The Plan Group
The Plan Group is a UK family-owned independent insurance broker operating four specialist brands — Plan Insurance Brokers, Yellow Jersey, Pedal Cover, and eavi — placing niche commercial and personal lines (taxi, motor trade, cycling, electric mobility) with market-leading insurers and writing over £30m of GWP.
- Company typePrivate
- Founded1989
- HeadquartersRedhill, United Kingdom
- Headcount51–100
- GTM typeB2B and B2C
- OfferingServices
What The Plan Group does
The Plan Group Limited is a family-owned, FCA-regulated independent insurance broker headquartered in Redhill, Surrey, with additional offices in Cardiff (Ewenny) and Kent. Founded in 1989 by Peter Georgiades and his eldest son Scott, the group operates through four wholly-owned specialist brands: Plan Insurance Brokers (commercial lines — motor trade, taxi, private hire, construction), Yellow Jersey (cycle insurance for cyclists and cycling-related businesses), Pedal Cover (the UK's first specialist combined home and bicycle policy for cyclists, underwritten by AXA and later referenced with Canopius), and eavi (electric and autonomous mobility insurance launched in 2023).
The group's underlying platform is a bespoke insurance broking software stack used for digital marketing, quoting, and policy administration, supplemented by proprietary operational tools such as the Taxi Insurance Checker (an online portal that verifies private hire driver insurance validity in a manner analogous to the Motor Insurance Database). Distribution is multi-channel: direct phone sales, online quote forms across the four brand sites, comparison websites, and enterprise-level field sales for fleet and commercial accounts; marketing combines content/SEO, social, email, PR, and referral/competition activity.
The Plan Group makes money primarily by earning commissions from market-leading UK insurers (including AXA) for placing and administering commercial and personal lines policies. The group manages in excess of £30m Gross Written Premium (2022), employs 80-110 staff across its three offices, and is governed across three generations of the Georgiades family with a Managing Director (Grant), a Chairman (Ryan), and a Founder/Corporate Development Director (Scott), supported by a Non-Executive Director with M&A track record. The stated strategic ambition is to exceed £30m GWP by 2026 and to enter the UK Top 50 Independent Brokers.
The Plan Group firmographics
Firmographics- Name
- The Plan Group
- Legal name
- The Plan Group Limited
- Website
- https://theplangroup.co.uk
- Company type
- Private
- Founded year
- 1989
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- The Plan Group is a UK family-owned independent insurance broker operating four specialist brands — Plan Insurance Brokers, Yellow Jersey, Pedal Cover, and eavi — placing niche commercial and personal lines (taxi, motor trade, cycling, electric mobility) with market-leading insurers and writing over £30m of GWP.
- Ownership category
- akta.pro rank
Where The Plan Group is headquartered
LocationHeadquarters
- HQ city
- Redhill
- HQ country
- United Kingdom
- HQ region
- Europe
Offices3 records
Markets served
The Plan Group business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Insurance Brokerage Commissions: Commissions received from insurers for placing and administering insurance policies across commercial and personal lines
- Commercial Fleet Insurance: Insurance policies for taxi and private hire fleets, commercial motor trade, and construction accounts
- Cycle Insurance Products: Stand-alone cycle insurance via Yellow Jersey and combined home/bicycle insurance via Pedal Cover
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Annual | Quote-based commercial and personal lines insurance |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels7 records
The Plan Group product offering
Product offeringCore offering
The Plan Group is a family-owned independent insurance intermediary that places commercial and personal lines insurance with market-leading UK insurers across niche markets. The group operates four brands: Plan Insurance Brokers (commercial insurance for motor trade, taxi, private hire, and construction), Yellow Jersey (cycle insurance), Pedal Cover (specialist home and bicycle insurance for cyclists), and eavi (electric and autonomous vehicle insurance). Revenue is generated via commissions from insurers for policies placed and administered on behalf of clients.
Product overview
The Plan Group is a family-owned independent insurance intermediary operating multiple specialist brands: Plan Insurance Brokers (commercial insurance specialist), Yellow Jersey (cycle insurance), Pedal Cover (specialist home/bicycle insurance), and eavi (electric/autonomous vehicle insurance). The Group delivers high-quality coverage from market-leading insurers in niche commercial and personal lines insurance, with a focus on product and IT innovations to drive growth.
Differentiator
Problem solved
Functional benefit
Brands
- Plan Insurance Brokers: Thriving commercial insurance specialist brokerage providing competitive rates and outstanding service levels for niche commercial and personal lines insurance.
- Yellow Jersey
- Pedal Cover
- eavi
Products and services
- Plan Insurance Brokers A commercial insurance specialist brokerage offering competitive rates and service for niche commercial lines including motor trade, taxi, private hire, commercial vehicle, and construction accounts.
- Yellow Jersey Cycle Insurance An innovative insuretech product providing cycle insurance for individual cyclists, triathletes, and cycling-related businesses, making cycle insurance easy and stress-free.
- Pedal Cover Home and Bicycle Insurance The UK's first specialist home insurance policy dedicated to cyclists and triathletes, combining home and bicycle insurance under one policy underwritten by Canopius.
- eavi Electric and Autonomous Vehicle Insurance Electric and autonomous vehicle insurance covering E-Bikes, Drones, Autonomous Vehicles, and Mobility Fleet Operators, facilitating introduction and growth of innovative technology.
- Taxi Insurance Checker (TIC) Online portal for verifying private hire driver insurance validity, similar in concept to the Motor Insurance Database; supports compliance for taxi and private hire fleets.
Quantifiable outcome
- Platinum Standard service ratings
- +2 more outcomes
Companies that use The Plan Group
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles4 records
The Plan Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
The Plan Group partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- AXAcoreAXA underwrites Pedal Cover's core product exclusively. AXA has been a supportive partner in the development of the specialist home insurance policy for cyclists and triathletes.
- Kingswood Insurance BrokerscoreAcquired by The Plan Group. Owner of Pedal Cover brand. The acquisition doubled the company's presence in the cycle insurance sector and brought a team of 12 employees.
- Dynamo Motor CompanycorePlan Insurance Brokers selected as preferred insurance partner for Nissan Dynamo Cab electric taxi. Worked with Dynamo on vehicle insurance for launch, providing coverage for the first vehicle licensed by TfL.
Scale indicators4 records
Recent moves9 records
Expansion highlights5 records
The Plan Group competitors and assessment
Company assessmentDirect peers
- Higos Insurance Services: UK independent insurance broker with a strong niche focus on professional indemnity, cyber, and specialist commercial lines. Comparable mid-sized UK independent broker with a niche specialist commercial strategy and regional office footprint.
- Lycetts: UK specialist insurance broker focused on niche commercial and personal lines including rural, equine, and high-net-worth segments. Comparable niche specialist strategy and family-business heritage, with multi-brand delivery in underserved verticals.
- Adrian Flux: UK family-owned specialist insurance broker offering niche personal lines (motor, home, travel, pet) via multiple direct-to-consumer brands. Highly comparable multi-brand specialist broker model targeting underserved consumer and hobbyist segments, similar to The Plan Group's Yellow Jersey / Pedal Cover approach.
- Aston Lark: Top UK independent commercial insurance broker formed through roll-up acquisitions, serving mid-market and SME commercial clients. Directly comparable as a UK broker consolidator pursuing a buy-and-build strategy in commercial lines, similar to Plan Group's stated Top 50 ambition.
- Bollington Insurance Brokers: UK independent commercial insurance broker with a strong niche focus on motor trade and SME commercial accounts, with multiple regional offices. Direct competitor in motor trade combined insurance and similar SME/commercial segment focus as Plan Insurance Brokers.
- One Broker (Amber Group): UK independent commercial insurance broker operating across multiple regional offices with niche commercial specialisms. Comparable multi-office, niche-commercial UK independent broker of similar scale to The Plan Group.
- Stackhouse Poland: UK independent insurance broker offering commercial and personal lines with a relationship-led model across multiple offices. Comparable mid-sized UK independent broker with multi-office distribution and SME / mid-market commercial focus.
Broad incumbents
- Towergate Insurance: Large UK insurance broker (formerly part of the Towergate consolidator, sold to Atlanta in 2018) operating across personal, commercial, and specialty lines. Represents the kind of scaled UK consolidator that The Plan Group could either compete with or be acquired by; Paul Ragan's prior sale of Motaquote to Towergate creates a direct historical link.
- Verlingue UK: UK arm of a major European insurance brokerage group, providing commercial and corporate insurance solutions. Comparable as a UK-focused commercial insurance broker with broader group backing, representing a scaled peer in the same competitive set.
- Howden Insurance Brokers: One of the largest UK independent insurance brokers with broad commercial and personal lines capabilities. Represents a much larger incumbent in the same market; useful for understanding the consolidator benchmark Plan Group aspires to compete with as a Top 50 broker.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
The Plan Group social profiles
Digital presenceThe Plan Group compliance and trust
Trust signalCompliance2 records
The Plan Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Plan Group leadership team
Management profileNumber of profiles
Profiles8 records
The Plan Group subsidiaries and ownership
Company hierarchySubsidiaries4 records
The Plan Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Plan Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Plan Group
What does The Plan Group do?
The Plan Group is a family-owned independent insurance intermediary that places commercial and personal lines insurance with market-leading UK insurers across niche markets. The group operates four brands: Plan Insurance Brokers (commercial insurance for motor trade, taxi, private hire, and construction), Yellow Jersey (cycle insurance), Pedal Cover (specialist home and bicycle insurance for cyclists), and eavi (electric and autonomous vehicle insurance). Revenue is generated via commissions from insurers for policies placed and administered on behalf of clients.
Is The Plan Group a public or private company?
The Plan Group is a private company. It is classified as family owned and is currently operating.
When was The Plan Group founded?
The Plan Group was founded in 1989. It employs 51 to 100 people.
Where is The Plan Group based?
The Plan Group is headquartered in Redhill, United Kingdom, in the Europe region.
How does The Plan Group make money?
Three revenue lines are on record. Insurance Brokerage Commissions are the primary driver. The others are commercial Fleet Insurance and cycle Insurance Products.
Who are The Plan Group's main competitors?
Direct peers on record are Higos Insurance Services, Lycetts, Adrian Flux, Aston Lark, Bollington Insurance Brokers, One Broker (Amber Group) and Stackhouse Poland. Broad incumbents are Towergate Insurance, Verlingue UK and Howden Insurance Brokers.
Does The Plan Group have an API?
No public API is recorded for The Plan Group.