Glorious Soup

What Glorious Soup does

Glorious! Soups (legal entity: TSC Foods Limited, company number 2499642) is a UK-based producer and brand of fresh, ready-to-eat soups distributed through supermarket retail. The company's entire range is gluten-free and spans plant-based and meat-based varieties, with products positioned on nutritional attributes including high fibre, high protein, contribution to one of the recommended five-a-day portions of fruit and vegetables, and low fat content. The brand is marketed toward health-conscious consumers seeking convenient, nutritious meal options, with messaging emphasizing vegetable density, dietary suitability, and flavor.

The business operates as a branded consumer packaged goods (CPG) play rather than a food-service or D2C operation, generating revenue through one-time product sales to grocery retailers. Distribution is concentrated in two named UK supermarket chains — Morrisons (national) and Booths (regional premium) — with products stocked in the refrigerated produce section of selected stores. The company also maintains social media presence across Facebook, Instagram, and Twitter, managed by an external agency, and uses its website as the primary consumer touchpoint. The registered office is located in Scunthorpe, England; the GLORIOUS! name is a registered trademark.

The underlying technology is not disclosed and appears to be conventional fresh-food manufacturing. There are no proprietary software, AI, or data assets referenced. The company website footer attributes the brand to "Billington Foods" while retaining the original TSC Foods Limited registration number, which may indicate a recent corporate ownership transition. The business is privately held with no disclosed external funding rounds, management team, or institutional investors.

Name

Glorious Soup

Legal name

TSC Foods Limited

Website

https://gloriousfoods.co.uk

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Glorious! Soups (TSC Foods Limited) is a UK-based fresh soup brand producing a fully gluten-free range of plant- and meat-based soups sold through selected Morrisons and Booths supermarkets to health-conscious consumers.

Ownership category

akta.pro rank

Product category

Fresh Soup / Consumer Packaged Food

NAICS

Frozen Specialty Food Manufacturing (311412)

SIC

Miscellaneous Food Preparations & Kindred Products (2090)

akta.pro primary industry

Prepared soups, stews & chili manufacturing (AFAKAHAJ)

akta.pro secondary industry

Soup, Chili & Comfort Foods (Self-Serve or Packaged) (CRAHAKAF)

Keywords

• Fresh soup products
• Gluten-free soups
• Refrigerated soups
• Consumer packaged food
• Ready-to-eat meals

Headquarters

HQ city

Rotherham

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Fresh Soup Retail Sales: Glorious! generates revenue through the sale of fresh, packaged soups via retail supermarket distribution. Products are sold as consumer packaged goods through grocery retail channels.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels1 record

Core offering

Glorious Soup manufactures and sells a range of fresh, gluten-free chilled soups under the GLORIOUS! brand, featuring both plant-based and meat-based varieties. All products are positioned as nutritious, high-fibre, high-protein, low-fat and containing one of the recommended five-a-day portions. The soups are distributed as branded consumer packaged goods through UK supermarket chains Morrisons and Booths.

Product overview

Glorious! Soups is a unified product line of fresh soups offered by Glorious! Foods (a trading name of TSC Foods Limited). The range includes both plant-based and meat-based soup varieties, all of which are gluten-free. The products are characterized by their nutritional profile, featuring high fibre, high protein content, and qualifying as 1 of the recommended five daily portions of fruit and vegetables. The soups are marketed as filling, low-fat, and rich in flavour, available at selected Morrisons and Booths retailers.

Differentiator

Problem solved

Functional benefit

Products and services

• GLORIOUS! Soups A range of fresh, gluten-free chilled soups sold as consumer packaged goods through UK supermarkets Morrisons and Booths, featuring both plant-based and meat-based varieties with nutritional claims including high fibre, high protein, and 1-of-5-a-day content. Targeted at health-conscious UK consumers seeking convenient, nutritious meal solutions, including those with gluten-free dietary requirements.

Named customers2 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Emerging players

• Suma Wholefoods: UK wholefood cooperative with a soup and prepared food range, distributed through independent and health-food retailers. Overlaps with Glorious! on gluten-free, plant-based, and ethical positioning, though primarily ambient format.
• Plenty Reasons: UK plant-based prepared food brand with soup SKUs targeting health-conscious consumers. Comparable in free-from and plant-based positioning within UK grocery and foodservice channels.

Broad incumbents

• Knorr (Unilever): Major ambient soup and stock brand in UK grocery. Competes in the broader soup category, with own-brand and recipe-mix soups positioned against ready-to-eat offerings like Glorious!.
• Baxters: Long-established UK soup brand (canned, ambient, and some chilled) sold across major UK grocers. Competes with Glorious! for soup shop occasion, though primarily in ambient rather than fresh format.
• Heinz (soup range): Global CPG giant with significant UK soup presence (canned and pouch). Competes for soup meal occasions and shelf space at the same UK grocers, with substantially greater marketing and trade investment.

Direct peers

• New Covent Garden Soup Co. The leading UK fresh, chilled soup brand, stocked across all major UK grocers. Directly competes with Glorious! on the same fresh soup shelf at retailers like Morrisons, with similar positioning around natural ingredients and ready-to-eat formats.
• Ainsley Harriott: UK ambient soup and meal brand sold in major grocers, with growing health and plant-based SKU range. Comparable in targeting health-conscious UK consumers and competing for the same supermarket soup shelf.
• Tideford Organics: UK organic soup and sauce brand focused on free-from and plant-based positioning. Direct overlap with Glorious! on gluten-free, plant-based, and "better-for-you" messaging in the chilled soup category.
• Yorkshire Provender: UK-based premium fresh soup brand selling chilled, natural-ingredient soups via UK supermarkets including Waitrose and Ocado. Comparable in fresh format, premium positioning, and target health-conscious shopper.

Others

• Billington Foods: UK food manufacturer and brand operator; appears as the copyright holder on the Glorious! website and may be the parent of TSC Foods Limited. Operates adjacent food categories and provides group infrastructure to Glorious!.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/gloriousfoods
• Facebookfacebook.com/GloriousFoods
• LinkedInlinkedin.com/company/glorious-foods

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Glorious Soup