What Cirque Dreams does

Cirque Dreams is a live theatrical entertainment brand founded in 1993 that produces touring and resident stage shows combining contemporary circus arts, acrobatics, aerial acts, jugglers, choreography, and live music under a unified whimsical visual style. Its flagship property, Cirque Dreams Holidaze, is a nationally touring holiday production that visits more than 40 US cities annually from November through December and is anchored at theatrical venues, with the broader content library also licensed to Broadway, casinos, theme parks, resorts, and cruise lines worldwide.

The brand is operated by VStar Entertainment Group (legal entity VStar Entertainment Group Newco, LLC, a Nevada LLC), which was acquired in 2018 by Cirque du Soleil Entertainment Group; Cirque du Soleil Entertainment Group is the international governing entity headquartered in Montreal, while production operations sit in Las Vegas. Headcount is small (11-50 employees) because Cirque Dreams is a brand-level organization, with the bulk of performers, touring crew, and production staff handled by VStar and contracted for each show.

Revenue is generated through direct-to-consumer ticket sales (transaction-fee model) via cirquedreams.com and venue box offices, with marketing conducted through the company website, email newsletter, and social channels on Facebook, Instagram, and YouTube. The go-to-market is therefore a direct-to-consumer, entertainment-ticketing motion targeting a general consumer audience seeking family and holiday live entertainment. The company is private, with no disclosed funding rounds, no patents, and no public financials.

Name

Cirque Dreams

Legal name

VStar Entertainment Group Newco, LLC

Website

https://cirquedreams.com

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

11–50 employees

Short description

Cirque Dreams is a 1993-founded live theatrical entertainment brand that produces touring circus-acrobatic stage shows, including its flagship Holidaze production touring 40+ US cities, operating under VStar Entertainment Group within Cirque du Soleil Entertainment Group.

Ownership category

akta.pro rank

Product category

Live Theatrical Entertainment

NAICS

Performing Arts Companies (7111), Theater Companies and Dinner Theaters (71111)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Circus, Magic & Variety Shows (THAJAFAH)

akta.pro secondary industry

Theater, Musicals & Performing Arts (THAJAFAB)

Keywords

• Live theatrical entertainment
• Circus performance tours
• Holiday theatrical shows
• Acrobatic stage productions
• Family entertainment venues

Headquarters

HQ city

Montréal

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Live Theater and Event Tickets: Revenue is generated through ticket sales for live theatrical performances, including touring productions like Cirque Dreams Holidaze. The company operates across Broadway, casinos, theme parks, resorts, cruise lines, and theatrical venues worldwide.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Cirque Dreams produces and presents live theatrical circus and acrobatic performances that combine contemporary circus artists with dynamic choreography and whimsical storytelling. The franchise operates nationally touring productions, notably the holiday-themed Cirque Dreams Holidaze, and presents shows across Broadway, casinos, theme parks, resorts, cruise lines, and theatrical venues worldwide. Tickets are sold directly to consumers through its website and at venue box offices.

Product overview

Cirque Dreams is a live theatrical entertainment brand offering a portfolio of productions combining contemporary circus arts with dynamic choreography and whimsical storytelling. The core offering consists of live stage performances across multiple venue types including Broadway, casinos, theme parks, resorts, cruise lines, and theatrical venues. The primary touring production is Cirque Dreams Holidaze, a holiday-themed show. The franchise is produced by VStar Entertainment Group, which was acquired by Cirque du Soleil Entertainment Group in 2018. All productions feature aerial circus acts, acrobatics, and live music performed by contemporary circus artists.

Differentiator

Problem solved

Functional benefit

Brands

• Cirque Dreams Holidaze: A nationally touring holiday theatrical production featuring aerial circus acts, jugglers, acrobatics, live music, and theatrical performances that tours across the United States during the holiday season.

Products and services

• Cirque Dreams Live Theatrical Productions A globally recognized live theatrical entertainment brand producing circus and acrobatic stage performances for Broadway, casinos, theme parks, resorts, cruise lines, and theatrical venues worldwide since 1993.
• Cirque Dreams Holidaze A nationally touring holiday theatrical production featuring aerial circus acts, jugglers, acrobatics, live music, and elaborate sets and costumes that tours over 40 cities across the United States annually from November through December.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered flagship.

• Cirque du Soleil Entertainment GroupflagshipStrategic or Co-development Partner · 1 January 2018Cirque du Soleil Entertainment Group acquired VStar Entertainment Group in 2018. Cirque Dreams is now a Cirque du Soleil Entertainment Group Company, benefiting from the parent company's brand recognition, operational expertise, and entertainment industry leadership.
• VStar Entertainment GroupflagshipStrategic or Co-development PartnerVStar Entertainment Group produces the Cirque Dreams franchise. VStar Entertainment Group is part of Cirque du Soleil Entertainment Group. VStar Entertainment Group is headquartered at 1151 Grier Drive, Las Vegas, Nevada 89119, USA.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Cirque Italia: Cirque Italia is a touring circus production that performs under a big-top tent or in theaters across the U.S., combining circus acts, acrobatics, and theatrical storytelling. It directly competes with Cirque Dreams in the family circus entertainment segment.
• Medieval Times: Medieval Times operates themed dinner-theater entertainment venues across the U.S. featuring live theatrical performances. While its theme is historical rather than circus, it competes for the same family and group-outing live entertainment dollar and operates a similar touring/permanent-venue hybrid model.
• VStar Entertainment Group: VStar Entertainment Group is the parent producer of Cirque Dreams and itself produces live touring theatrical entertainment for fairs, festivals, and themed attractions. It shares the same production team, touring infrastructure, and business model as Cirque Dreams.
• Big Apple Circus: Big Apple Circus is a traditional circus company producing live circus performances in tent venues and theaters in the U.S. It competes directly with Cirque Dreams in the family circus entertainment category and shares a similar arts-driven, theatrical approach.
• Spiegelworld: Spiegelworld produces resident and touring live theatrical entertainment experiences, including variety shows, cabaret, and circus-inspired productions, primarily in Las Vegas and major U.S. markets. It competes directly for family and adult audiences seeking high-production live theatrical entertainment.
• Cavalia: Cavalia is a touring theatrical entertainment production featuring equestrian arts, acrobatics, and live music under a big top. It competes for the same family and tourist live entertainment audience as Cirque Dreams, with a similar touring production model and high-production-value theatrical format.
• Dragone Entertainment: Dragone is a Franco-Italian theatrical production company specializing in large-scale resident and touring circus, aquatic, and variety shows, often co-produced with casinos and resorts. It is highly comparable in production style, venue mix, and audience profile to Cirque Dreams.

Broad incumbents

• Blue Man Group: Blue Man Group is a sister brand under Cirque du Soleil Entertainment Group, producing live theatrical performances that combine music, comedy, and multimedia. It shares Cirque Dreams' parent company, target audience, and live theatrical production model, making it a strong internal comparable.
• Cirque du Soleil: Cirque du Soleil is the parent company and largest direct comparable in the contemporary circus and theatrical entertainment category. It operates resident shows, touring productions, and theatrical experiences globally that directly overlap with Cirque Dreams' offering, while operating at a much larger scale.
• The Works Entertainment: The Works Entertainment is a sister brand under Cirque du Soleil Entertainment Group that produces live theatrical and event entertainment. It shares the same parent company and overall production philosophy, though it focuses more on event-based and corporate entertainment than Cirque Dreams' consumer touring model.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/CirqueDreams
• Facebookfacebook.com/cirquedreams
• Instagraminstagram.com/cirquedreams
• Xx.com/cirquedreams
• LinkedInlinkedin.com/company/cirque-dreams

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cirque Dreams