What Novakon AB does

Novakon AB, operating legally as NOVAKON GmbH, is a small German label manufacturing company headquartered at Am Sülzegraben 8 in Halberstadt, Germany. Founded in 2015, the company produces labels (Etiketten) using premium raw materials and modern manufacturing methods, and holds FSC and PEFC certifications for sustainable forest management. The website is operated in German, and the company emphasizes quality, service, and a philosophy of respect, joy, and style in its positioning.

The core offering consists of custom label products and digital printing services, produced in-house under a dedicated Production & Digital Printing lead. Novakon augments its own capabilities through a partner network centered on Etikon Deutschland, a label manufacturing specialist sharing the Halberstadt headquarters address, and Etikon Holland, a thermal printing specialist based in Geldermalsen, Netherlands. The combination of in-house digital printing and partner-brand production gives the company access to both German and Benelux markets without an owned multi-country footprint.

The business model is direct B2B sales to label buyers and printing service customers, primarily in Germany and the Netherlands, supported by a sales manager (Verkaufsleiter) and internal sales representative (Vertriebsinnendienst). No pricing is publicly disclosed, no revenue figures are available, and no enterprise customer logos are named. The firm operates with a 1-10 employee headcount band, making it a small specialty converter in a fragmented European printing sector rather than a scaled platform.

Name

Novakon AB

Legal name

NOVAKON GmbH

Website

https://novakon.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Novakon AB (NOVAKON GmbH) is a small German label manufacturer founded in 2015 in Halberstadt, producing custom labels and digital printing services for buyers in Germany and the Netherlands through its own production and Etikon partner brands.

Ownership category

akta.pro rank

Product category

Label Manufacturing

NAICS

Printing and Related Support Activities (3231)

SIC

Coating, Engraving & Allied Services (3470)

akta.pro primary industry

Specialty & Functional Labels (Linerless, RFID/NFC, Braille, Smart) (IMALAKAK)

akta.pro secondary industry

Direct-to-Container & Digital Printing (Inkjet/Laser) (IMALAKAF)

Keywords

• Label manufacturing
• Digital printing services
• Thermal printing labels
• FSC certified labels
• Custom label production

Headquarters

HQ city

Varberg

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales

Distribution channels1 record

Marketing channels1 record

Core offering

Novakon AB manufactures premium labels (Etiketten) using exceptionally high-quality raw materials and modern manufacturing methods. The company also offers in-house digital printing (Digitaldruck) services and leverages partnerships with Etikon Deutschland (label manufacturing) and Etikon Holland (thermal printing) to deliver a full label production offering to business customers.

Product overview

Novakon is a label manufacturing company operating through a network of partner brands and in-house production capabilities. The core offering consists of labels (Etiketten) produced using high-quality raw materials and modern manufacturing methods. Strategic partnerships include Etikon Deutschland (label manufacturing specialist in Halberstadt) and Etikon Holland (thermal printing specialist in the Netherlands), while in-house capabilities include digital printing services. The company emphasizes FSC and PEFC certification for sustainable sourcing.

Differentiator

Problem solved

Functional benefit

Products and services

• Labels (Etiketten) Custom label products manufactured by Novakon using high-quality raw materials and modern manufacturing methods, including FSC® and PEFC® certified sustainably sourced materials. Designed for business customers requiring premium label solutions.
• Digitaldruck (Digital Printing) Digital printing services delivered in-house at Novakon's Halberstadt facility as part of its label manufacturing capabilities, supporting custom label and print production for business customers.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record.

• Etikon DeutschlandChannel Partner/ Reseller/ DistributorSpezialist in Sachen Etikettenherstellung (Specialist in label manufacturing). Located at Am Sülzegraben 8, 38820 Halberstadt, Deutschland. Phone: +49 (0) 39 41 / 5637 - 100. Listed as a Kooperationspartner (cooperation partner) on the Novakon website, indicating a collaborative distribution or production relationship for label products.
• Etikon HollandChannel Partner/ Reseller/ DistributorSpezialist rund um den Thermodruck (Specialist in thermal printing). Located at Poppenbouwing 9, 4191 NZ Geldermalsen, Netherlands. Phone: +31 (0) 345 / 577 201. Listed as a Kooperationspartner, indicating a collaborative relationship focused on thermal printing services and products.

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Multi-Color Corporation: Multi-Color Corporation (MCC) is a major global label converter serving premium consumer brands. It overlaps with Novakon in premium label positioning but at significantly larger scale and geographic footprint.
• Constantia Flexibles: Constantia Flexibles is a European flexible packaging and label producer serving FMCG and pharma. It overlaps with Novakon in label and packaging print but is substantially larger and broader in scope.
• Avery Dennison Corporation: Avery Dennison is a global leader in pressure-sensitive label materials and finished labels. It overlaps with Novakon's product category and customer types but operates at industrial scale across many geographies.
• CCL Industries Inc. CCL Industries is one of the world's largest label converters with significant operations in Europe. It competes broadly with Novakon in label categories but at vastly greater scale and with global brand customers.

Direct peers

• Herma GmbH: Herma is a German self-adhesive label materials and labelling machinery manufacturer. It directly competes with Novakon in label production and serves overlapping European brand and industrial customers.
• S+P Samson GmbH: S+P Samson is a German label converter producing self-adhesive labels for industrial and consumer applications. It is comparable to Novakon in product type, customer base, and digital/conventional print capabilities.
• Schreiner Group GmbH & Co. KG: Schreiner Group is a German specialty label manufacturer producing functional labels (including RFID, security, and pharma). It is comparable to Novakon in label category, technology orientation, and Central European customer base.
• Rako Etiketten GmbH & Co. KG: Rako is a German premium label converter specializing in wine, beverage, cosmetics, and industrial labels. It is a directly comparable specialty label printer operating in the same DACH market as Novakon.
• Nordvalls Etikett AB: Nordvalls is a Nordic label converter producing self-adhesive labels for food, beverage, and industrial markets. It is comparable to Novakon in label product mix and small-to-mid European converter positioning.

Others

• Logopak Systeme GmbH & Co. KG: Logopak is a German manufacturer of industrial labelling machinery and systems. It is adjacent to Novakon — both serve industrial label-buying customers — but supplies equipment rather than printed labels.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Novakon AB