Kutzer

What Kutzer does

Backhaus Kutzer GmbH is a German family-owned retail bakery chain headquartered in Konnersreuth, Bavaria. Founded in 1779 and now in its 246th year of continuous family ownership, the company operates 56 branches across the Upper Palatinate (Oberpfalz) and Upper Franconia (Oberfranken) regions, with approximately 700 employees. Three formats coexist under the brand: traditional retail bakery stores, Drive-In lanes (9 locations where customers order and pay without leaving their vehicle), and café-equipped branches (~half of the network) serving breakfast, lunch, cakes, tortes, and coffee. The customer base is exclusively regional general consumers, with no e-commerce, delivery, or wholesale/B2B channels in use.

The core product range spans 947 different SKUs across breads and baguettes, bread rolls and pretzels (Brötchen & Laugengebäck), savory snacks, sweet pastries (Süßes Gebäck), cakes and slices (Kuchen & Schnitten), and tortes (Torten & Co.). Custom wedding and themed cakes (Hochzeits- & Mottotorten) form a higher-margin add-on segment. The signature differentiated SKU is the Holzofenbrot / Holzofen Hottie — a wood-fired stone-oven bread made from a natural four-spice sourdough with a 48+ hour, 10+ step process, consuming approximately 115,000 kg of flour annually. Production is centralized in a 6,800 m² facility (built 2010–2011 for €11M) with the prior Pfarrer-Schuhmann-Straße site repurposed as warehouse and bread-production secondary facility. Coffee is sourced through an in-house roastery, Kaffeerösterei Tillenberg (Bad Neualbenreuth, established December 2019), and raw materials are sourced from a documented network of regional farmers (rye, milk, organic eggs, potatoes, berries, poppy seeds, Zoigl beer).

Revenue is generated entirely through direct-to-consumer retail sales of fresh baked goods, coffee, and café items, supplemented by custom cake orders. Pricing is not publicly disclosed; the KutzerCard (relaunched 2024) functions simultaneously as a gift voucher, reloadable cash card, and digital coffee loyalty stamp card — all anonymous, without personal data capture. Distribution is exclusively physical across the two Bavarian regions, with a mobile app (PayPal-backed wallet, push and email messaging, Google Maps store locator) acting as a digital companion rather than an ordering channel. The company is privately held by the Kutzer family, currently managed by Robert, Patrick, and Verena Kutzer as Geschäftsführer.

Name

Kutzer

Legal name

Backhaus Kutzer GmbH

Website

https://backhaus-kutzer.de

Company type

Private

Founded year

1779

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Kutzer (Backhaus Kutzer GmbH) is a 246-year-old family-owned German bakery chain operating 56 retail, Drive-In, and café branches across Upper Palatinate and Upper Franconia, serving regional consumers with fresh artisan breads, pastries, cakes, and coffee.

Ownership category

akta.pro rank

Product category

Artisan Bakery

NAICS

Baked Goods Retailers (445291), Retail Bakeries (311811), Commercial Bakeries (311812)

SIC

Bakery Products (2050), Retail-Eating Places (5812)

akta.pro industry

PRIMARYCRAHAGAC

Bread & Pastry Specialty Stores

Consumer Products & Retail/Grocery & Food Retail/Specialty Food Stores (Deli, Cheese, Gourmet, Bakery)

SECONDARYAFAKAAAG

Specialty Bakery Manufacturing (Gluten-Free, Artisan, Health-Focused)

Agriculture & Food Production/Food Processing & Manufacturing/Bakery & Confectionery Manufacturing

SECONDARYTHAFAFAA

Retail Bakeries (Bread & Daily Bakery)

Travel & Hospitality/Foodservice & Beverage (Restaurants, Cafes, Bars)/Bakeries & Patisseries

Keywords

• Artisan bakery products
• Fresh baked goods
• Wood-fired bread
• Regional bakery chain
• Custom celebration cakes

Headquarters

HQ city

Konnersreuth

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Retail Bakery Sales: Revenue generated from direct sales of fresh baked goods, pastries, breads, snacks, cakes, tortes, and coffee through owned retail store network across Oberpfalz and Oberfranken regions.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Backhaus Kutzer GmbH operates a ~56-branch regional artisan bakery chain across Oberpfalz and Oberfranken in Bavaria, manufacturing and retailing ~947 fresh handmade baked products (breads, baguettes, rolls, pretzels, snacks, sweet pastries, cakes, tortes) from its own 6,800 m² production facility in Konnersreuth. The chain sells through three store formats — standard retail, Drive-In, and Café — and offers a KutzerCard loyalty/payment program plus coffee via its partner roastery Kaffeerösterei Tillenberg.

Product overview

Backhaus Kutzer is a traditional German bakery operating as a single-brand, multi-location bakery chain with approximately 56 branches across Upper Palatinate and Upper Franconia. The core product portfolio spans breads and baguettes (Brot & Baguette), bread rolls and pretzels (Brötchen & Laugengebäck), savory snacks, sweet pastries (Süsses Gebäck), cakes (Kuchen & Schnitten), and tortes (Torten & Co.). The offering is unified around a 'freshness promise' philosophy—baking fresh daily without reheating. Specialty products include Holzofen Hottie (wood-fired bread) and custom wedding/occasion cakes (Hochzeits- & Mottotorten). Coffee is sourced via partnership from Kaffeerösterei Tillenberg. The loyalty program KutzerCard integrates gift voucher, cash payment, and coffee loyalty points. Services include traditional retail stores, drive-in branches, and café locations.

Differentiator

Problem solved

Functional benefit

Brands

• KutzerCard: A combined gift card, cash card, and loyalty card that allows customers to make cashless payments, collect loyalty points, and give as gifts.
• Holzofen Hottie

Quantifiable outcome

• 115,000 kg flour processed annually for Holzofenbrot alone (6% of total flour usage)
• +2 more outcomes

Named customers1 record

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature2 records

Partnerships

13 partnerships are on record, tiered core and minor.

• Kaffeerösterei TillenbergcoreStrategic or Co-development Partner · 1 December 2019Patrick Kutzer established the coffee roastery at the foot of the Tillenberg in Bad Neualbenreuth. Supported by Alparslan Üründül who founded a coffee roastery in Mannheim in 2005. Supplies coffee to all Backhaus Kutzer cafés and stores. Coffee varieties include Zwergenkönig (Café Créme), Goldgräber (filter coffee), and Hammerwerk (espresso).
• Family Schaumberger (Konnersreuth)minorOthersRye farmer supplying regional rye for flour production from direct neighborhood of headquarters.
• Matthias Neumann (Konnersreuth)minorOthersRye farmer supplying regional rye for flour production from direct neighborhood of headquarters.
• Family Richtmann (Kondrau)minorOthersFresh milk supplier since 2017. Happy cows with animal-friendly housing. Milk used for Milchhörnchen and other dairy products.
• Family Glass (Raumetengrün)minorOthersPotato supplier from Upper Franconia. Stored in cool, dry, dark conditions without treatment to preserve natural taste.
• Brauerei Oppl (Mitterteich)minorOthersZoigl beer supplier for weekly delivery. Used for regional Dorflaiberl bread with extra spicy note. Partnership with established brewery.
• Family Kolb (Kasendorf)minorOthersBio/organic fresh eggs from Franconia. Each egg cracked by hand at bakery.
• Family Grillmeier (Altmugl)minorOthersPoppy seed supplier from Altmugl near Neualbenreuth.
• Family Gropp (Seußen)minorOthersPoppy seed supplier from Seußen near Arzberg. Mineral-rich soils of Fichtelgebirge region increase nutritional content.
• Family Häckl (Neudorf)minorOthersBlueberry supplier from Neudorf near Konnersreuth.
• Family Schedl (Schwarzenbach)minorOthersStrawberry supplier from Schwarzenbach near Bärnau.
• Usa River Rehabilitation & Training Center (Tansania)minorStrategic or Co-development PartnerPhysical rehabilitation and training center for youth aged 16-25 with physical disabilities. Donated baking machines collected from own inventory, colleagues, and manufacturers. Delivered November 8, 2018.
• Feuerkinder TansaniaminorStrategic or Co-development PartnerMedical aid project for children burned in accidental fires in poor huts. Supports hospital providing free surgeries and medical care for physically disabled children and youth. Supported for over 10 years.

Scale indicators7 records

Recent moves11 records

Expansion highlights5 records

Market position

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCPLbF2LG-siMOj15zGZoELg
• Facebookfacebook.com/backhaus.kutzer
• Instagraminstagram.com/backhauskutzer
• LinkedInlinkedin.com/company/backhaus-kutzer

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kutzer