Craig Realty
Craig Realty is a privately held, family-run residential real estate brokerage in Sandy, Utah, founded in 1991. Serving Salt Lake and surrounding counties, the firm provides traditional home buying and selling services alongside specialized creative financing solutions through two principal agents.
- Company typePrivate
- Founded2018
- HeadquartersSandy, United States
- Headcount—
- GTM typeB2C
- OfferingServices
What Craig Realty does
Craig Realty is a privately held, family-run residential real estate brokerage headquartered in Sandy, Utah, founded in 1991 and operating under the legal name Craig Realty. The firm serves Salt Lake City and surrounding counties through two principal agents, Vince Craig and Phil Craig, who together bring over 60 years of combined Utah real estate experience. Its core offering is residential brokerage — traditional home buying and selling representation — augmented by a distinctive suite of creative financing services aimed at transactions that do not fit conventional bank lending parameters. The product portfolio includes seller financing, wraparound mortgages and all-inclusive trust deeds, subject-to financing, lease options and rent-to-own structures, and 1031 exchange strategy guidance for investors.
The firm has no proprietary technology platform; its digital footprint consists of an owned website (craigrealtyutah.com) integrated with an external Utah MLS property search portal, plus educational blog content on housing market trends and creative financing topics. Underlying capabilities are human-driven: deep knowledge of Utah-specific real estate law and lending, structured deal negotiation, and the ability to close transactions other agents walk away from, as evidenced by multiple client testimonials. The firm does not publish franchises, resellers, or third-party distribution channels, and there is no evidence of external investors, parent entities, or venture funding.
Craig Realty earns revenue through transaction commissions on completed residential deals for both buyers and sellers, with rates negotiated per transaction and not publicly disclosed. Go-to-market is relationship-driven and sales-led: lead generation relies on personal referrals, the published testimonials page, blog content marketing, and direct contact via email and phone. Customer segments include home buyers and sellers, non-traditional financing clients requiring flexible deal structures, and real estate investors pursuing tax-deferred exchanges. Ownership is founder/family-led with no disclosed institutional shareholders.
Craig Realty firmographics
Firmographics- Name
- Craig Realty
- Legal name
- Craig Realty
- Website
- https://craigrealtyutah.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Short description
- Craig Realty is a privately held, family-run residential real estate brokerage in Sandy, Utah, founded in 1991. Serving Salt Lake and surrounding counties, the firm provides traditional home buying and selling services alongside specialized creative financing solutions through two principal agents.
- Ownership category
- akta.pro rank
Craig Realty industry classification
Industry- Product category
- Residential Real Estate Brokerage
- NAICS
- Offices of Real Estate Agents and Brokers (53121), Mortgage and Nonmortgage Loan Brokers (522310)
- SIC
- Real Estate Agents & Managers (For Others) (6531), Loan Brokers (6163)
- akta.pro primary industry
- Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)
- akta.pro secondary industries
- Residential Real Estate Brokerage (Buy/Sell) (FSAEAJAA), Buyer Representation Services (BPAJAAAJ), Real Estate / Property-Backed Marketplace Lending (Non-mortgage) (FSAKAHAG)
Keywords
Where Craig Realty is headquartered
LocationHeadquarters
- HQ city
- Sandy
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Craig Realty business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Real Estate Transaction Commissions: The company earns commissions on completed real estate transactions for both buyers and sellers. The brokerage facilitates home purchases and sales across the Utah market, including traditional transactions and creative financing structures.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
Craig Realty product offering
Product offeringCore offering
Craig Realty is a family-run residential real estate brokerage that represents buyers and sellers in home purchase and sale transactions across Salt Lake City and surrounding Utah counties. The firm distinguishes itself through creative financing structuring, including seller financing, wraparound mortgages and all-inclusive trust deeds, subject-to financing, lease options and rent-to-own, and 1031 exchange guidance for investors. Agents personally guide clients through complex, non-traditional deal structures that fall outside conventional bank lending.
Product overview
Craig Realty is a family-run real estate brokerage offering a unified set of services centered on residential property transactions. Their core offering combines traditional home buying and selling assistance with specialized creative financing solutions. The product portfolio includes Seller Financing, Wraparound Mortgages & All-Inclusive Trust Deeds, Subject-To Financing, Lease Options & Rent-to-Own, and 1031 Exchange Strategy services. With over 60 years of combined experience, they serve clients across Salt Lake and surrounding counties, focusing on flexible deal structures that accommodate non-traditional transactions.
Differentiator
Problem solved
Functional benefit
Products and services
- Residential Real Estate Services Full-service residential real estate brokerage helping clients buy, sell, and invest in properties across Salt Lake and surrounding counties in Utah.
- Seller Financing Creative financing solution where the seller becomes the lender, providing flexibility beyond traditional bank financing for buyers while generating passive income for sellers.
- Wraparound Mortgages & All-Inclusive Trust Deeds Financing structure where the seller's existing loan remains in place while a new junior lien covers the difference, enabling wraparound financing for buyers.
- Subject-To Financing Financing arrangement allowing buyers to acquire property by taking over payments on the seller's existing mortgage without obtaining new financing.
- Lease Options & Rent-to-Own Hybrid agreements allowing clients to lease property now and purchase later, with terms that protect both parties while they secure financing.
- 1031 Exchange Strategy Tax-deferred exchange guidance for investors, covering timing, property selection, and execution for complex real estate transactions.
Companies that use Craig Realty
Customer profileNamed customers11 records
Segments3 records
Ideal customer profiles1 record
Craig Realty technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Craig Realty partnerships and signals
Strategic signalScale indicators2 records
Recent moves5 records
Expansion highlights4 records
Craig Realty competitors and assessment
Company assessmentBroad incumbents
- eXp Realty: Cloud-based national brokerage recruiting agents in Utah. Comparable as a residential buy/sell brokerage, with a fundamentally different (remote/cloud) operating model that pressures local shops.
- Redfin: Tech-enabled residential brokerage and portal serving the Salt Lake City market. Competes on price (lower commission share) and consumer self-service tools.
- Coldwell Banker Realty (Utah): National residential brokerage brand with active Utah presence. Competes in the same Salt Lake City residential market at a much larger scale.
- Compass: National technology-forward residential brokerage with growing presence in Salt Lake City. Overlaps with Craig Realty in buyer/seller representation while competing on tech-enabled service.
Regional players
- Summit Sotheby's International Realty: Utah-based luxury and residential brokerage serving the Salt Lake City and Park City markets. Comparable as a local direct competitor offering residential buy/sell services in the same geography.
Emerging players
- Creative Real Estate Investing Education Platforms (e.g., Steven Rich / Creative Financing educators): Coaches and educators teaching seller financing, subject-to, and lease-option strategies at scale. Adjacent rather than directly competing, but signals where the creative-financing niche is heading and where training-driven competitors emerge.
Direct peers
- Realty ONE Group Utah: Regional franchise brokerage operating in Utah with a similar commission-based model serving residential buyers and sellers in the Salt Lake area.
- KW Salt Lake City (Keller Williams): Keller Williams franchise serving the Salt Lake City metro with residential brokerage services. Closest direct comparable in terms of offering, market, and buyer/seller representation model.
Market position
Strengths4 records
Weaknesses3 records
Competitive moat4 records
Key risks5 records
Key highlights5 records
Customer concentration
Craig Realty social profiles
Digital presenceCraig Realty financial estimates
Financial estimateRevenue estimate
Valuation estimate
Craig Realty leadership team
Management profileNumber of profiles
Profiles2 records
Craig Realty funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Craig Realty M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Craig Realty
What does Craig Realty do?
Craig Realty is a family-run residential real estate brokerage that represents buyers and sellers in home purchase and sale transactions across Salt Lake City and surrounding Utah counties. The firm distinguishes itself through creative financing structuring, including seller financing, wraparound mortgages and all-inclusive trust deeds, subject-to financing, lease options and rent-to-own, and 1031 exchange guidance for investors. Agents personally guide clients through complex, non-traditional deal structures that fall outside conventional bank lending.
Is Craig Realty a public or private company?
Craig Realty is a private company. It is classified as family owned and is currently operating.
When was Craig Realty founded?
Craig Realty was founded in 2018.
Where is Craig Realty based?
Craig Realty is headquartered in Sandy, United States, in the North America region.
How does Craig Realty make money?
One revenue line is on record: real Estate Transaction Commissions.
Who are Craig Realty's main competitors?
Broad incumbents on record are eXp Realty, Redfin, Coldwell Banker Realty (Utah) and Compass. Summit Sotheby's International Realty is listed as a regional player. Creative Real Estate Investing Education Platforms (e.g., Steven Rich / Creative Financing educators) is listed as an emerging player. Direct peers are Realty ONE Group Utah and KW Salt Lake City (Keller Williams).
Does Craig Realty have an API?
No public API is recorded for Craig Realty.
What industry is Craig Realty in?
Craig Realty's product category is Residential Real Estate Brokerage. Its primary akta.pro industry code is BPAJAAAA, Traditional Residential Brokerage (Existing Homes), with a secondary code of FSAEAJAA, Residential Real Estate Brokerage (Buy/Sell). Its NAICS code is 53121 and its SIC code is 6531.