Pearland Town Center

What Pearland Town Center does

Pearland Town Center is a mixed-use lifestyle center and regional shopping mall located at the intersection of Hwy 288 and FM 518 in Pearland, Texas. The property is owned and operated by CBL & Associates Properties, Inc. (Delaware-domiciled) and combines approximately 50+ retail storefronts, a dining court with national and local restaurant tenants, a 110-room Courtyard by Marriott hotel, 234 high-end residential apartment units, and 60,000 square feet of commercial office space. More recently, the property has expanded its tenant mix to include an HCA Healthcare training center and experience-led concepts such as BODYBAR Pilates, European Wax Center, FACE FOUNDRIÉ, and Anthony Vince Nail Spa.

The property generates revenue primarily through long-term and short-term commercial real estate leasing arrangements with retail and restaurant tenants, supplemented by residential rental income from the 234 high-end units, hotel revenue from the Courtyard by Marriott, and office lease income from the 60,000 sq ft of commercial space. Its go-to-market motion is direct-to-consumer, drawing foot traffic from the Pearland and Houston metropolitan area through its location at a major highway intersection, an active digital presence on Facebook and Instagram, an email/SMS subscription program, and a recurring calendar of community events including outdoor film screenings, market events, and charity fun runs sponsored by brands such as Hallmark, Coca-Cola, Openland Credit Union, and Houston Methodist Hospital.

The customer base consists primarily of Pearland-area general consumers and families seeking a one-stop shopping, dining, and entertainment destination, with secondary stakeholder relationships including national retail tenants (e.g., Bath & Body Works, JD Sports, Barnes & Noble), hospitality and healthcare anchor tenants (Courtyard by Marriott, HCA Healthcare), and a network of community organization partners. The operating model is a physical storefront landlord, with the website serving as a directory and marketing channel rather than a transactional commerce platform.

Name

Pearland Town Center

Legal name

CBL & Associates Properties, Inc.

Website

https://pearlandtowncenter.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

251–500 employees

Short description

Pearland Town Center is a mixed-use lifestyle center in Pearland, TX, owned by CBL & Associates, combining retail, dining, a 110-room Marriott hotel, 234 residential units, and 60,000 sq ft of office space serving Pearland and Houston metro consumers.

Ownership category

akta.pro rank

Headquarters

HQ city

Pearland

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Infrastructure, Marketing or Sales, Personnel

Revenue model

1. Commercial Real Estate Leasing: Pearland Town Center generates revenue primarily through long-term and short-term leasing agreements with retail tenants. The mixed-use development includes retail space leased to national chains and local businesses, restaurant spaces, and approximately 60,000 square feet of office space.
2. Residential Property: The development includes 234 high-end residential units that generate rental income.
3. Hospitality: 110-room Courtyard by Marriott hotel generates hospitality revenue.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Pearland Town Center is a mixed-use lifestyle center in Pearland, Texas that combines retail storefronts, dining, fitness, and personal services with a 110-room Courtyard by Marriott hotel, 234 high-end residential units, 60,000 square feet of Class A office space, and an HCA Healthcare training center on a single integrated site. The property is owned and operated by CBL & Associates Properties, Inc. and is anchored by the surrounding retail and hospitality offerings for the local market.

Product overview

Pearland Town Center is a mixed-use retail development operated by CBL Properties. The core offering is the shopping center itself, featuring multiple retail storefronts, dining establishments, and personal service providers. Beyond retail, the development includes a 110-room Courtyard by Marriott hotel, 234 high-end residential units, 60,000 square feet of office space, and an HCA Healthcare training center. The property serves as a community hub offering shopping, dining, fitness, and entertainment through various events and programs.

Differentiator

Problem solved

Functional benefit

Products and services

• Pearland Town Center

Named customers14 records

Segments2 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered minor and core.

• Coca-ColaminorGTM or Marketing PartnerCoca-Cola is listed as a sponsor/partner. Coca-Cola is the world's leading manufacturer, marketer, and distributor of nonalcoholic beverage concentrates and syrups, with local operations in over 200 countries.
• Houston Methodist HospitalcoreGTM or Marketing PartnerHouston Methodist Hospital is the Pavilion Sponsor for Pearland Town Center. Named to U.S. News & World Report Honor Roll, ranked #1 in Texas and #15 nationally. Provides healthcare services and visibility to the mall community.
• Openland Credit UnionminorGTM or Marketing PartnerSponsor of the Pearland Town Center Film Series outdoor movie events.
• HallmarkminorGTM or Marketing PartnerPresenting sponsor for the Film Series outdoor movies at Pearland Town Center.
• Alvin ISDminorGTM or Marketing PartnerAlvin Independent School District Book Bus Tour partnership bringing literacy events and free book giveaways to the mall.
• Gathering OutreachminorGTM or Marketing PartnerCommunity organization partner for Back-to-School Youth Bash providing free school supplies and on-site physicals.
• Chance for HopeminorGTM or Marketing PartnerNonprofit partner for Going Gold Fun Run supporting Childhood Cancer Awareness.
• Head for the CureminorGTM or Marketing PartnerBrain cancer research organization hosting 5K run/walk event at the mall to raise awareness and funding.
• CBL & Associates PropertiescoreOthersCBL & Associates Properties owns and operates Pearland Town Center. The website is owned and/or operated by CBL & Associates Properties, Inc.
• Courtyard by MarriottcoreOthers110-room Courtyard by Marriott located on the Pearland Town Center property, part of the mixed-use development.

Scale indicators4 records

Recent moves6 records

Expansion highlights3 records

Direct peers

• Memorial City Mall: Mixed-use regional mall/marketplace in west Houston combining retail, dining, office, and hotel. Operates a comparable suburban Houston catchment and uses a similar mixed-use format that blends enclosed retail with complementary uses.
• Deerbrook Mall: Regional mall in Humble, TX serving the northeast Houston suburb corridor. Comparable in size, tenant categories, and suburban Houston positioning to Pearland Town Center.
• The Woodlands Mall: Upscale regional mall in The Woodlands master-planned community north of Houston. Comparable in demographic profile (affluent suburban families) and tenant mix, with adjacent mixed-use development around it.
• Houston Premium Outlets: Major outlet shopping destination in Cypress, TX, also operated by a large retail REIT. Competes for the same Houston suburban discretionary dollar and hosts many of the same national tenants.
• Baybrook Mall: Regional shopping mall in Friendswood, TX, located just a few miles from Pearland Town Center in the same Houston metro submarket. Directly comparable in scale, demographic, and tenant mix, competing for the same suburban consumer spending.
• Sugar Land Town Square: Mixed-use town center development in Sugar Land, TX combining retail, dining, office, and residential. Closely comparable live-work-play concept operating in another affluent Houston suburb.
• First Colony Mall: Suburban Houston regional mall in Sugar Land, TX, serving a comparable affluent Houston-metro trade area. Same enclosed/lifestyle retail positioning and similar mix of national specialty tenants.
• LaCenterra at Cinco Ranch: Open-air mixed-use lifestyle center in Katy, TX with retail, dining, residential, and office—closest format analog to Pearland Town Center's mixed-use concept in another high-growth Houston suburb.

Broad incumbents

• Simon Property Group: Largest U.S. mall REIT and the dominant owner/operator of regional and premium shopping centers. Competes indirectly for tenants, capital, and consumer mindshare across the Houston market and the broader U.S. mall landscape.
• Brookfield Properties: Major retail real estate operator that owns several Houston-area malls (including Baybrook and First Colony). Competes for tenants, capital, and redevelopment opportunities across the regional mall category.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/PearlandTC
• Instagraminstagram.com/pearlandtowncenter
• Xx.com/PearlandTC
• LinkedInlinkedin.com/company/pearland-town-center

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pearland Town Center