Asido Foundation
Asido Foundation is a Nigerian mental health advocacy nonprofit (founded 2019, Ibadan) that runs campus chapters across 25+ universities, suicide awareness walks, and recovery programs, funded by donations and membership dues.
- Company typePrivate
- Founded2019
- HeadquartersIbadan, Nigeria
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Asido Foundation does
Asido Foundation (legal name: Asido Ohieku Foundation Plc) is a Nigerian mental health advocacy nonprofit founded in 2019 and headquartered at No 4 Awosika Street, Old Bodija, Ibadan, with a secondary office in Lagos. The foundation operates a multi-program portfolio organized around four pillars: Advocacy in Action (Suicide Awareness Walks across Ibadan, Abuja, Lagos, and Maiduguri), Empowerment (Project Hope 2x2x2 for homeless persons with mental illness, LIMI Africa lived-experience storytelling, membership and volunteer programs), Youth Mental Health (Asido Campus Network across 25+ tertiary institutions, Heralds Fellowship, Envoys Fellowship, JAME Essay Competition, Asido Kids' Challenge, Adolescent Boot Camp), and Resilience & Recovery (Thursday Tribune column, IMCE virtual sessions, publications, Emotional Wellness Assessments). Its core technology stack is a website (asidofoundation.com, built by Slaine Labs using Sanity CMS) integrated with Tally.so for self-administered wellness screenings, Zoom for virtual sessions, WhatsApp for a 24/7 helpline, and Medium for storytelling; no proprietary AI/ML or app is in evidence.
The organization serves four primary beneficiary segments: Nigerian youth and students on tertiary campuses, individuals living with mental illness (including those recovering from homelessness), tertiary institutions hosting ACN chapters, and the broader Nigerian population reached through pledge campaigns and media. Engagement is community-led, driven through 1,000+ campus members and 200+ ambassadors, the 56,535-signatory Unashamed Pledge campaign, and 100,000+ individuals reached through national campaigns. The foundation played a leading role in championing Nigeria's Mental Health Act, signed into law in 2023, in coalition with the Federal Ministry of Health, WHO, CBM International, and major psychiatric and psychology professional associations.
Its business model is donation- and membership-dues-driven, with no disclosed revenue, pricing, or institutional funding. Income is sourced from voluntary one-time donations (including books) routed through First Bank Plc naira and dollar accounts, plus annual membership fees that confer campaign participation, networking, event discounts, and educational resources. The foundation is led by Founder/CEO Dr. Jibril Abdulmalik and COO Dr. Gbonjubola Abiri, with a lean 1-10 employee headcount, and operates with a partner network that includes the Federal Ministry of Health, WHO, CBM International, the Ministry of Women Affairs, multiple professional associations, and six named tertiary institutions for its fellowship programs.
Asido Foundation firmographics
Firmographics- Name
- Asido Foundation
- Legal name
- Asido Ohieku Foundation Plc
- Website
- https://asidofoundation.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Asido Foundation is a Nigerian mental health advocacy nonprofit (founded 2019, Ibadan) that runs campus chapters across 25+ universities, suicide awareness walks, and recovery programs, funded by donations and membership dues.
- Ownership category
- akta.pro rank
Asido Foundation industry classification
Industry- Product category
- Mental Health Advocacy Services
- NAICS
- Civic and Social Organizations (8134), Business, Professional, Labor, Political, and Similar Organizations (8139)
- SIC
- Services-Social Services (8300)
- akta.pro primary industry
- Student Support Hotlines & Digital Wellbeing Tools (EDAJAIAL)
- akta.pro secondary industries
- Suicide Prevention, Self-Harm Prevention & Threat Assessment Programs (EDAKAMAI), Student Wellness & Prevention Programs (Substance Use, Sexual Health, Bullying) (EDAJAIAG), Youth Mental Health, Counseling & Wellbeing (Education-Linked) Nonprofits (BPAGADAK)
Keywords
Where Asido Foundation is headquartered
LocationHeadquarters
- HQ city
- Ibadan
- HQ country
- Nigeria
- HQ region
- Africa
Offices2 records
Markets served
Asido Foundation business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others
Revenue model
- Donations: Voluntary contributions from individuals supporting mental health advocacy. Website provides donate functionality for one-time contributions.
- Membership Dues: Annual membership fees from individuals who join as supporters. Members receive benefits including participation in campaigns, networking, discounts on trainings, and access to educational resources. Bank transfer details provided for Naira and Dollar accounts.
Go-to-market motion1 record
Distribution channels6 records
Marketing channels10 records
Asido Foundation product offering
Product offeringCore offering
Asido Foundation is a Nigerian mental health advocacy nonprofit that runs awareness, education, and empowerment programs targeting stigma reduction and mental well-being. Its offering spans campus-based student networks at 25+ tertiary institutions, suicide awareness walks, recovery and reintegration for homeless mentally ill individuals, fellowships and youth leadership programs, online emotional wellness assessments, a 24/7 WhatsApp helpline, virtual community sessions (IMCE), and a weekly nationally syndicated mental health column.
Product overview
Asido Foundation is a mental health advocacy nonprofit operating a multi-program portfolio organized around four core pillars: Advocacy in Action (Suicide Awareness Walks), Empowerment (Project Hope 2x2x2, LIMI Africa, membership and volunteer programs), Youth Mental Health (Asido Campus Network, Heralds Fellowship, Envoys Fellowship, JAME Essay Competition, Asido Kids' Challenge, Adolescent Boot Camp), and Resilience & Recovery (Thursday Tribune, IMCE sessions, Publications, Emotional Wellness Assessments). Core engagement programs include the Unashamed Pledge, Donate, Volunteer, Membership, and Book Campaign. The 24/7 Helpline provides crisis support. All programs feed into a broader mission of reshaping Nigeria's perception of mental health through advocacy, education, and empowerment.
Differentiator
Problem solved
Functional benefit
Brands
- Asido Campus Network (ACN): Student-led mental health chapters operating in 25 tertiary institutions across Nigeria, empowering students to lead mental health conversations on campus.
- LIMI Africa
- JAME Essay Competition
- Project Hope 2x2x2
- Envoys Fellowship
- Heralds Fellowship
- Asido Kids' Challenge
- Adolescent Boot Camp
- IMCE
- Thursday Tribune
- Emotional Wellness Assessments
- Suicide Awareness Walks
Products and services
- Unashamed Pledge
- Donate Program
- Membership Program
- Volunteer Program
- Book Campaign
- IMCE (Interactive Monthly Community Engagement)
- Thursday Tribune Column
- Publications
- Emotional Wellness Assessments
- Asido Campus Network (ACN)
- Asido Kids' Challenge
- Adolescent Boot Camp for Mental Health
- Jemila Abubakar Memorial Essay Competition (JAME)
- Heralds Fellowship
- Envoys Fellowship
- Project Hope 2x2x2
- Suicide Awareness Walks
- LIMI Africa (Living with Mental Illness, Africa)
- Mental Health First Aid Training
- 24/7 WhatsApp Helpline
Quantifiable outcome
- 56,535 Nigerians have taken the Unashamed Pledge
- +4 more outcomes
Companies that use Asido Foundation
Customer profileNamed customers1 record
Segments4 records
Ideal customer profiles4 records
Asido Foundation technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Asido Foundation partnerships and signals
Strategic signalPartnerships
19 partnerships are on record, tiered core and minor.
- Federal Ministry of Health (FMOH)coreChampioned the Mental Health Bill signed into law in 2023. Worked with mental health program desk officers to achieve landmark progress in mental health legislation.
- World Health Organization (WHO)coreTechnical partner providing support for mental health reform advocacy and legislation efforts.
- CBM InternationalminorTechnical partner supporting mental health advocacy initiatives.
- Mandate Health Empowerment Initiative (MHEI)minorCivil society organization partner in mental health advocacy coalition.
- Mentally Aware Nigeria Initiative (MANI)minorMental health organization partner in civil society coalition.
- Secure the Future Initiative (SDF)minorCivil society organization partner in mental health advocacy.
- Centre for Health Ethics, Law and Development (CHELD)coreLegal expertise in medical jurisprudence actively involved in mental health legislation advocacy.
- Association of Psychiatrists in Nigeria (APN)coreProfessional association that played leading role under successive leadership in pushing mental health bill to success.
- Nigerian Association of Clinical PsychologistscoreProfessional association pivotal in mental health legislation advocacy.
- Psychiatric Nurses AssociationminorProfessional nursing association involved in mental health advocacy coalition.
- Ministry of Women AffairscoreGovernment ministry that blessed and supported Project Hope launch as pilot rehabilitative effort for homeless persons with mental illness.
- Octo5 HoldingsminorExecutive Director Jide Odusolu served as Chairman at 3rd Asido International Mental Health Conference.
- University of IbadancorePioneer campus for Asido Campus Network with 1,000+ members and 200+ ambassadors since 2019.
- Obafemi Awolowo University (OAU)coreCampus chapter established 2019 with student-led mental health advocacy programs.
- Ahmadu Bello University (ABU)corePioneer mental health club within ABU and youth arm of Asido Foundation.
- Lagos State University (LASU)coreStudent-led ACN chapter with dynamic movement for campus mental health.
- Federal University of Agriculture Abeokuta (FUNAAB)coreFirst mental health advocacy club at FUNAAB, established 2023 with nearly 500 members.
- UI, OAU, UNILAG, LAUTECH, Lead City, Poly IbadancorePartner universities for Heralds Fellowship undergraduate leadership development program.
- Lagos State Tertiary Institutionscore50 undergraduate students from Lagos State tertiary institutions in inaugural Envoys Fellowship cohort.
Scale indicators11 records
Recent moves6 records
Expansion highlights6 records
Asido Foundation competitors and assessment
Company assessmentBroad incumbents
- BasicNeeds: International NGO operating mental health and epilepsy programs across Africa and Asia, including community-based mental health models. Comparable as a global incumbent pursuing similar advocacy-plus-implementation missions in low- and middle-income countries.
- Mind (UK): Major UK mental health charity providing information, support, advocacy, and campaigning. Comparable as a peer advocacy-first mental health nonprofit with a member/funder base, helpline, and policy influence — useful for benchmarking Asido's institutional maturity.
- CBM International: Global disability and mental health INGO with deep technical partner relationships in Nigeria (and a listed partner of Asido). Comparable as a large institutional funder and technical partner shaping the same mental health policy and program ecosystem.
- StrongMinds: US-based international nonprofit delivering low-cost group talk therapy and mental health programs in sub-Saharan Africa, including Nigeria. Comparable as a larger, better-funded international player operating an overlapping mental health mission in the same geography.
Emerging players
- She Writes Woman: Nigerian mental health nonprofit focused on women's mental health and community-based support. Comparable as a Nigerian peer with similar community-engagement, awareness, and advocacy orientation in the same operating geography.
- The Trevor Project: US-based leading youth suicide prevention and crisis intervention nonprofit. Comparable as a peer operating a youth-focused suicide prevention hotline, digital mental health services, and advocacy campaigns targeting students — albeit at vastly larger scale and in a different geography.
Regional players
- Friendship Bench Zimbabwe: Zimbabwe-anchored mental health NGO operating the famous 'Friendship Bench' lay-mental-health-worker model across Africa. Comparable as a regionally-rooted African mental health nonprofit using community-led and youth-empowered models akin to Asido's ACN.
Direct peers
- Secure the Future Initiative (SDF): Nigerian civil society organization working in health advocacy including mental health. Comparable as a coalition peer with overlapping donor audiences and similar advocacy-led program models.
- Mandate Health Empowerment Initiative (MHEI): Nigerian health-focused nonprofit active in mental health advocacy and civil society coalition work alongside Asido. Comparable as a peer Nigerian nonprofit pursuing policy and community-level mental health interventions.
- Mentally Aware Nigeria Initiative (MANI): One of Nigeria's leading youth-focused mental health awareness nonprofits. Directly comparable to Asido as both target Nigerian youth with awareness campaigns, advocacy, and digital support, and are listed coalition partners within Nigeria's mental health ecosystem.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Asido Foundation social profiles
Digital presenceAsido Foundation financial estimates
Financial estimateRevenue estimate
Valuation estimate
Asido Foundation leadership team
Management profileNumber of profiles
Profiles3 records
Asido Foundation funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Asido Foundation M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Asido Foundation
What does Asido Foundation do?
Asido Foundation is a Nigerian mental health advocacy nonprofit that runs awareness, education, and empowerment programs targeting stigma reduction and mental well-being. Its offering spans campus-based student networks at 25+ tertiary institutions, suicide awareness walks, recovery and reintegration for homeless mentally ill individuals, fellowships and youth leadership programs, online emotional wellness assessments, a 24/7 WhatsApp helpline, virtual community sessions (IMCE), and a weekly nationally syndicated mental health column.
Is Asido Foundation a public or private company?
Asido Foundation is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Asido Foundation founded?
Asido Foundation was founded in 2019. It employs 1 to 10 people.
Where is Asido Foundation based?
Asido Foundation is headquartered in Ibadan, Nigeria, in the Africa region.
How does Asido Foundation make money?
Two revenue lines are on record. Donations are the primary driver. The others are membership Dues.
Who are Asido Foundation's main competitors?
Broad incumbents on record are BasicNeeds, Mind (UK), CBM International and StrongMinds. Emerging players are She Writes Woman and The Trevor Project. Friendship Bench Zimbabwe is listed as a regional player. Direct peers are Secure the Future Initiative (SDF), Mandate Health Empowerment Initiative (MHEI) and Mentally Aware Nigeria Initiative (MANI).
Does Asido Foundation have an API?
No public API is recorded for Asido Foundation.
What industry is Asido Foundation in?
Asido Foundation's product category is Mental Health Advocacy Services. Its primary akta.pro industry code is EDAJAIAL, Student Support Hotlines & Digital Wellbeing Tools, with a secondary code of EDAKAMAI, Suicide Prevention, Self-Harm Prevention & Threat Assessment Programs. Its NAICS code is 8134 and its SIC code is 8300.