Teltec
Teltec AG is a German B2B e-commerce and equipment-distribution company for professional video, audio, and studio technology, operating nine branches across Germany and Austria and serving commercial producers, broadcasters, freelancers, and corporate buyers in the DACH region.
- Company typePrivate
- Founded1993
- HeadquartersMainz-kastel, Germany
- Headcount101–250
- GTM typeB2B
- OfferingHardware or Manufacturing
What Teltec does
Teltec AG is a German B2B e-commerce and equipment-distribution company headquartered in Mainz-Kastel and operating nine physical branch locations across Germany (Rhein-Main, Köln, Karlsruhe, Berlin, München, Hamburg, Mainz-Kastel HQ) and Austria (Salzburg, Wien). Founded in 1993, the firm operates as a privately held Aktiengesellschaft and serves professional video, audio, and studio-equipment buyers throughout the DACH region. Customer bases include commercial production companies, broadcasters, event-production firms, self-employed cinematographers and content creators, and corporate buyers running in-house video operations.
Teltec's core offering is a comprehensive multi-brand catalog of professional production technology: cameras and production technology (camcorders, studio cameras, players/recorders, video mixers, streaming equipment, converters, monitors, teleprompters, drones, AV transmission, crossbars, intercom); camera accessories (tripods, V-/B-/Gold-Mount power systems, gimbals, cases, consumables); lenses (Hasselblad, cine, anamorphic, filters, matteboxes, follow focus); post-production and IT (workstations, graphics cards, I/O, editing software, NAS/DAS storage, LTO archiving, control surfaces); lighting (production, reportage, studio, modifiers, Fresnel, DMX, greenscreens); audio (microphones, wireless systems, recorders, mixers, monitors, timecode, in-ear); storage media (XDCAM, ODA, SD/CF/CFast/CFexpress/XQD/SxS/AXSM/P2 cards, SSD/HDD, LTO); demo and used equipment; and studio construction services delivered through solutions.teltec.de. The underlying platform is a B2B e-commerce storefront integrating product catalog, account management, wishlist, ticketing, and event booking, paired with a Stripe-managed payment subsystem.
Teltec operates a sales-led B2B GTM combining an online storefront with telephone consultation, an in-house hotline, and physical-branch sales for in-person demonstration and high-touch enterprise engagements. Revenue is generated primarily through one-time product sales supplemented by professional services revenue from repair, consultation, and studio construction. Pricing is per-unit with promotional discounts, outlet/special sections, and bundling, spanning roughly €9.99 to over €18,000 per item. The firm actively supports equipment financing through a 48-month Flexmiet leasing program and a 120-day payment-target extension, enabling access for freelance and self-employed buyers that lack traditional credit lines. Free shipping is offered within Germany for orders above €500. Authorized-reseller relationships with DJI, RED Digital Cinema, Sony, Canon, Panasonic, Nikon, Datavideo, Autocue, Freefly, and SIGMA secure access to premium cinema and broadcast inventory and underpin the company's competitive positioning.
Teltec firmographics
Firmographics- Name
- Teltec
- Legal name
- Teltec AG
- Website
- https://teltec.de
- Company type
- Private
- Founded year
- 1993
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Teltec AG is a German B2B e-commerce and equipment-distribution company for professional video, audio, and studio technology, operating nine branches across Germany and Austria and serving commercial producers, broadcasters, freelancers, and corporate buyers in the DACH region.
- Ownership category
- akta.pro rank
Teltec industry classification
Industry- Product category
- Professional Audio-Visual Equipment Distribution
- SIC
- Photographic Equipment & Supplies (3861)
- akta.pro primary industry
- Lighting & Studio Equipment Retail (Flash, Continuous, Modifiers, Backdrops) (CRACAHAF)
- akta.pro secondary industry
- Webcams & Video Capture Peripherals (HDACAFAG)
Keywords
Where Teltec is headquartered
LocationHeadquarters
- HQ city
- Mainz-kastel
- HQ country
- Germany
- HQ region
- Europe
Offices9 records
Markets served
Teltec business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Product Sales: Revenue generated from sale of professional video, audio, and studio equipment including cameras, lenses, lighting, audio equipment, storage, drones, and accessories. One-time transaction model for physical goods with optional financing and leasing arrangements.
- Service and Support: Additional revenue from repair services, product service offerings, and consultation services. Professional installation and studio setup services available through solutions.teltec.de subdomain.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual product pricing with volume and promotional discounts |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
Teltec product offering
Product offeringCore offering
Teltec AG distributes professional video, audio, and studio equipment to commercial and freelance buyers across the DACH region through a B2B e-commerce platform complemented by nine physical branch locations. The company offers a multi-brand catalog spanning cameras, lenses, lighting, audio gear, storage media, drones, teleprompters, and post-production/IT solutions from manufacturers including Sony, Canon, Panasonic, RED, DJI, Autocue, and Datavideo. Auxiliary offerings include studio construction and integration services, equipment leasing (Flexmiete), repair services, a 120-day payment extension program, and a product protection plan.
Product overview
Teltec operates a B2B e-commerce platform for professional video, audio, and studio equipment. The product portfolio spans multiple interconnected categories: Camera & Production Technology (camcorders, studio cameras, streaming, converters, monitors, drones), Camera Accessories (tripods, power systems, gimbals, cases), Lenses (with extensive mount compatibility), Post & IT (workstations, storage, editing software), Lighting (studio lights, modifiers, controls), Audio (microphones, wireless systems, recorders, mixers), and Storage Media (cards, drives, tapes). The company also offers Demo & Used equipment and Studio Construction services. Key brands include DJI, Autocue, Autoscript, Datavideo, RED, Sony, Canon, and Panasonic.
Differentiator
Problem solved
Functional benefit
Products and services
- Camera & Production Technology (Kamera- & Produktionstechnik) Professional camera and production technology product line including camcorders, studio cameras, players/recorders, video mixers, streaming equipment, converters, monitors, viewfinders, teleprompters, drones, AV transmission systems, measurement tools, and intercom systems for production companies, broadcasters, and independent filmmakers.
- Camera Accessories (Kamerazubehör)
- Professional Lenses (Objektive)
- Post-Production & IT Solutions (Post & IT)
- Professional Lighting Equipment (Licht)
- Professional Audio Equipment (Ton)
- Storage Media (Speicher)
- Teleprompters
- Drones & Aerial Cinematography Equipment (Drohnen & Zubehör)
- Power & Battery Solutions (Power/Stromversorgung)
- Demo & Used Equipment
- Studio Construction Services (Studiobau)
- Flexmiete Equipment Leasing
- Product Protection Program (Produktschutz)
- 120-Day Payment Target Extension
Companies that use Teltec
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles3 records
Teltec technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Teltec partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and minor.
- DJIcoreMajor brand partnership as authorized reseller of DJI products including drones (Mavic, Inspire, Mini series), gimbals (Ronin, Osmo), and accessories. Extensive DJI product catalog with 29+ drone items in stock.
- AutocuecoreAuthorized reseller of Autocue teleprompter products including Explorer and Pioneer series, mounting kits, accessories, and software licenses. Full range of teleprompter solutions for broadcast and production.
- DatavideocoreAuthorized reseller of Datavideo products including teleprompters (TP series), foot switches (FS-30), and broadcast equipment. Complete range of video production tools.
- RED Digital CinemacoreAuthorized reseller of RED cinema cameras and accessories including storage media, batteries, and compatible equipment.
- CanoncoreAuthorized reseller of Canon professional video equipment, lenses, and accessories with dedicated promotional campaigns and special pricing.
- SonycoreAuthorized reseller of Sony professional video and audio equipment including cameras, lenses, and broadcast technology.
- PanasoniccoreAuthorized reseller of Panasonic professional video equipment and broadcast solutions.
- NikoncoreAuthorized reseller of Nikon cameras, lenses, and accessories for video production applications.
- SIGMAminorAuthorized reseller of SIGMA lenses including Cine lenses and photographic optics.
- Freefly SystemsminorAuthorized reseller of Freefly drone systems including Alta series for professional aerial cinematography.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Teltec competitors and assessment
Company assessmentBroad incumbents
- Blackmagic Design: Australia-based manufacturer of broadcast and cinematography hardware (cameras, switchers, recorders). A key vendor in Teltec's assortment and a benchmark for how technology-led entrants reshape pro video distribution economics.
- Avid Technology: US-based provider of post-production software and broadcast workflow systems (Media Composer, Pro Tools). Sells into the same broadcasters and production-company customer base that Teltec serves, and is a relevant product category in Teltec's Post & IT assortment.
- Amazon Business: Global B2B e-commerce marketplace that increasingly carries professional camera, audio, and broadcast equipment. Functions as a generalist incumbent competing for the same SME and freelance buyers that Teltec's mid-market segment targets.
- ARRI: German-headquartered global manufacturer of cinema cameras (ALEXA, AMIRA), lighting, and broadcast systems. Not a direct competitor (Teltec sells ARRI products) but an adjacent industry incumbent whose roadmap and brand-driven customer demand directly shape Teltec's bookable product mix.
Direct peers
- CVP (Creative Video & Photography): UK-based specialist retailer/reseller of professional video and cinematography equipment serving broadcasters, production houses, and freelancers. Directly comparable in product focus (cameras, lenses, broadcast systems) and B2B sales motion with financing.
- Calumet Photographic: European photographic and video equipment retailer with stores in Germany, Netherlands, and Belgium. Competes head-to-head in DACH with a comparable mix of camera/lens/studio equipment and customer base of professional photographers and filmmakers.
- Adorama: US-based multi-channel retailer of professional photo, video, audio, and broadcast gear serving both enterprise and prosumer/freelance creators. Mirrors Teltec's one-stop-shop model with parallel GTM into independent professionals and corporate buyers.
- B&H Photo Video: Large US-based retailer of professional photo, video, audio, and broadcast equipment with a comprehensive online catalog and a single massive showroom. Closest comparable to Teltec by product breadth, B2B orientation, and authorized-reseller relationships across the same premium brands (Sony, Canon, DJI, RED).
- Wex Photo & Video: UK-based retailer of professional photography and video equipment serving commercial customers and self-employed professionals. Overlapping category coverage (cameras, lenses, lighting, audio) and a comparable in-person-plus-online distribution model.
Regional players
- Foto Erhardt: German family-owned photo/video equipment retailer with multiple brick-and-mortar branches in Germany serving photography and videography customers. Operates the same B2B + B2C pro-retail model in DACH but with a heavier photo/consumer tilt than Teltec's broadcast focus.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Teltec social profiles
Digital presenceTeltec financial estimates
Financial estimateRevenue estimate
Valuation estimate
Teltec leadership team
Management profileNumber of profiles
Teltec funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Teltec M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Teltec
What does Teltec do?
Teltec AG distributes professional video, audio, and studio equipment to commercial and freelance buyers across the DACH region through a B2B e-commerce platform complemented by nine physical branch locations. The company offers a multi-brand catalog spanning cameras, lenses, lighting, audio gear, storage media, drones, teleprompters, and post-production/IT solutions from manufacturers including Sony, Canon, Panasonic, RED, DJI, Autocue, and Datavideo. Auxiliary offerings include studio construction and integration services, equipment leasing (Flexmiete), repair services, a 120-day payment extension program, and a product protection plan.
Is Teltec a public or private company?
Teltec is a private company. It is classified as unknown and is currently operating.
When was Teltec founded?
Teltec was founded in 1993. It employs 101 to 250 people.
Where is Teltec based?
Teltec is headquartered in Mainz-kastel, Germany, in the Europe region.
How does Teltec make money?
Two revenue lines are on record. Product Sales are the primary driver. The others are service and Support.
Who are Teltec's main competitors?
Broad incumbents on record are Blackmagic Design, Avid Technology, Amazon Business and ARRI. Direct peers are CVP (Creative Video & Photography), Calumet Photographic, Adorama, B&H Photo Video and Wex Photo & Video. Foto Erhardt is listed as a regional player.
Does Teltec have an API?
No public API is recorded for Teltec.
What industry is Teltec in?
Teltec's product category is Professional Audio-Visual Equipment Distribution. Its primary akta.pro industry code is CRACAHAF, Lighting & Studio Equipment Retail (Flash, Continuous, Modifiers, Backdrops), with a secondary code of HDACAFAG, Webcams & Video Capture Peripherals. Its SIC code is 3861.