Jet Assist

What Jet Assist does

Jet Assist is a Fixed Base Operator (FBO) and private aviation services provider headquartered in Belfast, Northern Ireland, operating dual FBOs at Belfast International Airport (EGAA/BFS, 24/7) and George Best Belfast City Airport (EGAC/BHD, 06:00–22:00). Founded in 2014 and acquired by Stanley Edgar in 2018, the company is a wholly-owned subsidiary of SERE Holdings Ltd, a diversified Northern Irish group that also controls 247 Aviation (medical repatriation) and, as of November 2025, Woodgate Aviation. Jet Assist serves corporate and VIP travellers, medical and air ambulance operators, transatlantic tech-stop operators, and sports and event groups (including The Open Championship and Villarreal Football Club) with ground handling, aviation fuel sales, charter brokerage, VIP lounge and concierge, and 24/7 air ambulance ground handling.

The company's operating infrastructure is anchored by owned Ground Service Equipment, including a dedicated 11,000 USG (41,000 litre) Jet A-1 fuel bowser with under- and over-wing fuelling, fast-flow fuelling capability up to 60,000 litres, and a commissioned AL48 mixer unit enabling F-34 military fuel support in partnership with AML Global. Jet Assist claims the only in-house security screening suite at an FBO on the island of Ireland, providing differentiated clearance speed for private aviation clients. The company is the second FBO in Europe to receive Corporate Aircraft Association (CAA) preferred Ground Handling and Fuel Partner status and, post-Woodgate acquisition, holds the position of Northern Ireland's sole non-scheduled aircraft operator. Charter fleet assets include a Learjet 45XR, Pilatus PC-24, Pilatus PC-12, and Diamond DA62.

Revenue is generated through multiple streams: unit-priced Jet A-1 and AVGAS fuel sales (June 2026 pricing publicly listed at £1.00–£1.29 per litre across the two airports), professional services fees for VIP ground handling and 24/7 air ambulance handling, charter brokerage commissions on bespoke and empty-leg bookings sourced from a global network, and concierge fees for VIP lounge access, luxury ground transport, bespoke in-flight catering (RARE Grazing NI), and accommodation. Go-to-market is sales-led, with charter enquiries handled by a dedicated team via phone, email, and WhatsApp, supported by content marketing, SEO, and event hosting. SERE Holdings has deployed over £12.0 million of capital into Jet Assist and 247 Aviation since 2021, creating 60+ skilled jobs, with a further £8.0 million of investment and 20 additional roles committed.

Name

Jet Assist

Legal name

Jet Assist Ltd.

Website

https://jetassist.co.uk

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Jet Assist is Northern Ireland's premier Fixed Base Operator and private jet charter broker, operating dual FBOs at Belfast International and Belfast City airports, offering ground handling, Jet A-1 fuel sales, charter brokerage, VIP concierge, and 24/7 air ambulance handling for corporate, medical, event, and tech-stop clients.

Ownership category

akta.pro rank

Product category

Aviation Ground Handling Services

NAICS

Airport Operations (48811), Other Airport Operations (488119), Support Activities for Air Transportation (4881), Other Support Activities for Air Transportation (48819)

SIC

Airports, Flying Fields & Airport Terminal Services (4581)

akta.pro primary industry

Private Aviation Terminals & FBO Services (THABAFAH)

akta.pro secondary industries

General Aviation (FBO) & Private Jet Security Services (BPAKAMAK), Security Operations Center (SOC) / Airport Security Command & Control (BPAKAMAG)

Keywords

• Fixed base operations
• Private jet charter
• Aircraft ground handling
• Aviation fuel services
• Air ambulance handling

Headquarters

HQ city

Belfast

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. FBO Ground Handling Services: VIP ground handling services including aircraft marshalling, passenger handling, GPU services, toilet services, de-icing, and ramp services. Offered at both Belfast International Airport and George Best Belfast City Airport.
2. Aviation Fuel Sales (Jet A-1 and AVGAS): Jet A-1 fuel sales at Belfast International Airport and Belfast City Airport. Fuel prices publicly listed per litre and per US gallon. Fast flow fuelling and dedicated fuel bowser services.
3. Private Jet Charter Brokerage: Air charter brokerage sourcing aircraft from an extensive global network for personalised private jet charter services, from short hops to long-haul international travel. Operates 24/7.
4. VIP Lounge and Concierge Services: VIP private lounge access with full bar, snacks, complimentary Wi-Fi, business centre, flight planning assistance, concierge services, luggage handling, and ground transportation. Luxury ground transportation with private chauffeurs, bespoke in-flight catering, and luxury hotel/resort bookings.
5. Air Ambulance Ground Handling: Specialised 24/7 air ambulance ground handling services including flexible scheduling, private airside access, comprehensive GSE, and coordination with health authorities for medical and transplant flights.
6. Empty Leg Flights: Unsold return journeys of one-way charters offered at reduced prices, providing cost-effective private jet travel with VIP amenities.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Jet Assist is a Fixed Base Operator (FBO) providing integrated private aviation services at two Belfast airports, including 24/7 VIP ground handling, Jet A-1 aviation fuel sales, and air charter brokerage. The company delivers aircraft handling for everything from light single-engine aircraft to Boeing 757s, with specialisations in air ambulance and transatlantic tech-stop operations. Its own GSE fleet enables fast flow fuelling and military F-34 fuel support.

Product overview

Jet Assist is a premier Fixed Base Operator (FBO) and private aviation services provider operating across Northern Ireland, offering an integrated suite of aviation services. The company operates two strategically located FBOs at Belfast International Airport (24/7) and Belfast City Airport, providing ground handling, aircraft refuelling, and concierge solutions. As a charter brokerage, Jet Assist sources aircraft from a global network including Learjet 45XR, Pilatus PC-24, Pilatus PC-12, and Diamond DA62. Supporting services include VIP lounge facilities, concierge services, private aviation security, air ambulance ground handling, tech stop services, and empty leg flight options. The company functions as a comprehensive aviation partner combining FBO infrastructure with charter brokerage capabilities.

Differentiator

Problem solved

Functional benefit

Products and services

• FBO Services - Belfast International Airport Fixed Base Operation providing 24/7 VIP business jet centre access with fully operational ground handling, refuelling, and concierge solutions at Belfast International Airport (EGAA/BFS), handling aircraft from light single-engine aircraft to larger Boeing 757s.
• FBO Services - Belfast City Airport Fixed Base Operation providing executive flight handling services at George Best Belfast City Airport (EGAC/BHD), operating 06:00 to 22:00 daily, with safety, efficiency, and customer care standards matching the Belfast International location.
• Aircraft Charter Services Bespoke private aircraft charter brokerage providing personalised private jet charter services through an extensive global network, sourcing ideal aircraft for itineraries from short hops to long-haul international travel, available 24/7 for business and leisure travellers.
• Ground Handling Services VIP ground handling services delivering personalised service, flexible scheduling, and swift turnaround times including refuelling, GPU services, toilet services, de-icing, and ramp services using owned and operated GSE.
• Aviation Fuel (Jet A-1 and AVGAS) Supply of Jet A-1 Fuel and AVGAS at Belfast International Airport and Belfast City Airport, with fast flow fuelling and dedicated bowser up to 60,000 litres capability for aircraft from light single-engine Pipers and Cessnas to Boeing 757s.
• Air Ambulance Ground Handling 24/7 air ambulance ground handling services prioritising quality, speed, and safety with flexible scheduling, private airside access, comprehensive GSE, dedicated crew amenities, and coordination with health authorities for medical and transplant flights.
• Tech Stop Handling Service Specialised handling service for transatlantic aircraft tech stops including refuelling, marshalling, permits and approvals, weather monitoring, and coordination services at Belfast International Airport.
• Empty Leg Flights Reduced-price private jet travel through unsold return journeys of one-way charters, offering substantial savings with VIP amenities, personalised service, and regular booking updates.

Quantifiable outcome

• 15-minute fuel and go turnaround time
• +3 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Eight partnerships are on record, tiered strategic, core, minor and flagship.

• AML GlobalstrategicStrategic or Co-development Partner · 21 November 2025Jet Assist and AML Global partnered to commission a bespoke AL48 mixer unit at Jet Assist's FBO facility, expanding military fuel support capabilities at Belfast International Airport (EGAA/BFS) to include F-34 fuel.
• Woodgate AviationcoreStrategic or Co-development Partner · 4 November 2025Woodgate Aviation, acquired by SERE Holdings in November 2025, is Northern Ireland's longest-established private air operator (founded 1969). The acquisition integrates Woodgate's Air Ambulance/Fixed Wing Patient Transfer contract, FBO services, dedicated hangar, and on-site maintenance into SERE Aviation Group under the Jet Assist brand.
• Keith Drury ArtminorGTM or Marketing Partner · 13 December 2021Local collaboration bringing Northern Irish art exhibitions into the Jet Assist VIP lounge. Keith Drury Art's 3D cityscape paintings are displayed in the FBO lounge, offering visitors the opportunity to purchase exclusive pieces of Northern Ireland talent.
• Corporate Aircraft Association (CAA)flagshipStrategic or Co-development Partner · 26 February 2020Jet Assist was selected as CAA's preferred Ground Handling and Fuel Partner at Belfast International Airport, becoming only the second FBO in Europe awarded this preferred status. CAA members voted based on fuel price, handling fees, and service quality.
• SaxonAir (Klyne Aviation Group)minorGTM or Marketing Partner · 16 May 2019SaxonAir, a member of the Klyne Aviation Group, provided helicopter transfer services in partnership with Jet Assist during the British Open at Royal Portrush in 2019, offering the fastest transfer option from runway to golf venue.
• 247 AviationcoreStrategic or Co-development Partner247 Aviation is a sister company under SERE Holdings, providing medical repatriation and air ambulance services worldwide. Jet Assist coordinates air ambulance ground handling at its FBO facilities, creating an integrated medical aviation service offering within the group.
• RARE Grazing NIminorGTM or Marketing PartnerRARE Grazing NI is Jet Assist's preferred catering partner, providing bespoke in-flight catering featuring local Northern Irish cuisine and delicacies for private jet passengers.
• Copeland DrinksminorGTM or Marketing PartnerCopeland Drinks is Jet Assist's local beverage partner, providing premium Northern Irish drinks for in-flight catering and lounge services.

Scale indicators6 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• ExecuJet Aviation Group: Global FBO and aircraft management group operating across Africa, Asia, Europe, Middle East. Comparable FBO/fuelling/charter offering, broader geographic footprint than Jet Assist.
• Jet Aviation: Global FBO, MRO, and charter provider (General Dynamics subsidiary) with 50+ locations. Directly comparable FBO/handling/fuel offering but with broader portfolio including aircraft management.
• Universal Aviation: Global FBO/ground handling network serving business aviation, owned by Universal Weather & Aviation. Directly comparable service offering (FBO handling, fuelling, trip support) but with international reach vs. Jet Assist's NI focus.
• Signature Flight Support: World's largest FBO network with 200+ locations globally. Directly comparable to Jet Assist's core FBO/ground handling/fuelling model, but operating at vastly greater scale across multiple geographies.

Direct peers

• SaxonAir: UK-based FBO and charter operator at Norwich. Directly comparable as a UK regional FBO/charter provider; already a Jet Assist partner (helicopter transfers for The Open 2019).
• Shannon Airport Authority (FBO services): Operates competing North Atlantic tech-stop FBO services at Shannon, Ireland. Directly comparable as an alternative transatlantic tech-stop and private aviation gateway competing with Belfast International for the same traffic.
• TAG Farnborough Airport: UK-based dedicated business aviation airport and FBO. Directly comparable as a UK/Europe-based premium FBO offering ground handling, fuelling, and VIP services to business jet operators.
• Harrods Aviation (Allied Aviation): UK premium FBO operator at London Luton, London Stansted, and other UK locations. Directly comparable service offering and customer base (corporate/VIP private jet travellers) as Jet Assist.

Others

• Woodgate Aviation: Northern Ireland's longest-established private air operator (founded 1969), now part of SERE Holdings/Jet Assist Group post-Nov 2025 acquisition. Previously a direct competitor for NI FBO and air ambulance work; now integrated into the same group.

Emerging players

• 2Excel Aviation: UK-headquartered aviation services company with charter, FBO-adjacent services, and special mission operations. Comparable UK-based charter/specialised aviation profile though broader scope than pure FBO.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/Jet_Assist

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jet Assist