Virtus Francavilla Calcio

Name

Virtus Francavilla Calcio

Legal name

Virtus Francavilla Calcio Surl

Website

https://virtusfrancavilla.it

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Professional Football Club Operations

NAICS

Sports Teams and Clubs (711211), Spectator Sports (71121), Sporting Goods Retailers (459110)

SIC

Services-Membership Sports & Recreation Clubs (7997), Retail-Apparel & Accessory Stores (5600), Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Association Football (Soccer) Leagues (MPAKAAAA)

akta.pro secondary industries

Athlete & Team Sponsorship Deals (Official Partners, Jersey/Kit Sponsors) (MPAKALAA), Licensing, Merchandising & Co-Branded Products (Sponsored Merchandise, Collabs) (MPAKALAE), Team Sports Matches (Club & National) (MPAGAMAB)

Keywords

• Professional football club
• Match ticketing services
• Club merchandise sales
• Youth football academy
• Sports entertainment operations

Headquarters

HQ city

Fontana

HQ country

Italy

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain, Others

Revenue model

1. Match Day Revenue: Ticket sales for home matches at Nuovarredo Arena, with varying prices for different stadium sections (Tribuna Centrale VIP, Tribuna Centrale Superiore, Tribuna Centrale Inferiore, Tribuna Coperta, Curva Sud, Settore Ospiti). Additional hospitality packages available for premium seating.
2. Merchandise Sales: Direct sales of official club merchandise including match shirts, training wear, accessories, and fan apparel through the club's e-commerce shop and physical location.
3. Sponsorship: Commercial partnerships with sponsors displayed on the website, including local businesses offering discounts to season ticket holders and club supporters.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Virtus Francavilla Calcio is an Italian professional football club competing in Serie D that sells match tickets for home games at the Nuovarredo Arena, sells official club merchandise (match kits, training wear, fan apparel, accessories) through its own e-commerce shop, and operates a youth sector (Settore Giovanile) with age categories from Under 14 to Under 17. The club also generates revenue from sponsorships and a local business partner discount network.

Product overview

Virtus Francavilla Calcio is an Italian football club based in Francavilla Fontana, Brindisi. The organization operates primarily as a football club participating in Serie D, supported by a comprehensive youth sector development program. The club's commercial operations center on an official merchandise shop offering products across five main categories: Gara (match apparel including jerseys, shorts, and socks), Allenamento (training wear), Tifoso (fan apparel), Accessori (accessories including bags, caps, scarves, and merchandise), and Rappresentanza (formal representation wear). Match ticket sales are conducted through both physical and online channels via Vivaticket platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Match Ticket Sales (Biglietteria) Match ticket sales for home matches at the Nuovarredo Arena, available through the online Vivaticket platform and the physical stadium ticket office, with tiered pricing by seating section and reduced rates for seniors, juniors, and women.
• Official Match Kit Merchandise (Gara) Official match jerseys including Home, Away, Third, and Goalkeeper variants in multiple colors (white/blue, black, yellow, blue, red, green), sold to fans and supporters.
• Training Apparel (Allenamento) Training apparel including athlete and staff variants of sweatshirts, K-way jackets, training shorts, t-shirts, and athletic socks for fans and supporters.
• Supporter Apparel (Tifoso) Fan apparel including sweatshirts for men and women in club colors (blue, royal, pink).
• Club Accessories (Accessori) Accessories including beauty products, water bottles, shoulder bags, sports bags, caps, winter hats, wool gloves, gym sacs, official balls, keychains, scarves, and mugs.
• Formal Representation Wear (Rappresentanza) Official representation wear including Bermuda shorts, jersey sweatshirts, athlete and staff sweatshirts, vests, jackets, trousers, polo shirts, and t-shirts for formal occasions.
• First Team Football Operations (Serie D) First team football participation in Serie D league, including managerial, technical, and medical staff, and player roster, delivering competitive match-day entertainment.
• Settore Giovanile (Youth Development Sector) Youth development program with dedicated managerial staff, technical staff, and age categories from Under 14 to Under 17, including safeguarding and child protection policies aligned with FIGC/UEFA standards.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

16 partnerships are on record, tiered minor and core.

• ElisirminorGTM or Marketing PartnerLocal beauty/wellness business offering 20% discount on all treatments to club card holders.
• GranducaminorGTM or Marketing PartnerClothing retailer offering 20% discount on all apparel to club supporters.
• Farmacia delle GrazieminorGTM or Marketing PartnerPharmacy offering 10% to 20% discount on products to card-holding supporters.
• R OtticaminorGTM or Marketing PartnerOptical store offering 30% discount on all items except contact lenses and solutions.
• SandrinominorGTM or Marketing PartnerLocal store offering 10% discount on all products.
• Puglia PremiazioniminorGTM or Marketing PartnerSports award supplier offering 20% discount on sports awards to club supporters.
• CascaranominorGTM or Marketing PartnerLocal business offering 20% discount on all articles.
• Artigian RussominorGTM or Marketing PartnerLocal artisan business offering 10% discount on all products.
• New Medical TrendminorGTM or Marketing PartnerMedical services provider offering free baropodometric examination and 10% discount on custom orthotic insoles.
• In Bistrot da LucaminorGTM or Marketing PartnerRestaurant offering 15% discount on table service and takeaway to club supporters.
• I Sapori della TerraminorGTM or Marketing PartnerFood products retailer offering 10% discount on all products.
• L'Angolo VerdeminorGTM or Marketing PartnerPlant/garden store offering 20% discount on all products.
• MizunocoreGTM or Marketing PartnerOfficial technical sponsor providing sports equipment and apparel. Brand featured on official merchandise and website partner section.
• Radio AntennasudminorGTM or Marketing PartnerLocal radio partner with logo displayed on club website.
• TelerregioneminorGTM or Marketing PartnerRegional television partner with logo displayed on club website.
• TelenorbaminorGTM or Marketing PartnerRegional TV/radio broadcaster partner with logo displayed on club website.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Fidelis Andria: Puglia-based football club historically competing in Serie C/D. Comparable as a regional lower-tier Italian club with overlapping local fan base and modest commercial footprint.
• Scafatese Calcio: Campanian club that recently won the Serie D championship (per Virtus' recent player acquisition history). Comparable as a southern Italian Serie D club with a successful promotion trajectory and similar commercial profile.
• Team Altamura: Puglia-based club competing in Serie D. A directly comparable peer at the same competitive tier, sharing the same regional sponsor pool and lower-tier commercial model.
• Catania FC: Sicilian club with extensive Serie C history and documented matches against Virtus Francavilla. Comparable as a southern Italian lower-tier club with similar match day operations and merchandise-driven model.
• Audace Cerignola: Serie C club based in Cerignola, Puglia. A directly comparable southern Italian lower-tier club operating in the same regional football ecosystem, with similar match day, merchandise, and local sponsorship structures.
• Taranto FC: Italian football club from Puglia competing in lower professional tiers (Serie C/D). Highly comparable as a southern Italian lower-tier club with a similar regional sponsorship base, modest ticket pricing, and merchandise-driven secondary revenue model.
• Casertana FC: Campania-based Italian club competing in Serie C. Directly comparable as a southern Italian lower-tier club with similar match day ticketing tiers, merchandise operations, and local business sponsorship model.

Regional players

• US Lecce: Another Apulian (Puglia) football club currently in Serie A, the highest tier of Italian football. Directly comparable as a regional peer operating from the same territory and drawing on overlapping local sponsorship, fan, and youth talent pools, though at a materially larger scale.

Broad incumbents

• Foggia Calcio: Puglia-based club with Serie C/B history. Comparable regional incumbent operating at a higher tier within the same southern Italian football ecosystem, drawing on overlapping commercial partners and fan pools.
• SSC Bari: Major southern Italian club based in Puglia playing in Serie B/C. A broader incumbent in the same regional football market with overlapping fan base and significantly larger commercial scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/virtus.francavilla

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Virtus Francavilla Calcio