Salvando Peludos

What Salvando Peludos does

Salvando Peludos is a non-profit animal protection foundation (Fundación Salvando Peludos, CIF G86945136) founded in 2013 and headquartered in the Community of Madrid, Spain. The organization provides rescue, rehabilitation, socialization, and rehoming services for companion animals (dogs, cats, exotic pets) and operates a separate 4.5-hectare permanent sanctuary for farm animals rescued from the meat, dairy, hunting, and entertainment industries. Its core assets include the El Campito shelter in Villamanta, the farm animal sanctuary on an adjacent unified campus, and three managed municipal animal protection centers (CPA Arroyomolinos since 2018, CIMPA Alcalá de Henares since 2021, CPA Fuenlabrada since 2022), together handling approximately 85 new animals per month and achieving 880 adoptions in 2023, with 600+ cats currently awaiting adoption.

The foundation's technology stack is a welfare-based shelter management methodology (gestión basada en el bienestar animal), the CER (Captura, Esterilización, Retorno) feral cat program adopted from partner Luchando por ellos in 2016, and specialized training infrastructure including European Solidarity Corps (ESC) accreditation under the 2024 European Quality Seal. Differentiated features include dual operation of both a companion-animal shelter and a permanent farm sanctuary under one legal entity, APDA-delivered police animal intervention training, and seven canine educators supporting the Parques de Convivencia Canina program across six municipalities.

The revenue model is multi-stream and donation-led: one-time individual donations via Bizum (code 12114), bank transfer (IBAN ES34 2100 4155 6322 0008 9016), and PayPal; recurring madrina/padrino sponsorships from €5/month; three €1/month Teaming communities (El Campito, El Santuario, Exóticos); municipal service contracts for the three managed centers; corporate partnerships (ACANA, Savills); corporate brand sponsorships for campaigns (Autobús Más Peludo, Peludos al Centro, Otoño Animal); in-kind donations via Amazon wishlist; legacy bequests; and recently introduced paid professional training (police animal intervention course). The organization also runs free canine coexistence workshops across six municipalities in partnership with the Community of Madrid and seven local councils, serving a regional market within the Community of Madrid.

Name

Salvando Peludos

Legal name

Fundación Salvando Peludos

Website

https://salvandopeludos.org

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

51–100 employees

Short description

Salvando Peludos is a Spanish non-profit animal protection foundation (founded 2013) operating El Campito shelter, a 4.5-hectare farm sanctuary, and three managed municipal animal protection centers in the Community of Madrid, delivering rescue, rehabilitation, adoption, and welfare education services across the region.

Ownership category

akta.pro rank

Product category

Animal Welfare Services

NAICS

Environment, Conservation and Wildlife Organizations (813312), Pet Care (except Veterinary) Services (81291)

SIC

Services-Social Services (8300), Services-Membership Organizations (8600), Services-Facilities Support Management Services (8744)

akta.pro primary industry

Animal Shelters & Adoption Services (BPAGAIAA)

akta.pro secondary industries

Sanctuaries & Long-Term Care (Farm, Equine, Exotic) (BPAGAIAH), Advocacy, Policy & Public Awareness (Animal Welfare) (BPAGAIAJ), Education & Community Outreach (Responsible Pet Ownership) (BPAGAIAK), Animal Cruelty Prevention, Investigation & Humane Law Enforcement (BPAGAIAG)

Keywords

• Animal rescue services
• Animal welfare foundation
• Pet adoption services
• Municipal shelter management
• Animal sanctuary operations

Headquarters

HQ city

Collado Mediano

HQ country

Spain

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Individual Donations (Puntuales y Recurrentes): One-time and recurring donations from individuals via Bizum (code 12114), bank transfer (IBAN ES34 2100 4155 6322 0008 9016), and PayPal ([email protected]). Tax-deductible for both individuals (IRPF: 80% deduction up to €250, 40% above; 45% for multi-year donors) and companies (IS: 35% general / 40% for qualifying donations, 10% maximum).
2. Madrina/Padrino (Godparent) Sponsorship: Recurring monthly sponsorship of individual animals from €5/month. Sponsors receive periodic updates on their sponsored animal. An alternative to direct adoption for supporters who cannot take an animal home.
3. Teaming (Micro-donations): Three Teaming communities (El Campito, El Santuario, Exóticos) at €1/month each, providing a sustainable base of recurring micro-supporters.
4. Corporate Partnerships and Brand Sponsorships: Collaborations with brands such as ACANA (Autobús Más Peludo campaign), Savills (Peludos al Centro exposure campaign), and other corporate sponsors for events, campaigns, and municipal programs.
5. Municipal Service Contracts: Management contracts for municipal animal protection centers (CPA Arroyomolinos, CPA Fuenlabrada, CIMPA Alcalá de Henares), providing public animal protection services under government agreements.
6. Educational Programs and Workshops: Free canine coexistence workshops delivered in partnership with the Community of Madrid and municipal councils across six municipalities, with potential future expansion to paid professional training (e.g., police animal intervention course).
7. Inheritance and Legacy Bequests: Legacy donations through wills and testaments, offering long-term planned giving opportunities for supporters.
8. Amazon Wishlist Donations: In-kind donations via Amazon.es wishlist (https://www.amazon.es/hz/wishlist/ls/16S141NC0ERMN), covering shelter supplies and material needs.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels10 records

Core offering

Salvando Peludos is a non-profit foundation that rescues, rehabilitates, socializes, and rehomes abandoned companion animals (dogs, cats, exotic pets) through its main shelter El Campito and a permanent farm animal sanctuary (El Santuario). It also manages three municipal animal protection centers (CPA Arroyomolinos, CPA Fuenlabrada, CIMPA Alcalá de Henares) under welfare-based standards and delivers free canine coexistence education workshops across six municipalities in the Community of Madrid.

Product overview

Salvando Peludos is a nonprofit animal rescue foundation operating a network of animal protection centers and a sanctuary in the Madrid region of Spain. The organization offers a unified portfolio centered on animal rescue, rehabilitation, and adoption services through its main facilities (El Campito Protectora and the Santuario), three managed municipal animal protection centers (CPA Arroyomolinos, CPA Fuenlabrada, and CIMPA Alcalá de Henares), plus supporting services including a foster care program, volunteering opportunities, and various donation mechanisms. Educational outreach is delivered through free canine coexistence workshops across multiple municipalities, while awareness campaigns such as the Autobús Más Peludo and Otoño Animal extend the organization's reach into communities. The organization also participates in European volunteering programs through the European Solidarity Corps.

Differentiator

Problem solved

Functional benefit

Products and services

• El Campito Protectora
• Santuario Salvando Peludos
• Centro de Protección Animal de Arroyomolinos (CPA Arroyomolinos)
• Centro de Protección Animal de Fuenlabrada (CPA Fuenlabrada)
• CIMPA Alcalá de Henares (Centro Integral Municipal de Protección Animal)
• Adopción Responsable (Responsible Adoption Service)
• Programa de Casas de Acogida (Foster Care Program)
• Programa de Voluntariado (Volunteer Program)
• Donaciones y Apoyos Económicos (Donations and Financial Support)
• Talleres de Convivencia Canina (Canine Coexistence Workshops)
• Cuerpo Europeo de Solidaridad (CES) / European Solidarity Corps Volunteering European Solidarity Corps volunteering program offering 12-month structured placements (35 hours/week) for young people under 30 from across Europe in animal care, welfare, and educational activities at the foundation's centers.

Quantifiable outcome

• 880 happy endings (adoptions) in 2023
• +4 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

15 partnerships are on record, tiered core and minor.

• Comunidad de MadridcoreStrategic or Co-development Partner · 1 January 2025The Comunidad de Madrid provides institutional support for Salvando Peludos's free canine coexistence workshops ('Parques de Convivencia Canina') across six municipalities, as well as the 'Peludos al Centro' campaign. This partnership lends governmental legitimacy and co-funding to educational programs.
• SavillscoreGTM or Marketing Partner · 1 January 2025Savills, the international real estate consultancy, partnered with Salvando Peludos for the 'Peludos al Centro' campaign, supporting the Photopeludos photography exhibition in shopping centers across the Community of Madrid to raise awareness about animal adoption.
• Municipal Councils (Galapagar, Fuenlabrada, Navalcarnero, Arroyomolinos, Griñón, Alcalá de Henares, Alcorcón)coreStrategic or Co-development Partner · 1 January 2025Seven municipalities in the Community of Madrid partner with Salvando Peludos to host free canine coexistence workshops ('Parques de Convivencia Canina'), demonstrating local government adoption of the organization's welfare education model. Arroyomolinos, Fuenlabrada, and Alcalá de Henares additionally contract Salvando Peludos to manage their official animal protection centers.
• APDA (Asociación de Policías por la Defensa de los Animales)minorStrategic or Co-development Partner · 1 January 2025Salvando Peludos partnered with APDA to deliver specialized animal rescue and handling training to police officers and civil guards in Logroño in 2025 (20-hour course over 3 days), covering safe dog approach, cat rescue, and ethical intervention protocols.
• Seven Canine Educators (Mónica Rabadán, Gabriel Macías, Pedro Muñoz, Javier Mota, Jorge Barbé, Sergio Gallego, Fernando Sánchez)minorStrategic or Co-development Partner · 1 January 2025Seven independent canine educators collaborate with Salvando Peludos to deliver free dog education workshops across six municipalities, including Mónica Rabadán (Ítaca Educación Canina), Gabriel Macías (ParaDogma), and Pedro Muñoz and Javier Mota (Con Cúm Respeto), in addition to in-house educators Jorge Barbé and Sergio Gallego.
• Photographers (Emilio Cuenca, Estela de Castro, Ana Palacios, Alexandra García, Merly Martinez)minorStrategic or Co-development Partner · 1 January 2025Renowned photographers Emilio Cuenca ('El Fotógrafo de Perros'), Estela de Castro, and Ana Palacios contributed work to the Photopeludos exhibition for the 'Peludos al Centro' campaign. Their images of shelter animals help humanize and promote adoption.
• Ayuntamiento de Alcorcón — Concejalía de Bienestar AnimalcoreStrategic or Co-development Partner · 1 January 2025The Councillor for Animal Welfare, Health, and Consumer Affairs of the Ayuntamiento de Alcorcón partners with Salvando Peludos to organize 'Otoño Animal Alcorcón 2025', a multi-week program of free animal welfare activities (October–November 2025) including workshops, storytelling, canine education, and a volunteering fair.
• SOS VencejosminorStrategic or Co-development Partner · 1 January 2025Expert wildlife organization SOS Vencejos (specializing in swift rescue and urban bird protection) partnered with Salvando Peludos during 'Otoño Animal Alcorcón 2025' to deliver a workshop on protecting urban birds, expanding the organization's environmental education scope.
• ACANAcoreGTM or Marketing Partner · 1 January 2024ACANA, a pet food brand, partnered with Salvando Peludos for the 'Autobús Más Peludo' campaign (September 2024), which toured the Community of Madrid to promote responsible adoption. ACANA provided brand sponsorship and support for the touring initiative.
• FESA — Federación Española de SantuarioscoreStrategic or Co-development Partner · 1 January 2024Salvando Peludos Santuario is a founding member of FESA (Federación Española de Santuarios), which advocates for legal recognition of animal sanctuaries in Spain. FESA currently has six member sanctuaries and submitted a formal manifesto to the Dirección General de los Derechos de los Animales in October 2025 requesting sanctuary recognition in animal welfare legislation.
• Shopping Centers (Xanadú, Tres Aguas, ABC Serrano, Plaza Eboli, Plaza Nueva, Oasiz)minorGTM or Marketing Partner · 1 January 2024Multiple shopping centers across the Community of Madrid (Xanadú, Tres Aguas, ABC Serrano, Plaza Eboli, Plaza Nueva, Oasiz) hosted the 'Autobús Más Peludo' stops and 'Peludos al Centro' Photopeludos exhibition, providing physical venues for adoption awareness and visibility campaigns.
• Sendero del NortecoreStrategic or Co-development Partner · 1 January 2022In October 2022, Salvando Peludos received management of the municipal animal protection center in Fuenlabrada from the Ayuntamiento de Fuenlabrada through a partnership with Sendero del Norte. This partnership enabled the organization to expand its welfare-based management model to a second major municipal center.
• MasQueGuau (Escuela de Educación Canina)coreStrategic or Co-development Partner · 1 January 2016Since 2016, Salvando Peludos has partnered with MasQueGuau canine education school for professional training of their animal care team. The collaboration was formalized in 2024-2025 for co-designing the 'Parques de Convivencia Canina' free dog education workshop program, with MasQueGuau founders Eli Hinojosa and Santi Vidal contributing curriculum design and expertise.
• Luchando por elloscoreStrategic or Co-development Partner · 1 January 2016Partnership established in 2016 with Luchando por ellos, animal welfare organization specializing in community cat care and trapping. Through this collaboration, Salvando Peludos learned ethical colony management and CER (Captura, Esterilización, Retorno) practices for managing feral cat colonies.
• FAPAM (Federación de Asociaciones de Protección Animal)minorStrategic or Co-development Partner · 1 January 2015Salvando Peludos became a member of FAPAM in 2015, a federation of animal protection associations, providing networking, advocacy, and credibility within the Spanish animal welfare sector.

Scale indicators10 records

Recent moves9 records

Expansion highlights6 records

Broad incumbents

• Fundación Affinity: Spain's leading animal welfare foundation, focused on the human-animal bond and the annual 'Él nunca lo haría' abandonment study that Salvando Peludos cites as a key data source. Comparable as a national Spanish animal welfare nonprofit with both advocacy and direct services, but broader in scope and more research-focused.
• RSPCA: UK's largest animal welfare charity, operating shelters, advocacy, and enforcement roles. Comparable as a broad-incumbent animal welfare charity with regulatory influence and shelter operations, though substantially larger and older.
• Best Friends Animal Society: Major US animal welfare nonprofit operating sanctuary + adoption model with national advocacy role. Comparable as a sanctuary-plus-shelter combination operator with significant policy influence, though at materially larger scale.

Emerging players

• El Hogar ProVegan: Spanish sanctuary focused on farm animals rescued from exploitation, with a comparable anti-speciesist philosophy to Salvando Peludos's Santuario. Comparable in sanctuary-only model and farm-animal focus.

Direct peers

• ANAA (Asociación de Amigos de los Animales): Long-established Spanish animal welfare association operating a shelter and adoption services, with comparable activities in rescue, adoption, and public awareness campaigns. Directly comparable peer for shelter operations and adoption placement in Spain.
• El Refugio: Prominent Spanish animal protection association operating shelters, adoption services, and awareness campaigns with significant celebrity involvement. Comparable in mission, Spanish operating geography, and the mix of rescue and adoption services.
• Fundación Altarriba: Spanish animal sanctuary foundation (Santuario de animales), also a founding FESA member. Directly comparable as a Spanish sanctuary operator and FESA peer working on sanctuary legislation recognition.
• FAADA: Spanish non-profit (Fundación para el Asesoramiento y Acción en Defensa de los Animales) running sheltering, advocacy, and legislative work on animal welfare in Spain. Directly comparable as a similarly-sized Spanish animal protection nonprofit combining rescue, advocacy, and policy influence.
• Protectora de Madrid: Animal protection society operating shelters in the Community of Madrid, directly competing for adopters, foster families, and donations in the same geography as Salvando Peludos. Most direct local competitive peer.

Others

• FAPAM: Federación de Asociaciones de Protección Animal — the federation of which Salvando Peludos has been a member since 2015. Comparable as a sectoral federation for Spanish animal protection associations, providing networking and advocacy infrastructure.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/elcampitosalvandopeludos
• LinkedInlinkedin.com/company/salvandopeludos
• Instagraminstagram.com/salvandopeludos_elcampito
• TikToktiktok.com/@salvandopeludos
• Xx.com/salvando_peludo

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Salvando Peludos