartnerPartner for Modern Carpentry Training Program and BOSCH BRIDGE Program. Provides hands-on training support, workshop facilities, and industry connections for job-oriented skill development.
• DEFY AerospacecoreStrategic or Co-development PartnerPartner for Drone Pilot Training program. Provides practical UAV flying sessions, DGCA rules training, surveying and mapping expertise. Supports trainees in obtaining DGCA Remote Pilot Certificate.
• Supertron ElectronicscoreStrategic or Co-development PartnerPartner for Mobile Repair Training Program. Provides practical training covering Android and iPhone repair, diagnostics, and component replacement. Supports entrepreneurship pathway for trainees.
• pManifold EV Academy Pvt. Ltd. (evACAD)coreStrategic or Co-development PartnerPartner for EV Technician Training Program. Provides expertise in electric vehicle service and repair sector, covering EV systems, battery packs, diagnostics, and controller repair for two and three wheeler EVs.
• Apollo HospitalsminorImplementation/ SI/ Consulting PartnerAshram Clinic partnership with Apollo Hospitals for medical emergencies and healthcare services at the International Center campus.
• Sports Authority of India (SAI) - CRC BhopalminorStrategic or Co-development PartnerCollaboration for 'Sundays on Cycle' community fitness event aligning with Fit India Movement. Art of Living Foundation representatives encouraged participants to adopt healthy habits and mindfulness.
• Government of India (PKVY, RKVY, RYSS)coreStrategic or Co-development PartnerAOL-SSIAST works with Government of India schemes including Paramparagat Krishi Vikas Yojana (PKVY), Rashtriya Krishi Vikas Yojana (RKVY), and Rastriya Young Poshak Scheme (RYSS) for natural farming promotion and farmer training.
• Ministry of Tribal AffairscoreStrategic or Co-development PartnerPartnership for tribal welfare programs. SSIAST supports farmers in suicide-prone regions and tribal areas with natural farming training and livelihood support.

Scale indicators15 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Maharishi Foundation (Transcendental Meditation): Global non-profit teaching Transcendental Meditation with structured course fees and teacher networks — comparable proprietary technique positioning, scientific research base, and global center distribution.
• Isha Foundation: Indian non-profit founded by Sadhguru Jaggi Vasudev offering yoga, meditation programs (e.g., Inner Engineering) and the Isha Yoga Center ashram — directly comparable operating model, similar geographic base, and overlapping program portfolio including Sudarshan Kriya analogs.
• Patanjali Yogpeeth: Large Indian yoga institution offering residential wellness programs, ayurveda treatments, and training centers — comparable in operating a flagship ashram, integrating yoga with ayurveda, and large-scale Indian non-profit footprint.
• Bihar School of Yoga / Sivananda Ashram: Long-established yoga teacher-training institution offering residential yoga and meditation programs in India — comparable in its residential ashram model and breadth of yoga/meditation curriculum.
• Osho International Meditation Resort: Pune-based meditation resort offering residential programs and global teacher networks — directly comparable as an Indian-rooted, internationally operating meditation retreat brand with a similar program-fee and campus-revenue model.

Emerging players

• Calm: Leading subscription meditation and sleep app — directly comparable as a digital competitor to Sattva and Art of Living's mobile app portfolio, with significantly larger content and marketing scale.
• Headspace: Global meditation and mental-health app with employer wellness offerings — comparable in digital guided-meditation distribution and corporate-wellness channel, though structured as a commercial subscription business.

Broad incumbents

• Chopra Center for Wellbeing: US-based meditation and ayurveda wellness brand offering retreats, certifications, and corporate programs — comparable in premium wellness positioning but with a more commercially branded (rather than non-profit/ashram) delivery model.

Others

• Sri Sri Ravi Shankar's IAHV: Sister organization co-founded by the same founder to coordinate sustainable-development and conflict-resolution initiatives — comparable as an internal ecosystem peer and indicator of the broader movement's institutional footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/bangaloreashram
• YouTubeyoutube.com/artoflivinginternationalcenter
• Facebookfacebook.com/BangaloreAshram
• LinkedInlinkedin.com/company/bangaloreashram
• Instagraminstagram.com/thebangaloreashram

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Art of Living International Center