Powell Tribune
Powell Tribune is a family-owned community newspaper in Powell, Wyoming, publishing a paid-circulation broadsheet twice weekly along with a digital E-Edition, serving local residents and small businesses in Powell and Park County since 1964.
- Company typePrivate
- Founded1964
- HeadquartersPowell, United States
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Powell Tribune does
Powell Tribune is a privately-held, family-owned community newspaper serving Powell and Park County, Wyoming. The publication has operated continuously since 1964 under the Bonner family, who retain the publisher and general manager roles. It publishes a paid-circulation broadsheet twice weekly on Tuesdays and Thursdays, with a print circulation of approximately 3,250 copies and an E-Edition digital replica accessible to subscribers. The core product is the newspaper itself, covering local news, sports, opinion, obituaries, and community events, supplemented by a portfolio of ancillary products including classifieds, business directory listings, public notice advertising, pre-printed inserts, the Trib-bits weekly newsletter, and three seasonal special sections (Dining & Entertainment Guide, Travel Guide, and Wed in the West Wedding Guide). The Press Club, a paid annual membership business networking organization, extends the paper's relationship with local advertisers.
The underlying technology stack is conventional: a website CMS, an E-Edition digital publishing platform, and a weather information display pulled from the weather.gov public API. There is no proprietary AI or machine learning capability. The press operations are delivered in-house with on-site composition and press staff, supporting both the Powell Tribune and related regional products.
The business model is a hybrid subscription-plus-advertising structure typical of small-town U.S. newspapers. Revenue streams include print and digital subscriptions, display advertising (sold at $15/column inch for local rate and $17/column inch for the Wyoming Press Association open rate), classifieds (line ads from $5/insertion), business directory listings ($30/week or $120/month), public notices (statutorily required and tiered by volume), pre-printed inserts ($320 local for 3,250 copies), online ad placements ($250-$600/month), Press Club memberships ($110/year), and specialty products such as photo sales. The go-to-market motion is sales-led, with a direct advertising team calling on local SMBs, and the organization employs approximately 18 staff across editorial, advertising, composition, office, and press operations. The company is a member of the Wyoming Press Association and participates in the WYCAN statewide classified ad network covering 38-42 Wyoming newspapers.
Powell Tribune firmographics
Firmographics- Name
- Powell Tribune
- Legal name
- Powell Tribune
- Website
- https://powelltribune.com
- Company type
- Private
- Founded year
- 1964
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Powell Tribune is a family-owned community newspaper in Powell, Wyoming, publishing a paid-circulation broadsheet twice weekly along with a digital E-Edition, serving local residents and small businesses in Powell and Park County since 1964.
- Ownership category
- akta.pro rank
Powell Tribune industry classification
Industry- Product category
- Community Newspaper
- NAICS
- Newspaper Publishers (513110)
- SIC
- Newspapers: Publishing Or Publishing & Printing (2711)
- akta.pro primary industry
- Local & Regional Newspapers (Print & Digital) (MPAJADAB)
- akta.pro secondary industry
- Print-on-Demand Production (Book POD, Short-Run Fulfillment) (MPAJALAG)
Keywords
Where Powell Tribune is headquartered
LocationHeadquarters
- HQ city
- Powell
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Powell Tribune business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Print and Digital Subscriptions: Revenue from print and web subscribers paying for access to newspaper content
- Display Advertising: Local and state display advertising rates charged per column inch for businesses and organizations
- Classified Advertising: Line ads and display ads for individuals selling goods, services, and announcing events
- Business Directory: Weekly business directory listing for local businesses
- Public Notices: Legal public notice advertising required by Wyoming statute
- Pre-Printed Inserts: Pre-printed circulars and promotional materials inserted into the newspaper
- Press Club Membership: Annual membership fees for the Powell Tribune Press Club networking organization
- Specialty Products: Photo sales, promotional products, business cards through partner websites
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Per edition | Classified Line Ad - Up to 10 words |
| Unit Pricing | Per edition | Classified Line Ad with Border Box |
| Unit Pricing | Per edition | Classified Display Ad |
| Unit Pricing | Per edition | Local Display Ad Rate |
| Unit Pricing | Per edition | State Display Ad Rate (WPA open rate) |
| Subscription | Monthly | Business Directory |
| One time/ perpetual license | One time | Pre-Printed Insert - Powell Tribune |
| One time/ perpetual license | One time | Pre-Printed Insert - E-Edition |
| Unit Pricing | Per edition | Public Notice Advertising |
| Subscription | Monthly | Online Standard Tile |
| Subscription | Monthly | Online Inline Tile |
| Subscription | Monthly | Online Leaderboard |
| Subscription | Monthly | Online Page Curl |
| Subscription | Monthly | Online Expandable Pencil |
| Subscription | Monthly | Online Skyscraper |
| Subscription | Monthly | Online Weather Sponsor |
| Subscription | Weekly | Weekly Trib Bits Newsletter |
| Subscription | Annual | Press Club Annual Membership |
| One time/ perpetual license | One time | WYCAN - Wyoming Classified Ad Network |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Powell Tribune product offering
Product offeringCore offering
Powell Tribune publishes a twice-weekly (Tuesday and Thursday) paid-circulation broadsheet newspaper covering Powell, Wyoming and Park County, with a companion E-Edition digital replica available to subscribers on the powelltribune.com website. The newspaper covers local news, sports, opinion, obituaries, classifieds, legal public notices, and seasonal special sections, and sells advertising space to local businesses across print, online, and newsletter channels.
Product overview
Powell Tribune operates as a traditional local newspaper with a digital presence, offering its core print and online newspaper publication along with several complementary products. The main product is the Powell Tribune Newspaper, published twice weekly on Tuesdays and Thursdays, supplemented by the E-Edition digital replica. Additional offerings include Classifieds with online submission, Business Directory listings, Marketplace advertising space, the Trib-bits Weekly Newsletter, Public Notices/Legals advertising, and the Press Club membership program. The company also produces seasonal special sections including the Dining & Entertainment Guide, Travel Guide, and Wed in the West Wedding Guide. Photo Services are available through an external platform for purchasing newspaper photographs.
Differentiator
Problem solved
Functional benefit
Products and services
- Powell Tribune Newspaper (Print & Online Edition) Twice-weekly (Tuesdays and Thursdays) paid circulation broadsheet newspaper covering Powell, Wyoming and Park County, with local news, sports, opinion, obituaries, classifieds, public notices, and community information for residents and local advertisers.
- E-Edition Digital Replica Online digital replica of the printed Powell Tribune newspaper, allowing subscribers and single-issue buyers to view and read the full publication with archived issues accessible on the website.
- Classifieds (Line & Display) Online and print classified advertising service for individuals, businesses, and organizations posting line ads, display ads, and specialty categories covering jobs, vehicles, real estate, services, and personal announcements.
- Business Directory Weekly paid business directory listing published in the Powell Tribune's Tuesday print edition and online, providing local businesses with recurring visibility among Powell and Park County readers.
- Trib-bits Weekly Newsletter Weekly email newsletter sent every Friday at 11 a.m. summarizing top stories and local news for Powell Tribune subscribers, with advertising positions available to local sponsors.
- Public Notices / Legal Advertising Legal advertising service publishing statutory public notices, including foreclosures, government proceedings, and other legally required announcements, at Wyoming-mandated public notice rates for local and statewide advertisers.
- Powell Tribune Press Club Membership Annual business networking membership organization affiliated with the Powell Tribune, offering Monthly Mingles events, advertising discounts, free business cards, and promotional product benefits to local business owners at $110 per year.
- Dining & Entertainment Guide Seasonal special section publication featuring local dining and entertainment listings for the Big Horn Basin region, distributed through the Powell Tribune and online.
- Travel Guide Annual travel guide publication covering Powell and the Greater Yellowstone Area, providing tourism and visitor information for the region.
- Wed in the West Wedding Guide Annual wedding and events guide for Northwest Wyoming featuring local wedding vendors and services for engaged couples in the Powell Tribune coverage area.
- Photo Reprints / Photo Sales Photo reprint service operated through a partner PhotoShelter storefront that lets readers purchase and download Powell Tribune news and event coverage photographs.
Companies that use Powell Tribune
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
Powell Tribune technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Powell Tribune partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- Press Club Member BusinessescorePress Club is a business networking organization brought to members by the Powell Tribune. Local business professionals join ($110 annually) to network, build relationships, and access advertising discounts. Members host Monthly Mingles events and receive benefits including free business cards and promotional product discounts.
- Wyoming Press AssociationminorPowell Tribune participates in the Wyoming Classified Ad Network (WYCAN) allowing advertisers to publish in 38-42 Wyoming newspapers, and uses WPA rates for state advertising. Also part of WPA 2x2/2x4 Advertising Network.
- Lovell Chronicle, Greybull Standard, Basin Republican RustlerminorThursday classifieds are included in these partner publications, expanding reach of classified advertising across the region.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Powell Tribune competitors and assessment
Company assessmentMarket position
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Powell Tribune social profiles
Digital presencePowell Tribune financial estimates
Financial estimateRevenue estimate
Valuation estimate
Powell Tribune leadership team
Management profileNumber of profiles
Profiles6 records
Powell Tribune funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Powell Tribune M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Powell Tribune
What does Powell Tribune do?
Powell Tribune publishes a twice-weekly (Tuesday and Thursday) paid-circulation broadsheet newspaper covering Powell, Wyoming and Park County, with a companion E-Edition digital replica available to subscribers on the powelltribune.com website. The newspaper covers local news, sports, opinion, obituaries, classifieds, legal public notices, and seasonal special sections, and sells advertising space to local businesses across print, online, and newsletter channels.
Is Powell Tribune a public or private company?
Powell Tribune is a private company. It is classified as family owned and is currently operating.
When was Powell Tribune founded?
Powell Tribune was founded in 1964. It employs 51 to 100 people.
Where is Powell Tribune based?
Powell Tribune is headquartered in Powell, United States, in the North America region.
How does Powell Tribune make money?
Eight revenue lines are on record. Print and Digital Subscriptions are the primary driver. The others are display Advertising, classified Advertising, business Directory, public Notices, pre-Printed Inserts, press Club Membership and specialty Products.
Does Powell Tribune have an API?
No public API is recorded for Powell Tribune.
What industry is Powell Tribune in?
Powell Tribune's product category is Community Newspaper. Its primary akta.pro industry code is MPAJADAB, Local & Regional Newspapers (Print & Digital), with a secondary code of MPAJALAG, Print-on-Demand Production (Book POD, Short-Run Fulfillment). Its NAICS code is 513110 and its SIC code is 2711.