What Amanda Todd Group does

Amanda Todd Group is a private residential real estate brokerage team founded in March 2016 by Amanda Todd and operating under the Keller Williams Realty franchise out of its headquarters at 548 Gibson Drive, Suite 200, Roseville, California. The firm employs six licensed agents and three support staff under CEO/Founder Amanda Todd, providing full-service buyer and seller representation across Northern California communities including Rocklin, Roseville, Lincoln, Granite Bay, Loomis, Penryn, Newcastle, Orangevale, Folsom, Auburn, and surrounding Sacramento-area markets, with stated expansion into Nevada and Utah. Its core product is traditional commission-based real estate brokerage — typical industry rates of 2.5-3% on each side of a transaction — supplemented by a free home valuation tool, a digital real estate marketing service (targeted Facebook advertising, email marketing, content marketing, and 1-to-1 outreach), and a content/blog engine covering buyer, seller, homeowner, and lifestyle topics.

The business model is transactional fee-based, with revenue generated per closed transaction rather than recurring contracts; each customer is an individual SMB home buyer or seller in the residential segment, including first-time homebuyers and luxury home sellers. Go-to-market is enterprise-style field sales via direct agent representation, supported by a multi-channel digital marketing stack (Facebook ads reaching 10,000+ people, email nurture, Instagram, SEO-optimized community pages). The underlying technology is a standard real estate marketing website and lead-generation platform with no disclosed proprietary AI/ML, APIs, or patents. Key differentiators cited are team-based service with multiple specialized agents, Keller Williams brand backing, founder Amanda Todd's personal brand as a national speaker and 'Million Dollar Mom,' and Top 2% ranking in the Placer County Association of Realtors alongside a 2017 Keller Williams Quadruple Platinum Award for closed units in the Northern California and Hawaii Region.

Name

Amanda Todd Group

Legal name

Amanda Todd Group

Website

https://amandatoddgroup.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Amanda Todd Group is a private residential real estate brokerage team operating under the Keller Williams Realty franchise, serving home buyers and sellers across Northern California communities (Roseville, Rocklin, Lincoln, Granite Bay) with six agents and three staff, using commission-based transactions supported by digital marketing.

Ownership category

akta.pro rank

Product category

Residential Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (53121)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Buyer Representation Services (BPAJAAAJ)

akta.pro secondary industry

Affordable Housing & First-Time Buyer Brokerage (BPAJAAAD)

Keywords

• Residential real estate
• Buyer representation
• Seller representation
• Home valuation
• Real estate marketing

Headquarters

HQ city

Roseville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Real Estate Commissions: Traditional real estate commission-based revenue from buyer and seller representation services, including listing commissions and buyer agent commissions.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels5 records

Core offering

Amanda Todd Group is a residential real estate brokerage team operating under the Keller Williams Realty franchise, providing buyer and seller representation services across Northern California communities in Placer County and the Sacramento area. The team's offerings include full-service residential transaction representation, home valuation reports, neighborhood/community marketing, and digital marketing services such as targeted Facebook advertising and email campaigns. The team consists of 6 licensed agents and 3 support staff serving individual home buyers and sellers.

Product overview

Amanda Todd Group is a real estate brokerage operating as a team environment under Keller Williams Realty. The company offers a unified real estate service platform combining residential buying and selling services with integrated marketing tools. Core offerings include buy/sell transaction services across Northern California communities, free home valuation tools, and digital real estate marketing services featuring Facebook advertising, email marketing, and content marketing. The team consists of 6 agents plus 3 staff members serving clients throughout Placer County and surrounding areas.

Differentiator

Problem solved

Functional benefit

Products and services

• Residential Buy & Sell Representation Full-service residential real estate brokerage providing home buying and selling representation across Northern California communities including Rocklin, Roseville, Lincoln, Granite Bay, Loomis, Penryn, Newcastle, and surrounding Placer County and Sacramento areas. Intended for individual consumers transacting on primary residences.
• Real Estate Marketing Services Digital marketing package for property listings, including targeted Facebook advertising, email marketing campaigns, content marketing, and personalized 1-to-1 outreach designed to reach potential buyers for listed properties.
• Home Valuation Service Home valuation offering providing a custom report with accurate market information, equity calculations, and pricing analysis for homeowners considering selling.

Quantifiable outcome

• 188 closed transactions in 2017
• +2 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Keller Williams RealtycoreChannel Partner/ Reseller/ Distributor · 1 March 2016Amanda Todd Group operates as a team under Keller Williams Realty franchise, providing national brand backing and resources while maintaining local team operations. Amanda joined Keller Williams Realty in March 2016 and created the Amanda Todd Group to focus on team-based success.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Redfin: Redfin is a tech-enabled residential brokerage with deep Northern California / Sacramento operations. While its model (salaried + bonus agents, lower commissions) differs, it directly competes for the same buyer/seller clients in Placer County and Sacramento.
• HomeSmart International: HomeSmart is a discount-leaning residential real estate franchise operating across the Western US. Directly comparable as a franchise-based agent model competing on value and commission structure in the same regions.
• Realty ONE Group: Realty ONE Group is a 100%-commission franchise with significant expansion in the Western US. Comparable to Amanda Todd Group as a franchise-based residential team model targeting similar buyer/seller demographics across multiple states.
• eXp Realty: eXp Realty is a cloud-based, commission-split brokerage that competes directly with traditional franchises like Keller Williams for residential agent teams. Its agent-centric model and geographic reach into Nevada and Utah overlap with Amanda Todd Group's expansion strategy.
• Better Homes and Gardens Real Estate (BHGRE): Better Homes and Gardens Real Estate is a national residential franchise with strong brand identity, competing for similar buyer/seller clients in suburban California markets and supporting team-based operations.

Broad incumbents

• Compass: Compass is a national, tech-enabled residential brokerage with an agent-team model similar to Amanda Todd Group. While much larger and publicly traded, it competes for the same buyers and sellers in luxury and premium Northern California markets and operates with a comparable team/agent split.
• Sotheby's International Realty: Sotheby's International Realty is a luxury-focused international residential brokerage with a strong California presence, competing directly with Amanda Todd Group's luxury segment and high-end submarkets like Granite Bay and El Dorado Hills.
• Coldwell Banker Realty: Coldwell Banker is a national residential real estate franchise that competes for the same buyer and seller clients in Northern California and offers comparable team-based agent support under a recognized brand.
• Berkshire Hathaway HomeServices: Berkshire Hathaway HomeServices is a national real estate franchise with strong presence in California luxury markets, directly comparable as a premium-branded brokerage option competing for the same sellers and luxury buyers Amanda Todd Group serves.

Others

• Zillow Group (Zillow Homes, Premier Agent): Zillow is not a direct brokerage competitor at the agent-team level but is the dominant consumer real estate search portal and lead-generation channel. Its Premier Agent advertising products compete for Amanda Todd Group's digital marketing dollars and influence buyer/seller lead flow in the Sacramento region.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/AmandaToddRealtorStGeorge
• Instagraminstagram.com/amandatoddgroup
• LinkedInlinkedin.com/company/amanda-todd-group

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Amanda Todd Group