Matrace Matex

What Matrace Matex does

Matrace Matex is a Czech Republic-based direct-to-consumer retailer and manufacturer of mattresses, bed frames, and bedroom accessories, operating under the legal entity yourHabit s.r.o. from its headquarters in Moravany. Founded in 1993, the company sells proprietary foam- and spring-based mattresses across multiple brands (Raketa, Spirit Superior, Curem, Elite, TropicoGuard) covering budget (under Kč 5,000), mid-range (Kč 5,000-10,000), and premium (Kč 10,000-18,275) price tiers, using technologies including memory foam, Flexifoam cold foam, gel-infusion, latex, and pocket spring constructions. The assortment is complemented by bed frames (slatted, lamellar, adjustable), pillows, blankets, bedding, mattress protectors, toppers, and pads, including third-party brands such as TEMPUR, Curem, Florella, and Swiss Dream.

The business operates an omnichannel distribution model: a proprietary e-commerce store (www.matrace-matex.cz) serves as the primary sales channel, supplemented by three physical retail showrooms in Prague 1, Teplice, and Rakovník, and a B2B hospitality supply operation through the partner site matraceprohotely.cz. Listings on Czech price-comparison platforms Heureka.cz, Zboží.cz, and Favi.cz provide additional customer acquisition, supported by a Gold Certificate (Zlatý certifikát) from Heureka and a Certified Store designation under Czech/EU medical-device compliance. Customer-facing differentiators include free expert consultation, a 30-night trial with exchange policy, the Matex Club loyalty program, and free shipping above Kč 1,500.

The company targets primarily Czech general consumers purchasing for home use, with secondary segments including seniors (orthopedic needs), sports enthusiasts (recovery), allergy sufferers (antibacterial/hypoallergenic lines), families with children, and hotels/accommodation providers. Pricing is unit-based with promotional discounting (e.g., LETO10 for 10% off) and seasonal campaigns. All revenue is generated within the Czech Republic; no international expansion, external funding, M&A, or AI/technology differentiation is evidenced in available data.

Name

Matrace Matex

Legal name

yourHabit s.r.o.

Website

https://matrace-matex.cz

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

11–50 employees

Short description

Matrace Matex is a Czech Republic-based DTC retailer and manufacturer of mattresses, bed frames, and bedroom accessories, founded in 1993 and operating through its own e-commerce platform, three retail showrooms, and a B2B hotel supply channel, serving primarily Czech consumers and hospitality buyers.

Ownership category

akta.pro rank

Product category

Mattresses and Sleep Products

NAICS

Mattress Manufacturing (33791), Mattress Manufacturing (337910)

akta.pro primary industry

Mattress & Bed Retail (Innerspring, Foam, Hybrid) (CRAIABAA)

akta.pro secondary industries

Mattress & Pillow Components Manufacturing (Ticking/Pillow Shells/Protectors) (IMAOAKAE), Bed Frames, Foundations & Headboards Retail (CRAIABAE), Adjustable Beds & Bases Retail (CRAIABAB)

Keywords

• Mattress manufacturing
• Bedroom furniture
• Sleep products
• Bed frames
• Bedding accessories

Headquarters

HQ city

Ceska Lipa

HQ country

Czechia

HQ region

Europe

Offices4 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. E-commerce Mattress Sales: Direct-to-consumer online sales of mattresses, bed frames, pillows, blankets, bedding, and bedroom accessories through their own e-commerce platform.
2. Physical Retail Sales: In-store sales through their physical retail locations in Prague, Teplice, and Rakovník.
3. B2B/Hotel Supply: Supply of mattresses and bedroom products to hotels and hospitality businesses through their partner website www.matraceprohotely.cz.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Matrace Matex manufactures and retails mattresses, bed frames (postelové rošty), beds (postele), and bedroom accessories including pillows, blankets, bedding, mattress sheets, protectors, and toppers. The company sells proprietary mattress lines (Raketa, Spirit Superior, Curem, Elite, TropicoGuard) under its own brand and third-party brands (TEMPUR, Florella) through its own e-commerce platform, three physical showrooms, and a dedicated B2B hotel supply website.

Product overview

Matrace Matex is a Czech e-commerce retailer specializing in mattresses and bedroom accessories. The core product offering centers on mattresses across multiple brands and price tiers (Raketa, Spirit Superior, Curem, Elite, TropicoGuard) with complementary categories including bed frames (postelové rošty), pillows (polštáře), blankets (přikrývky), bedding sets (povlečení), mattress sheets (prostěradla), mattress protectors (chrániče matrací), toppers (krycí matrace/toppery), and mattress pads (podložky). The product portfolio features both proprietary Matex-branded products and third-party brands like Curem, Florella, Tempur, and Swiss Dream, offering customers a comprehensive one-stop solution for bedroom furnishings.

Differentiator

Problem solved

Functional benefit

Brands

• Matex Club: Loyalty program offering points and discounts to returning customers
• Matrace Matex

Products and services

• Matrace Raketa (Raketa Spring Mattress Line) Popular entry-level spring mattress line with multiple variants including Raketa Gold and Raketa Leon, offering value positioning with load capacity ranging from 115-125 kg. Targeted at general Czech consumers seeking affordable quality.
• Matrace Spirit Superior (Premium Mattress Line) Premium mattress line with multiple models (Nucleus Gekon, Latex Gekon, Triumph Gekon, Cloud Gekon) featuring load capacity up to 200 kg and heights ranging 22-30 cm. Designed for high-end consumers and higher weight capacity needs.
• Matrace Curem (High-End Mattress Collection) High-end mattress collection including C4500 and C7000 XD models with load capacities up to 150 kg and heights 22-28 cm. Premium positioned offering for discerning consumers.
• Matrace Elite (Elite Hybrid Series) Elite mattress series including Super Fox, Elite Hybrid Blue, and Elite Hybrid Cloud models featuring antibacterial covers and Tencel materials. Mid-to-premium range with hybrid construction.
• Matrace TropicoGuard (Antibacterial Mattress Line) Antibacterial mattress line including Antibacterial Heaven and standard Antibacterial models with firmer stiffness rating. Targeted at allergy sufferers and health-conscious consumers.
• Postelové rošty (Bed Frames) Bed frame collection including laťové rošty (slat beds), lamelové rošty (lamellar beds), and polohovatelné rošty (adjustable beds) available in various dimensions. Complementary to mattress sales for complete bedroom furnishing.
• Postele (Beds) Bed collection including postele z masivu (solid wood beds) and kontinentální postele (continental beds) for complete bedroom solutions.
• Polštáře (Pillows) Pillow collection including anatomical, health, bamboo, cooling, down/feather, TEMPUR, and memory foam pillows from brands like Dream Memory, ClimaActive, CUREM MIKADO, TEMPUR Original, and TEMPUR Ombracio.
• Přikrývky (Blankets) Blanket collection including Aloe Vera, ClimaActive, Mirabell, Climasleep, Vital, and Swiss Dream (feather) blankets in various thermal grades.
• Povlečení (Bedding) Bedding collection including cotton, satin, flannel, microfiber, and crepe bedding from brands like Florella, PiCaSo, and Mirabell with Öko-tex certification.
• Chrániče matrací (Mattress Protectors) Mattress protector collection including waterproof and medical options from Slumberland Aegis, Tropico, and Climaactive brands.
• Krycí matrace, toppery (Mattress Toppers) Topper collection including Topper Comfort Flexi (with massage profile Wellness version and flat Classic version) and Topper Comfort Visco models in 5, 7, or 9 cm heights.
• B2B Hotel & Hospitality Supply Specialized B2B supply service for hotels, guesthouses, and accommodation providers offering wholesale mattresses and commercial-grade bedroom products through dedicated partner website matraceprohotely.cz.

Quantifiable outcome

• 23+ years of experience in Czech mattress market
• +2 more outcomes

Named customers2 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Five partnerships are on record, tiered minor and core.

• www.matraceprohotely.czminorChannel Partner/ Reseller/ DistributorPartner website specializing in hotel and hospitality mattress supply. Matrace Matex collaborates to serve B2B customers in the accommodation industry.
• www.matracecomfort.czminorOthersPartner website for mattress comfort solutions. Collaboration appears to be cross-promotional in nature.
• www.ospalymedved.czminorOthersPartner website related to sleep products. Collaboration appears to be cross-promotional in nature.
• Florella (Austrian Manufacturer)coreTechnology or IntegrationAustrian bedding manufacturer supplying high-quality bed linens, pillows, and blankets to Matrace Matex. Products include jersey sheets, satin bedding, flannel bedding, and crease-free bedding made from 100% cotton and premium materials with Ökotex certification.
• Ložnice21coreChannel Partner/ Reseller/ DistributorSub-brand/store specializing in premium bedroom accessories. Ložnice21 is integrated into the Matrace Matex e-commerce platform, offering high-end pillows, blankets, bedding, and sleep accessories.

Scale indicators4 records

Recent moves4 records

Expansion highlights4 records

Market position

Strengths4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/matrace-matex

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Matrace Matex