Northeast Now
Northeast Now is a bilingual digital news portal based in Guwahati, India, delivering free, ad-supported coverage of all eight Northeast Indian states and five neighboring countries in English and Assamese via web and mobile apps. It also operates a regional job portal.
- Company typePrivate
- Founded2018
- HeadquartersGuwahati, India
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What Northeast Now does
Northeast Now is a bilingual digital news portal that publishes coverage of all eight states of Northeast India (Assam, Meghalaya, Tripura, Mizoram, Manipur, Nagaland, Arunachal Pradesh, Sikkim) and five neighboring countries (Nepal, Bhutan, China, Myanmar, Bangladesh). The platform targets general news readers across the Northeast India region — a market underserved by mainstream national media — and competes on politically neutral editorial positioning. Content spans local news, politics, environment, sports, entertainment, business, and opinion pieces in both English and Assamese.
The underlying technology is a content-management-driven digital publishing stack spanning a main English web portal (nenow.in), a separate Assamese-language portal (assam.nenow.in), an iOS application, and dedicated Android applications for each language, complemented by active social media distribution on Facebook, X, Instagram, and WhatsApp. The product surface has been extended beyond news into a regional job portal (Northeast Jobs) and an embedded Rumble-powered games platform (/gamezone/games). The company is promoted by parent Ezen Software and Technology Ltd and is headquartered in Guwahati, operating as a private startup with no disclosed external institutional investment.
The business model is ad-supported digital media: news and the job portal are offered free to consumers, and revenue is generated through digital advertising on the website and mobile applications. No subscription, paywall, premium content tier, or programmatic data product has been disclosed. The 11-50 employee base, free consumer access, and absence of named enterprise advertisers or disclosed financials indicate a sub-scale regional publisher reliant on display advertising yield within a geographically concentrated audience.
Northeast Now firmographics
Firmographics- Name
- Northeast Now
- Legal name
- Northeast Now
- Website
- https://nenow.in
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Northeast Now is a bilingual digital news portal based in Guwahati, India, delivering free, ad-supported coverage of all eight Northeast Indian states and five neighboring countries in English and Assamese via web and mobile apps. It also operates a regional job portal.
- Ownership category
- akta.pro rank
Northeast Now industry classification
Industry- Product category
- Digital News Media
- NAICS
- Newspaper, Periodical, Book, and Directory Publishers (5131), Periodical Publishers (513120)
- akta.pro primary industry
- Local & Regional Newspapers (Print & Digital) (MPAJADAB)
Keywords
Where Northeast Now is headquartered
LocationHeadquarters
- HQ city
- Guwahati
- HQ country
- India
- HQ region
- Asia
Offices1 record
Markets served
Northeast Now business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Digital Advertising: The news portal generates revenue through display advertising on its website and mobile applications, serving a regional audience interested in Northeast India news.
Go-to-market motion1 record
Distribution channels5 records
Marketing channels4 records
Northeast Now product offering
Product offeringCore offering
Northeast Now is a hyper-regional bilingual digital news portal publishing original news, politics, business, sports, entertainment, environment, and opinion content covering all eight states of Northeast India and five neighboring countries (Nepal, Bhutan, China, Myanmar, Bangladesh). The platform is delivered to readers free of charge via a WordPress-based website (nenow.in and assam.nenow.in) and dedicated Android and iOS mobile applications in English and Assamese languages, supported by social media distribution on Facebook, X, Instagram, and WhatsApp.
Product overview
Northeast Now is a multi-app based hyper-regional bilingual news portal operated by Ezen Software and Technology Ltd, based in Guwahati. The company offers a news platform in English (with Android and iOS apps) and Assamese (with Android app), along with a companion job portal called Northeast Jobs. The news portal also integrates a Rumble-powered games platform accessible via the /gamezone/games section.
Differentiator
Problem solved
Functional benefit
Brands
- Northeast Now (English): English edition of the news portal
- Northeast Now (Assamese)
- Northeast Jobs
Products and services
- Northeast Now (English Edition) Hyper-regional English-language bilingual news portal covering the eight states of Northeast India and five neighboring countries, delivered as a website, Android app, and iOS app for English-speaking readers seeking daily regional news, politics, business, sports, entertainment, environment, lifestyle, and opinion content.
- Northeast Now (Assamese Edition) Assamese-language edition of the Northeast Now news portal, available via a separate web portal (assam.nenow.in) and a dedicated Android application, providing regional news to Assamese-speaking audiences.
- Northeast Jobs Job portal operated as a digital property under the Northeast Now brand, providing employment listings and career opportunities for the Northeast India region.
Companies that use Northeast Now
Customer profileSegments1 record
Ideal customer profiles2 records
Northeast Now technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Northeast Now partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and flagship.
- EdsteadcoreEdstead collaborated with Air India Express and Dentsu Sports and Entertainment to produce the 'Voices of the Land: Tales of Northeast' documentary series. Edstead founder Shekhar Bhattacharjee stated the documentary aimed to showcase voices and traditions that have received limited mainstream attention.
- Dentsu Sports and EntertainmentcoreDentsu Sports and Entertainment collaborated with Air India Express and Edstead to produce the six-part documentary series 'Voices of the Land: Tales of Northeast' exploring indigenous communities of Northeast India. National Head Simantini Ghosh stated the series was conceived to bring lesser-known indigenous stories to a wider audience.
- Ezen Software and Technology LtdflagshipEzen Software and Technology Ltd is the parent company that promoted Northeast Now as a startup venture. The company also operates Northeast Jobs as another digital property under its portfolio.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Northeast Now competitors and assessment
Company assessmentBroad incumbents
- The Wire: Independent national digital news outlet with long-form coverage including Northeast India stories; competes for English-language, digitally-engaged, news-savvy readers across India.
- NDTV: National digital news incumbent with growing Northeast coverage and far larger newsroom; competitive pressure comes via scale, brand trust, and superior ad-tech stack rather than hyper-local specialization.
- Scroll.in: Digital-first national news platform covering politics and regions including the Northeast; comparable on audience demographic and digital-only distribution rather than on geography.
- The Hindu: Pan-India English news publisher with digital editions covering national and regional stories including the Northeast; competes for premium national-advertiser budgets and English-reading regional elites.
- India Today: Large national news network with regional-language digital arms; overlaps with Northeast Now on national/local news but with vastly greater scale and broader advertiser demand.
Direct peers
- EastMojo: Digital-first regional news outlet covering Northeast India, with comparable multi-state reporting, mobile-first publishing, and English-language editorial aimed at the same NE India audience as Northeast Now.
- Asomiya Pratidin: Leading Assamese-language daily newspaper with a strong digital edition; competes directly with Northeast Now's Assamese edition for the same Assamese-speaking reader base.
- The Sentinel (Assam): Long-running regional newspaper covering Assam and the broader Northeast with a strong digital portal; the print-rooted incumbent Northeast Now competes against for regional readers and advertisers.
- The Assam Tribune: Established Assam-based daily newspaper with digital presence, serving the same core geography and Assamese/English readership as Northeast Now's bilingual editions.
Regional players
- Prag News: Assam-based Assamese news TV channel with a digital portal, covering Assam and the Northeast — overlapping regional audience and language but competing primarily via broadcast/video rather than text-first news.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Northeast Now social profiles
Digital presenceNortheast Now financial estimates
Financial estimateRevenue estimate
Valuation estimate
Northeast Now leadership team
Management profileNumber of profiles
Northeast Now subsidiaries and ownership
Company hierarchySubsidiaries1 record
Northeast Now funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Northeast Now M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Northeast Now
What does Northeast Now do?
Northeast Now is a hyper-regional bilingual digital news portal publishing original news, politics, business, sports, entertainment, environment, and opinion content covering all eight states of Northeast India and five neighboring countries (Nepal, Bhutan, China, Myanmar, Bangladesh). The platform is delivered to readers free of charge via a WordPress-based website (nenow.in and assam.nenow.in) and dedicated Android and iOS mobile applications in English and Assamese languages, supported by social media distribution on Facebook, X, Instagram, and WhatsApp.
Is Northeast Now a public or private company?
Northeast Now is a private company. It is classified as corporate owned and is currently operating.
When was Northeast Now founded?
Northeast Now was founded in 2018. It employs 11 to 50 people.
Where is Northeast Now based?
Northeast Now is headquartered in Guwahati, India, in the Asia region.
How does Northeast Now make money?
One revenue line is on record: digital Advertising.
Who are Northeast Now's main competitors?
Broad incumbents on record are The Wire, NDTV, Scroll.in, The Hindu and India Today. Direct peers are EastMojo, Asomiya Pratidin, The Sentinel (Assam) and The Assam Tribune. Prag News is listed as a regional player.
Does Northeast Now have an API?
No public API is recorded for Northeast Now.
What industry is Northeast Now in?
Northeast Now's product category is Digital News Media. Its primary akta.pro industry code is MPAJADAB, Local & Regional Newspapers (Print & Digital). Its NAICS code is 5131.