What LifePlan Financial does

LifePlan Financial, LLC is a privately-held, SEC-registered investment advisory firm (RIA) founded in 2005 and headquartered at 226 N. Broad Street, Mankato, Minnesota. The firm operates as a small practice (1-10 employees) and delivers three core services: Financial Advisory, Wealth Management, and Comprehensive Planning, targeted at individual investors and families seeking portfolio management, retirement planning, and estate/legacy planning. Its mission, as stated publicly, is to help clients protect, organize, and enhance their financial resources through personalized guidance.

The business model is fee-based advisory work, structured as recurring revenue streams from managing client assets and providing ongoing financial planning engagements. The firm does not publicly disclose its pricing, fee schedule, or AUM; prospective clients are invited to schedule a free introductory appointment at the Mankato office. Distribution is direct-to-consumer, with no brokers, intermediaries, or digital onboarding channels. The go-to-market motion is sales-led and referral-driven, supplemented by organic content marketing through weekly market commentary authored by advisor Jodie Barta and posted to the firm's website.

The firm's technology posture is unstated beyond a general reference to "technology available in the marketplace." There is no proprietary platform, app, or disclosed AI/ML capability. The firm maintains its regulatory footprint through SEC RIA registration, an ADV Part 2A disclosure, a Form CRS, and an annual privacy disclosure. A disclosed institutional holding of approximately $8.8 million in Duke Energy Corporation (75,070 shares) suggests the firm manages discretionary assets across client portfolios, though this is not a partner relationship. Leadership includes founder and managing partner Larry A. Kuyper, with named advisors Jodie Barta and Sean Jamison.

Name

LifePlan Financial

Legal name

LifePlan Financial, LLC

Website

https://lifeplan-financial.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

1–10 employees

Short description

LifePlan Financial is a privately-held, SEC-registered investment advisory firm in Mankato, Minnesota, serving individual investors and families with financial advisory, wealth management, and comprehensive planning services through a referral-driven, direct-to-client B2C model.

Ownership category

akta.pro rank

Product category

Financial Advisory Services

NAICS

Portfolio Management and Investment Advice (523940)

SIC

Investment Advice (6282)

akta.pro primary industry

Financial Coaching & Budgeting Advisory (FSAEAAAH)

akta.pro secondary industry

Family & Life-Stage Financial Planning (Marriage, Kids, Caregiving) (EDAAAJAM)

Keywords

• Financial advisory services
• Wealth management
• Investment management
• Financial planning
• Registered investment advisor

Headquarters

HQ city

Mankato

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Advisory Services: LifePlan Financial operates as a Registered Investment Advisor with the Securities and Exchange Commission, offering fee-based advisory services for financial planning, wealth management, and investment advisory. Revenue is generated through advisory fees for managing client assets and providing comprehensive financial planning services.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

LifePlan Financial is an SEC-registered investment advisory firm that delivers three integrated services to individuals and families: Financial Advisory (personalized financial guidance), Wealth Management (risk-managed investment management), and Comprehensive Planning (holistic life and legacy planning). Revenue is generated through fee-based advisory engagements for portfolio management and ongoing financial planning.

Product overview

LifePlan Financial offers a unified suite of three core financial services: Financial Advisory (expert personalized financial guidance), Wealth Management (risk-managed investment services), and Comprehensive Planning (holistic life and legacy planning). These services are designed to work together to help protect, organize, and enhance clients' financial resources, with the mission of providing thoughtful planning for life and legacy.

Differentiator

Problem solved

Functional benefit

Products and services

• Financial Advisory Expert financial advice tailored to individual client needs, providing personalized guidance for financial decisions. Intended for individuals and families seeking one-on-one financial counsel from an SEC-registered investment advisor.
• Wealth Management Investment management services focused on managing risk to help clients achieve relaxed financial security. Delivered by an SEC-registered investment advisor for individuals and families.
• Comprehensive Planning Holistic financial planning service delivering peace of mind through integrated life and legacy planning solutions. Designed for individuals and families seeking unified guidance across financial, retirement, estate, and legacy planning.

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves4 records

Expansion highlights3 records

Broad incumbents

• Edelman Financial Engines: Large national RIA offering financial planning, investment management, and retirement-focused advisory services. Comparable as a fee-based advisor serving individuals and families with comprehensive planning, though at significantly greater scale and with proprietary technology.
• Commonwealth Financial Network: Independent broker-dealer and RIA support firm serving small and mid-sized advisory practices. Comparable as an alternative model that small RIAs may join to access shared compliance and technology resources.
• Mariner Wealth Advisors: Large national RIA consolidator that acquires independent advisory firms like LifePlan Financial and operates a similar fee-based wealth management model for individuals and families. Comparable as the dominant strategic acquirer in the RIA roll-up space and a likely exit path for founder-owned firms.
• Creative Planning: Large independent RIA offering comprehensive financial planning, wealth management, and investment advisory services to individuals. Directly comparable service offering (financial advisory, wealth management, comprehensive planning) to LifePlan Financial but at significantly greater scale and geographic reach.
• Cetera Financial Group: Large IBD and RIA support platform serving independent financial advisors. Comparable as the support infrastructure many sub-scale RIAs either join or compete against, providing compliance, technology, and back-office services.
• Carson Group: RIA and coaching organization that partners with and acquires independent financial advisory firms. Comparable as a firm that has scaled the local-advisor business model through a partnership platform serving similar individual and family clientele.
• Fisher Investments: Large RIA primarily serving high-net-worth individuals with portfolio management and financial planning. Comparable business model (fee-based advisory for individuals) at far greater scale, illustrating the upper end of the addressable client segment.
• Focus Financial Partners: RIA roll-up platform (now part of Clayton, Dubilier & Rice) that partners with independent, founder-led advisory firms. Comparable as the archetypal acquirer of small, founder-owned RIAs like LifePlan Financial, providing a credible strategic exit path.
• LPL Financial: Largest independent broker-dealer in the U.S., supporting thousands of individual advisors and RIAs. Comparable as the dominant infrastructure provider for small advisory practices and a key competitive reference point for independent RIAs of LifePlan Financial's size.

Direct peers

• Sequoia Financial Group: Mid-size independent RIA offering wealth management, financial planning, and investment advisory to individuals and families. Closely comparable in size, service mix, and founder-led profile to LifePlan Financial, making it a strong like-for-like peer.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LifePlan Financial