Saral Jeevan

What Saral Jeevan does

Saral Jeevan is a regional Kannada-language infotainment television channel headquartered in Bangalore, India, and operated under CG Parivar Global Vision. Launched on February 19, 2016, by Dr. Sri Chandrashekhar Guruji, the channel positions itself as India's first Kannada infotainment channel, occupying a deliberate niche between news and general entertainment channels. Its programming slate spans mythology, history, travel, Indian heritage, folk culture, health, cooking, children's animation, and social-issue content, with a deliberate emphasis on positive, factual, and motivational programming rather than sensationalist news or scripted drama.

The channel's distribution is built on satellite broadcasting via GSAT-17 (93.5°E) with carriage across Karnataka MSOs and on Videocon DTH (channel #686). A companion Android mobile app (com.saraljeevan.livetv) on Google Play Store extends linear reach into on-demand streaming. In 2019, the channel expanded its mix by launching six fiction shows and a participatory game show (HotSeat) with SMS and app-based engagement, signaling an attempt to scale weekday prime-time ratings.

The company operates on a dual revenue model combining advertising sales (during programming slots) and subscription/carriage revenue from DTH and cable distribution partners. Reports indicate time-spent metrics placing the channel above ten news channels in Karnataka, with high affinity among urban and upper NCCS viewers. The business is founder-controlled within the diversified CG Parivar Group, with no disclosed institutional funding or external investor backing.

Name

Saral Jeevan

Legal name

Saral Jeevan

Website

https://saraljeevan.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

51–100 employees

Short description

Saral Jeevan is India's first Kannada-language infotainment TV channel, offering mythology, history, heritage, and family programming to Kannada-speaking viewers in Karnataka via satellite, DTH, and a mobile streaming app.

Ownership category

akta.pro rank

Product category

Regional Television Broadcasting

NAICS

Television Broadcasting Stations (51612), Television Broadcasting Stations (516120)

SIC

Television Broadcasting Stations (4833)

akta.pro industry

PRIMARYMPABAEAF

International Cultural/Educational Broadcasters

Media, Entertainment & Sports/Broadcasting (TV & Radio)/International Broadcasters (State/Public/Commercial)

SECONDARYMPABAEAL

International Thematic/Genre Broadcasters (Entertainment/Lifestyle/Documentary/Music)

Media, Entertainment & Sports/Broadcasting (TV & Radio)/International Broadcasters (State/Public/Commercial)

SECONDARYHDAIAJAG

Satellite Video & Media Distribution (DTH, Contribution/Distribution, Occasional Use)

Hardware, Technology & Telecom/Telecommunications & Network Services/Satellite & Non-Terrestrial Network Services (GEO/MEO/LEO)

Keywords

• Kannada infotainment channel
• Regional television broadcasting
• Satellite tv distribution
• Mobile tv streaming
• Indian heritage programming

Headquarters

HQ city

Bangalore

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Television Advertising: Revenue generated through advertising during programming slots. The channel presents aggregated statistics on traffic and audience demographics to advertisers.
2. Subscription/DTH Distribution: Revenue through distribution partnerships with MSOs and DTH platforms like Videocon, reaching subscribers across Karnataka.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Saral Jeevan operates India's first Kannada-language regional infotainment television channel, broadcasting non-fiction programming focused on mythology, history, travel, health, and Indian heritage and culture. The channel is distributed via satellite (GSAT-17) to MSOs across Karnataka, DTH platforms (Videocon), and through a live TV streaming mobile app on Google Play Store. Programming includes fiction dramas, children's animation, cooking shows, beauty tips, game shows, and live interactive call-in sessions with Vastu experts.

Product overview

Saral Jeevan is India's first Kannada infotainment TV channel, operating as a satellite-based television network available across MSOs in Karnataka and on DTH platforms (Videocon). The company offers a mobile app for Android devices on Google Play Store. The programming portfolio consists of diverse non-fiction infotainment programs covering mythology (Mahapayana, Anthima Dinagalu), history (Wide Angle, HISTORY 2, Kote Helida Kathe), health (Mane Maddu, Hello Doctor), travel/spirituality (Punyakshetra), folk culture (JNANAPADA), children's content (Prani Prapancha, Ajjihelida Kathe, Enjoy Makkale), and social issues (Olithu Madu Manushya, Gelathi). In March 2019, the channel expanded into fiction programming with shows like BHARATHI, SHIVA, ARUNARAAGA, and HRUDAYA SAAKSHI. Additional programs include Vastu consultation (Manavabhivrudhi Guru), cooking (Mane Aduge), beauty tips, sports (Rochaka Aata), and motivational content (Mahaan Sadhakaru). The channel also added news bulletins in February 2018 and a game show (HotSeat) in October 2018.

Differentiator

Problem solved

Functional benefit

Products and services

• Saral Jeevan TV Channel India's first Kannada infotainment TV channel offering non-fiction programming focused on mythology, history, travel, and insights from Indian heritage and culture. The satellite channel is available across MSOs in Karnataka and on DTH platforms (Videocon), targeting Kannada-speaking viewers.
• Saral Jeevan Mobile App Android mobile application available on Google Play Store providing live TV streaming of the Saral Jeevan channel, on-demand videos, and program scheduling for Kannada-speaking viewers.
• HotSeat Game Show Interactive prime-time game show on the Saral Jeevan channel where viewers participate via SMS or the HotSeat App to answer questions about India's legacy and history. Every participant wins prizes ranging from Rs.2,000 gift hampers to Rs.1 lakh based on accumulated scores. Designed for Kannada-speaking viewers seeking interactive entertainment.
• Fiction Programming Block (BHARATHI, SHIVA, ARUNARAAGA, HRUDAYA SAAKSHI) Fiction drama programming block comprising BHARATHI (family drama), SHIVA (business family drama starring Kannada cinema star Yash), ARUNARAAGA (revenge drama), and HRUDAYA SAAKSHI (ethics-based drama) aired Monday through Friday during prime time, designed for Kannada-speaking family viewers.

Quantifiable outcome

• 7-week average Time Spent higher than 10+ news channels, second only to market leader
• +1 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature2 records

Partnerships

Four partnerships are on record, tiered parent company, core distribution partner and minor.

• CG Parivar Groupparent companyOthersCG Parivar Global Vision is the parent group of Saral Jeevan TV. Founded by Dr. Sri Chandrashekhar Guruji, pioneer in Saral Vaastu. CG Parivar Group includes Saral Vaastu, Saral Energy, and other entities.
• Videocon DTHcore distribution partnerChannel Partner/ Reseller/ DistributorDTH platform distribution partner for Saral Jeevan channel. Available on Videocon #686.
• MSOs in Karnatakacore distribution partnerChannel Partner/ Reseller/ DistributorMulti-System Operators (cable operators) distributing the channel across Karnataka region.
• Google Play StoreminorChannel Partner/ Reseller/ DistributorDistribution platform for Saral Jeevan mobile app (com.saraljeevan.livetv) for live TV streaming.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• DD Chandana: Doordarshan's Kannada-language public broadcaster; represents the public-broadcasting alternative in the same language and region, setting a baseline for Kannada TV reach and cultural programming.
• News18 Kannada: Network18's Kannada news channel; another competitor for the Kannada-speaking audience in Karnataka that benchmarks regional news/information programming against Saral Jeevan's news bulletin offerings.
• Colors Kannada: Viacom18's flagship Kannada GEC; competes for prime-time advertising budgets and viewer share in Karnataka, providing a benchmark for fiction programming (an area Saral Jeevan expanded into in 2019).
• Udaya TV: Kannada-language general entertainment channel under Sun TV Network; competes with Saral Jeevan for Kannada-speaking viewers in Karnataka and adjacent markets, representing the dominant GEC incumbent Saral Jeevan is differentiating against.
• Asianet Suvarna: Leading Kannada-language general entertainment channel operated by Star Disney India; directly comparable to Saral Jeevan as a Kannada-language TV broadcaster competing for the same Karnataka viewership and ad budgets, but operating as a mainstream GEC rather than an infotainment niche.
• Public TV: Independent Kannada-language TV channel headquartered in Bangalore; comparable as a regional Kannada broadcaster competing for the same audience base and advertiser relationships.
• Zee Kannada: Zee Entertainment's Kannada entertainment channel; directly comparable regional broadcaster competing in the same Karnataka market for viewership and ad inventory.
• TV9 Kannada: Kannada-language news channel under the TV9 Network; competes for Kannada-speaking viewers in Karnataka, particularly relevant given Saral Jeevan added news bulletins in 2018 to broaden its content mix.

Emerging players

• Bhakthi TV: Telugu-language devotional and cultural TV channel; shares the spiritual/cultural content niche that defines Saral Jeevan's infotainment positioning, offering a regional analogue of how faith-based regional broadcasting can scale.
• Sankara TV: Tamil-language spiritual and cultural broadcasting channel; comparable in genre positioning (cultural/spiritual infotainment) but serves a different linguistic market — useful as a model for spiritual-infotainment TV monetization.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/saraljeevantv
• YouTubeyoutube.com/saraljeevan
• Facebookfacebook.com/SaralJeevanChannel
• Instagraminstagram.com/saraljeevanchannel
• LinkedInlinkedin.com/company/saraljeevan

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Saral Jeevan