Russell Fraser Sales
Russell Fraser Sales is an Australian private supplier of non-destructive testing equipment, founded in 1993 and headquartered in Heathcote. The firm serves industrial customers with 11–50 employees under founder and director Russell Fraser.
- Company typePrivate
- Founded1993
- HeadquartersHeathcote, Australia
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Russell Fraser Sales does
Russell Fraser Sales is an Australian supplier of non-destructive testing (NDT) equipment, headquartered in Heathcote. Founded in 1993 by Russell Fraser, who continues to serve as founder and director, the company has operated in the specialized NDT distribution channel for over three decades. NDT equipment is used to inspect materials, components, and structures for defects without causing damage, and is procured by industrial customers across oil and gas, mining, manufacturing, construction, aerospace, and power generation — though the company's specific customer mix and product lines are not documented in the available source material.
The firm is privately held and employs between 11 and 50 people, consistent with a small-to-mid-sized industrial equipment distributor. Publicly available information is limited: the company website (rfsales.com.au) returned only a loading/verification page during data collection, and no pricing, product catalog, customer references, revenue figures, partnership arrangements, or technology stack details could be extracted. No funding rounds, M&A activity, certifications, or regulatory actions are on record. The company has no disclosed social media presence, no app or API offering, and no operating geographies beyond its Australian base are confirmed.
Operationally, the firm appears to function as a distribution or value-added reseller of third-party NDT instruments and related consumables, given the small headcount, the founder-led structure, and the absence of any indication of proprietary manufacturing or R&D. This characterization, however, is inferred from the limited evidence and not directly confirmed. The absence of publicly available growth, customer, or product signals materially constrains any deeper strategic assessment.
Russell Fraser Sales firmographics
Firmographics- Name
- Russell Fraser Sales
- Website
- https://rfsales.com.au
- Company type
- Private
- Founded year
- 1993
- Headcount range
- 11–50 employees
- Short description
- Russell Fraser Sales is an Australian private supplier of non-destructive testing equipment, founded in 1993 and headquartered in Heathcote. The firm serves industrial customers with 11–50 employees under founder and director Russell Fraser.
- Ownership category
- akta.pro rank
Russell Fraser Sales industry classification
Industry- Product category
- Non-Destructive Testing Equipment
- NAICS
- Construction and Mining (except Oil Well) Machinery and Equipment Merchant Wholesalers (423810)
- SIC
- Wholesale-Industrial Machinery & Equipment (5084)
- akta.pro primary industry
- NDT/NDE Inspection Equipment (Ultrasonic, eddy current, radiography, thermography) (IMAGAFAI)
Keywords
Where Russell Fraser Sales is headquartered
LocationHeadquarters
- HQ city
- Heathcote
- HQ country
- Australia
- HQ region
- Oceania
Markets served
Russell Fraser Sales business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
Russell Fraser Sales product offering
Product offeringCore offering
Russell Fraser Sales is a supplier of non-destructive testing (NDT) equipment based in Heathcote, Australia. Founded in 1993, the company distributes NDT instruments and related inspection equipment used to evaluate materials, components, or systems without causing damage, serving industrial customers requiring quality and integrity assurance.
Differentiator
Problem solved
Functional benefit
Russell Fraser Sales technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Russell Fraser Sales partnerships and signals
Strategic signalRecent moves2 records
Russell Fraser Sales competitors and assessment
Company assessmentMarket position
Competitive moat2 records
Key risks5 records
Key highlights4 records
Customer concentration
Russell Fraser Sales social profiles
Digital presenceRussell Fraser Sales financial estimates
Financial estimateRevenue estimate
Valuation estimate
Russell Fraser Sales leadership team
Management profileNumber of profiles
Russell Fraser Sales funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Russell Fraser Sales M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Russell Fraser Sales
What does Russell Fraser Sales do?
Russell Fraser Sales is a supplier of non-destructive testing (NDT) equipment based in Heathcote, Australia. Founded in 1993, the company distributes NDT instruments and related inspection equipment used to evaluate materials, components, or systems without causing damage, serving industrial customers requiring quality and integrity assurance.
When was Russell Fraser Sales founded?
Russell Fraser Sales was founded in 1993. It employs 11 to 50 people.
Where is Russell Fraser Sales based?
Russell Fraser Sales is headquartered in Heathcote, Australia, in the Oceania region.
Does Russell Fraser Sales have an API?
No public API is recorded for Russell Fraser Sales.
What industry is Russell Fraser Sales in?
Russell Fraser Sales's product category is Non-Destructive Testing Equipment. Its primary akta.pro industry code is IMAGAFAI, NDT/NDE Inspection Equipment (Ultrasonic, eddy current, radiography, thermography). Its NAICS code is 423810 and its SIC code is 5084.