Holding Partner

Name

Holding Partner

Legal name

Holding Partner

Website

https://holdingpartner.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

101–250 employees

Short description

Holding Partner is a Chilean omnichannel marketing agency operating six specialized subsidiaries (trade marketing, POS display, digital growth, distribution, CX measurement, events) that serves 29+ enterprise consumer brands across Latin America.

Ownership category

akta.pro rank

Product category

Marketing Services

NAICS

Advertising Agencies (541810), Media Representatives (541840)

akta.pro primary industry

Affiliate & Partner Media Buying (BPAFABAJ)

Keywords

• Omnichannel marketing
• Marketing agency services
• Brand activation
• Digital marketing services
• Creative agency services

Headquarters

HQ city

Las Condes

HQ country

Chile

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Marketing Services Revenue: Holding Partner generates revenue through providing integrated omnichannel marketing services including trade marketing, BTL activities, display and design, digital marketing, product distribution, mystery shopping, and events/activations. Revenue is derived from professional services engagements with corporate clients.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Holding Partner is a Chilean omnichannel marketing agency that operates as a holding company with six specialized subsidiary brands. It delivers integrated B2B marketing services — spanning brand activation, digital execution, creative production, and campaign management — to enterprise consumer brand clients across Latin America.

Product overview

Holding Partner is a strategic omnichannel marketing agency that functions as a unified platform offering six distinct service lines: Partner Trade (trade marketing and BTL), Partner Display (design, furniture, architecture and display implementation), Partner Go (digital marketing and growth), Partner Sales (product distribution), Mystery Partner (customer experience measurement at point of sale and online), and Partner Events (experiential events and activations). These six sub-brands operate collectively under the Holding Partner umbrella to deliver integrated omnichannel marketing solutions to clients.

Differentiator

Problem solved

Functional benefit

Brands

• Partner Trade: Trade Marketing & BTL services
• Partner Display
• Partner Go
• Partner Sales
• Mystery Partner
• Partner Events

Named customers30 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and secondary.

• Partner Trade (Trade Marketing & BTL)coreOthersSpecialized division within Holding Partner focused on trade marketing and below-the-line (BTL) marketing activations. Operates as a distinct brand under the Holding Partner umbrella, offering trade marketing strategy and execution services.
• Partner Display (Diseño, muebles, arquitectura e implementación)coreOthersSpecialized division focused on design, furniture, architecture, and implementation of point-of-sale displays and retail spaces. Operates as a distinct brand providing display and visual merchandising services.
• Partner Go (Growth y Marketing Digital)coreOthersDigital marketing and growth-focused division providing online marketing, digital strategy, and growth hacking services. Positioned as the digital arm of the Holding Partner ecosystem.
• Partner Sales (Distribución de Productos)secondaryOthersProduct distribution division handling physical product distribution and sales channel management for client products.
• Mystery Partner (Experiencia de clientes en punto de venta y online)secondaryOthersSpecialized in mystery shopping and customer experience evaluation at point-of-sale and online channels. Provides customer experience measurement and insights services.
• Partner Events (Experiencias, Eventos y Activaciones)coreOthersEvents and experiential marketing division focused on creating brand experiences, events, and activations for clients.

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Direct peers

• VML Chile: VML Chile (formerly Wunderman Thompson Chile) is WPP's brand and customer experience agency in Chile, providing creative, digital, commerce, and CRM services to enterprise clients. Its integrated offering is highly comparable to Holding Partner's omnichannel model.
• Publicis Groupe Chile: Publicis Chile is the local presence of Publicis Groupe, providing creative, media, digital, and experiential marketing services to enterprise brands. It competes directly with Holding Partner across trade marketing, events, digital, and display service lines for shared multinational clients.
• MullenLowe Chile: MullenLowe Chile is part of the MullenLowe global creative network (an IPG company) with strong Latin American presence. It offers integrated creative, digital, and brand activation services to enterprise clients, comparable to Holding Partner's omnichannel model.
• Dentsu Creative Chile: Dentsu Creative Chile is the local operation of Dentsu International's creative network, offering integrated advertising, digital, CX, and brand experience services to enterprise clients. It competes directly for the same omnichannel marketing budgets as Holding Partner.
• DDB Chile: DDB Chile is the local operation of DDB Worldwide (Omnicom), providing creative advertising, digital, and integrated marketing services. It serves similar enterprise clients in Chile and competes for the same BTL, digital, and events budgets as Holding Partner.
• TBWA Chile: TBWA Chile is the local presence of TBWA Worldwide (Omnicom), offering creative disruption-led advertising, digital, and brand activation services to enterprise brands in Chile, comparable in scope to Holding Partner's service portfolio.
• BBDO Chile: BBDO Chile is part of Omnicom's BBDO Worldwide network and provides creative advertising, digital, and integrated marketing services to major brands in Chile, operating in the same omnichannel agency space as Holding Partner.
• Havas Creative Chile: Havas Chile is part of Havas Creative Network and provides integrated advertising, digital, media, and brand experience services to enterprise clients in Chile. Its multi-discipline offering mirrors Holding Partner's holding-company structure across service lines.
• Ogilvy Chile: Ogilvy Chile is part of WPP's global Ogilvy network and offers integrated advertising, digital, and BTL marketing services to enterprise clients in Chile, directly competing with Holding Partner's six-division omnichannel model for the same major brand accounts.
• McCann Worldgroup Chile: McCann Chile is IPG's full-service global agency network serving enterprise clients with creative, digital, and integrated marketing services. Its multi-discipline offerings overlap directly with Holding Partner's six service lines.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/holding-partner

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Holding Partner