Loupe
Loupe is an AI-native ERP platform purpose-built for jewelry manufacturers, retailers, watch brands, and loose stone dealers, unifying product lifecycle, inventory, financial, and AI capabilities into one cloud system with free EDI and 3D/CAD integrations.
- Company typePrivate
- Founded2014
- HeadquartersLondon, United Kingdom
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What Loupe does
Loupe (legal entity Loupe US Corp, a Delaware corporation) is an AI-native ERP platform purpose-built for the jewelry, watch, and loose stone industries. The platform unifies product lifecycle management, inventory, financial controls, digital asset management, and AI-powered capabilities into a single system, with 80% of industry data pre-loaded and validated at launch. Core technology includes a cloud-based SaaS architecture, a real-time permutation pricing engine, an API-first configurator that serves dynamic prices on any front end, free out-of-the-box EDI integration directly into the master database, and zero-cost integration with leading 3D/CAD providers, Sage, and QuickBooks. Contextual AI agents with deep context windows operate across text, image, and structured data modalities, powered exclusively by Google and Anthropic foundation models under contractual commitments that customer data is not used for model training.
The company operates a hybrid go-to-market combining enterprise field sales (Book a Demo, Order Form subscriptions with multi-year terms and 3-20% annual escalators) with a self-service subscription portal for smaller operators, plus a networked ERP model that allows trading partners to collaborate within the ecosystem. Revenue is generated through SaaS subscriptions (self-service monthly/annual and enterprise Order Form) and professional services (implementation, configuration, consulting, training). Customer segments span jewelry manufacturers, jewelry retailers, watch retailers and brands, loose stone dealers, and multi-national jewelry organizations requiring multi-division management with geographical firewalls. The founder, Dominic Hill, leads the company as CEO with over 25 years of jewelry industry experience across the Americas, Europe, and Asia. Operational scale signals include 133,746 SKUs born on the platform and $12.5 billion in cumulative purchase order value processed, supported by 5 consecutive years of ISO27001 certification audited by KPMG.
Loupe firmographics
Firmographics- Name
- Loupe
- Legal name
- Loupe US Corp
- Website
- https://loupe.work
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Loupe is an AI-native ERP platform purpose-built for jewelry manufacturers, retailers, watch brands, and loose stone dealers, unifying product lifecycle, inventory, financial, and AI capabilities into one cloud system with free EDI and 3D/CAD integrations.
- Ownership category
- akta.pro rank
Loupe industry classification
Industry- Product category
- Vertical ERP Software for Jewelry
- NAICS
- Software Publishers (5132)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Distribution & Wholesale ERP (Inventory, Order, Warehouse) (HDAEAEAC)
- akta.pro secondary industry
- Retail ERP (Merchandising, POS Back Office) (HDAEAEAD)
Keywords
Where Loupe is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Loupe business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations
Revenue model
- SaaS Subscription: Subscription-based SaaS model with self-service and enterprise subscription options. Self-service subscriptions auto-renew monthly or annually. Enterprise subscriptions involve Order Form-based arrangements with net-30 payment terms.
- Professional Services: Implementation, configuration, consulting, and training services provided pursuant to Statement of Work.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Self-Service Subscription |
| Subscription | Annual | Annual Self-Service Subscription |
| Subscription | Multi-year contract | Enterprise Order Form Subscription |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels9 records
Loupe product offering
Product offeringCore offering
Loupe is an AI-native ERP platform purpose-built specifically for the jewelry, watch, and loose stone industry. It manages the entire product lifecycle from concept to creation to distribution, offering real-time margin evaluation, permutation pricing for custom quotes, inventory and memo tracking, digital asset management, and AI agents with deep context windows. The platform is delivered as a cloud-based SaaS subscription with optional professional services for implementation, configuration, and training.
Product overview
Loupe is an AI-native ERP platform purpose-built specifically for the jewelry, watch, and loose stone industry. The platform operates as a comprehensive networked ERP that unifies product lifecycle management (PLM/PIM), inventory management, financial controls, and AI-powered capabilities into a single system. The core Loupe ERP platform is complemented by modular components including Product Management, Configurators (with API for real-time pricing), 3D/CAD Integration, Financial Precision tools, Real-Time Specials Pricing, Financial Management (with Sage/QuickBooks integration), Unified Data Set, Next Level Inventory, Digital Asset Management, Group Divisions for multi-entity support, and EDI Integration. The system is designed to be configurable without custom builds, adapting to business operations rather than requiring businesses to adapt to the software.
Differentiator
Problem solved
Functional benefit
Products and services
- Loupe ERP AI-native ERP platform purpose-built for the jewelry, watch, and loose stone industry. Manages the entire product lifecycle from concept to creation to distribution and performance within a single system, including real-time pricing, inventory, memo tracking, financial costing, digital asset management, and AI agents with domain context windows. Delivered as a cloud-based SaaS subscription for enterprise jewelry manufacturers, retailers, watch brands, loose stone dealers, and multi-national jewelry groups.
- Sandbox Live staging environment of the Loupe ERP platform used for prospect evaluation, partner review, and proof-of-concept testing before production rollout.
- Professional Services Implementation, configuration, consulting, and training services delivered pursuant to a Statement of Work to support onboarding and ongoing use of the Loupe ERP platform by enterprise customers.
Quantifiable outcome
- 133,746 SKUs born on platform
- +2 more outcomes
Companies that use Loupe
Customer profileSegments5 records
Ideal customer profiles6 records
Loupe technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
AI capability10 records
Feature10 records
Loupe partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core.
- Google (AI)coreLoupe works exclusively with ethical AI companies including Google for AI capabilities within the platform. Loupe commits contractually that customer data is never used to train any underlying AI model.
- Anthropic (AI)coreLoupe works exclusively with ethical AI companies including Anthropic for AI capabilities within the platform. Loupe commits contractually that customer data is never used to train any underlying AI model.
- SagecoreLoupe integrates seamlessly with Sage accounting packages, allowing Heads of Finance to choose between simple transactional logging or sophisticated double-entry tracking integrated out of the box.
- QuickBookscoreLoupe integrates seamlessly with QuickBooks accounting packages, allowing Heads of Finance to choose between simple transactional logging or sophisticated double-entry tracking integrated out of the box.
- Leading 3D and CAD ProviderscoreLoupe integrates seamlessly with all leading 3D and CAD providers, library management solutions, and in-browser rendering engines at zero additional cost. This is an industry-first commitment to supporting creative workflows.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Loupe competitors and assessment
Company assessmentDirect peers
- Acumen Jewelry ERP: Acumen provides jewelry-specific ERP and inventory software for retailers and wholesalers, competing directly with Loupe in the same vertical workflow niche.
- JDM Software: JDM (Jewelers Data Management) offers ERP and POS systems built for the jewelry industry, providing direct vertical competition across similar use cases including inventory and pricing.
- Auros (Jewelry ERP): Auros is a vertical ERP/inventory management platform built specifically for jewelry retailers, manufacturers, and wholesalers. It is the closest direct peer to Loupe in purpose-built jewelry business software.
Emerging players
- Gemfind: Gemfind provides jewelry-focused digital marketing, e-commerce, and product feed tools serving the same retail jewelers and manufacturers as Loupe, though focused on the marketing/commerce layer rather than back-office ERP.
- Lightspeed Retail: Lightspeed is a retail POS/inventory platform with growing jewelry vertical penetration. It competes for the same retail jewelry customer but is a horizontal retail platform rather than jewelry-native.
Others
- Stuller: Stuller is a major jewelry manufacturer and supplier with proprietary production and ordering software that competes for workflow ownership within its customer base; adjacent rather than head-to-head ERP competition.
Broad incumbents
- Sage Intacct / Sage X3: Sage is both a technology partner of Loupe (accounting integration) and a broad incumbent in financial/ERP software serving some of the same multi-national customers.
- SAP Business One: SAP is the horizontal ERP incumbent that Loupe explicitly positions against. SAP's customization overhead in jewelry workflows is a core pain point in Loupe's go-to-market narrative.
- Oracle NetSuite: Oracle NetSuite is a major cloud ERP broadly used by mid-market and enterprise customers including some jewelry organizations; represents the generic-ERP incumbent threat.
- Microsoft Dynamics 365: Microsoft Dynamics competes for the same enterprise ERP wallet share and is increasingly embedding AI capabilities that could narrow Loupe's vertical-AI differentiation over time.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Loupe social profiles
Digital presenceLoupe compliance and trust
Trust signalCompliance4 records
Loupe financial estimates
Financial estimateRevenue estimate
Valuation estimate
Loupe leadership team
Management profileNumber of profiles
Profiles1 record
Loupe funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Loupe M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Loupe
What does Loupe do?
Loupe is an AI-native ERP platform purpose-built specifically for the jewelry, watch, and loose stone industry. It manages the entire product lifecycle from concept to creation to distribution, offering real-time margin evaluation, permutation pricing for custom quotes, inventory and memo tracking, digital asset management, and AI agents with deep context windows. The platform is delivered as a cloud-based SaaS subscription with optional professional services for implementation, configuration, and training.
Is Loupe a public or private company?
Loupe is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Loupe founded?
Loupe was founded in 2014. It employs 101 to 250 people.
Where is Loupe based?
Loupe is headquartered in London, United Kingdom, in the Europe region.
How does Loupe make money?
Two revenue lines are on record. SaaS Subscription is the primary driver. The others are professional Services.
Who are Loupe's main competitors?
Direct peers on record are Acumen Jewelry ERP, JDM Software and Auros (Jewelry ERP). Emerging players are Gemfind and Lightspeed Retail. Stuller is listed as an others. Broad incumbents are Sage Intacct / Sage X3, SAP Business One, Oracle NetSuite and Microsoft Dynamics 365.
Does Loupe have an API?
Yes. Loupe offers an API for its Configurators feature that enables real-time dynamic specification and pricing. Developers can retrieve available options and attributes for front-end configurators using a style code, serving real-time prices based on specific customer selections. The API supports building product configurators that call Loupe from anywhere using style codes.
What industry is Loupe in?
Loupe's product category is Vertical ERP Software for Jewelry. Its primary akta.pro industry code is HDAEAEAC, Distribution & Wholesale ERP (Inventory, Order, Warehouse), with a secondary code of HDAEAEAD, Retail ERP (Merchandising, POS Back Office). Its NAICS code is 5132 and its SIC code is 7372.