Image Signs and Neon

What Image Signs and Neon does

Image Signs and Neon is a privately held, certified woman-owned custom sign manufacturer and installer founded in 1993 and headquartered at 310 S. 25th Ave., Hattiesburg, Mississippi. The company designs, fabricates, and installs a six-category signage portfolio spanning outdoor signage (monument signs, channel letters, pylons), vehicle decals and wraps, indoor signage (lobby signs, wall graphics, wayfinding, dimensional lettering), promotional materials, temporary signage (banners, yard signs, backdrops), and custom vinyl graphics. Operations rely on in-house design, high-quality vinyl and durable substrate materials, professional installation teams, and ongoing maintenance and repair services. Under Owner Darlene Thomas and COO Meka Morrison, supported by a small named team in sales, graphic arts, and installation, the business has operated continuously for over three decades.

The company makes money through project-based, quote-only fees for custom design, fabrication, installation, and post-installation maintenance services. Pricing is not publicly disclosed; customers are guided to a website quote-request form or phone inquiry, with the company committing to follow up within 24 hours. The go-to-market is direct sales-led, targeting local small and medium businesses and select nonprofits in the Hattiesburg, Mississippi region and surrounding Southeast U.S. area. Customer-acquisition channels include the company website with quote CTAs, organic social profiles on LinkedIn, Facebook, and Instagram, a Google Business review funnel, and a service-area map page supporting local SEO. The company also participates in national-account programs with Jones Sign, Dualite, and Design Team, which can route multi-location signage work to the local shop.

The customer base is fragmented across verticals such as salons and boutiques, general contractors, HVAC services, transportation fleets, landscaping, sports organizations, and community nonprofits, with all named accounts being small local businesses or community organizations. No external venture, private equity, or institutional capital is disclosed; the firm is founder/management-owned, operates a single physical location, and shows no documented M&A, restructuring, or leadership change activity. Business hours (Mon-Thu 7am-3pm, Fri 7am-12pm) and the absence of any AI/technology platform layer are consistent with a traditional local services business rather than a technology-enabled growth company.

Name

Image Signs and Neon

Legal name

Image Signs and Neon

Website

https://imagesignsandneon.com

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

1–10 employees

Short description

Image Signs and Neon is a privately held, certified woman-owned custom sign manufacturer founded in 1993 in Hattiesburg, Mississippi, designing, fabricating, and installing outdoor, vehicle, indoor, temporary, promotional, and vinyl signage for local small businesses and nonprofits across the Southeast U.S.

Ownership category

akta.pro rank

Product category

Custom Signage Fabrication

NAICS

Sign Manufacturing (33995), Sign Manufacturing (339950)

SIC

Commercial Printing (2750)

akta.pro primary industry

Wayfinding, Signage & Environmental Graphic Design (BPAHAKAN)

akta.pro secondary industries

Corporate Event Decor, Branding & Signage (HSACADAJ), Static Billboards & Posters (Roadside, Wallscapes) (BPAFALAA)

Keywords

• Custom signage design
• Outdoor sign fabrication
• Vehicle decal wraps
• Indoor signage solutions
• Vinyl graphics production

Headquarters

HQ city

Hattiesburg

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales

Revenue model

1. Custom Signage Design and Production: Design and production of custom signs including outdoor signage, indoor signage, vehicle decals, temporary signs and banners, custom vinyl graphics, and promotional materials. The revenue is generated through project-based fees for custom signage fabrication.
2. Professional Installation Services: The company provides professional installation services for all signage products, ensuring proper placement and adherence to local codes and requirements.
3. Maintenance and Repair Services: Ongoing maintenance and repair services for existing signage including lighting repairs, face replacements, and general upkeep.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Image Signs and Neon is a custom sign fabrication and installation company that designs, produces, and installs physical signage products for local businesses. Its portfolio includes outdoor signage (monument signs, channel letters, pylons), vehicle decals and wraps, indoor signage (lobby signs, wall graphics, wayfinding), promotional materials, temporary banners and yard signs, and custom vinyl graphics. The company manages the entire process from initial concept and design through production, professional installation, and ongoing maintenance.

Product overview

Image Signs and Neon is a certified woman-owned sign-making company offering a comprehensive portfolio of signage products and services. The company operates as a single unified service offering rather than a platform-plus-modules architecture, providing end-to-end signage solutions from design and production through professional installation. The core product portfolio comprises six distinct service categories: Outdoor Signage (monument signs, channel letters, pylons), Vehicle Decals (custom decals and full vehicle wraps), Indoor Signage (lobby signs, wall graphics, wayfinding, dimensional lettering), Promotional Materials (business cards, brochures, handheld signs), Temporary Signage (banners, backdrops, yard signs), and Custom Vinyl (window, wall, and surface graphics). All products are supported by professional installation services and maintenance offerings.

Differentiator

Problem solved

Functional benefit

Products and services

• Outdoor Signage Complete outdoor signage solutions including monument signs, channel letters, pylons, and high-impact displays built with durable materials and precision craftsmanship for long-lasting brand visibility. Designed for local businesses seeking storefront and exterior identification.
• Vehicle Decals Custom vehicle decals and wraps that transform cars, trucks, vans, and specialty vehicles into mobile advertisements with weather-resistant, high-quality graphics. Targeted at businesses with fleet vehicles seeking mobile brand visibility.
• Indoor Signage Indoor signage solutions including lobby signs, wall graphics, wayfinding, and dimensional lettering designed to enhance spaces and reinforce brand identity. Targeted at businesses seeking interior branding and customer navigation.
• Promotional Materials High-quality promotional items including business cards, brochures, and custom handheld signs designed to reflect brand personality and capture attention. Targeted at local businesses needing printed marketing collateral.
• Temporary Signs & Banners Temporary signage including banners, backdrops, and yard signs designed for events, promotions, construction projects, and directional purposes with durable materials and professional appearance. Targeted at organizations needing short-term, cost-effective signage.
• Custom Vinyl Graphics Custom vinyl graphics for windows, walls, doors, and other surfaces that transform spaces into visual statements with vibrant, precise, and long-lasting applications. Includes professional installation and maintenance guidance. Targeted at businesses seeking customized surface branding.
• Professional Sign Installation Services Professional installation services for all signage products, ensuring proper placement, adherence to local codes, and code compliance. Provided by the in-house installation team including Lead Technician Steve Owens and Install & Service Technician Paul Bounds.
• Sign Maintenance and Repair Services Ongoing maintenance and repair services for existing signage including lighting repairs, face replacements, and general upkeep. Targeted at businesses needing to maintain their installed signage inventory.

Named customers10 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered minor.

• Jones SignminorStrategic or Co-development PartnerNational account partner shown on the About Us page. Jones Sign is a national sign company that Image Signs and Neon works with as part of their national accounts program.
• DualiteminorStrategic or Co-development PartnerNational account partner displayed on the About Us page. Dualite is a national lighting and signage company that Image Signs and Neon collaborates with through their national accounts program.
• Design TeamminorStrategic or Co-development PartnerNational account partner featured on the About Us page. Design Team is a national sign company that Image Signs and Neon partners with as part of their national accounts network.

Scale indicators3 records

Recent moves5 records

Expansion highlights3 records

Broad incumbents

• YESCO: One of the oldest and largest sign manufacturers in the U.S., producing iconic illuminated signs, channel letters, and digital displays nationwide. Operates in the same end-product categories as Image Signs and Neon but at dramatically larger scale with proprietary manufacturing capabilities and national footprint.
• Jones Sign: Established national sign fabrication and installation company with in-house manufacturing capabilities. Listed as a national account partner of Image Signs and Neon; comparable in product categories (channel letters, monument signs, pylon signs) but operates at significantly larger scale with national coverage.
• Lamar Advertising: Largest U.S. outdoor advertising company operating billboards, digital displays, and transit advertising nationwide. Overlaps with Image Signs and Neon in signage production and outdoor display categories, though serves an advertising-revenue model rather than SMB project sales.
• Clear Channel Outdoor: Major U.S. outdoor advertising company producing billboards, street furniture, and digital spectaculars. Touches the same broad signage and outdoor display industry as Image Signs and Neon but operates at enterprise scale with a media-revenue model.

Direct peers

• Signarama: Global franchised sign company with hundreds of locations offering custom signs, banners, vehicle wraps, and digital signage for SMBs. Closely comparable product portfolio and customer segment to Image Signs and Neon, with similar custom design + production + installation service model.
• FASTSIGNS: Largest franchised sign and graphics company in North America with hundreds of locations. Direct competitor in custom signs, vehicle wraps, and commercial signage for local SMBs — the same target market and product mix as Image Signs and Neon, differing primarily through a franchise model and broader geographic coverage.
• SpeedPro Imaging: Franchised large-format printing and vehicle wrap specialist with locations nationwide. Directly comparable on the vehicle decal and large-format vinyl graphics side of Image Signs and Neon's business, though more specialized and less broad in permanent sign fabrication.
• Minuteman Press: Franchised print and signage provider with a global network of local shops. Comparable on the print/banner/promotional side of Image Signs and Neon's business, particularly the 'Promotional Materials' and 'Temporary Signs & Banners' categories.
• Allegra Marketing Print Mail: Franchised network of marketing, print, and sign providers serving local SMBs with signage, banners, vehicle graphics, and promotional materials — directly overlapping Image Signs and Neon's promotional materials and indoor signage offerings.

Emerging players

• VistaPrint: Cimpress-owned online printing platform offering business cards, banners, signs, and promotional products via e-commerce. Overlaps with Image Signs and Neon's promotional materials and temporary signage categories but through a self-service digital model rather than full-service design-and-install; represents a different distribution approach to comparable SMB demand.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/imagesignsandneon
• LinkedInlinkedin.com/company/image-signs-and-neon
• Instagraminstagram.com/image_signs_and_neon

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Image Signs and Neon