NUSAPAY SOLUSI INDONESIA

What NUSAPAY SOLUSI INDONESIA does

PT. Nusapay Solusi Indonesia is a Bank Indonesia-regulated server-based electronic money (e-money) issuer headquartered at BAIC Tower, Gading Serpong, Tangerang, Banten. Founded on September 15, 2017, and registered with KOMINFO as an Electronic System Operator since August 29, 2018 (Certificate 01106/DJAI.PSE/08/2018), the company operates a consumer digital wallet mobile application available on Google Play and the Apple App Store. The platform enables balance top-up (via bank transfer, virtual account, and agent network), peer-to-peer and bank-account fund transfers via Cashtag and QR scanning, bill payments (electricity, water, health insurance, internet, TV cable), mobile airtime and data purchases across all major Indonesian telecom operators, game voucher distribution, and QR-based merchant payments. Nusapay also operates a merchant onboarding portal and a corporate-facing Open API (NUSAPAY API) aligned with Bank Indonesia's SNAP national standard.

The underlying technology stack is a server-based e-money platform with QR code payment infrastructure, OTP-based authentication, and SNAP-compliant Open API endpoints for partner integration. The company is ISO/IEC 27001:2013 certified (Certificate IS 729333, since February 3, 2021) with annual third-party audits and PPATK-aligned anti-money laundering controls. It serves three primary segments: individual Indonesian consumers (split into Basic unverified accounts and Premium KYC-verified accounts with higher transaction limits), SMB merchants across food and beverage, fashion, and lifestyle verticals, and corporate API partners integrating under SNAP standards. Monetization is driven by transaction fees on top-ups, transfers, withdrawals, and merchant payments, plus commissions on bill payments, mobile reloads, and game voucher sales, alongside API subscription and usage fees from corporate integrators. Customer acquisition is product-led via the mobile app and self-service merchant registration portals, supplemented by marketing sponsorships including the Dewa United FC partnership and IFE League 1 2022 exclusive sponsorship.

Name

NUSAPAY SOLUSI INDONESIA

Legal name

PT. Nusapay Solusi Indonesia

Website

https://nusapay.co.id

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

PT. Nusapay Solusi Indonesia operates a Bank Indonesia-regulated server-based electronic money platform serving Indonesian consumers, SMB merchants, and corporate API partners via a mobile wallet, QR payments, bill aggregation, and a SNAP-compliant Open API.

Ownership category

akta.pro rank

Product category

Mobile Payments

NAICS

Financial Transactions Processing, Reserve, and Clearinghouse Activities (52232)

SIC

Finance Services (6199)

akta.pro primary industry

Custodial Wallets & Hosted Accounts (exchange/fintech custody, omnibus wallets) (FSAPACAC)

Keywords

• Electronic money platform
• Digital wallet services
• Mobile payment app
• Bill payment aggregator
• SNAP payment API

Headquarters

HQ city

Grogol

HQ country

Indonesia

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Operations, Personnel, Marketing or Sales, Infrastructure, Others

Revenue model

1. Electronic Money Transaction Fees: Nusapay charges fees for various transactions including balance top-up through agents and bank transfer, fund transfers from Nusapay to bank accounts, and cash withdrawals through official agents. Fee amounts are communicated through the app and official channels before they take effect.
2. Bill Payment and Reload Commission: Revenue is generated from commissions on bill payments (electricity, water, insurance, TV cable, internet) and mobile airtime/data reloads processed through the Nusapay platform. The company acts as a payment aggregator connecting users with service providers such as PLN, PDAM, BPJS, TELKOM, and major telecom operators (Telkomsel, Indosat, XL, Axis, Tri, Smartfren).
3. QR Payment and Merchant Services: Merchants use Nusapay's scan QR functionality to receive payments from consumers. Revenue is generated through transaction processing fees charged to merchants. Nusapay also offers promotional visibility for merchants within its app.
4. Game Voucher and Digital Voucher Sales: Nusapay sells digital game vouchers (Steam, Mobile Legends, Google Play, Garena, Unipin, Lyto, Gemscool, Megaxus, etc.) and earns commissions on each transaction processed.
5. NUSAPAY API / SNAP Integration Fees: Corporate partners and institutions that integrate with the NUSAPAY API (Open API service under SNAP standards) pay subscription or usage-based fees for access to production API endpoints, corporate ID provisioning, and technical support.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels10 records

Core offering

PT. Nusapay Solusi Indonesia operates a server-based electronic money platform offering a mobile wallet (Nusapay app) for consumers and merchants. The platform enables top-ups, bill payments (electricity, water, health insurance, telecommunications), mobile airtime top-ups, game voucher purchases, QR code payments, and inter-user or bank fund transfers. It also provides a SNAP-based Open API for corporate partners to integrate payment services.

Product overview

Nusapay is a server-based electronic money (uang elektronik) platform operated by PT. Nusapay Solusi Indonesia, offering a comprehensive digital payments ecosystem. The core Nusapay mobile app (available on Android and iOS) enables users to top up balances, pay bills (electricity, water, internet, insurance), purchase airtime/data, buy game vouchers, make QR payments at merchant locations, and transfer funds inter-user or to bank accounts. The platform operates two account tiers: Nusapay Basic (unverified, lower limits) and Nusapay Premium (KYC-verified, higher limits). A companion Nusapay Merchant App supports business onboarding. The NUSAPAY API (based on SNAP — Standar Nasional Open API Pembayaran) enables corporate partners to build integrated payment solutions. Key features include the Cashtag personal payment identifier, Scan QR payment, and a Point & Reward loyalty program.

Differentiator

Problem solved

Functional benefit

Products and services

• Nusapay Mobile App

Quantifiable outcome

• Server-based e-money issuer with Rp2,000,000 basic limit and Rp20,000,000 Premium verified limit; Rp40,000,000 monthly incoming top-up limit for Premium users.
• +2 more outcomes

Named customers16 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration34 records

Feature5 records

Partnerships

24 partnerships are on record, tiered flagship and core.

• Dewa United FCflagshipGTM or Marketing Partner · 1 January 2022Nusapay is the Official Partner of Dewa United FC football club. This sports sponsorship provides brand visibility and association with a prominent Indonesian football brand. The partnership is featured on Nusapay's homepage with the 'Official Partner of Dewa United FC' designation.
• IFE League 1 2022flagshipGTM or Marketing Partner · 1 January 2022Nusapay is the Exclusive Sponsor of IFE League 1 2022 (Indonesian Football Ecosystem League). This exclusive sponsorship positions Nusapay as a key financial technology partner for Indonesian football and provides significant brand exposure during league events.
• ISO (The International Organization for Standardization)coreOthers · 3 February 2021Nusapay has achieved ISO/IEC 27001:2013 certification (Certificate IS 729333) since February 3, 2021. The information security management system is audited annually by independent auditors. This certification demonstrates adherence to international information security standards.
• KOMINFO (Kementerian Komunikasi dan Informatika)coreOthers · 29 August 2018PT. Nusapay Solusi Indonesia is officially registered as a Penyelenggara Sistem Elektronik (Electronic System Operator) with KOMINFO under certificate number 01106/DJAI.PSE/08/2018 dated August 29, 2018. This registration is a mandatory regulatory requirement for operating digital financial services in Indonesia.
• PPATK (Pusat Pelaporan dan Analisis Transaksi Keuangan)coreOthers · 1 January 2018Nusapay has implemented anti-money laundering and terrorism financing prevention systems in compliance with PPATK requirements under Pasal 39 of Undang-Undang Nomor 8 Tahun 2010. All transactions are monitored for suspicious activity and reported to PPATK as required by law.
• BRI (Bank Rakyat Indonesia)coreTechnology or IntegrationBRI is one of the bank integration partners enabling Nusapay users to top up their e-money balance via BRI ATM, BRI mobile banking (m-banking), and BRI internet banking. BRI's extensive rural network enhances Nusapay's physical accessibility for balance top-up.
• BCA (Bank Central Asia)coreTechnology or IntegrationBCA integration allows Nusapay users to top up e-money balances via BCA ATM and BCA mobile banking. BCA's strong urban customer base provides a complementary digital banking channel for Nusapay's target market.
• BNI (Bank Negara Indonesia)coreTechnology or IntegrationBNI provides both regular bank transfer and Virtual Account channel integration with Nusapay, enabling flexible balance top-up options for users. BNI's state-owned status also provides regulatory alignment benefits.
• CIMB NIAGAcoreTechnology or IntegrationCIMB NIAGA offers both standard bank transfer and Virtual Account integration with Nusapay for balance top-up services, expanding the digital payment channel options available to Nusapay users.
• Bank PermatacoreTechnology or IntegrationBank Permata provides standard bank transfer and Virtual Account integration with Nusapay, supporting e-money balance top-up through Permata ATM and mobile banking channels.
• Bank MandiricoreTechnology or IntegrationBank Mandiri is available as a bank transfer channel for Nusapay balance top-up. While Virtual Account is not listed for Mandiri, standard bank transfer with unique reference codes is supported.
• Bank Syariah MandiricoreTechnology or IntegrationBank Syariah Mandiri provides Islamic banking-compatible transfer channel for Nusapay balance top-up, serving the sharia-compliant banking segment of Indonesian consumers.
• DanamoncoreTechnology or IntegrationDanamon is integrated as a bank transfer channel for Nusapay balance top-up, offering another option for users to fund their e-money accounts.
• TelkomselcoreTechnology or IntegrationTelkomsel is one of the major telecom operators whose mobile airtime and data packages are available for purchase through Nusapay. This enables Nusapay users to reload Telkomsel SIM cards directly from the app.
• Indosat (IM3, Tri)coreTechnology or IntegrationIndosat (brand: IM3) and its subsidiary Tri are integrated telecom operators available for mobile airtime and data top-up through Nusapay, covering millions of Indonesian mobile subscribers.
• XL AxiatacoreTechnology or IntegrationXL Axiata's mobile services (including Xtra Combo packages) are available for purchase through Nusapay. Dedicated promotions like 'Paket Data Xtra Combo Xtra Hemat' are offered periodically on the platform.
• AxiscoreTechnology or IntegrationAxis telecommunications services are available for mobile airtime and data top-up through the Nusapay platform, expanding coverage for Nusapay users who are Axis subscribers.
• SmartfrencoreTechnology or IntegrationSmartfren is one of the telecom operators available on Nusapay for mobile airtime and data purchases, serving the CDMA/LTE network operator's subscriber base in Indonesia.
• PLN (Perusahaan Listrik Negara)coreTechnology or IntegrationNusapay enables electricity bill payments for PLN postpaid customers and prepaid electricity token (token listrik) purchases. Transactions are processed in real-time with tokens delivered via SMS. PLN purchases are available 24 hours except during 23:00-01:00 WIB maintenance windows.
• PDAM (Perusahaan Daerah Air Minum)coreTechnology or IntegrationNusapay processes water utility bill payments for PDAM (local water companies). Users enter their PDAM customer ID and pay water bills directly through the app.
• BPJS KesehatancoreTechnology or IntegrationNusapay processes BPJS Kesehatan (national health insurance) premium payments. A Rp2,500 administrative fee applies per transaction per month. Late payment penalties are determined by BPJS pusat policy.
• TELKOM / IndihomecoreTechnology or IntegrationNusapay supports payments for TELKOM fixed-line services including Indihome internet bills, TELKOM fixed-line telephone bills, and wifi.id hotspot vouchers. Users can pay by entering their TELKOM contract/customer ID.
• GoPay, OVO, Mandiri E-money, BNI TapCashcoreTechnology or IntegrationNusapay enables top-up for major Indonesian e-money and digital wallet products including GoPay, OVO, Mandiri E-money, and BNI TapCash. Users enter their e-money card number or user ID and purchase top-up credits directly through the Nusapay app.
• Game Publishers (Steam, Mobile Legends, Garena, Google Play, Unipin, Lyto, Gemscool, Megaxus)coreTechnology or IntegrationNusapay distributes digital game vouchers for multiple publishers including Steam, Mobile Legends, Google Play, Facebook, iTunes, Zynga, Travian Games, Lyto, Unipin, Garena, Gemscool, Playfish, Megaxus, Mol Point, Orange Game, Digicash, and Wavegame. Vouchers are delivered via SMS or in-app serial number with redemption on the respective publisher platforms.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• LinkAja: LinkAja is a state-backed Indonesian e-wallet consortium (Telkom, BRI, BNI, Mandiri, etc.) offering payments, transfers, and bill aggregation. Closely comparable product scope and Indonesian consumer target as Nusapay.
• DANA Indonesia: DANA is a Bank Indonesia-licensed Indonesian e-wallet offering top-up, bill payments, QR merchant payments, and inter-user transfers. Operates the same licensed e-money model targeting similar Indonesian consumers and SMB merchants as Nusapay.
• OVO: OVO is a major Indonesian e-wallet offering P2P transfers, bill payments, merchant QR, and partner integrations with Grab and Tokopedia. Closely comparable consumer wallet proposition targeting the same Indonesian mass-market segment as Nusapay.
• Sakuku (BCA): Sakuku is a Bank Central Asia-issued e-money wallet offering top-up, transfers, and QR payments within Indonesia. Directly comparable e-money business model with similar consumer and merchant segments as Nusapay.
• GoPay (GoTo Group): GoPay is Indonesia's largest e-wallet, offering multi-utility payments (top-up, bill pay, QR, transfers) via a mobile app to Indonesian consumers and merchants. Directly comparable business model, target customer (Indonesian smartphone users), and product suite to Nusapay.
• ShopeePay (SeaMoney): ShopeePay is the e-wallet integrated into Shopee's Indonesian e-commerce platform, expanding into bill payments and QR. Direct competitor in Indonesian digital payments with a comparable consumer-and-merchant orientation.

Emerging players

• iSaku (Bank Neo Commerce): iSaku is a digital-banking-anchored Indonesian e-wallet offering QR payments, transfers, and bill pay. Similar multi-utility wallet proposition targeting Indonesian consumers; smaller scale than GoPay/OVO but comparable product to Nusapay.
• Jenius (Bank BTPN): Jenius is a digital banking app from Bank BTPN offering e-money, savings, P2P transfers, and bill payments to Indonesian consumers. Comparable mobile-first financial-services model aimed at tech-savvy Indonesian users.

Regional players

• GCash (Mynt / Globe Fintech Innovations): GCash is the Philippines' dominant e-wallet offering top-up, bill payments, QR, savings, and credit. Closest regional comparable to Nusapay's product model — Indonesian domestic focus vs. Philippine domestic focus prevents direct head-to-head competition.

Broad incumbents

• DOKU: DOKU is one of Indonesia's largest payment gateways, offering merchant acquiring, e-money processing, and SNAP Open API integration to enterprises. Overlaps with Nusapay's API/corporate services but operates at broader payment-processor scale rather than as a consumer wallet.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/nusapayid
• Facebookfacebook.com/nusapayid
• Instagraminstagram.com/nusapayid
• LinkedInlinkedin.com/company/nusapay-solusi-indonesia

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NUSAPAY SOLUSI INDONESIA