Nordtro

What Nordtro does

Nordtro AS is a publicly-owned Norwegian employment and inclusion enterprise founded in 1981 and headquartered in Storslett, Norway, jointly owned by Nordreisa Kommune (51%) and Troms Fylkeskommune (49%). The company delivers career guidance (Karriereveiledning), NAV-approved Work Preparation Training (Arbeidsforberedende trening / AFT) in three municipalities, sick leave follow-up and expert assistance under the IA agreement, certified mentor training for healthcare personnel, Norwegian language and digital skills courses via the Kompetansepluss Arbeid scheme, and organizational consulting on work environment and culture. It also wholly owns Sport1 Nordtro, a sports retail store at the Gammen varehus in Storslett that functions as a work-inclusion vehicle for job seekers needing a safe start. Target segments include NAV-referred job seekers, long-term sick-listed employees and their employers, healthcare organizations needing mentor training, youth under 35 outside NAV eligibility, and employers needing Norwegian-language workforce training.

Nordtro generates revenue through a mix of public-sector contracts (NAV AFT, IA-agreement expert assistance), enterprise training fees (mentor courses priced at 9,990 NOK per participant with 120+ trained since 2023; Kompetansepluss Arbeid contracts with municipalities and aquaculture employers), pilot project funding (Troms Holding-supported Kraft til endring), and retail hardware sales through Sport1 Nordtro. Proprietary technology assets are limited — a custom career profiling tool (InFlow profileringsverktøy) and a structured 30-hour mentor curriculum — with services delivered primarily through the Storslett office, on-site at client workplaces, and digitally via Teams and Zoom. Certifications include ISO 9001 (quality management), ISO 14001 (environmental management) and Miljøfyrtårn status. Headcount is approximately 20-30 staff.

Nordtro's go-to-market blends direct outreach to individuals (career guidance, free "Den gode samtalen" campaigns), enterprise sales to municipalities and healthcare organizations, NAV referral pipelines, and partnership channels including the nationwide Kopano AS career guidance network (Karriereportalen), the Campus Nord-Troms education cluster, HKdir's Kompetansepluss Arbeid scheme, and Nord-Troms videregående skole's vocational programs. Geographic reach is anchored in Nord-Troms for AFT and expert assistance, with national scope for the healthcare mentor course portfolio.

Name

Nordtro

Legal name

Nordtro AS

Website

https://nordtro.no

Company type

Private

Founded year

1981

Operating status

Operating

Headcount range

11–50 employees

Short description

Nordtro AS is a publicly-owned Norwegian employment and inclusion company providing career guidance, NAV-funded work preparation, sick-leave follow-up, healthcare mentor training, and Norwegian language courses to Nord-Troms municipalities, healthcare organizations, aquaculture employers, and job seekers.

Ownership category

akta.pro rank

Product category

Career Counseling and Workforce Inclusion Services

NAICS

Vocational Rehabilitation Services (62431), Professional and Management Development Training (61143)

akta.pro primary industry

Onboarding Program Design, Enablement & Train-the-Trainer (EDABAOAL)

Keywords

• Career counseling services
• Workforce inclusion programs
• Sick leave management
• Vocational training courses
• Norwegian language training

Headquarters

HQ city

Storslett

HQ country

Norway

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain, Others

Revenue model

1. NAV labor market measures (AFT): Nordtro delivers Arbeidsforberedende trening (Work Preparation Training) as a NAV-approved supplier in Nordreisa, Kåfjord and Skjervøy municipalities. Revenue comes from government contracts for placing job seekers in work.
2. Expert assistance (Ekspertbistand): Sick leave follow-up services under the IA agreement, where Nordtro provides expert assistance to employers and employees experiencing sick leave challenges. Funded through NAV applications.
3. Mentor courses: Digital mentor courses for healthcare personnel across Norway at 9990 NOK per participant. Nordtro has trained over 120 healthcare workers since 2023 nationwide.
4. Norwegian courses (Kompetansepluss Arbeid): Norwegian language and digital skills courses delivered in collaboration with HKdir through Kompetansepluss Arbeid scheme. Clients include municipalities and private companies.
5. Pilot project funding: Kraft til endring pilot project funded by Troms Holding in collaboration with Nordreisa municipality for youth under 35 not eligible for NAV support.
6. Sport1 Nordtro retail: Nordtro owns and operates Sport1 Nordtro sports store on Storslett, contributing to work inclusion by providing safe work starts for people seeking employment.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels6 records

Core offering

Nordtro AS is a Norwegian work and inclusion enterprise delivering career guidance, NAV-approved labor-market training (AFT), sick leave follow-up / IA-agreement expert assistance, certified mentor training for healthcare personnel and leaders, and Norwegian language and digital-skills courses. It also operates the Sport1 Nordtro sports retail store as an inclusion vehicle. Services are sold to municipalities, healthcare organizations, private companies, and individual job seekers across Nord-Troms and, for selected programs, nationwide.

Product overview

Nordtro AS is an employment and inclusion company providing a portfolio of career guidance, work preparation, and professional training services primarily to businesses, public entities, and individuals in North Troms, Norway. The core offerings include Karriereveiledning (career counseling), Sykefraværsoppfølging/Ekspertbistand (sick leave follow-up and expert assistance through IA agreements), and various training programs including Mentorkurs for healthcare personnel, Norwegian language courses, and leadership courses. These services are delivered through individual counseling, group programs, and projects such as the pilot project 'Kraft til endring' for youth, study library development, and the Vekslingsmodellen educational program. Nordtro also operates Sport1 Nordtro, a sports retail store that supports work inclusion. The company is ISO 9001 and ISO 14001 certified and is owned by Nordreisa Municipality (51%) and Troms County Municipality (49%).

Differentiator

Problem solved

Functional benefit

Brands

• Sport1 Nordtro: Sports retail store located at Gammen varehus on Storslett, owned by Nordtro AS, emphasizing sustainability, environment and competence, and contributing to work inclusion.

Products and services

• Karriereveiledning (Career Guidance) Professional career counseling services that help individuals explore job and education opportunities, identify strengths via the InFlow profiling tool, and make informed career decisions through a structured and methodical approach. Customers are individuals and NAV-referred job seekers in Nord-Troms.
• Sykefraværsoppfølging / Ekspertbistand (Sick Leave Follow-up / Expert Assistance) Follow-up services for sick-listed employees functioning as a neutral third party to map situations and find sustainable solutions enabling employees to remain in or safely return to work. Funded through NAV applications under the IA-agreement Ekspertbistand scheme; customers are employers and employees in Nord-Troms.
• Mentorkurs for helsepersonell (Mentor Course for Healthcare Personnel) A 30-hour digital mentor training program for healthcare workers delivered across five sessions, teaching professional mentoring skills, structured conversation tools, and techniques to support new employees or those needing extra support. Priced at 9990 NOK per participant with group discounts; delivered via Teams/Zoom to healthcare organizations nationwide.
• Innføring i mentoring (Introduction to Mentoring) Digital introductory course delivered via Teams covering constructive feedback techniques and how to use mentoring as an effective tool for employees to reach their work goals.
• Mentoring og trygg ledelse (Mentoring and Safe Leadership) Leadership course for managers with personnel responsibilities, focusing on effective communication and building networks with private businesses in North Troms.
• Arbeidsmiljø- og kultur (Work Environment and Culture Consulting) Organization consulting services for change processes and positive development of work environment and culture, including mapping, individual guidance, group guidance, and team building for employer clients.
• Norskkurs og digitale ferdigheter (Norwegian Language and Digital Skills Courses) Norwegian language courses and digital skills courses delivered in collaboration with HKdir through the Kompetansepluss Arbeid program, customized to workplace needs for municipal and private-company clients including Skjervøy kommune, Lerøy Aurora, Arnøy Laks, and Nordreisa kommune.
• Arbeidsforberedende trening (AFT) (Work Preparation Training) A labor market program administered by NAV where Nordtro is the approved provider in Nordreisa, Kåfjord, and Skjervøy, offering work preparation training with a dedicated career counselor for NAV-referred job seekers.
• Sport1 Nordtro (Sports Retail Store) Sports retail store owned by Nordtro at Gammen varehus, Storslett, emphasizing sustainability, environment, and expertise while contributing to work inclusion by providing safe work starts for people seeking employment.

Quantifiable outcome

• Over 120 healthcare workers trained nationwide since 2023
• +2 more outcomes

Named customers8 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

13 partnerships are on record, tiered core and minor.

• Nordreisa kommunecoreStrategic or Co-development Partner · 1 September 2025Main strategic partner in the Kraft til endring pilot project for youth under 35. Nordtro also delivers NAV services and Norwegian courses for the municipality.
• Campus Nord-TromscoreStrategic or Co-development PartnerNordtro is developing study library services for Campus Nord-Troms on a distributed model for higher education in North Troms region, working with 6 municipalities.
• NAV NordreisacoreImplementation/ SI/ Consulting PartnerNAV refers job seekers to Nordtro for work preparation training (AFT) and other labor market measures. NAV also supports sick leave follow-up services.
• DPS Nord-Troms (Senter for psykisk helse og rusbehandling)minorStrategic or Co-development PartnerMental health and substance abuse treatment center in North Troms is a collaboration partner in the Kraft til endring pilot project.
• Kopano AScoreStrategic or Co-development PartnerNordtro is a partner in the nationwide Kopano AS network, giving access to Karriereportalen for exclusive job listings and shared resources across Norway.
• Nord-Troms videregående skolecoreStrategic or Co-development PartnerNordtro works with the vocational school on Bedriftsmodellen and Vekslingsmodellen programs to help students complete apprenticeships and obtain trade certificates.
• ARENA Nord-TromscoreStrategic or Co-development PartnerNordtro delivers content for YOU competence program to trainees and mentor training for company managers in the Trainee ARENA Nord-Troms program.
• Indre Østfold kommuneminorImplementation/ SI/ Consulting PartnerNordtro delivered a customized training video for mentor program implementation in the municipality.
• Skjervøy kommuneminorChannel Partner/ Reseller/ DistributorNordtro delivers Norwegian and digital skills courses for municipal employees (2026-2027) under Kompetansepluss Arbeid scheme.
• Lerøy AuroraminorChannel Partner/ Reseller/ DistributorNordtro delivers Norwegian language courses for employees at this aquaculture company (2026-2027) under Kompetansepluss Arbeid scheme.
• Arnøy LaksminorChannel Partner/ Reseller/ DistributorNordtro delivers Norwegian language courses for employees at this salmon farming company (2026-2027) under Kompetansepluss Arbeid scheme.
• HKdir (Direktoratet for høyere utdanning og kompetanse)coreChannel Partner/ Reseller/ DistributorNordtro delivers Norwegian and digital skills courses under the Kompetansepluss Arbeid scheme funded by HKdir.
• Study libraries in North Troms (Kåfjord, Nordreisa, Kvænangen, Skjervøy, Lyngen, Storfjord)minorStrategic or Co-development PartnerNordtro collaborates with all six study libraries in North Troms municipalities for the Campus Nord-Troms development project.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Attføringsbedriftene: Norwegian membership organization for work-inclusion (arbeids- og inkluderingsbedrift) companies. Nordtro belongs to this category, and member firms deliver similar NAV AFT, sick-leave follow-up, and vocational rehabilitation services across Norway.
• Stendi AS: Major Norwegian provider of healthcare, work-inclusion, and rehabilitation services. Stendi directly competes with Nordtro in delivering NAV-funded labor market measures and inclusion services, but at substantially greater scale.
• Samordna Opplæringskontor (SOK): Network of Norwegian training offices coordinating apprenticeships in trade certificates. Nordtro's Vekslingsmodellen work with Nord-Troms videregående skole directly overlaps with this apprenticeship-coordination function.
• Kopano AS: Nationwide Norwegian career-guidance network that Nordtro is a member of. Kopano operates Karriereportalen and shared resources across member companies, directly overlapping with Nordtro's career guidance and job-seeker placement services.
• AOF Norge: Norwegian adult education organization offering vocational and language courses nationwide, including Kompetansepluss-supported programs. Closely comparable to Nordtro's Norwegian language and digital skills course line.

Broad incumbents

• Randstad Norge: Major multinational staffing and HR services firm operating in Norway. Provides career transition, outplacement, and workforce services that conceptually overlap with Nordtro's career guidance and IA-agreement work.
• Adecco Norge: Large global staffing and workforce solutions firm with operations in Norway. Competes with Nordtro for employer-side workforce services but at vastly greater scale and with broader geographic coverage.
• ManpowerGroup Norge: Global staffing and career-services company with a Norwegian franchise. Overlaps with Nordtro's employer-facing and job-seeker services but offers a much broader portfolio across industries.

Regional players

• Samhall AB: Swedish government-owned work-inclusion enterprise providing employment for people with disabilities. Conceptually comparable to Nordtro's work-inclusion mission but operates under Swedish policy and at significantly larger scale.
• Humana Omsorg og Assistanse: Nordic (Swedish-headquartered) provider of personal assistance, elderly care, and work-inclusion services. Comparable to Nordtro as a Nordic inclusion operator, though primarily active in Sweden and competing in adjacent rather than identical service lines.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Nordtro
• LinkedInlinkedin.com/company/nordtro-as

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nordtro