What EPI Performance does

EPI Performance is a privately held aftermarket manufacturer founded in 1991 and headquartered in Baxter, Minnesota, specializing in CVT (Continuously Variable Transmission) driveline components for powersports vehicles. The company's core products are clutch kits and drive belts engineered for UTVs, ATVs, and snowmobiles, with a tiered portfolio (Pro Series, Severe Duty, Super Duty, Standard Duty belts; Sport Utility, Mudder, Sand Dune, Rock Crawler, Economy, and Competition Stall clutch kits) tuned for specific vehicle makes/models, tire sizes, elevations, and terrains. The fitment catalog spans more than 20 OEMs including Polaris, Can-Am, Kawasaki, Yamaha, Arctic Cat, Honda, Suzuki, CFMOTO, and Textron, and is complemented by adjacent categories such as severe-duty axles, CV joints, ball joints, brake pads, suspension springs, lift kits, and wheel spacers.

The underlying technology relies on mechanical engineering of high-tensile chrome silicon clutch springs with 5% tolerance, proprietary belt compounds built for extreme heat and stress, and severe-duty axle constructions from premium high-strength steel. EPI has been developing this fitment and tuning expertise for over 35 years, with the company operating under the "The Clutch Guys" brand identity and positioning itself as the #1 aftermarket clutch kit choice trusted by dealers, racers, and off-road enthusiasts.

The business model is multi-channel hardware sales with no subscription component. Revenue is generated through unit-priced transactions (parts ranging from roughly $10 ball joints to over $800 OEM clutches) sold via a self-serve DTC e-commerce platform (epiperformance.com) with worldwide FedEx fulfillment, a vetted dealer network with application-based wholesale pricing, and a phone order line. Pricing tiers include standard retail, a VIP email club (10% off first order), and dealer-only pricing, with retail orders over $99 shipping free. Customer segments span individual off-road enthusiasts, powersports dealers, the racing community, and utility/work UTV operators, making the customer base horizontally distributed across the aftermarket.

Name

EPI Performance

Legal name

EPI Performance

Website

https://epiperformance.com

Company type

Private

Founded year

1991

Operating status

Operating

Short description

EPI Performance is a privately held aftermarket manufacturer founded in 1991 that designs and sells CVT clutch kits, drive belts, and severe-duty driveline components for UTVs, ATVs, and snowmobiles, serving individual off-road enthusiasts, powersports dealers, and racers worldwide through DTC e-commerce and a dealer network.

Ownership category

akta.pro rank

Product category

Powersports aftermarket CVT driveline parts

NAICS

Motor Vehicle Transmission and Power Train Parts Manufacturing (33635), Motor Vehicle Steering and Suspension Components (except Spring) Manufacturing (336330)

akta.pro primary industry

Powersports Aftermarket Parts & Accessories Manufacturing (IMACAEAO)

akta.pro secondary industry

Powersports Chassis, Suspension, Steering & Braking Systems Manufacturing (IMACAEAK)

Keywords

• Aftermarket CVT parts
• Powersports driveline components
• UTV ATV snowmobile belts
• Clutch kits accessories
• Severe duty axles

Headquarters

HQ city

Baxter

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Powersports Driveline Parts Sales: Direct sales of aftermarket parts including clutch kits, drive belts, axles, CV joints, U-joints, suspension components, brake pads, and other driveline parts for UTVs, ATVs, and snowmobiles. Products sold as one-time purchases with no subscription component.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels3 records

Core offering

EPI Performance designs, manufactures, and sells aftermarket CVT (continuously variable transmission) driveline parts for powersports vehicles, including UTVs, ATVs, and snowmobiles. Founded in 1991 in Baxter, Minnesota, the company offers drive belts, clutches, axles, suspension springs, brake components, service tools, and related driveline components aimed at off-road and powersports enthusiasts.

Product overview

EPI Performance is a manufacturer of high-quality CVT (Continuously Variable Transmission) driveline parts for off-road vehicles, specializing in clutch kits and drive belts for UTVs, ATVs, and snowmobiles since 1991. The company's core product portfolio centers on EPI Clutch Kits (available in Sport Utility, Mudder, Sand Dune, Rock Crawler, Economy, and Competition Stall series) and EPI Drive Belts (in Pro Series, Severe Duty, Super Duty, and Standard Duty tiers). These are complemented by a comprehensive range of precision-fit aftermarket parts including Severe Duty Axles, CV Joints, Ball Joints, Brake Pads, U Joints, Suspension Springs, Differential Bearings, Lift Kits, and specialized Tools. For snowmobiles, EPI offers Pro-Series Clutch Kits, drive belts, rebuild kits, and various driveline components. The company supports vehicles from Arctic Cat, Can-Am, Honda, Kawasaki, Polaris, Suzuki, Yamaha, CFMOTO, Textron, and other major brands. EPI positions itself as 'The Clutch Guys' and emphasizes engineered performance, dealer/trade credibility, and reliability across its parts catalog.

Differentiator

Problem solved

Functional benefit

Brands

• Severe Duty Belt: Built to handle intense heat and stress generated by high-horsepower machines, ensuring peak performance and long-lasting durability.
• Pro Series Belt
• Super Duty Belt
• Standard Duty Belt

Products and services

• Clutch Kits
• Drive Belts (CVT Belts)
• Severe Duty Axles
• CV Joint Kits
• Ball Joints
• Brake Pads and Shoes
• Clutch Springs
• Clutch Weights
• Suspension Springs
• Service Tools
• Lift Kits
• Wheel Bearing and Seal Kits
• Clutch Rebuild Kits

Quantifiable outcome

• Clutch kits deliver stronger acceleration, smoother engagement, and improved backshift while protecting belt and drivetrain

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Hyper Racing: Specializes in performance parts and clutching for snowmobiles and UTVs, overlapping with EPI's snowmobile clutch kits and driveline performance products.
• V-Force (Moto Tassinari): Performance clutching and intake products for powersports applications, intersecting with EPI's clutch kit and performance tuning product lines.

Direct peers

• Dynojet Research: Specializes in CVT clutching, fuel controllers, and performance tuning for UTVs, ATVs, and snowmobiles — the closest direct competitor to EPI's clutch kit and driveline tuning offering.
• KWI Clutching: Performance CVT clutching and clutch kits for snowmobiles and UTVs, overlapping directly with EPI's clutch kit product line and tune-for-application approach.

Broad incumbents

• Tucker Powersports / WPS: Major powersports distributor offering a wide range of aftermarket parts including clutching and driveline components, competing indirectly through dealer-channel reach.
• Dayco: Major drive belt manufacturer serving automotive and powersports aftermarket; competes with EPI across replacement belt tiers with global manufacturing scale.
• Gates Corporation: Large industrial and automotive belt manufacturer with significant powersports drive belt presence — a broad incumbent competing across EPI's core belt SKUs.
• Textron Off Road (Arctic Cat): OEM manufacturer of Arctic Cat powersports vehicles selling factory performance parts and accessories that overlap with EPI's fitment catalog.
• BRP (Bombardier Recreational Products): Parent of Can-Am and Ski-Doo, with growing OEM-branded aftermarket performance parts that overlap with EPI's UTV and snowmobile clutch and belt offerings.
• Polaris: OEM manufacturer of powersports vehicles that also sells branded aftermarket performance parts through its own channels and acquisition (e.g., Pro Armor), competing directly with EPI's clutch and driveline products.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about EPI Performance